--- title: Klue Reviews meta_title: 'Klue Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 443 reviews by the users' company size, role or industry to find out how Klue works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 443 scale: '5' date_modified: '2026-07-17' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Klue Reviews **Vendor:** Klue **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 443 ## About Klue Klue is a Competitive Enablement Platform that combines win-loss analysis with competitive intelligence to bring together objective feedback from your buyers and intel from across the web so you can understand how to differentiate and win your market. Using AI to collect and analyze thousands of different data sources, Klue automates the delivery of continuous insights that help your sellers win more competitive deals. ## Klue Pros & Cons **What users like:** - Users commend Klue for its **robust competitor analysis features** , enhancing efficiency in competitive intelligence and sales enablement. (12 reviews) - Users appreciate the **seamless integration** of Klue, enhancing competitive intelligence across teams and workflows. (10 reviews) - Users commend the **excellent customer support** from Klue, highlighting their commitment to ensuring project success. (9 reviews) - Users value the **intuitive layout and responsive support** of Klue's battlecards, enhancing information accessibility and user experience. (8 reviews) - Users value how Klue's **Competitor Insights** enhance alignment and actionability, boosting competitive intelligence for sales teams. (8 reviews) - Users praise Klue for its **ease of use** , making competitive intelligence accessible and effective for sales teams. (8 reviews) - Features (8 reviews) - Users value Klue’s **seamless integrations** that enhance competitive intelligence and align teams effectively with real-time updates. (8 reviews) - Time-saving (8 reviews) - Users praise the **intuitive user interface** of Klue, making competitive intelligence accessible for sales teams effectively. (8 reviews) **What users dislike:** - Users find the **difficult setup** of Klue frustrating, as navigation and feature adoption can be quite overwhelming. (5 reviews) - Users experience **frustrations with UX improvements** in Klue, particularly regarding collaboration, content creation, and analytics flexibility. (5 reviews) - Users experience a **lack of clarity** in Klue, making navigation and feature utilization difficult for effective content creation. (4 reviews) - Users find the **learning curve challenging** , noting difficulties with the layout and alert refinement in Klue. (3 reviews) - Users find **limited customization** in Klue, making collaboration and analytics less flexible than desired. (3 reviews) - Users find Klue's collaboration features **limited** , causing challenges in co-authoring and editing content efficiently. (3 reviews) - Users express frustration with **poor integration** , highlighting difficulties in navigating features and inconsistent formatting. (3 reviews) - Steep Learning Curve (3 reviews) - Unclear Instructions (3 reviews) - Adoption Difficulty (2 reviews) ## Klue Reviews ### 1. The one stop shop for competitive **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Klue?** The people! Attentive customer support, quick responses have made the onboarding process seamless. I really like how all my questions have been answered via in-product support. Also, I've only been a customer for 2 months, and the R&D team has already released a feature that I submitted as an RFE. The Klue team is just awesome! **What do you dislike about Klue?** Some of the editing capability in the tooling is wonky, but there are workarounds. **What problems is Klue solving and how is that benefiting you?** Klue helps our field team find competitive information quickly. In the past, the information was scattered across Confluence, Google docs and Google slides. The formatting of the battlecards and their prompts makes it easy for the sales team to find what they need. I like how Klue integrates with Slack and Salesforce. The reason we selected Klue was because it gathers publically available information as well as insights from our internal staff. ### 2. Great Platform for Competitive Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Gary C. | Senior Director, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Klue?** It is easy to update and inform your sales teams of your latest competitive intel. **What do you dislike about Klue?** I wish they had better branding capabilities. We are working to build an internal brand around our Product Marketing Competitive Intelligence function. They have recently added some updates that help with this, and they continue to build out a great product. **What problems is Klue solving and how is that benefiting you?** Klue helps us keep our entire global field sales teams up to date with the latest competitive intelligence. We have seen a significant improvement in onboarding new reps as well as keeping our seasoned rep informed. ### 3. Perfect tool to understand the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Chris O. | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2020 **What do you like best about Klue?** Everything! Klue is clear and easy to browse in order to find the perfect information in a short amount of time! It is really to browse across the different sections, preview the right content and download the necessary / related documentation **What do you dislike about Klue?** Nothing... Klue is literally the perfect tool for your research! **Recommendations to others considering Klue:** Stop wasting your time on "blind searching" and go directly straight to the point with Klue. **What problems is Klue solving and how is that benefiting you?** Easy access to the information which save a lot of time due to research. When the Web search is taking a lot of time, is challenging and not always relevant, Klue is always providing the right data and allow you to be more efficient! ### 4. Great service & a unique product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Klue?** The service team at Klue always answers any questions promptly and has been there every step of the way as we've set up Klue! **What do you dislike about Klue?** Klue takes a bit of a learning curve and tweaking to try to get the results you need most! **What problems is Klue solving and how is that benefiting you?** We are using Klue to understand the competitive landscape we operate in, Klue has helped us gather news articles geared at technology advancements and competitive trends that pertain to our industry ### 5. Klue - An up and coming competitive intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Klue?** User Interface. Willingness to take feedback and implement it. Always making the tool better with new updates. Battlecards on the go with mobile/tablet apps. Easily shareable cards and Battlecards. **What do you dislike about Klue?