--- title: Lative Reviews meta_title: 'Lative Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 26 reviews by the users' company size, role or industry to find out how Lative works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 26 scale: '5' date_modified: '2026-11-11' parent_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration ---

Lative Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Lative, highlighting its smooth setup and supportive customization assistance. (10 mentions)
Users value Lative's robust analytics capabilities, enhancing sales performance and facilitating proactive growth strategies. (9 mentions)
Users praise the responsive customer support of Lative, enhancing collaboration and problem-solving for optimal use. (9 mentions)
Users value the ease of use and customization support for effective planning and enhanced productivity with Lative. (9 mentions)
Users value the visibility and actionable insights Lative provides, enhancing team alignment and decision-making efficiency. (8 mentions)
Users experience a steep learning curve with Lative's advanced features, making initial navigation challenging. (3 mentions)
Users face a steep learning curve with Lative, making it challenging to quickly master advanced features and navigation. (3 mentions)
Users desire a pipeline coverage forecasting module to enhance functionality and improve decision-making capabilities. (2 mentions)
Users experience slow updates during implementation, particularly when integrating with existing financial systems. (2 mentions)
Users desire more configuration options for admins, although support is helpful for resolving related issues. (1 mentions)

5 Pros or Advantages of Lative

5 Cons or Disadvantages of Lative

Lative Reviews (26)

Reviews

Lative Reviews (26)

4.7
26 reviews
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Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Sales Planning + RevOps Intel, Amazing Support"
4.5/5
What do you like best about Lative?

Lative gives us one platform for our team hierarchies and annual plans which supports our capacity planning, ramping, and quota setting. We can build multiple scenarios and compare them without spreadsheets.

The Lative team’s dedication to implementation and ongoing support has been fantastic. We’ve had several custom use cases specific to our business, and the team has been creative in finding ways to meet those requirements.

The most recent UI update has improved the overall user experience. Lative incorporating AI within the platform, along with an MCP connection, has also been a plus for gaining insights for leadership and data validations. Review collected by and hosted on G2.com.

What do you dislike about Lative?

There is a learning curve, and it takes time to understand how each module connect together. The recent UI overhaul has made a big impact. The platform seems more intuitive, but still understanding the new navigation for the different features/modules. Review collected by and hosted on G2.com.

Mario Alejandro B.
MB
Mario Alejandro B.
Sales Operations - Senior Business Analytics Manager
Enterprise (> 1000 emp.)
"Flexible Sales Planning, Backed by Great Support"
5/5
What do you like best about Lative?

I can create as many planning scenarios as I need in Lative, which is difficult to do in Google Sheets. The team is very supportive, and when we need a new feature or a fix, they’re there to add it. It feels like a good partnership. I find it easy to model things like new headcount and attrition, and I can track things at very granular levels with options we hadn’t thought of before. We use Lative’s headcount tracking capabilities, and the HRBP teams using them have said it’s been a very positive experience. Review collected by and hosted on G2.com.

What do you dislike about Lative?

Pipeline planning still isn’t in the platform, so it needs to be built, though I know they’re working on it. The UI could be a bit more intuitive. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Enterprise (> 1000 emp.)
"Powerful Sales Planning and AI Insights, With a Learning Curve"
4/5
What do you like best about Lative?

I like that Lative brings our sales members and hierarchy together in one tool, lets me track sales reps as they progress over time, and helps me build yearly plans for our sales team. I also like the internal AI tool and external MCP, which let us ask questions about our team and performance and quickly validate data in the background to make sure the insights are accurate. The new experience already seems to have improved many of my previous complaints about a lack of clear hierarchy or direction when navigating modules. The team was easy to work with and helped us along as we set up the platform. Review collected by and hosted on G2.com.

What do you dislike about Lative?

