metricool Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Metricool, appreciating how it simplifies social media scheduling and management. (11 mentions)

Users value the multi-platform capabilities of Metricool, streamlining social media management efficiently and affordably. (10 mentions)

Users value the valuable analytics of Metricool, enhancing their understanding of social media performance effectively. (9 mentions)

Users appreciate the centralized management of Metricool, finding it convenient for handling multiple social media accounts efficiently. (9 mentions)

Users appreciate the easy scheduling of posts across multiple platforms, enhancing their social media management efficiency. (9 mentions)

Users criticize Metricool for its expensive auto-renewal charges and poor customer support, leading to frustrating experiences. (4 mentions)

Users express frustration over missing features like direct LinkedIn posting and analytics, limiting Metricool's effectiveness. (4 mentions)

Users express concern over plan limitations, citing restricted features and poor support affecting overall satisfaction with Metricool. (4 mentions)

Users indicate that there is a significant need for improvement in account stability, as frequent disconnections hinder usability. (3 mentions)

Users express frustration over inadequate support, highlighting slow responses and policy rigidity in refund requests. (3 mentions)

5 Pros or Advantages of metricool

1. Ease of Use

Users love the ease of use of Metricool, appreciating how it simplifies social media scheduling and management.

See 11 mentions

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Linda L.

Mid-Market (51-1000 emp.)

5.0/5

"A Social Media Manager's best friend for 3 years already"

What do you like about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has gr

Stacy B.

Mid-Market (51-1000 emp.)

3.5/5

"Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome"

What do you like about metricool?

Product is easy to implement across a wide array of clients. Easy to get multiple approvals when necessary.

2. Multi-platform

Users value the multi-platform capabilities of Metricool, streamlining social media management efficiently and affordably.

See 10 mentions

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Alex C.

Small-Business (50 or fewer emp.)

4.5/5

"Comprehensive and Affordable Social Media Tool"

What do you like about metricool?

It includes all the platforms, plenty of user seats, and reporting I need at a good price. I haven't had any issues connecting accounts and find custo

Lee R.

Small-Business (50 or fewer emp.)

5.0/5

"Metricool: The All-in-One Social Media Scheduler I Rely On"

What do you like about metricool?

What I love most is the functionality: from planning posts across multiple platforms, to analyzing performance, to keeping everything organized in one

3. Analytics

Users value the valuable analytics of Metricool, enhancing their understanding of social media performance effectively.

See 9 mentions

See Related User Reviews

Linda L.

Mid-Market (51-1000 emp.)

5.0/5

"A Social Media Manager's best friend for 3 years already"

What do you like about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has gr

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Manage Multiple Regional Social Accounts in One Place with Helpful Analytics"

What do you like about metricool?

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one pla

4. Centralized Management

Users appreciate the centralized management of Metricool, finding it convenient for handling multiple social media accounts efficiently.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Manage Multiple Regional Social Accounts in One Place with Helpful Analytics"

What do you like about metricool?

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one pla

Stacy B.

Mid-Market (51-1000 emp.)

3.5/5

"Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome"

What do you like about metricool?

Product is easy to implement across a wide array of clients. Easy to get multiple approvals when necessary.

5. Scheduling

Users appreciate the easy scheduling of posts across multiple platforms, enhancing their social media management efficiency.

See 9 mentions

See Related User Reviews

Linda L.

Mid-Market (51-1000 emp.)

5.0/5

"A Social Media Manager's best friend for 3 years already"

What do you like about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has gr

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Manage Multiple Regional Social Accounts in One Place with Helpful Analytics"

What do you like about metricool?

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one pla

5 Cons or Disadvantages of metricool

1. Expensive

Users criticize Metricool for its expensive auto-renewal charges and poor customer support, leading to frustrating experiences.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Genuinely Intuitive: Planning and Metrics in One Place"

What do you dislike about metricool?

Twitter has become a paid add-on in any plan.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Can't beat the amount of features you get for the price"

What do you dislike about metricool?

There's occasional desync of data; the fact that LinkedIn costs extra, and there is no competitor analytics for LinkedIn.

2. Missing Features

Users express frustration over missing features like direct LinkedIn posting and analytics, limiting Metricool's effectiveness.

See 4 mentions

See Related User Reviews

Linda L.

Mid-Market (51-1000 emp.)

5.0/5

"A Social Media Manager's best friend for 3 years already"

What do you dislike about metricool?

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can

Stacy B.

Mid-Market (51-1000 emp.)

3.5/5

"Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome"

What do you dislike about metricool?

The commenting feature when reviewing is cumbersome to ensure you have placed comments in the correct areas.

