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# Google Analytics vs Matomo Comparison - What are their main differences?

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Google AnalyticsMatomo[+ Add Product](#)

Pricing

**Google Analytics**
No pricing available

**Matomo**
Free Trial

**FREE download** · On-Premise (Self-Hosted)

**Pricing Insights**
from reviews

Time to Implement

**Google Analytics**
1 month

Based on 1258 responses

**Matomo**
1 month

Based on 19 responses

Return on Investment

**Google Analytics**
8 months

Based on 920 responses

**Matomo**
6 months2 months sooner

Based on 9 responses

Perceived Cost

**Google Analytics**
$$$$$

**Matomo**
$$$$$

Average Discount

**Google Analytics**
9%4% more

**Matomo**
5%

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

 ![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")

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**Pros & Cons**
from reviews

**Google Analytics**
[
Insights (210)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558198&qs=pros-and-cons#reviews)[
Analytics (168)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1559967&qs=pros-and-cons#reviews)[
Learning Curve (106)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558796&qs=pros-and-cons#reviews)[
Complexity (73)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1560089&qs=pros-and-cons#reviews)

**Matomo**
[
Customization (1)
](https://www.g2.com/products/matomo/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[
Data Collection (1)
](https://www.g2.com/products/matomo/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews)

Integrations

**Google Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image")

Ahrefs

](https://www.g2.com/products/ahrefs/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_becef96b2dd755b1a2c1c8f6a5e2cb1c/al-query.jpg "Product Avatar Image")

Al Query

](https://www.g2.com/products/al-query/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee30f5ed6da59fce0103c3bf455b3d1d/alpharank.png "Product Avatar Image")

AlphaRank

](https://www.g2.com/products/alpharank/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Product Avatar Image")

Apartments.com

](https://www.g2.com/products/apartments-com/reviews)[
View all
](https://www.g2.com/products/google-analytics/integrations)

**Matomo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[
View all
](https://www.g2.com/products/matomo/integrations)

Screenshots

**Google Analytics**
 ![Google Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77111/expirable-direct-uploads_2F4cb784b4-357d-4e8b-93fd-983b65c1da47_2FAnalytics_Overview.png)

**Matomo**
 ![Matomo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg)

**Ratings**
from reviews

Meets Requirements

**Google Analytics**

9.0

9.05,714

**Matomo**

8.5

8.580

Ease of Use

**Google Analytics**

7.8

7.85,754

**Matomo**

8.0

8.082

Ease of Setup

**Google Analytics**

8.0

8.02,963

**Matomo**

7.7

7.753

Ease of Admin

**Google Analytics**

8.3

8.32,653

**Matomo**

7.9

7.948

Quality of Support

**Google Analytics**

7.5

7.54,765

**Matomo**

7.7

7.749

Has the product been a good partner in doing business?

**Google Analytics**

8.3

8.32,431

**Matomo**

8.4

8.431

Product Direction (% positive)

**Google Analytics**

8.5

8.55,568

**Matomo**

8.1

8.180

**Features**
ratings from reviews

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.4

4,758

8.2

69

Metrics

Engagement

8.8(won by 0.3)

4064

8.5

57

Entry and Exit Pages

8.7

3961

8.8(won by 0.1)

58

Standard Event Tracking

8.6(won by 0.1)

3640

8.5

60

Custom Event Tracking

8.4(won by 0.2)

3418

8.2

58

Retention

8.4(won by 0.3)

3602

8.1

49

Return

8.5(won by 0.4)

3646

8.1

51

Conversions

8.6(won by 0.7)

3776

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

47

Funnels

8.2(won by 0.7)

3326

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

38

Sessions - Digital Analytics

9.0(won by 0.5)

4125

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

63

Reporting

Trending

8.5(won by 0.4)

3568

8.1

40

Retroactive Reporting

8.2

3262

8.3(won by 0.1)

43

Segmentation

8.4(won by 0.5)

3525

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

49

Mobile Reporting

8.5(won by 0.4)

3433

8.1

37

Unification Across Devices

8.3(won by 0.3)

3110

8.0

42

Custom Reports and Dashboards

8.5(won by 0.2)

3737

8.3

55

Real-Time Reporting

Feature Not Available

8.3(won by default)

58

Other

User Data

8.5(won by 0.1)

3732

8.4

55

Site Search Reporting

8.5(tied score)

3495

8.5(tied score)

52

Load Time Monitoring

8.3(won by 0.5)

3284

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

41

Campaign Tracking

8.7(won by 0.4)

3523

8.3

45

E-Commerce

8.5(won by 0.6)

2701

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

30

Promotional Messages

8.0(won by 0.6)

2418

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

22

Administration Alerts

8.2

2798

8.3(won by 0.1)

40

Agentic AI - Digital Analytics

Autonomous Task Execution

7.7(won by default)

82

Not enough data

Cross-system Integration

8.2(won by default)

