Recommendations to others considering Mapp Marketing Cloud:
Make sure you have mapped out the requirements for what you currently do in marketing with what you want to do in the future before making a purchase of any marketing automation system. Teradata IMM has a complete vision but make sure you know what the functionality is and how it maps to your needs before making a purchase. Also make sure that your IT and marketing staff are ready to participate in the implementation/support of the tool and the ongoing use of it. Engagement of the company and support of the software is very important to your continued success with any marketing automation suite, including Teradata IMM. Review collected by and hosted on G2.com.
What problems is Mapp Marketing Cloud solving and how is that benefiting you?
In my consulting work I have used Integrated Marketing Management to run campaigns, handle invoices, and construct workflows. It is very good at automating repeatable processes. Previous to using Aprimo Marketing Operations (Teradata) I had to do data selection manually, and had only limited email marketing functionality. Review collected by and hosted on G2.com.