** The competitor dashboard and Battlecards integration could be cleaner. The competitor dashboard looks overwhelming to a new user. The per user basis pricing structure. Web searchability of competitive data could be better. **What problems is Klue solving and how is that benefiting you?** Easy to modify Battlecards with current information Easier information sharing with sales channels ### 6. Great resource for competitive intelligence in the sales process **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler A. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2020 **What do you like best about Klue?** Our team crowd-sourced insights on top competitors and Klue delivered Battlecards. I can easily review a competitor and know where and how to sell against them. **What do you dislike about Klue?** Information seems limited to what we enter, would be nice to have public information brought into a card. **Recommendations to others considering Klue:** Have not seen anything easier for sales teams... wish this was available earlier. **What problems is Klue solving and how is that benefiting you?** Knowing our competitive landscape in a sale. Bringing everyone's collective knowledge about a competitor into a centralized platform which is easy to use and directly integrated into our Salesforce Opportunity. ### 7. Everything in one place! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill M. | Data Protection Channel Field CTO - Advisory Systems Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Klue?** Going to one place to find all the data I need. The way the card are set up make it extremely easy to navigate. **What do you dislike about Klue?** this is pretty annoying and not sure its a klue thing, but there are way too many clicks to login. I understand the need for security, but there has to be a true single sign that means exactly that. **What problems is Klue solving and how is that benefiting you?** Understand our value and differentiators against our competition. This is at a corporate level, product level, solution level, whatever. Klue is my first stop often before my own internal intranet site. ### 8. Very coplete and easily usable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Klue?** I like all functions and integration with other data, like videos and information about social media **What do you dislike about Klue?** The difficult to attached files direct on the system **What problems is Klue solving and how is that benefiting you?** It is more easy to find information about competitors now ### 9. Excellent competition review solution **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel A. | Sales executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Klue?** Very friendly interface Good information Easy to navigate **What do you dislike about Klue?** Nothing yet, I used for a year and I really like it **What problems is Klue solving and how is that benefiting you?** It helps me to present my competitive advantages more clearly but above all supported against my most important competitors It is an excellent information correlator ### 10. Slick software for surfacing actionable intel about your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Klue?** Klue is purpose-built software for competitive intelligence, which makes it work a lot better than trying to maintain PDFs in Google Drive (or similar) or jury rigging another platform for the purpose. The tiled view that Klue uses makes surfacing the right information easy and quick while still being easy to dig into. The "Claim" + "How to Respond" functionality is strong. **What do you dislike about Klue?** The challenges are usually about the content in the platform rather than the platform itself (e.g. a newer/rarer competitor sometimes not being available/having battle cards). **What problems is Klue solving and how is that benefiting you?** The battle cards in Klue are more in depth than what we previoulsy had access to. ### 11. Klue - a CI game-changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Klue?** This is a CI tool your sales team will actually LOVE! Info stays nicely organized. Easy to navigate and find what you need. And best part is, our sales team adopted this new tool very quickly. **What do you dislike about Klue?** I can't think of anything I dislike. My experiences has been positive. **What problems is Klue solving and how is that benefiting you?** Arming the sales team with the information they need to speak intelligently about how we win. ### 12. Needed a learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** sharon d. | customer marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Klue?** A centralised location for all info that is easy to access worldwide and is coherent **What do you dislike about Klue?** Not as flexible as I would expect it to me. Miss comparison capabilities (like with apple products) **Recommendations to others considering Klue:** Try to verify you cover everything you need in advance **What problems is Klue solving and how is that benefiting you?** We did not have a CI tool before and this is much needed. Yet to see the benefits, we are just starting. ### 13. Excellent and relevant content **Rating:** 5.0/5.0 stars **Reviewed by:** Linda R. | Data Center Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Klue?** I can find the content I need very quickly. Great search engine. **What do you dislike about Klue?** I don't dislike anything, it works perfectly for me. **What problems is Klue solving and how is that benefiting you?** Quickly learn competitive landscape and educating myself on my competition. I really value the insight that Klue provides. ### 14. Extremely useful information **Rating:** 5.0/5.0 stars **Reviewed by:** Alfredo Martinez M. | Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Klue?** Klue is a very easy tool to use and has a lot of information that provides a lot of key aspects on what i should emphasize when talking to a customer **What do you dislike about Klue?** The GUI could be a little more friendly and easy to navigate, the battle cards are shown all together and it sometimes gets a little difficult to scroll around all of the insightful information given. **Recommendations to others considering Klue:** Use it, you will not regret it **What problems is Klue solving and how is that benefiting you?** The lack of knowledge of my competitors speech is the biggest problem being solved by using Klue, I've realized that getting to know what I might be competing against has given me the ability to focus and what our products do better and that way lead the conversation into the aspects that best fit customers neeeds ### 15. Klue has become our "go to" platform for our sales teams to win business! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2020 **What do you like best about Klue?