--- title: Kantar Marketplace Reviews meta_title: 'Kantar Marketplace Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Kantar Marketplace works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 6 scale: '5' date_modified: '2026-10-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Kantar Marketplace Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of use of Kantar Marketplace, appreciating its quick setup and navigation without technical skills. (2 mentions)
Users value the AI-driven analytics in Kantar Marketplace for insightful market studies and trend analysis. (2 mentions)
Users praise the easy accessibility and navigation of Kantar Marketplace, enhancing their overall experience on the platform. (1 mentions)
Users value the AI-driven analytics that enhance market insights, especially in understanding beverage trends. (1 mentions)
Users value the AI-driven analytics in Kantar Marketplace for insightful market studies and trend analysis. (1 mentions)
Users find integration issues concerning, as Kantar Marketplace lacks connections with crucial external tools. (1 mentions)
Users feel Kantar Marketplace has limited features, particularly lacking integration with other essential tools. (1 mentions)
Users feel that Kantar Marketplace would benefit from a more flexible pricing plan to enhance accessibility and satisfaction. (1 mentions)
Users find the limited integration with other tools to be a significant drawback of Kantar Marketplace. (1 mentions)
Users find the missing features in Kantar Marketplace, particularly the lack of connectivity with other tools, frustrating. (1 mentions)

5 Pros or Advantages of Kantar Marketplace

1. Ease of Use
Users value the ease of use of Kantar Marketplace, appreciating its quick setup and navigation without technical skills.
See 2 mentions

See Related User Reviews

Syed A.
SA

Syed A.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and reliable insights platform"

What do you like about Kantar Marketplace?

It is a easy to use tool that you can quickly setup without any technical knowledge. And it was great with the support team support. We used it often.

Verified User
G

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Insightful Market Research Platform"

What do you like about Kantar Marketplace?

I would say easy to access, use and navigate across the platform.

2. Market Research
Users value the AI-driven analytics in Kantar Marketplace for insightful market studies and trend analysis.
See 2 mentions

See Related User Reviews

Verified User
G

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Kantar Marketplace is a great market research tool"

What do you like about Kantar Marketplace?

The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in th

3. Accessibility
Users praise the easy accessibility and navigation of Kantar Marketplace, enhancing their overall experience on the platform.
See 1 mentions

See Related User Reviews

Verified User
G

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Insightful Market Research Platform"

What do you like about Kantar Marketplace?

I would say easy to access, use and navigate across the platform.

4. AI Features
Users value the AI-driven analytics that enhance market insights, especially in understanding beverage trends.
See 1 mentions

See Related User Reviews

Verified User
G

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Kantar Marketplace is a great market research tool"

What do you like about Kantar Marketplace?

The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in th

5. Analytics
Users value the AI-driven analytics in Kantar Marketplace for insightful market studies and trend analysis.
See 1 mentions

See Related User Reviews

Verified User
G

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Kantar Marketplace is a great market research tool"

What do you like about Kantar Marketplace?

The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in th

5 Cons or Disadvantages of Kantar Marketplace

1. Integration Issues
Users find integration issues concerning, as Kantar Marketplace lacks connections with crucial external tools.
See 1 mentions

See Related User Reviews

Syed A.
SA

Syed A.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and reliable insights platform"

What do you dislike about Kantar Marketplace?

Does not has all needed features especially connection with other tools

2. Limited Features
Users feel Kantar Marketplace has limited features, particularly lacking integration with other essential tools.
See 1 mentions

See Related User Reviews

Syed A.
SA

Syed A.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and reliable insights platform"

What do you dislike about Kantar Marketplace?

Does not has all needed features especially connection with other tools

3. Limited Flexibility
Users feel that Kantar Marketplace would benefit from a more flexible pricing plan to enhance accessibility and satisfaction.
See 1 mentions

See Related User Reviews

Verified User
G

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Insightful Market Research Platform"

What do you dislike about Kantar Marketplace?

Pricing plans - More flexible plan can be introduced by the company

4. Limited Integration
Users find the limited integration with other tools to be a significant drawback of Kantar Marketplace.
See 1 mentions

See Related User Reviews

Syed A.
SA

Syed A.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and reliable insights platform"

What do you dislike about Kantar Marketplace?

Does not has all needed features especially connection with other tools

5. Missing Features
Users find the missing features in Kantar Marketplace, particularly the lack of connectivity with other tools, frustrating.
See 1 mentions

See Related User Reviews

Syed A.
SA

Syed A.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and reliable insights platform"

What do you dislike about Kantar Marketplace?

Does not has all needed features especially connection with other tools

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Kantar Marketplace Reviews (6)

Reviews

Kantar Marketplace Reviews (6)

4.7
6 reviews
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Syed A.
SA
Syed A.
Senior Strategic Account Manager
Mid-Market (51-1000 emp.)
"Simple and reliable insights platform"
5/5
What do you like best about Kantar Marketplace?

It is a easy to use tool that you can quickly setup without any technical knowledge. And it was great with the support team support. We used it often. Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

Does not has all needed features especially connection with other tools Review collected by and hosted on G2.com.

BF
Ben F.
Account Director
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Easy to Use with Great Support, But Needs More Usage Tips"
4/5
What do you like best about Kantar Marketplace?

It is easy to use, good support team very responsive Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

It would be good to have more tips about maximising its use Review collected by and hosted on G2.com.

Verified User in Food & Beverages
GF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"Kantar Marketplace is a great market research tool"
4.5/5
What do you like best about Kantar Marketplace?

The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in the US is rising as compared to alcoholic beverages for a market study. Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

Didn't really dislike anything. It served our purpose well. Review collected by and hosted on G2.com.

Verified User in Legal Services
GL
Verified User in Legal Services
Small-Business (50 or fewer emp.)
"Insightful Market Research Platform"
4/5
What do you like best about Kantar Marketplace?

I would say easy to access, use and navigate across the platform. Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

Pricing plans - More flexible plan can be introduced by the company Review collected by and hosted on G2.com.

Praveen T.
PT
Praveen T.
Regional Service Manager
Enterprise (> 1000 emp.)
"Kantar Review by Praveen Tiwari"
5/5
What do you like best about Kantar Marketplace?

Quick Resolution and prompt response by the team & always supportive during any hassle. Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

No any as of now...Since it is going great in all manner & I am using this very frequently. Review collected by and hosted on G2.com.

Dewan M.
DM
Dewan M.
Area Credit Operation Manager
Mid-Market (51-1000 emp.)
"Good market research company"
5/5
What do you like best about Kantar Marketplace?

Provide good platform for products research before launched in market Review collected by and hosted on G2.com.

What do you dislike about Kantar Marketplace?

Some times it's review is not 100% ture with its research Review collected by and hosted on G2.com.
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