# What are the best inbound call tracking software for agencies tracking customer calls and campaign ROI?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">An agency running paid campaigns for multiple clients needs to know which specific ad, keyword, or landing page actually generated a phone call, not just that a call happened. We compared the best Inbound Call Tracking software for agencies tracking customer calls and campaign ROI, using the <a class="a a--md" elv="true" href="https://www.g2.com/categories/inbound-call-tracking">Inbound Call Tracking category</a>.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These platforms dominate the agency use case:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/callrail/reviews"><strong>CallRail</strong></a>: The most reviewed platform in this category, reviewers cite multi-client account management as a core strength for agencies managing several campaigns at once.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/invoca/reviews"><strong>Invoca</strong></a>: Reviewers in larger agencies cite deep conversation analytics tied to campaign attribution, going beyond just call source tracking.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ctm-ctm/reviews"><strong>CTM</strong></a>: Reviewers cite strong dynamic number insertion specifically built for tracking paid campaign performance across multiple clients.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/callfire/reviews"><strong>CallFire</strong></a>: Reviewers describe a more straightforward feature set, a fit for smaller agencies that don't need the depth of the larger platforms here.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/convirza/reviews"><strong>Convirza</strong></a>: Reviewers cite call scoring and quality analysis alongside attribution, useful for agencies that also need to prove call quality to clients, not just call volume.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For agencies managing more than a handful of client accounts simultaneously, which of these actually kept attribution accurate across accounts without cross-client tracking numbers getting mixed up?</p>

##### Post Metadata
- Posted at: 9 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;CallRail has kept attribution clean for us across a good number of client accounts running simultaneously. The multi-client account structure does the real work there, each client&#39;s numbers stay properly separated.&lt;/p&gt;

##### Comment Metadata
- Posted at: 7 days ago
- Author title: Marketing Executive





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