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4. [Improvado](https://www.g2.com/products/improvado-improvado/reviews)
5. [Improvado Claims vs Evidence](https://www.g2.com/products/improvado-improvado/claims-vs-evidence)

# Improvado Claims vs Evidence

G2 compares Improvado marketing claims from the sources linked below with real user reviews, then assesses how strongly the review evidence supports each claim.

Last updated Oct 5, 2026

## Claim: “Improvado connects every marketing source, so the number and the reason arrive together.”

Mixed support from reviews.

Reviewers describe broad multi-source connectivity and consolidation, including integrations across 17 data sources and custom connectors. However, other reviewers note unavailable templates and limitations around custom connectors or API calls, so the evidence is mixed and does not establish that every marketing source—and its number and reason—arrives together.

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“We connect every source we can, and for the ones that weren’t available in their templates, Improvado built custom connectors so we...”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13684340)
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“In our case, it supports integrations across 17 data sources and more than 220 accounts and properties in multiple countries, automating hundreds of extraction processes and consolidating the results in our data warehouse.”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13671758)
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“Although the list of connectors is extensive and continues to grow, I’d still like the platform to support running custom connectors or custom API calls directly through it.”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13678680)
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“By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis.”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/10028587)

Source: [https://improvado.io/pricing](https://improvado.io/pricing)

## Claim: “Robust integrations and support at your scale — priced to your actual volume.”

Mixed support from reviews.

Reviewers generally describe broad integrations and strong support at substantial scale, including 17 data sources and more than 220 accounts, while others note connector limitations. The reviews do not establish that pricing is tied to actual usage volume, and one reviewer requested more flexible pricing.

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“supports integrations across 17 data sources and more than 220 accounts and properties in multiple countries”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13671758)
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“The integrations feel nearly unlimited, which makes it simple to connect everything we need. The support team is awesome”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13683980)
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“I’d still like the platform to support running custom connectors or custom API calls directly through it.”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13678680)
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“In addition, a more flexible pricing...”

[Read Full Review](https://www.g2.com/products/improvado-improvado/reviews/13671758)

Source: [https://improvado.io/pricing](https://improvado.io/pricing)