3. Plan Limitations

Users express concern over plan limitations, citing restricted features and poor support affecting overall satisfaction with Metricool.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Genuinely Intuitive: Planning and Metrics in One Place"

What do you dislike about metricool?

Twitter has become a paid add-on in any plan.

Robyn-Lee S.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful Social Media Tool with Stellar Analytics and Intuitive Setup"

What do you dislike about metricool?

I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal

4. Improvement Needed

Users indicate that there is a significant need for improvement in account stability, as frequent disconnections hinder usability.

See 3 mentions

See Related User Reviews

Yesica F.

Mid-Market (51-1000 emp.)

5.0/5

"Streamlined Social Media Management, Needs Stability Fix"

What do you dislike about metricool?

I think lately, some accounts for certain social media platforms have been getting disconnected very frequently. I don't know the underlying issue, bu

Mark B.

Small-Business (50 or fewer emp.)

5.0/5

"Simplify and supercharge your social media planning and scheduling"

What do you dislike about metricool?

The mobile app is not as powerful as the desktop interface, but that is a minor problem.

5. Inadequate Support

Users express frustration over inadequate support, highlighting slow responses and policy rigidity in refund requests.

See 3 mentions

See Related User Reviews

Sait T.

Mid-Market (51-1000 emp.)

0.0/5

"Auto-renew charge, missing core features, and unresponsive support"

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product. Cannot connect two Instagram accounts at the same

Keith A.

Small-Business (50 or fewer emp.)

0.0/5

"Disappointing support experience and rigid billing policies"

What do you dislike about metricool?

I was blindsided by a $324 auto-renewal charge for an account that had been completely inactive for years — no login, no usage, no notifications. I re

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Kris U.

Digital Marketing Consultant

Small-Business (50 or fewer emp.)

1/3/2024

"Making Social Media Marketing Cool!"

4.5/5

What do you like best about metricool?

Navigating Metricool is like a walk in the park. No tech headaches, just smooth sailing.

The charts and data layouts are not just smart; they're downright good-looking. Makes explaining social stats to clients a breeze.

Metricool doesn’t play favorites. It caters to all my social media pals, keeping everything in one cool place.

It's got this undercover agent thing going on. Watching and learning from the competition? Metricool’s got my back.

I dig the feature that tells me when my audience is awake and kicking on Facebook and Instagram. Perfect timing, every time.

The hashtag tracker is like magic, and it even does the math for engagement rates. Less work, more play. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The Facebook Group info is a bit of a mystery, showing only the headcount. Blame it on Facebook's privacy rules, not Metricool. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Metricool streamlines the reporting process. The easy-to-navigate interface and client-friendly reports save time and effort.

By monitoring competitors, Metricool helps us stay ahead of trends and adjust our strategy for better results.

Knowing the active times of our audience ensures our posts get the attention they deserve, leading to increased engagement.

The hashtag tracker simplifies our hashtag strategy, ensuring we use the right ones to reach a broader audience.

Metricool's analytics empower us to make data-driven decisions, refining our social media approach based on what works best. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your review, Kris. Our main goal is to make your social management easier. We love that you enjoy the features, the best time to post is one of metricoolers' favorites. We continue working to optimize the tool, so you can play more.

Manon R.

Co-fondatrice

Small-Business (50 or fewer emp.)

8/28/2024

"Metricool is easy to use and very practical!"

5/5

What do you like best about metricool?

No need to be an expert to use Metricool! You quickly understand how to use the tool. It helps me and my entire team daily to schedule our posts on social media. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't have anything that displeases me about Metricool. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your feedback! We are delighted that Metricool is easy to use and helps you save time in managing your social media posts. If you have any suggestions or future needs, let us know. Your satisfaction is our priority!

Alejandro G.

CEO & Founder

Small-Business (50 or fewer emp.)

9/21/2024

"A really great tool which would be my pick if there was no free replacement"

4/5

What do you like best about metricool?

It has a lot of functionality, it's very reliable and it has a chrome extension which is something that I really need for my workflow. Review collected by and hosted on G2.com.

What do you dislike about metricool?

There are free tiered replacements that offer just what I need right now. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks for your feedback! We're glad to hear you find Metricool reliable and that the Chrome extension fits seamlessly into your workflow. We understand the appeal of free options, but we’re always working to offer the best value with powerful features and support. If you ever want to explore more of what Metricool can do, feel free to reach out! 😊

Fabrice C.

Enseignant chercheur

Small-Business (50 or fewer emp.)

7/23/2024

"An indispensable tool for social media management"

5/5

What do you like best about metricool?

