Magento Open Source Features

Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience

Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc

Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.

Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.

Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products

Provides tools to drive traffic to pages via organic search

Ability to add/update products, product pricing, product information and other content included on eCommerce site.

Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting

Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.

Track products that are for sale at a reduced price or part of coupon promotions

Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.

Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.

Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.

Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.

Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.

Functionality to allow users to process returns/refunds either via self service or contacting customer service.

Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process

Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.

Track and facilitate returns of products sold

Send / receive, process, and execute orders

Manage the process of receiving, preparing, and delivering orders for goods/products

Create, send, and track purchase orders and their statuses

Manage customer orders that cannot be filled immediately due to out-of-stock items

Manage special order requested by a customer

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

An order generated by a seller to a customer, containing details about products or services

Create, send, and track purchase orders and their statuses

Accept and process credit card transactions

Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.

Features that enable customers to easily to shop for products using a mobile device.

Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.

Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.

Enable customers to locate and navigate to physical locations by zip code, city or GPS

Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.

Manage multiple teams and operations from a central location

Integrates with point of sale (POS) systems

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

System provides well documented API's that can be used to integrate to any 3rd Party or internal system.

Product provides tools to customize web store front, business process, etc. to meet unique business needs.

Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.

Enables customers to update their own user information, settings and preferences.

Software provides appropriate tools and certifications to protect against fraud and malicious attacks

Provides ability to control editing rights by product category, geography etc.

Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site

Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation

Enables store or site to provide the same user experience in all browsers and browser versions.

Software performs well and runs with minimal unscheduled downtime

Access software remotely via mobile devices

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create and manage digital catalog of products/services with their details, specifications, and price

Built-in website builder or integration with third-party site

Design, communicate, and distribute incentives to perform a specific action

Track and monitor reviews of products or services

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Track and manage the profit margin between the cost of a product and its selling price.

Track, manage and store the applications of potential future members, customers or candidates

Capture, organize and track product-specific data and information in a centralized location

Create, save, and re-purpose templates for emails, forms, etc.

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Create, design and manage workflows for repetitive tasks

Manage and track operations and inventory within warehouses

Calculation of consumption tax imposed on the sale of goods/services

Store and organize information about customers and previous interactions

Manage and track all internal and external communication conducted via calls, email, text, or chat

Protect sensitive data for digital privacy

The ability to manage the operations of a retail storefront and integrate storefront operations with other channels.

The ability to integrate with a POS system in order to facilitate the integration of brick and mortar channels with other channels.

Tools to integrate social media channels with other commerce channels to create a seamless experience for customers.

The ability to integrate customer service into all channels.

The ability to integrate marketing tools into all channels.

Tools to combine e-commerce channels with other channels in order to create a seamless experience across channels.

The ability to integrate with ERP systems in order to unite customer-facing channels with back-end channels.

Tools to present data collected from various channels in a digestible way to help business owners make informed decisions.

The ability to transfer data between channels in order to streamline operations.

Ability to disconnect the front office from the back office of an e-commerce platform

Provide APIs that allow for interaction with RESTful web services

Capture and manage data from multiple sources and syncronize it with the front end and back end

Allows developers to customize the platform using multiple programming languages

Include prebuilt integrations with multiple systems such as ERP and CRM

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with a third-party accounting system

Monitor product stock levels

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Accept and track repeat orders

Accept and track orders with multiple items

Manage and handle various international currencies

Record customer information, purchase history, and other notes

Manage and support multiple locations

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Assemble applications and processes by dragging over and arranging pre-built components

Checkout of online store

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Track orders throughout the fulfillment process

Create and send email blasts/campaigns

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Sample files or documents that could be customized as needed or used as is

Pre-designed layouts that can be customized to match preferences and requirements

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Add customized logos and colors to align with company branding

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Group and package individual but related items as one package set

Identify specific interactions between customers and brands

Process of dividing customers into groups based on common characteristics

Create/edit commerce applications for mobile devices and/or web

Present a catalog of inventory that customers can view

Maintain and control the stock level of inventory

Separate front and back end platforms to make coding changes without affecting user experience

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and document all activities across devices, networks, and other systems

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search and filter data across systems to locate required information by entering keywords or certain criteria

Define levels of authorization for access to specific files or systems

Scan barcodes to ensure accurate pricing and label tracking

Customize the specifications of a finished product to meet the particular needs of a customer

Import and export data to and from software applications

Cross-checking financial records with physical inventory counts and records

Generate quotes or estimates for customers

Access previous interactions or concerns to maintain customer relationships

Create invoices from scratch or have recurring invoices

Designed for small businesses

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.