** Klue allows us to organize content, is easily accessible and searchable for our sales users. Our entire Sales Team now has consistent and current information, in real time! Our sales team loves the iOS/Android App so they can easily access content from anywhere. We are also able to link out to additional sources to provide further content or access sales tools. Our Klue Success Manager and the entire Klue Team have been excellent to work with. Everyone at Klue has been continuously supportive from A-Z, as well as demonstrations with other areas of the company. The excitement level has been very high as others have seen how Klue can be a vital tool in their areas. **What do you dislike about Klue?** So far everything has been going great! We really haven't had any issues, the Klue Support Team is very responsive and quickly resolves or answers any issues. **What problems is Klue solving and how is that benefiting you?** Our Sales Team gets the same concise information and is able to directly share comments and content with us. We can easily and quickly add or change content on battle cards so our sales team has the most current info. It has been a game changer having one depository to disseminate competitor information, strategic positioning and vital news that wins business. ### 16. Klue = Great Success **Rating:** 5.0/5.0 stars **Reviewed by:** Merlin B. | Senior Solutions Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2021 **What do you like best about Klue?** The user interface is fairly easy to use. The information is excellent and helps me with my daily duties. **What do you dislike about Klue?** Have not experience much to dislike so far. **What problems is Klue solving and how is that benefiting you?** Klue helps me better understand my competition and be more effective supporting my customers. ### 17. Best way to build battle cards I have ever seen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Klue?** I like how each segment is organized and that I can combine them however I like **What do you dislike about Klue?** Since there are so many competitors, perhaps there is too much information **What problems is Klue solving and how is that benefiting you?** Being prepared for meetings is very important to me, and this lets me organize all the possible information I need in an easy interface ### 18. KLUE allows you to stay on top of your game while serving as a knowledgeable partner to customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Klue?** The customization of audiences and content **What do you dislike about Klue?** The steep learning curve for less tech-savvy individuals. **What problems is Klue solving and how is that benefiting you?** Updated field competitive intelligence, centralization of recent and relevant news. ### 19. A great tool that meets our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Dave B. | Director, Global Market Intelligence and EMEA Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Klue?** Using generic tools like Google Alerts I was never able to wade through all the chaff to find the wheat. With the Klue bot I am receiving the relevant alerts in a timely manner and the AI engine is starting to learn which is further improving the results. And the Battlecard editing tools are so much better than trying to maintain CI in Office docs. All in all, having one central place for all our Competitive Intelligence will make a dramatic difference to our ability to provide CI to the rest of the organisation. And I have to say that the customer success team have been fantastic. I was new to CI six months ago, but our CSM has taken me by the hand and helped to implement the solution in a very short period of time and is always available to answer questions or provide advice. **What do you dislike about Klue?** There are still some quirks in the formatting capabilities for Battlecards - especially when cutting and pasting text from outside Klue - but the Customer Success team are always happy to help fix issues promptly. But apart from that the tool is proving to be very easy to administer and use **Recommendations to others considering Klue:** Make sure that you compare with other vendors to ensure it meets your needs. Ask all vendors for a free trial. Each of the market leaders in this space has a slightly different approach and so you really need to be clear about your objectives for a CI automation tool when selecting one. As I mentioned above, the Klue licencing model is different and in my view much more flexible which was what tipped the balance for me. Once you have Klue, with a bit of focus it is really easy to implement. We chose to start with just one competitor so that we could get something into the hands of the sales team as quickly as possible, but are now adding additional competitors on a regular basis. The fact that you can be tracking an unlimited number of competitors in the background before publishing battlecards is a real plus for us. **What problems is Klue solving and how is that benefiting you?** As a one-person CI department, I needed to automate the capturing of CI data so that I could focus on analysis to turn it into intelligence. I am now tracking far more competitors than before Klue. From a consumer perspective, online Battlecards, easily accessible from our CRM solution have replaced a large PDF stored on SharePoint The weekly Digest has got information into more hands than was possible before. A typical comment from one consumer was " I have learned more about Competitor X in five minutes than I have in the last three years by reading this week's digest' ### 20. Extremely useful **Rating:** 5.0/5.0 stars **Reviewed by:** Bryce W. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Klue?** Consolidating all competitive information in one space. We have battle cards that we can use to track the latest and greatest details about our top competitors. We are able to crowd source updates internally from various members of the team that may have more information from recent interactions. **What do you dislike about Klue?** There are no major downsides to Klue, it is the best in class. It is easy to update battle cards and track the important details about all of our competitors. It is very user - friendly, which is important since this is not something that is just used by a technical team. This is used across the organization, which means that it needs to be easily consumable and not at all a challenge for the average technology user to access and view. **Recommendations to others considering Klue:** It is a very useful tool that can replace loose documents that are never updated. Previously, we did not have a single source of truth for competitive intelligence that was consistently updated. We had documents that were out of date, some didn't even exist, it was tribal knowledge. **What problems is Klue solving and how is that benefiting you?