It is an easily usable tool, very well designed, and saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Nothing particular to report, especially since the last updates. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your positive feedback! We are delighted that you find Metricool easy to use and effective. It's great to know that our recent updates fully satisfy you. We are happy that our tool helps you plan and track your posts as well as the tracking of your WordPress site. Your satisfaction is our priority. Thank you for your trust!

Diego C.

Ejecutivo de Marketing

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/3/2023

"Tool for measuring metrics"

5/5

What do you like best about metricool?

It is a very comprehensive and easy-to-use tool. It allows me to connect various accounts like Facebook, Instagram, LinkedIn, YouTube, among others. It has graphs that summarize the interaction well according to each social network. I like that it also identifies which countries the profile visitors usually come from and provides the corresponding statistics based on their views. I use it every 15 days for my reports. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't like that in the trial version it only allows tracking of 5 competitors and you can't change them, meaning if you made a mistake then you won't be able to change it later. Therefore, you must choose carefully which competition you want to track. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

I used to make my reports in Excel with the statistical data provided by Facebook or Instagram. However, in Metricool I have all the platforms integrated, and that allows me to speed up the time to make the report with all the statistical data. It is very useful that these reports also include graphs. It benefits me by saving time and presenting relevant information in my reports. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your five stars, Diego. We are glad to assist you in managing your social networks. We will pass your suggestion to the product team.

Iván J. M.

Press Relations Specialist

Small-Business (50 or fewer emp.)

2/13/2024

"The best partner in Social Media for a CMO & Press Relations"

5/5

What do you like best about metricool?

It's easy to summarize: Metricool works for me and makes my life easier. At my agency we manage numerous corporate account profiles, hence monitoring and analyzing KPIs is one of my tasks and for years (and after the trial of a huge range of other tools) I have trusted Metricool to obtain reliable reports and data with which to draw conclusions for the management of the accounts and make decisions about them. It's the most professional way to convey information to clients about their brand's performance!

As a Media and Press Relations Agency that we are, the possibility of measuring mentions, keywords or words is especially valuable when carrying out reputation strategies.

In terms of management in a daily basis, the ease that its panels provide for scheduling and managing publications, even when they have to go through different levels of supervision before being approved, is total. Review collected by and hosted on G2.com.

What do you dislike about metricool?

There is nothing I miss at Metricool. It has everything a CMO - Press Relations could need and I would never change it! Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your review, Ivan. We appreciate your detailed feedback, absolutely, reports are key to decision making. We are proud to be your best social media partner. Let's keep growing together!

Jose I.

Small-Business (50 or fewer emp.)

2/12/2024

"The only tool you'll need"

5/5

What do you like best about metricool?

Once I found Metricool the search was over, I use this tool every day and all of its features come in handy. It's super easy to keep track of my metrics, to keep up with my comments and messages, to schedule and see at a glance all of my social media presence... All super easy to use. I can even track the metrics of my website within the tool. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I feel like every month they add new features, so there's nothing I don't trust Metricool will implement in the near future. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

We are so glad you found us, Jose, we won't let you go! We will keep working hard to offer the best. Thank you for your kind words, metricoolers' feedback mean a lot.

Raúl O.

Profesor de Marketing Digital

Small-Business (50 or fewer emp.)

5/2/2024

"One of the 4 tools that every digital content creator must use daily"

5/5

What do you like best about metricool?

- ease of use

- integration with social networks

- seriousness

- professionalism

- innovation Review collected by and hosted on G2.com.

What do you dislike about metricool?

- changes in the APIs of the platforms that affects the service Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your highlights about Metricool. We are glad to help you in your social management, let's keep growing together!

Joeri B.

Founder

Small-Business (50 or fewer emp.)

3/26/2024

"I love Metricool"

5/5

What do you like best about metricool?

Great reports and stats. I use it more than Google Analytics.

Clear and user-friendly interface.

Fast-reacting support team

Easy to set-up and integrate with social media platforms

The Hashtag tracker feature is really cool. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I can not think of anything.

At a certain moment I had an issue with using the Brave browser but that is solved. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your positive and clear review, Joeri. We appreciate you took the time to share your experience. We love our metricoolers too. Let's keep growing together!

Ingrid A.

Small-Business (50 or fewer emp.)

4/26/2024

"Metricool as a content management tool"

5/5

What do you like best about metricool?

Metricool makes my job easier as a community manager, it helps me see the best times to post and the reports are very good, the best part is that I can see the countries where my audience is from, even in organic content. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I would like there to be more affordable packages. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your review, Ingrid. We are glad to help you optimize your time.