HSC’s Intelligent Monetization Platform (IMP) is a powerful system that focusses on delivering measurable outcomes that enterprises care about, such as increasing footfall and increasing conversion rate. IMP fuses multiple customer data points, such as demographics, purchases, location, dwell time, journey analytics and more attributes to create sophisticated services quickly. Examples of such services include measuring success of campaigns by measuring change to footfall, predicting how a future campaign may perform, contextualized proximity marketing messages based on user behavior and much more. HSC’s IMP comes along with rich dashboards that help you visualize the uptake of such services. HSC’s IMP can extract relevant customer related attributes from multiple sources like the Next Generation Hotspot Solution, People Insights AI, as well as any attributes from pre-existing sources you may already have like loyalty databases, POS data and more. How IMP adds value to your Business? Know your customers better Gain insights on what kind of customers visit the stores, what has been their preferences, what they do online while in-store and understand traffic trends in the store to manage resources in an optimized manner Deciphers products’ likability and promotions effectiveness, not just based on sales data alone but also co-relating it with customers’ location data Know more about your stores and the products Measure the effectiveness of different areas/sections inside the store and get the best in-store location to run promotions (static or digital Signage) for maximum exposure as well as revenue Get enabled for better decision making in terms of product placement and store layout after having known the most common path taken by customers during their journey in the store Get empowered with Real-time and Contextual Engagement Increase the conversion rate by reaching out to the in-store customers in real-time with contextual offers Convert passerby users to engaged users through dynamic promotions via digital signage Get prepared in advance with a strong Prediction Engine IMP prepares retailers in advance with its strong Prediction engine. Retailers get accurate footfall forecasts from the system which considers multiple factors like weather, holidays, and festival seasons