** Klue is the single source of truth for up to date competitive info. We now have a space for everyone in the organization to locate the latest and greatest information on our top competitors. We are able to track organizational information as well as information about pricing, offerings, and other aspects of where we stand against our competition. ### 21. Battlecards are the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Seth A. | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Klue?** Klue is an amazing place to keep all of your competitive intel in one place. Linking directly to battlecards in an email has been such an easy way to answer any questions I get. Whenever people ask me where they should look or who they should talk to Klue is the place to go. Ease of use seems to be the main focus of the tool as nothing is hard to find or difficult to understand. Rare exceptions to that rule have always been met with an awesome support team that has all the answers to my questions. **What do you dislike about Klue?** Don't have a lot to say here. The tool is as good as you make it. If we were to ever run into any issues it would've been due to a lack of understanding with the tool. This isn't to say that the tool is difficult to use because it's not. When presenting this to our teams everyone always comments on how easy it is to use and that's true. **Recommendations to others considering Klue:** My advice? Give it a shot. It's a fantastic group of people who have made a really neat tool with some serious impact. Keep in mind that you'll only get out of it what you've already put in, but you could say that about a ton of things so that doesn't really make it a bad thing in my book. I'd also add that you should consider trying it now. There are deals going on that allow users to get far more out of it than they may have originally. **What problems is Klue solving and how is that benefiting you?** There is a large demand for competitive in sales. Most people want to be in the know at all times, they just don't know where to look/go. With the Klue tool you can always find something interesting to share in a timely fashion. Even with detailed reports you can see who all is using the information that you're putting out. This can help you target the most common users as you create or update content. My advice? Give it a shot. It's a fantastic group of people who have made a really neat tool with some serious impact. Keep in mind that you'll only get out of it what you've already put in, but you could say that about a ton of things so that doesn't really make it a bad thing in my book. ### 22. Fantastic CSM support, intuitive platform with continual progress to make the tool better **Rating:** 4.5/5.0 stars **Reviewed by:** Zach S. | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Klue?** The availability to have all of the competitive content in one place, and being able to connect that with other relative content is incredibly helpful to us. With the large portfolio of products, Klue is helping out sales org to more easily find information, as well as understand what is up to date and what might need to be revised. On top of this, the ease of use and sharing of the content internally is very simple and allows us to share content with one another without much friction. **What do you dislike about Klue?** There are very few things to dislike about Klue. The only thing I think could be a little bit better would be the editing and creation of content on cards. While Klue has been taking steps to improve this, I think there is still some more here that could be done to create a more efficient way to add and edit content. **Recommendations to others considering Klue:** Klue is exactly what you would want out of a competitive intelligence tool. It provides ease of use, a way to aggregate content quickly, and can benefit marketers and salespeople in almost any situation. **What problems is Klue solving and how is that benefiting you?** The biggest benefit we are realizing from Klue is the aggregation of competitive content into one place, and being able to quickly and easily understand how up to date it is. Prior to Klue, this information lived in disparate systems and was oftentimes hard to understand if the content was still relevant. ### 23. Great service and helpful support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2020 **What do you like best about Klue?** Klue has a responsive support team that is also assessable in a built-in chat tool. They usually respond in 5 mins and can solve basically any issue from technical queries to data pulling. Klue also used Google analytics to track user activity which provides great insights for Klue user and administrator for future content improvement. They offered a dashboard linked to Google analytics so users can have a view of usage momentarily and get quick insights. In all, I enjoyed working with Klue support team as they are very helpful. Klue also provided a mobile version which makes the user get the information quickly in different situations talking to the customer. **What do you dislike about Klue?** Klue provided some guidance on 3rd party Integration but there are other remained technical issues that to be solved or alerted in the guidance. There is a also a bit learning curve for new users on how to create content and manage existing content in bulk, but they've been developing new features along the way to improve the user experience. Would definitely want to see more efforts on the user experience improvement. **What problems is Klue solving and how is that benefiting you?** We use Klue for competitive content creation and aggregation. With the tool we regrouped competitive material so that it's easier for sales team to digest and quickly find the competitive resources they want. As a content contributer I can also tell which content is the most popular among the audience and which needs more improvement from analytics tool. ### 24. Great tool for understanding your competition as well as your own offerings **Rating:** 5.0/5.0 stars **Reviewed by:** John T. A. | Data Center Sales Executive - Tier 1 Commercial, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Klue?** I like the easy ability to search by keyword, company name, category, solution type, workload, etc. I also like the amount of detail that is given in not only technical aspects but also about the companies themselves. The ability to see where a competitor is strong is also important. All to often companies put out a battle card that says "our stuff is the best at everything". If that were true you'd have near 100% market share. Knowing the real landscape is important. **What do you dislike about Klue?