Lasso is the #1 CRM for new home sales, used by over 500 home builders and developers in North America. Improve lead management, convert more prospects to buyers, and sell communities faster, easier, and more profitably with CRM software designed exclusively for new home marketing and sales. Built for the way people buy and sell new homes today, Lasso is the leading cloud- based CRM for home builders, real estate developers, and new home agencies. Lasso is a member of the ECI Software Solutions Residential Home Construction's suite of products.