91

Not enough data

Proactive Assistance

7.9(won by default)

91

Not enough data

Decision Making

8.4(won by default)

93

Not enough data

Administration

API / Integrations

8.5(won by 0.1)

2681

8.4

39

QA Testing

8.2(won by 0.4)

2334

7.8

34

Performance and Reliability

8.9(won by 0.3)

3489

8.6

50

User, Role, and Access Management

8.9(tied score)

3566

8.9(tied score)

54

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.4

1,732

8.9

23

Tools

Contact Collection

8.3(won by 0.1)

1119

8.2

13

Audience Insights

8.9

1495

9.3(won by 0.4)

20

Social Sharing

8.3

1252

8.7(won by 0.4)

15

Metrics

Entry and Exit Pages

8.9

1462

9.1(won by 0.2)

18

Sessions

8.9(tied score)

1501

8.9(tied score)

20

Engagement

8.9

1498

9.2(won by 0.3)

19

Return

8.7

1413

9.0(won by 0.3)

19

Conversions

8.7

1429

9.0(won by 0.3)

17

Search Rank

8.4

1364

8.6(won by 0.2)

14

Agentic AI - Content Analytics

Autonomous Task Execution

7.7(won by default)

38

Not enough data

Cross-system Integration

8.2(won by default)

38

Not enough data

Adaptive Learning

7.7(won by default)

38

Not enough data

Proactive Assistance

7.8(won by default)

38

Not enough data

Decision Making

7.9(won by default)

40

Not enough data

Data Exchange Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

9.2

17

Not enough data

Exchange Functions

Data Transmission

9.3(won by default)

15

Not enough data

Data Normalization

9.3(won by default)

15

Not enough data

Data as a Service

Market Data Acquisition

9.3(won by default)

15

Not enough data

Industry Data Acquisition

9.1(won by default)

15

Not enough data

Source Data Acquisition

9.5(won by default)

14

Not enough data

Targeted Data Acquisition

9.2(won by default)

14

Not enough data

Management

Source and Destination Selection

9.3(won by default)

14

Not enough data

Solution Integration

9.3(won by default)

14

Not enough data

Reporting and Visualization

8.9(won by default)

14

Not enough data

Data Governance

9.2(won by default)

14

Not enough data

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.8

1,366

Not enough data

User Identification

Demographics

8.9(won by default)

1175

Not enough data

User Segmentation

8.8(won by default)

1131

Not enough data

Geolocation

9.1(won by default)

1147

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.6(won by default)

1016

Not enough data

Real-Time Insights

8.9(won by default)

1162

Not enough data

Attribution

8.5(won by default)

1066

Not enough data

Activity Dashboard

8.9(won by default)

1176

Not enough data

User Path Tracking

8.7(won by default)

1120

Not enough data

User Activity History

8.6(won by default)

1093

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

8.8(won by default)

233

Not enough data

Exit Tracking

8.7(won by default)

229

Not enough data

Retention

8.8(won by default)

222

Not enough data

Return

8.6(won by default)

232

Not enough data

Conversions

8.8(won by default)

235

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.7

268

Not enough data

Metrics

Engagement

8.8(won by default)

233

Not enough data

Exit Tracking

8.7(won by default)

229

Not enough data

Retention

8.8(won by default)

222

Not enough data

Return

8.6(won by default)

232

Not enough data

Conversions

8.8(won by default)

235

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Optimization

ROI Reporting

Not enough data

Not enough data

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Logistics

Approval Process Control

Not enough data

Not enough data

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)

Google Analytics

Small-Business(50 or fewer emp.)

60.1%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

11.7%

[![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews)

Matomo

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

30.6%

Enterprise(\> 1000 emp.)

14.1%

Small-Business

(50 or fewer emp.)

60.1%

55.3%

Mid-Market

(51-1000 emp.)

28.3%

30.6%

Enterprise

(\> 1000 emp.)

11.7%

14.1%

Reviewers' Industry

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)
Google Analytics

Marketing and Advertising

21.4%

Information Technology and Services

7.9%

Computer Software

6.8%

Internet

4.4%

Retail

2.8%

Other

56.7%

[![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews)
Matomo

Marketing and Advertising

14.4%

Computer Software

11.1%

Information Technology and Services

8.9%

Internet

8.9%

Retail

5.6%

Other

51.1%

FAQs

## Google Analytics vs Matomo FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Google Analytics vs Matomo (formerly Piwik)?

