Magento Open Source Features
Merchandising/Marketing (6)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 146 Magento Open Source reviews.
Recommendations / Personalization
Based on 146 Magento Open Source reviews and verified by the G2 Product R&D team. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Based on 155 Magento Open Source reviews and verified by the G2 Product R&D team. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Based on 141 Magento Open Source reviews and verified by the G2 Product R&D team. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Based on 143 Magento Open Source reviews and verified by the G2 Product R&D team. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Based on 155 Magento Open Source reviews. Provides tools to drive traffic to pages via organic search
Product Catalog (3)
Content Management
Based on 155 Magento Open Source reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Search and Filtering
Based on 155 Magento Open Source reviews and verified by the G2 Product R&D team. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Based on 126 Magento Open Source reviews and verified by the G2 Product R&D team. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Based on 155 Magento Open Source reviews and verified by the G2 Product R&D team. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
Based on 154 Magento Open Source reviews and verified by the G2 Product R&D team. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Based on 153 Magento Open Source reviews and verified by the G2 Product R&D team. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Based on 153 Magento Open Source reviews and verified by the G2 Product R&D team. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 156 reviewers of Magento Open Source have provided feedback on this feature.
Returns / Refunds
Based on 147 Magento Open Source reviews and verified by the G2 Product R&D team. Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
As reported in 148 Magento Open Source reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
Based on 128 Magento Open Source reviews. Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (6)
Omnichannel
Based on 134 Magento Open Source reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Based on 142 Magento Open Source reviews and verified by the G2 Product R&D team. Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Based on 129 Magento Open Source reviews and verified by the G2 Product R&D team. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Based on 127 Magento Open Source reviews and verified by the G2 Product R&D team. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Based on 113 Magento Open Source reviews and verified by the G2 Product R&D team. Enable customers to locate and navigate to physical locations by zip code, city or GPS
B2B
Based on 112 Magento Open Source reviews and verified by the G2 Product R&D team. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (10)
APIs
Based on 134 Magento Open Source reviews and verified by the G2 Product R&D team. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Based on 146 Magento Open Source reviews and verified by the G2 Product R&D team. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 138 Magento Open Source reviews and verified by the G2 Product R&D team. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 150 Magento Open Source reviews and verified by the G2 Product R&D team. Enables customers to update their own user information, settings and preferences.
Security
Based on 147 Magento Open Source reviews and verified by the G2 Product R&D team. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Admin Access Rights
Based on 140 Magento Open Source reviews and verified by the G2 Product R&D team. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Based on 129 Magento Open Source reviews and verified by the G2 Product R&D team. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
Based on 123 Magento Open Source reviews and verified by the G2 Product R&D team. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Based on 139 Magento Open Source reviews and verified by the G2 Product R&D team. Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Based on 151 Magento Open Source reviews and verified by the G2 Product R&D team. Software performs well and runs with minimal unscheduled downtime
Omnichannel Features (7)
Retail Management
Based on 16 Magento Open Source reviews. The ability to manage the operations of a retail storefront and integrate storefront operations with other channels.
POS Integration
The ability to integrate with a POS system in order to facilitate the integration of brick and mortar channels with other channels. This feature was mentioned in 15 Magento Open Source reviews.
Social Media Integration
Based on 15 Magento Open Source reviews. Tools to integrate social media channels with other commerce channels to create a seamless experience for customers.
Customer Service Integration
The ability to integrate customer service into all channels. 14 reviewers of Magento Open Source have provided feedback on this feature.
Marketing Tools
The ability to integrate marketing tools into all channels. This feature was mentioned in 15 Magento Open Source reviews.
E-commerce Integration
Based on 16 Magento Open Source reviews. Tools to combine e-commerce channels with other channels in order to create a seamless experience across channels.
ERP Integration
The ability to integrate with ERP systems in order to unite customer-facing channels with back-end channels. 16 reviewers of Magento Open Source have provided feedback on this feature.
Reporting (2)
Reports & Analytics
Tools to present data collected from various channels in a digestible way to help business owners make informed decisions. This feature was mentioned in 16 Magento Open Source reviews.
Data Transfer Tools
As reported in 15 Magento Open Source reviews. The ability to transfer data between channels in order to streamline operations.
Headless Commerce (5)
Decoupling
As reported in 56 Magento Open Source reviews. Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services 59 reviewers of Magento Open Source have provided feedback on this feature.
Data Orchestration
As reported in 59 Magento Open Source reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages This feature was mentioned in 66 Magento Open Source reviews.
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM This feature was mentioned in 62 Magento Open Source reviews.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 36 reviewers of Magento Open Source have provided feedback on this feature.
AI Text Summarization
Based on 35 Magento Open Source reviews. Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.




