Informatica MDM & 360 Applications Reviews & Product Details

Informatica MDM & 360 Applications is a leading multi-domain master data management (MDM) solution that helps enterprises build a reliable, governed system of record for customers, products, suppliers, reference data, and more. It runs in cloud and hybrid environments, resolving data from multiple source systems while capturing lineage, survivorship, and record history. The result is an accurate, auditable enterprise-level 360-degree view that supports analytics, operations, and AI. AI-powered match and merge creates authoritative golden records with confidence and control, while survivorship rules and a patented trust framework resolve duplicates efficiently. Multidomain modeling manages complex relationships and hierarchies, such as households and account structures. Product information management (PIM) extends the platform to digital commerce, with AI agents that extract specs from PDFs, fill gaps using web search, and categorize items into target taxonomies. Workflow-driven stewardship simplifies exceptions, approvals, and remediation, with auditable change control and role-based access. The Enrichment and Validation Orchestration (EVO) engine ensures record completeness and accuracy, and a new workflow experience adds tabular bulk editing, a smart task inbox, and approvals that trigger only when validation rules require them. AI agents and skills monitor jobs and steward tasks, extract data from documents, and fix data quality issues in bulk. With Informatica's own MCP servers, teams can work in tools like Slack or custom portals, and customers can build their own agents with the same skills and tools. Unlike point solutions, MDM & 360 Applications is an all-in-one platform: data integration and data quality are included in the license, not sold separately, so teams avoid tool sprawl. Users can standardize, validate, and enrich data as it moves in and out of the MDM hub. Prebuilt industry and domain content in 360 Applications speeds time to implementation and gets trusted master data to business teams quickly. Extensions for Databricks, Snowflake, Microsoft Fabric, Salesforce, SAP, and more deliver mastered golden records into the platforms teams already use, so analytics and AI run on trusted data. The solution is a strong fit for organizations modernizing legacy MDM, improving customer experience, streamlining supply chains, growing through mergers & acquisitions, or building a foundation for agentic AI.

Seller

Informatica

Discussions

Informatica MDM & 360 Applications Community

Solution Type

All-in-One

Overview by

Monica Mullen

Used by Cognizant and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

View More Pricing Information

Informatica MDM & 360 Applications Integrations

(23)

Verified by Informatica MDM & 360 Applications

Show More Integrations

G2 reviews are authentic and verified.

Here's how.

Mathias N.

Junior Business Analyst

Mid-Market (51-1000 emp.)

12/20/2020

"360° vision for customer business data management"

4.5/5

What do you like best about Informatica MDM & 360 Applications?

With Informática customer 360, we have been able to improve the services of our company and design other products adapted to our clients. It has really been a quite complete and amazing program, because of its ability to collect data that serves as information to know our customers better, so that we can guarantee a positive shopping experience. And what we like best is the organization in which this data is collected, since we can filter and order it, by dry, taste and customer preferences, which turns out to be a valuable and advanced opportunity that will allow us to grow over the competition. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

It is difficult for us to mention any negative characteristic about this incredible software, since since we have been using it, it has notably revolutionized our work and our growth, we have been able to improve our service to the client, as well as to improve the products, besides generating ideas for the creation of new products, reason why to indicate some negative aspect is impossible to us, because until the moment it has marked a before and an after in our organization, facilitating us hours of work. Review collected by and hosted on G2.com.

Recommendations to others considering Informatica MDM & 360 Applications:

Customer 360 Computing, is a powerful tool that cannot be missing in every company that wants to position itself as a leader in its market niche, so we recommend it if you want to know more about their customers, and is in search of continuous improvement of their products or services, as it will help manage and collect large masses of data and customers so you can expand the possibilities of achieving more sales, set ambitious goals and achieve them, and can achieve exponential growth and positive for the company. Review collected by and hosted on G2.com.

What problems is Informatica MDM & 360 Applications solving and how is that benefiting you?

Defining sales strategies, designing new products, knowing the feedback of our services, and knowing our customers better, has been one of the many notable improvements that we have been able to observe since we used computer customer 360, in addition to being able to manage an unlimited number of contacts and collect strategic information, thanks to its artificial intelligence that makes this work easy, we have undoubtedly been able to reduce the search for information door to door and invest this time in creating and improving our products and services. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Hamilton P.

Mid-Market (51-1000 emp.)

12/8/2020

"Extraordinary application for system supervision."

4.5/5

What do you like best about Informatica MDM & 360 Applications?

Customer 360 Computing is a powerful tool for managing user or customer data by quantity which we find surprising and very helpful in our company, as we can have a greater accuracy when knowing our customers, so that we can improve the quality of our products and services, while creating a better customer experience. Using these tools does not guarantee that we are one step ahead of the competition since collecting data and keeping it organized by gender, taste and customer preferences, represents an incredible opportunity for our sales. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Since this tool has been used in our company, we have not been able to find any flaw that we dislike, on the contrary it has been very beneficial for sales management and development of new opportunities. Review collected by and hosted on G2.com.