Google Analytics stands out for its higher G2 rating, broader review base, and stronger small-business adoption, while Matomo (formerly Piwik) is favored for privacy and data ownership.

| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) |
| --- | --- |
| 4.5/5 (6863 reviews) | 4.2/5 (96 reviews) |
| Small-Business | Small-Business |
| 8.0 | 7.7 |
| 7.5 | 7.7 |
| Real-time data and deep integrations | Data privacy and ownership |

### How do the pricing models of Google Analytics and Matomo (formerly Piwik) compare?

Google Analytics is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Google Analytics:** In recent reviews, many highlight the free offering and strong value for small businesses, with no hidden pricing and robust features at no cost.
- **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for smaller businesses, and the pricing structure is restrictive for adding multiple websites.
- **Switching reasons:** Reviewers switch to Matomo (formerly Piwik) for data privacy and ownership, despite higher perceived costs.

### What are the best alternatives to Google Analytics and Matomo (formerly Piwik)?

The top 3 alternatives to Google Analytics and Matomo (formerly Piwik) are Chartbeat, Semrush, and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | Free for most users | Real-time data and deep integrations |
| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version perceived as expensive for small businesses | Data privacy and ownership |
| [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | — | Real-time analytics for content performance |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO and competitive analysis |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product and user behavior analytics |

### Which Digital Analytics features should I prioritize when comparing Google Analytics and Matomo (formerly Piwik)?

Buyers should prioritize data privacy, integrations, real-time reporting, customization, and conversion tracking when comparing Google Analytics and Matomo (formerly Piwik).

- **Data privacy:** Matomo (formerly Piwik) is consistently cited for strong data privacy and ownership, with multiple reviewers highlighting GDPR compliance and self-hosting.
- **Integrations:** Google Analytics is frequently mentioned for integrations with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), while Matomo (formerly Piwik) supports Google Tag Manager.
- **Real-time reporting:** Matomo (formerly Piwik) offers real-time reporting as a unique feature.
- **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention), while Google Analytics is praised for customizable reports and dashboards in recent reviews.
- **Conversion tracking:** Both products are used for conversion tracking, with Google Analytics frequently cited for funnel analysis and campaign performance.

### What are the pros and cons of Google Analytics vs Matomo (formerly Piwik)?

Google Analytics is strongest in integrations and real-time data, while Matomo (formerly Piwik) leads in data privacy and ownership.

- **Google Analytics strengths:** Real-time data, deep integrations with Google Ads and other marketing tools, customizable reports, and strong value for small businesses.
- **Google Analytics trade-offs:** Steep learning curve, complex UI for new users, and limited data privacy controls compared to Matomo (formerly Piwik).
- **Matomo (formerly Piwik) strengths:** Data privacy and ownership, GDPR compliance, self-hosting, customization (1 all-time mention), and real-time reporting.
- **Matomo (formerly Piwik) trade-offs:** Higher perceived cost for cloud version, restrictive website limits on lower tiers, and more complex setup for self-hosted deployments.

### Is Google Analytics or Matomo (formerly Piwik) better for small businesses?

Google Analytics is the better fit for small businesses, with a larger small-business segment and stronger value sentiment.

- **Google Analytics:** Largest segment is Small-Business; reviewers consistently highlight the free offering, ease of use for small teams, and robust integrations.
- **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers appreciate privacy and data control but note higher costs and more complex setup for small organizations.

### Which Digital Analytics platform has better integrations?

Google Analytics is favored for integrations, with broader and more frequently cited connections to marketing and analytics tools.

- **Google Analytics:** Integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), with reviewers highlighting the value of these connections for unified analytics.
- **Matomo (formerly Piwik):** Integrates with Google Tag Manager, as cited in recent reviews.

### How do Google Analytics and Matomo (formerly Piwik) compare on customer support?

Matomo (formerly Piwik) and Google Analytics are rated at parity on Quality of Support, with scores of 7.7 and 7.5 respectively.

- **Google Analytics:** Reviewers describe support as adequate, with most relying on documentation and community resources rather than direct support.
- **Matomo (formerly Piwik):** Reviewers report helpful and responsive support experiences, especially for cloud deployments and technical questions.

### Which is easier to implement, Google Analytics or Matomo (formerly Piwik)?

Google Analytics and Matomo (formerly Piwik) are rated at parity on Ease of Setup, with scores of 8.0 and 7.7 respectively.

- **Google Analytics:** Reviewers frequently mention easy initial setup, especially for WordPress and standard web deployments, but note a learning curve for advanced features.
- **Matomo (formerly Piwik):** Reviewers highlight straightforward setup for cloud deployments, but note that self-hosted installations require more technical expertise and server configuration.

### Which product has better Conversions?

Google Analytics is more frequently cited for Conversions, with reviewers consistently highlighting its funnel analysis and campaign performance tracking.

- **Google Analytics:** Reviewers frequently mention conversion tracking, funnel analysis, and campaign performance as core benefits.
- **Matomo (formerly Piwik):** Reviewers note conversion tracking capabilities, but with fewer mentions and less emphasis compared to Google Analytics.

Alternatives

**Google Analytics Alternatives**

 ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat")

[
Chartbeat
](/products/chartbeat/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

**Matomo Alternatives**

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)