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Compare HCL Unica and Mapp Marketing Cloud 
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At a Glance
Market Segments
Enterprise (48.3% of reviews)
Enterprise (39.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
HCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaMapp Marketing Cloud
Star Rating
(67)3.9 out of 5
Market Segments
Enterprise (39.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudHCL Unica vs Mapp Marketing Cloud
When assessing the two solutions, reviewers found HCL Unica easier to use, set up, and administer. Reviewers also preferred doing business with HCL Unica overall.
- Reviewers felt that HCL Unica meets the needs of their business better than Mapp Marketing Cloud.
- When comparing quality of ongoing product support, reviewers felt that Mapp Marketing Cloud is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HCL Unica over Mapp Marketing Cloud.
Pricing
Entry-Level Pricing
HCL Unica
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
HCL Unica
No trial information availableMapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
90
7.9
44
Ease of Use
8.5
93
7.3
44
Ease of Setup
7.6
39
6.0
16
Ease of Admin
7.8
33
6.8
17
Quality of Support
7.8
87
8.1
43
Has the product been a good partner in doing business?
8.2
33
7.6
17
Product Direction (% positive)
8.2
89
7.4
41
Features by Category
Email Marketing
8.6
67
|
Verified
8.4
23
|
Verified
8.7
57
|
Verified
8.7
25
|
Verified
8.3
59
|
Verified
8.1
24
|
Verified
8.3
65
|
Verified
7.9
20
|
Verified
Online Marketing
8.0
57
|
Verified
7.2
19
|
Verified
8.2
59
|
Verified
7.8
15
|
Verified
8.3
62
|
Verified
8.1
16
|
Verified
8.0
56
|
Verified
8.4
17
|
Verified
7.8
50
7.6
14
Lead Management
8.5
61
|
Verified
7.7
13
|
Verified
8.6
59
|
Verified
7.7
13
|
Verified
8.7
60
|
Verified
8.4
21
|
Verified
8.4
55
|
Verified
7.1
11
|
Verified
8.6
53
|
Verified
7.4
11
|
Verified
8.6
51
|
Verified
8.1
14
|
Verified
8.7
54
|
Verified
8.1
12
|
Verified
8.6
55
|
Verified
7.5
10
|
Verified
Campaign Management
8.8
63
|
Verified
8.5
12
|
Verified
8.5
50
7.4
7
8.5
54
|
Verified
7.5
10
|
Verified
8.1
53
7.6
11
Social
8.1
48
6.7
7
8.2
48
|
Verified
6.3
8
|
Verified
8.1
49
|
Verified
6.7
7
|
Verified
7.9
48
6.9
9
|
Verified
8.2
55
6.4
7
|
Verified
Reporting & Analytics
8.3
63
|
Verified
7.9
25
|
Verified
8.2
56
|
Verified
7.0
16
|
Verified
8.3
53
|
Verified
6.9
15
|
Verified
8.5
52
|
Verified
6.3
14
|
Verified
8.3
45
|
Verified
6.0
12
Platform
8.3
46
|
Verified
5.2
8
|
Verified
8.7
47
|
Verified
5.8
8
|
Verified
8.9
47
|
Verified
6.9
9
|
Verified
8.5
43
|
Verified
6.3
5
|
Verified
8.1
47
|
Verified
6.4
7
|
Verified
8.8
47
|
Verified
5.5
7
|
Verified
8.4
46
|
Verified
6.4
6
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
47
|
Verified
6.4
6
|
Verified
8.4
44
|
Verified
6.4
6
|
Verified
8.3
43
|
Verified
6.3
5
|
Verified
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HCL Unica and Mapp Marketing Cloud are categorized as Marketing Automation
Unique Categories
HCL Unica has no unique categories
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Marketing and Advertising
19.0%
Retail
14.3%
Information Technology and Services
9.5%
Insurance
7.9%
Apparel & Fashion
6.3%
Other
42.9%
Alternatives
Discussions
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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