I found Lative’s UI/UX intimidating at first while learning where each module is and how one area affects another. I previously found there wasn’t a clear hierarchy or direction when navigating across and deeper into modules, though the new experience seems to have improved many of those issues. I’m still exploring it. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
AL
Verified User in Logistics and Supply Chain
Enterprise (> 1000 emp.)
"Powerful Capabilities and a Very Helpful Team"
4/5
What do you like best about Lative?

Lative offers a wide range of capabilities, and while we're still in the process of fully utilizing everything the platform has to offer, we've already seen value in areas such as budget and headcount management. The standout aspect, though, has been the team behind the product. Their responsiveness and commitment to helping us succeed has been wonderful. Review collected by and hosted on G2.com.

What do you dislike about Lative?

The interface initially had a bit of a learning curve. However, recent updates have made navigation much smoother and improved the overall user experience. Review collected by and hosted on G2.com.

JF
JP F.
Sr. Director of Data Analytics
Enterprise (> 1000 emp.)
"Top-Notch Support and Onboarding with Valuable Insights"
4.5/5
What do you like best about Lative?

I like the Lative team the best. The product is great and can provide valuable insights, but the team, the support and the onboarding has been top notch Review collected by and hosted on G2.com.

What do you dislike about Lative?

The tool has quite a ramp to entry. It is robust and full of good insights, but it is complex and takes time to learn Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Outstanding Performance, Instant Support, and Smooth HubSpot Integration"
5/5
What do you like best about Lative?

Performance, Support, and HubSpot integration Review collected by and hosted on G2.com.

What do you dislike about Lative?

Data can be very sensitive in there. I have created issues on accident within the product. Fantastic support team is there to help instantly. Review collected by and hosted on G2.com.

Krishnaswaroop B.
KB
Krishnaswaroop B.
People Strategy & Analytics Manager
"Revolutionizes Scenario Planning and Data Centralization"
5/5
What do you like best about Lative?

I like how Lative solves data fragmentation problems by having it all in one live model. Scenario modeling is also a standout feature, turning planning into action. Another thing I appreciate is the great group of people on the Lative team, who are always there to help and bounce ideas off of each other. The setup, while requiring thoughtful preparation, was smooth. Review collected by and hosted on G2.com.

What do you dislike about Lative?

I find the learning curve and usability of some of the advanced features around modeling and scenario setup a bit complex at first. More guided setup for advanced models, like a step-by-step wizard, would be a nice addition. Review collected by and hosted on G2.com.

Adrien D.
AD
Adrien D.
Director, Revenue Operations
Mid-Market (51-1000 emp.)
"More efficiency planning combined with improved insights = better alignment"
5/5
What do you like best about Lative?

Lative is helping make our sales planning more efficient by putting clear, actionable analysis directly in front of the team and supporting cross-functional collaboration. Having easier access to the right data will improve alignment, speed up decisions, and lead to better planning overall. Review collected by and hosted on G2.com.

What do you dislike about Lative?

We had to switch our reporting currency, which ended up delaying our implementation. Review collected by and hosted on G2.com.

Gwen P.
GP
Gwen P.
"Empowers Accurate Sales Quotas with Ease"
4.5/5
What do you like best about Lative?

I really like Lative's ability to connect to our data and perform performance analysis on our sales teams. It helps us anticipate our growth better and assign more accurate quotas by role and region. The team is also very responsive to feature requests, and I don't have anything lingering that isn't already on their roadmap or something they've delivered. Plus, Lative is an out-of-the-box solution, so the initial setup was smooth as long as we got our data organized. Review collected by and hosted on G2.com.

What do you dislike about Lative?

Nothing- excited to see the product grow and develop Review collected by and hosted on G2.com.

Eddie P.
EP
Eddie P.
"Centralized GTM Planning Made Effortless"
5/5
What do you like best about Lative?

We like Lative because it centralizes planning to one platform, making it easy to surface insights and saves time. I can easily move between different scenarios, and the user interface is great. The initial setup was easy, and the Lative team supported us throughout the process. Review collected by and hosted on G2.com.

What do you dislike about Lative?

Nothing Review collected by and hosted on G2.com.