1. [Home](https://www.g2.com/) 2. ... 3. [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm) 4. [Informatica MDM & 360 Applications Discussions](https://www.g2.com/products/informatica-mdm-360-applications/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7eac720ac806567c45cb088790368f8d/informatica-mdm-360-applications.jpeg "Product Avatar Image") ](/products/informatica-mdm-360-applications/reviews) [ Informatica MDM & 360 Applications ](/products/informatica-mdm-360-applications/reviews) (108)4.2/5 Informatica MDM & 360 Applications is a leading multi-domain master data management (MDM) solution that helps enterprises build a reliable, governed system of record for customers, products, suppliers, reference data, and more. It runs in cloud and hybrid environments, resolving data from multiple source systems while capturing lineage, survivorship, and record history. The result is an accurate, auditable enterprise-level 360-degree view that supports analytics, operations, and AI. AI-powered match and merge creates authoritative golden records with confidence and control, while survivorship rules and a patented trust framework resolve duplicates efficiently. Multidomain modeling manages complex relationships and hierarchies, such as households and account structures. Product information management (PIM) extends the platform to digital commerce, with AI agents that extract specs from PDFs, fill gaps using web search, and categorize items into target taxonomies. Workflow-driven stewardship simplifies exceptions, approvals, and remediation, with auditable change control and role-based access. The Enrichment and Validation Orchestration (EVO) engine ensures record completeness and accuracy, and a new workflow experience adds tabular bulk editing, a smart task inbox, and approvals that trigger only when validation rules require them. AI agents and skills monitor jobs and steward tasks, extract data from documents, and fix data quality issues in bulk. With Informatica's own MCP servers, teams can work in tools like Slack or custom portals, and customers can build their own agents with the same skills and tools. Unlike point solutions, MDM & 360 Applications is an all-in-one platform: data integration and data quality are included in the license, not sold separately, so teams avoid tool sprawl. Users can standardize, validate, and enrich data as it moves in and out of the MDM hub. Prebuilt industry and domain content in 360 Applications speeds time to implementation and gets trusted master data to business teams quickly. Extensions for Databricks, Snowflake, Microsoft Fabric, Salesforce, SAP, and more deliver mastered golden records into the platforms teams already use, so analytics and AI run on trusted data. The solution is a strong fit for organizations modernizing legacy MDM, improving customer experience, streamlining supply chains, growing through mergers & acquisitions, or building a foundation for agentic AI. Show More * * * ### 41.0 Nps Score Already have Informatica MDM & 360 Applications? ### All Informatica MDM & 360 Applications Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Informatica MDM – Product 360 used for? ](/discussions/what-is-informatica-mdm-product-360-used-for) What is Informatica MDM – Product 360 used for? 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Variables are visible in the dropdown but their values cannot be passed dynamically to any command file for further processing. 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[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Informatica+MDM+%26amp%3B+360+Applications+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finformatica-mdm-360-applications%2Fdiscuss%0aAsk+Informatica+MDM+%26amp%3B+360+Applications+questions+and+get+answers+from+expert+users+in+our+Informatica+MDM+%26amp%3B+360+Applications+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts Start A Discussion * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/eaeeee6c0a3c3277745fafafb5e2f6c9/informatica-mdm-360-applications.svg "Product Avatar Image") ### Have you used Informatica MDM & 360 Applications before? Answer a few questions to help the Informatica MDM & 360 Applications community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Finformatica-mdm-360-applications%2Fdiscuss%3Fsmall_ask%3Dinformatica-mdm-360-applications) No ## Top Contributors in Informatica MDM & 360 Applications 1 DR Loading... ### [Debopriya R.](https://www.g2.com/users/33025591-9d46-4e57-9c1e-b8d469b3da91 "Debopriya R.") 1 pt 2 ![Irene H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irene H.") IH Loading... ### [Irene H.](https://www.g2.com/users/366bf9e8-d4e1-4b18-8afc-694bc3a0fcfe "Irene H.") Senior Technical Recruiter 1 pt