** My company requires me to be logged in through VPN to use SSO and that makes accessing this when I am mobile very difficult. Printing battle cards or other collateral is not intuitive and last I tried resulted in 4 pages for a single page doc being sent to my printer. One pet peeve is when there is negative information that is not professional. I can't remember the exact example but basically there was a childish attempt at humor as a selling point against a competitor. Not helpful and honestly made me question that value of the whole write up. **What problems is Klue solving and how is that benefiting you?** I have often helped co-workers and myself better understand if we are recommending the correct solution. A true benefit is time savings. Klue is like crib notes, quick to the point and valuable. I often use information on Klue when putting proposals together. This can help illustrate some of my companies advantages with some facts to back it up. ### 25. Supportive and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Klue?** Klue is well developed and easy to use once you get up to speed. It also integrates well with Salesforce **What do you dislike about Klue?** Info on certain companies do not feed as quickly as I would like sometimes **What problems is Klue solving and how is that benefiting you?** The main problem of course is having all our competitor info in one spot. ### 26. Great Competitive Intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Klue?** The attentiveness and responsiveness of the KLUE team and the visual appeal of the platform **What do you dislike about Klue?** This isn't really a "dislike", since its a necessary activity with all such information consolidation tools, but its something to be aware of as you build out your boards. Frequent curating and auditing of content is required to ensure that the information is current and consistent. **What problems is Klue solving and how is that benefiting you?** Information consolidation over a large organization in a consistent manner so that it can be aggregated and turned into appropriate action. ### 27. Product Comparison Battlecards are great, All Compititors news ine one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Klue?** Keeping up with the industry trends, how are competitors are doing with their business and getting a consolidated view and comparison with their products are an awesome thing to know... **What do you dislike about Klue?** All content is useful, just make sure everyone is aware of this amazing products for us. **What problems is Klue solving and how is that benefiting you?** comparison of products and battle cards are great thing to start with. Edge Over competition during discussions on product features, Tracking technology trends, comprehensive view on products and news items over time regarding competitor financials earnings to top that. With so many products in market we need to know where our products fit the bill with competition. ### 28. An excellent CI enablement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Klue?** I have used Klue at a couple of different companies. I was really excited when I found out my new employers were implementing it. There are many great features that help me do my job. First, there is the Salesforce +Slack Integration (that is really good), the weekly Intel digest, and the flexibility Klue provides. I also really love the support. I am very excited about expanding how we use Klue. **What do you dislike about Klue?** Sometimes it's difficult to build out matrices. **What problems is Klue solving and how is that benefiting you?** We are building out content on a competitive platform with intel that is east to update. My sellers are able to access via mobile device to help them. I like the usage stats including which battle cards are being used. This, with the impact study, helps my management and me understand how our sellers are improving their win rate. ### 29. The perfect additional to our Competitive Intel program **Rating:** 5.0/5.0 stars **Reviewed by:** Laurel M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Klue?** Klue has centralized our CI. No more floating decks, no more emails with old information. Now both Sales & CSMs have and can use the same CURRENT information in real time from anywhere. **What do you dislike about Klue?** The "send us a message" feature for our end users. I'd love to be able to turn this off for roles as our end users sometimes think Klue creates and manages the battlecards. **Recommendations to others considering Klue:** This fit all our needs. Our slow adoptions is all on our end, Klue - the product + team is great! **What problems is Klue solving and how is that benefiting you?** The main problem we've solved is we've given all our teams equal access to the current information on our competitors. This means they can quickly find what they need in real time to win the deal. No more digging into old emails/slack/teams channel with dated intel. We don't need to tell someone to stop using whatever old documentation they have floating around. One place to go for all competitors & its always current. ### 30. Great product and organization **Rating:** 5.0/5.0 stars **Reviewed by:** Matt S. | Market Intelligence Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Klue?** The consistent support from the Klue team **What do you dislike about Klue?** I'd like to be able to format the digest a little more- but they have been great at enhancements and support thus far **Recommendations to others considering Klue:** not at this time- keep supporting your customers and releasing enhancements **What problems is Klue solving and how is that benefiting you?** competitive awareness ### 31. Klue helps us organize and find relevant competitive content on key competitors - easily/quickly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Klue?** Big fan of how Klue organizes content into swim lanes so that we can understand where to find things uniformly across all competitors. The ability to have a ton of content organized uniformly enables users to quickly find things that they need, without needing to look around for hours on end. **What do you dislike about Klue?** On occasion, I've had some trouble getting into the service, but that's the only thing! **What problems is Klue solving and how is that benefiting you?** Competitor insights are EASY! Everything there is very valuable, it's easy to share insight quickly, and it's easy to get insight quickly! ### 32. Amazing Product & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Klue?** - Flexibility with Slack, Google, Salesforce, iFrame. - Love the intuative nature of the product, no need for training it is that simple to grasp (even though the training and support has been excellent). - Battlecard functionality and the daily digest. - Great to be able to group companies in relevant sectors. **What do you dislike about Klue?** Nothing really to dislike, all covered!!! **What problems is Klue solving and how is that benefiting you?