What do you like best?
its a great platform. I have been running social and display ads for several years now and I have always hoped for a platform like Metadata. Instead of having to switch from platforms to platforms, import and export data, and having dozens of dashboards, Metadata aggregates all the assets and data into one central location. You can easily connect your marketing automation and CRM to push leads and to optimize campaigns based on your actual ROI from Salesforce. You can use the same assets and audiences for FB and LinkedIn without having to re-create everything multiple times. If you are doing ABM, you can target your account list with ease while tracking results.The ability to quickly create a target segment of users and automatically launch campaigns against those segments, all from a single platform. The process is very streamlined and convenient to manage altogether.
What do you dislike?
There is nothing to dislike it. Nothing from the current platform. I have a few features on my wish list that the team from Metadata is already working on.It would be great to have an even larger pool of targets to market against. Metadata has put together a comprehensive list of companies/users, but it can always be expanded!The reporting capabilities and flexibility of the platform could be improved. The only missing piece is the ability to see reach, impressions, and clicks associated with target companies and campaigns. In terms of flexibility, the ability to update campaigns on the fly and manage UTM and converted lead enrichment rules could be improved.
Recommendations to others considering the product
you can go for it,If you are running campaigns on Facebook and LinkedIn, or if you are implementing an ABM strategy, take a serious look at Metadata and ask for a demo.
What business problems are you solving with the product? What benefits have you realized?
There are two main areas Metadata.io solves for us. The ability to quickly identify prospect targets and then create campaigns to target these prospects. The integration with Salesforce and segmentation creation is very powerful at building new target segment, which Metadata then matches against their pool of targets to identify prospects. Next, it is very useful to be able to directly launch our LinkedIn & Facebook campaigns against these lists, managing that completely on the platform. Metadata makes the entire end-to-end process very efficient and effective for us.Running ABM ads at scale on social and display while optimizing campaigns based on Salesforce data.