Infobip Features
Administration (6)
Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Custom Unsubscribe
Able to customize the unsubscribe templates, handler, and tracking.
Email Segmentation
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Notifications
Alerts administrator whenever a pre-set event occurs.
Integrations (4)
Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Platform (15)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Multiple Domains
Able to send emails from multiple domains.
Dedicated IP
Ability to use a dedicated IP for deliverability.
Documentation
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
Live chat
Provide tools for live chat on one's website.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
Allows users to test the efficacy of various responses through A/B testing.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc.
Functionality (3)
Ease Of Integration
Empowers developers to intuitively integrate cloud communications functionality for their applications.
API Call Speed
Grants high speed API calls for fast communications.
Communication Varieties
Enables a wide variety of communication types such as SMS, voice, video, etc.
Support (3)
Documentation
Provides clear, effective documentation for API integrations.
Community Support
Provides public user forums for support questions and help.
Professional Support
Connects users with professional support teams to troubleshoot and finetune integrations.
Responses (5)
Customization
Customize your chat workflows with rules and automations.
Control
Control who the chatbot converses with (and when).
Route To Human
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Can provide interlocators with menus, through which they can choose a relevant response.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Messaging - RCS Business Messaging (8)
Personalization
Offers features for personalizing text messages based on customer information or past behavior.
Rich Media
Provide rich media such as videos, images, carousels, cards, branded templates, etc.
Interactive Messages
Offer interactive text, buttons or suggested replies for customers to enagage with.
Branded Templates
Provide customizable, reusable templates to ensure consistent branding across campaigns.
Automation
Enable automated RCS messaging based on triggers, workflows, or scheduling.
Conversational RCS
Provide two-way messaging, allowing customers to reply and engage in real-time conversations.
Transactional RCS
Supports transactional alerts such as reminders, confirmations, or notifications.
Promotional RCS
Provide promotional campaigns with direct website or app actions embedded in messages.
Security / Verification - RCS Business Messaging (3)
Verified Sender
Provide a verified, branded sender profile.
Encryption
Provide encryption to protect message content, ensuring secure and compliant communication.
Authentification
Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users
Analytics / Deliverability - RCS Business Messaging (3)
Read Receipts
Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.
Analytics
Offer analytics on message delivery, open rates, or campaign performance.
SMS Fallback
Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.
AI - RCS Business Messaging (1)
AI
Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.
Technology Glossary Features
View definitions of the features and discover new technology terms.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.