** Being able to access and analyse data and then create digestable information in a quick and efficient way. ### 33. Great Platform for Battlecards **Rating:** 4.5/5.0 stars **Reviewed by:** Kimberly B. | Senior Competitive Intelligence Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about Klue?** The hardest part of building a competitive intelligence function is building incremental value/ROI. A great way to enforce the need for CI is to build strategic product battlecards to help the sales organization. The battlecard UI in Klue is far better than most I've seen on the market. They took the guesswork out of building a battlecard template and dynamic experience. **What do you dislike about Klue?** I wish that they also had a news/insights aggregator engine that worked well to help free up my time. Unfortunately, I have to use another product to bridge this gap. **What problems is Klue solving and how is that benefiting you?** The need for enablement and scaling competitive intelligence resources has been scaled with Klue. **Official Response from Suman‌ Melville:** > Thanks Kim for your review and continual support of Klue. We appreciate you. ### 34. Competitive intelligence savior **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Klue?** Battle-cards and easily available presentations. There is in- depth knowledge about the competitor which helps us to defend our solution at a broader aspect. The presentations are easily available which minimizes our hard work to create them from the scratch and then present to the customer. It saves our time and therefore we are able to achieve our goal in time and therefore helping our extended teams with a shorter turn around time. **What do you dislike about Klue?** as of now nothing seems to be a drawback. **Recommendations to others considering Klue:** Advice from my end would be to make the best use of Klue. Battle-cards are the best for face-off and myths buster. **What problems is Klue solving and how is that benefiting you?** As part of Pre-sales team, we need to defend our solutions in front of competitors. This is where Klue comes in as a savior. We are able to use the presentations available in Klue and therefore working more efficiently with a shorter turn around time. Information in Klue helps us to stay strong in front of the competitors and therefore helps us in Technical wins. ### 35. Klue helps us keep our messaging tight and our attention focused **Rating:** 5.0/5.0 stars **Reviewed by:** Michael V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Klue?** The battle cards are a really intuitive and helpful structure to organize information -- it forces you to be to the point and make sense of what you know. Similarly, I like how modular the system is, so you can use it for all kinds of purposes, from tracking competitors, key accounts, and our own marketing personas. **What do you dislike about Klue?** The monitoring and alerts can be noisy -- erring on the side of everything rather than what is important. That said, there are feedback loops to train the algorithm and so the results are improving all the time **What problems is Klue solving and how is that benefiting you?** Klue helps us identify our key strengths and weaknesses against our competitors and with key customers. This focus in turn helps us with our design, marketing and even product development. ### 36. Ability to vary types of battle cards **Rating:** 4.0/5.0 stars **Reviewed by:** Ben C. | Sales Development Manager - Outbound, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 ### 37. Klue Review **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo R. | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Klue?** The most notable benefits are that the tool allows you to consolidate a large amount of information and review it easily. **What do you dislike about Klue?** There is an area of opportunity in the visual image of the platform. Although the most important thing is the information, sometimes it lacks a good design for presentation. **Recommendations to others considering Klue:** If you manage and share large amounts of information, or if you only need to consolidate important information to share, Klue is a tool that will undoubtedly make this process quicker and more efficient. **What problems is Klue solving and how is that benefiting you?** Stop using conventional software to compile, store, and present information. Creating content is easier and faster, and the way of sharing it has led to more people constantly checking for updates. ### 38. A one-stop shop for all the Competitor Intelligence needs **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah W. | Market and Competitve Insight Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2020 **What do you like best about Klue?** The platform is easy to navigate and the team are always there to help - through email, on the in platform help and on a meeting during customer success calls. They have been amazing working with the internal team at Domino making sure that the timezone differences (PST to GMT) aren't an issue and are used to our advantage. The plug into Salesforce is a complete game changer for us and has sold the platform to all our Sales Managers on its own, having the content loaded in has just been a bonus! **What do you dislike about Klue?** There were a few teething issues when we first set up access but I've received much worst service from many bigger companies. **Recommendations to others considering Klue:** Be open to what the tool can offer, and talk to your success manager about any concerns or things that aren't making sense or even how amazing you are finding it. **What problems is Klue solving and how is that benefiting you?** Klue have enabled us to get some key competitor information out to the Sales staff both whilst at the office and on the road. It is also enabling us to stay on top of all the changes that are happening in our market, whilst removing the noise that was previously stopping us from being able to action the material. ### 39. Klue is a great tool for keeping competitive intelligence up to date and in one palce. **Rating:** 5.0/5.0 stars **Reviewed by:** Megan S. | Coordinator, Professional Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Klue?** Really enjoy the ability to create multiple companies and grouping to keep different competitors separate. The curator's ability is easy to navigate and gives options to select the most relevant information you want to be shown for different users. The ability to update in draft mode ensures users see battlecards only when fully updated. The new features they are adding is making editing much easier as well. Our account rep is also very helpful and always willing to answer questions or investigate if something is not working correctly. **What do you dislike about Klue?** It was not easy when first used to add in videos or tables, but these have been recently developed. **Recommendations to others considering Klue:** Be ready to have some setup time to ensure Klue functions as you wish. Once you have it rolled out, is easy to use. **What problems is Klue solving and how is that benefiting you?