Recommendations to others considering Informatica MDM & 360 Applications:

Informatica Customer 360 is an infallible software for those companies that want to reach their maximum potential and gain the trust of their customers, so we recommend it for the results it offers and the way it facilitates the collection and organization of data thanks to its artificial intelligence. Review collected by and hosted on G2.com.

What problems is Informatica MDM & 360 Applications solving and how is that benefiting you?

Having the greatest knowledge of our customers has been one of the most remarkable benefits since we have been using Informatica Customer 360, sales have increased and our services have improved, so it has been a key to the proper functioning of our work. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Verified User in Banking

Small-Business (50 or fewer emp.)

9/20/2021

"Easy to use and good business oriented platform."

3.5/5

What do you like best about Informatica MDM & 360 Applications?

It is very easy to check the aggregated information of all the suppliers. Very helpful in driving strategic decisions. From onboarding to performance in the organization, we can see all information of the suppliers. It is very helpful tool and reduces the major cost. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Sometimes too many clicks are required which does not make it very much user friendly. So this can be improved. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

James P.

Software Engineer

Mid-Market (51-1000 emp.)

11/21/2020

"Informatica Customer 360, software for the agile management of customer data"

4.5/5

What do you like best about Informatica MDM & 360 Applications?

Informatica Customer 360 is the ideal tool to consolidate all the organization's customer data, providing employees with fresh, secure, and reliable data that enables the viability of new businesses and the consolidation of current ones. It is truly impressive how its artificial intelligence works, greatly facilitating the organization of all this data, even allowing the creation of rules and configurations, making it highly customizable to the needs of the organization. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Informatica Customer 360 is a software that has fulfilled all the expectations placed on it, and for the moment we have not perceived any inconvenience with it. Review collected by and hosted on G2.com.

Recommendations to others considering Informatica MDM & 360 Applications:

Customer 360 Computing is a tool that undoubtedly adds value to any organization because it facilitates and improves the management of customer data intelligently and automatically. Employees can focus on providing products and solutions that can have a greater scope and impact on customers. Informatica Customer 360 stands out for its automatic functionalities that provide practical agility to the organization that implements it, favoring better management times and a significant decrease in reprocessing, which undoubtedly affects the operational continuity of the organization. Review collected by and hosted on G2.com.

What problems is Informatica MDM & 360 Applications solving and how is that benefiting you?

The information and database of our clients was very basic and dispersed, which made it difficult to notice important or relevant data that could be helpful in a negotiation or in the offer of additional services for our clients. With Informatica Customer 360, it was possible to achieve a better optimization of said data. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Praveen A.

Engineer - Chapter Lead

Small-Business (50 or fewer emp.)

9/23/2021

"Awesome cloud oriented customer relationship tracking framework. A good 360 degree view."

4.5/5

What do you like best about Informatica MDM & 360 Applications?

Data governance, data catalog, and data privacy and protection under every Customer 360 initiative Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Reporting can be much better with tools like Tableau. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Dheeraj L.

Manager Business Intelligence, Data Analytics, Customer Data Management

Enterprise (> 1000 emp.)

8/25/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"i had awesome experience using informatica to manage Customer Hierarchy , it is so easy to use"

4.5/5

What do you like best about Informatica MDM & 360 Applications?

UI, easy Hierarchy Management, value of money Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

faced slowness when merging & unmerging CUstomes Review collected by and hosted on G2.com.

Recommendations to others considering Informatica MDM & 360 Applications:

if you have Huge Customer Data BAse and looking for the solution to manage your customer, go for it Review collected by and hosted on G2.com.

What problems is Informatica MDM & 360 Applications solving and how is that benefiting you?

Clean Customer Hierarchy, which helped to profile customer data easily Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/28/2021

"Informatica MDM Tool and Concepts Review"

4/5

What do you like best about Informatica MDM & 360 Applications?

Informatica MDM provides a perfect platform for user to identify the duplicates and indirectly analyze the factors contributing for revenue growth. The match and merge algorithm is quite impressive. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Informatica MDM lags the feature of having data governance at mass data import level which is most comman business demand at the moment Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Retail

Enterprise (> 1000 emp.)

8/20/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"State of art intelligent Product MDM solution"

4.5/5

What do you like best about Informatica MDM & 360 Applications?

Very suited to real-life product 360 and intelligence foundation use cases. Low development latency. Efficient data modeling. Easy licensing. Ready integration to data quality tools. Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Nothing major to dislike. A bit more time to market than another product 360 application. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Retail

Enterprise (> 1000 emp.)

8/19/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Robust Tool - GS1 Compliant"

5/5

What do you like best about Informatica MDM & 360 Applications?

Informatica Product 360 is a complete package to manage E2E product data using advance product features such as import, task, data quality, export etc. It is GS1 compliant which helps in easy adaptation of the tool by large scale industries Review collected by and hosted on G2.com.

What do you dislike about Informatica MDM & 360 Applications?

Very limited customisation opportunities for Web UI. Inability to involve rest API. Review collected by and hosted on G2.com.