** We were having trouble as a company to keep our competitive intelligence up to date and in one central location. Once we implemented Klue it was easier to have a main place to store it. Also being able to have multiple curators helps to keep everything updated more frequently. The Kule extension and alerts feature help with this as well. ### 40. Great Intelligence Collection Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kiran S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Klue?** Klue saves time & reduces efforts for collection, compilation and distribution of competitive and market intelligence. It is also helpful in building major customer boards. A centralized information point for your Management and Sales Reps team providing information for strategic decision making on the go. **What do you dislike about Klue?** The curator interface / uploading information tools requires improvements for better formatting and glitch free uploading of information, images and videos. However, Klue product team do work on the drawbacks, release improvements, and new features to improve the interface. Require to introduce print option for the inner boards (if possible for specific boards) too. **What problems is Klue solving and how is that benefiting you?** Klue delivers news information directly to your account and hence does not require one to constantly search online for new information. Now do not require to email intelligence decks for collecting latest updates from sales reps / users and then spend time retrieving latest updates from these decks. Users can directly share their inputs, comments & latest developments in Klue, saves time. With the Klue Button users are also able to easily share information from across the web which is an added advantage. ### 41. Klue helps internal CI teams gain efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2020 **What do you like best about Klue?** Klue makes finding intel so much easier for my team. **What do you dislike about Klue?** Some of the newer less advanced features. Since we haven't fully integrated with Salesforce it's harder to link our CRM data to any analytics in Klue **What problems is Klue solving and how is that benefiting you?** Streamlining the gathering and disseminating of CI data. We've found great reception from our Sales teams who love the quick and easy to find content ### 42. Excellent competitive portal for sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Klue?** Simple format to view key battle card components for a sales competitor. The idea of keeping this competitive data current and not sitting on internal web sites in stagnant PDF formats is important for sales' faith in the accuracy of content. The mobile portal is also a nice feature. **What do you dislike about Klue?** As a curator, getting the hang of "cards" and "lanes"and the card editor requires a bit of practice. But the folks from Klue are extremely helpful. **What problems is Klue solving and how is that benefiting you?** Educating general sales teams about the top strengths, weaknesses, attack vectors and customer objections for a dozen competitors. Some of the benefits include a quick and programmatic portal site to access this data (no laborious intranet searches), more timely updates of competitive information to sales (eliminating aged information), ability to tag associated articles / news items for competitors (single portal to access all recent information for a competitor). ### 43. Klue is invaluable for me to understanding the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2021 **What do you like best about Klue?** the comparison it gives from our products next to the competitors **What do you dislike about Klue?** Nothing so far. It has been great working with it. **What problems is Klue solving and how is that benefiting you?** It prepares me for competitive discussions with my customers ### 44. KLUE - One stop solution !! **Rating:** 5.0/5.0 stars **Reviewed by:** Pragathi R. | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Klue?** The battlecards that Klue provides are amazing, along with the recent updates about competitors. The information that Klue provides about positioning is amzing.Klue amkes us continue to be very confident in competing with our Dell Technologies portfolio and strategy against competitors.We continue to gain share and be profitable with information provided in KLUE. **What do you dislike about Klue?** No, not at all. There is nothing to dislike. **What problems is Klue solving and how is that benefiting you?** Product positioning, to provide pricing for the competitors. Benefits:To leverage Dell Technologies and to showcase our broadest end-to-end portfolio . To highlight that Dell has very robust infrastructure offerings optimized. To position better suited products to high-performance applications and environments, ### 45. A great competitive intelligence gathering tool, with great features for sharing knowledge **Rating:** 4.5/5.0 stars **Reviewed by:** Chris J. | Director CMI Analysts, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Klue?** Klue curates the most relevant and important news on my competitors to help me cut through the noise so I spend less time researching what's important. Klue also helps quickly and easily set up battle cards that deliver the most relevant and important information for competing to the sales team. And their customer success team is fantastic - they are always willing to go the extra mile to show new features, get something set up and started, and make sure we are using Klue to its full potential. **What do you dislike about Klue?** Getting curated news takes some time to set up, but their algorithm does a great job of weeding out unimportant items. One thing I wish I could do in Klue is set up an automated email with the most relevant daily news, rather than needing to browse to Klue's site, but this is a very minor thing. **Recommendations to others considering Klue:** Klue has a great team and I'd highly recommend it if you want a package that delivers curated competitive intelligence with the ability to quickly and easily create battlecards to enable the field. Their customer success team will be there to help out with any challenges you face along the way. **What problems is Klue solving and how is that benefiting you?** The biggest issue we are solving with Klue is capturing and curating the most relevant and important news and data on our competitors and getting that knowledge into the field. So far Klue has enabled our team to cut down the amount of time each week we spend researching the market and competition, because it delivers what we need to know to one centralized location. We haven't yet fully set up sharing the knowledge with the field and building out battlecards, but I'm sure when we do we will see positive results there as well. ### 46. Great product to keep tabs on our competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Alex N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2020 **What do you like best about Klue?** Klue keeps me up to date with the most current information around my competitors. The information is easy to access and kept up to date. **What do you dislike about Klue?** Not much negative to say here, the tool is great and they are open and constantly improving it as a company. Keep up the great work. **What problems is Klue solving and how is that benefiting you?** Battlecards are up to date and dynamic, meaning our success teams are never caught off guard when they come up against a competitor. The ability to track the market lets us know when a competitor is in the deal and we are able deposition them right away. ### 47. KLUE right partner at work **Rating:** 5.0/5.0 stars **Reviewed by:** Pradeep K. | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2020 **What do you like best about Klue?** In this Pandemic times, working away from office require constant support from documentation, analysis etc.... Klue is the right partner to support work from home **What do you dislike about Klue?** Need to support/build cheatsheets for quick usage **Recommendations to others considering Klue:** WFH buddy for sure **What problems is Klue solving and how is that benefiting you?** Market and competitor analysis, battle cards are very helpful ### 48. My Go To for Competitive Information **Rating:** 5.0/5.0 stars **Reviewed by:** N M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2020 **What do you like best about Klue?** I like how quick and easy I can find comparative information on different products. There is a lot of information available and it is easy to access. It is also displayed in an easy to read manner **What do you dislike about Klue?** Sometimes the views are a little clunky. I wish I could change my view sometimes, but I'm not sure if that's available or how to do that. The product I'm looking for is not listed sometimes. I'm not sure if this restraint is from my own company. **Recommendations to others considering Klue:** I assume a lot of the information in the system is posted by my company. I would like more products uploaded into the system. Make sure to look in the tabs section in the top left corner. This will allow you to switch between product comparisons **What problems is Klue solving and how is that benefiting you?** When clients or partners ask me for information on a certain products, I'm able to get that information quickly and share it with partner/clients. This saves me a lot of time so I can work on other projects and get the important information that might help win the deals I am working on. ### 49. Incredibly helpful solution **Rating:** 4.5/5.0 stars **Reviewed by:** Nicholas A. | Manager, Enterprise Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Klue?** Automated updates provide dialled in, useful information and insights. **What do you dislike about Klue?** No dislikes specifically, provides a great UX. **What problems is Klue solving and how is that benefiting you?** Staying up to date on competitors, industry updates, and reference-able news and information. Helps me stay up to date on what happening in a variety of industries we service. ### 50. Enterprise IT Knowledge **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel O. | Federal Account Executive - DOI, DOL, USDA, Civilian Agencies, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Klue?** Klue has been a fantastic tool for my company to understand the directions of multiple vendors in a constantly changing competitive industry. Klue's search functionality helps me not only research company brands, but individual features those HW and SW might offer. I also use Klue to keep up with new players in the market. Sometimes when doing research on vendors I will see a new one that I have never heard of before. Klue gives me access to articles on their company, good and bad, to make my own assumptions. **What do you dislike about Klue?** With their being so much information, you will every now and then need to dig. They have articles, presentations, lab results, etc. so to find the perfect report or document can be time consuming. The only downside, in summary, is having to review the seemingly endless amount of content on each vendor/topic. If I were to be a bit nit picky, the layout is not complex, but a lot. When clicking on a vendor, you almost get every piece of information right there on the home screen. Trying to navigate is a learned skill, but once you use Klue enough it works for you. **Recommendations to others considering Klue:** It is a lot of information and a lot of vendors to navigate. Use often because you will understand the search functionalities better AND new documents pop up daily. **What problems is Klue solving and how is that benefiting you?** Working at a large company means dealing with more competition. And even when specializing in a certain portion of the portfolio, startups as well as big named companies are in your accounts with you. Klue allows me to navigate the pros and cons by company and product. I can literally search my own company's product and compare side by side the specs and functionality to a competitor. ## Klue Discussions - [What software can I integrate with and how will it help? Can I get more product information?](https://www.g2.com/discussions/25045-what-software-can-i-integrate-with-and-how-will-it-help-can-i-get-more-product-information) - 1 comment, 2 upvotes - [What is Klue used for?](https://www.g2.com/discussions/what-is-klue-used-for) - 1 comment - [What does Klue do?](https://www.g2.com/discussions/what-does-klue-do) - 1 comment - [View Klue pricing details and edition comparison](https://www.g2.com/products/klue/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+15%3A14%3A08+-0500&secure%5Bsession_id%5D=a89f8b23-b1ac-48c2-a64e-93737bfceff2&secure%5Btoken%5D=1f653bc4523bdcdcfebedcee965cca72fb919eaf26bf3508a70bd885c7acd61f&format=llm_user) ## Klue Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [CHORUS](https://www.g2.com/products/rouse-chorus/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [Seismic Enablement Cloud](https://www.g2.com/products/seismic-enablement-cloud/reviews) - [Showpad](https://www.g2.com/products/showpad/reviews) ## Klue Features **Platform Basics** - Centralized Platform - Web Tracking **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Agentic AI - Website Change Monitoring** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights ## Top Klue Alternatives - [Crayon](https://www.g2.com/products/crayon-crayon/reviews) - 4.6/5.0 (385 reviews) - [Contify](https://www.g2.com/products/contify/reviews) - 4.5/5.0 (116 reviews) - [Kompyte](https://www.g2.com/products/kompyte/reviews) - 4.3/5.0 (100 reviews)