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Ignitium Reviews & Provider Details

Ignitium creates composable ABX platforms for enterprise B2B organizations to orchestrate account-based experiences at scale. Since 2010, we’ve helped launch world-class ABM programs, creating pipeline for enterprise and hypergrowth SaaS companies like Okta, HPE, Verizon and C3. Ignitium operates at the cutting edge of technology, intent data and human expertise so GTM teams can get in front of the right people at the right time, every time.

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Ignitium

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Ignitium Community

Languages Supported

Czech, Danish, German, English, French, Hindi, Indonesian, Italian, Japanese, Korean, Malayalam, Dutch, Norwegian, Polish, Portuguese, Romanian, Spanish, Swedish, Turkish

Services Offered

Account Based Marketing, Account Based Experiences, Demand Generation, Intent Data

Locations Serviced

Canada, France, Germany, Italy, + 12 more

Overview by

Eric Agnew

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Case Study: Multi Channel ABX Orchestration

Ignitium Reviews (45)

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Daniel H.

Recruitment Manager

Staffing and Recruiting

Mid-Market (51-1000 emp.)

6/17/2025

"Expert Orchestration Meets Real-Time Execution"

4/5

What do you like best about Ignitium?

What I like most about Ignitium is their seamless collaboration and deep integration into our team. They operate as an extension of marketing, sales, and RevOps, always proactive, responsive, and goal-aligned. This combination of talent, process, and adaptability helps deliver personalized, data-driven ABX strategies at scale. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

While Ignitium offers deep expertise and vibrant culture, their reliance on Folloze for landing pages limits creative flexibility—templates can feel rigid and uninspired. Additionally, campaign launches can take longer than expected due to coordination with an external partner, which impacts speed-to-market Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

If you're looking for an ABX partner that truly acts as an extension of your team, Ignitium is top-tier. Their deep ABM expertise and seamless collaboration—praised as "forward‑thinking" and “extension of our marketing team. Ideal for teams ready to scale with drive and agility. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium solves the disconnect between raw intent data and actionable revenue engagement. They integrate Demandbase insights into your CRM, automation, and ad platforms—aligning marketing, sales, and RevOps in real time. This orchestration ensures high-value accounts are activated through precise, multi-channel campaigns and dynamic sales plays, accelerating pipeline velocity and boosting conversion rates. Review collected by and hosted on G2.com.

Andrew N.

Mid-Market (51-1000 emp.)

5/23/2025

"Ignitium is one of the most effective marketing firms out there"

4.5/5

What do you like best about Ignitium?

Their hands-on approach to help us every step of the way. Their breadth of knowledge and experience is also helpful. They also are keeping up with the latest technologies to help both evaluate and implement the capabilities that will have the greatest impace. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

They move so fast sometime, it is hard to keep up! Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

Be sure to include them in your evaluation if you are in the marketing for their relevant services. Their experience and success especially in account based marketing puts them as one of the best in my opinion. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

I have worked with Ignitium at several companies helping me in marketing and sales operations supporting the Chief Revenue office and Director of Marketing build a solid account-based marketing engine to support pipeline growth. They architected their service around our feedback and approach to drive both awareness and inbound leads to support pipeline growth. Their experience has allowed them to build an efficient and comprehensive onboarding process designed with our goals in mind and also provide valuable insights into where we could have challenges or better alternatives. Reporting is key to understand what is working and what is not, and Ignitium is one of the best out there helping us address another problem for us. Review collected by and hosted on G2.com.

Patricia E.

Enterprise (> 1000 emp.)

5/20/2025

"ABX Partner for Success"

4.5/5

What do you like best about Ignitium?

Ignitium's design team was exceptional at creating visually appealing ads that were personalized to our target accounts. Our account manager not only managed the execution but was proactive in suggesting strategic approaches and enhancements to our approach. The strategic insights we gained from the ad programs helped improve both brand relevance and conversion metrics. Their expertise in ABX orchestration elevated how we approach account-based marketing. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

While our experience with Ignitium was largely positive, one potential area for improvement could be the speed of iteration on ad creatives or campaign adjustments. Occasionally, when we needed quick tweaks to certain ad assets based on live campaign feedback, the process felt slightly slower than expected. That said, it hasn’t been a major roadblock, and their team is always responsive and solutions-oriented, ensuring that any challenges are addressed with care. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

If you’re looking for a partner to help amplify your ABX strategy and ensure your messaging resonates deeply with decision-makers in key accounts, Ignitium is a fantastic choice. Their ability to deliver highly personalized ads at various touchpoints will not only improve engagement rates but also provide visibility into the hidden activity of your target audience. Be prepared to work collaboratively; the better you share insights about your audience, the more effective the campaigns will be. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

We worked with Ignitium to targeting decision-makers in our high-value accounts. As resource-limited org, we needed an outside partner to work with us to run our account-based and people-based ad programs. Their partnership benefited us by significantly improving engagement rates, boosting brand perception among decision-makers, and ultimately driving revenue. Review collected by and hosted on G2.com.

Alicia B.

Sr. Director of Marketing Operations & Analytics

Mid-Market (51-1000 emp.)

5/20/2025

"Strategic ABM Partner That Delivers Real Results"

5/5

What do you like best about Ignitium?

I’ve had the opportunity to work with Ignitium at two different companies while building ABX programs from the ground up. At the first company, ABX was a brand-new concept for most of the team, and Ignitium was instrumental in getting us up and running quickly—without sacrificing quality. They not only executed efficiently but also took the time to educate us throughout the process.

Coming from the Marketing Operations side, I especially appreciated their deep expertise in the ABX tech stack. Their strong relationships with major MarTech vendors—and access to early BETA programs—gave us a real competitive advantage as early adopters of new features and functionality.

Shout out to Rachel - you are an amazing Marketing/Product Operations leader! Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

Not a think comes to mind. I will definitely work Ignitum again in the future when possible. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium helped solve one of the biggest challenges in ABX: aligning sales and marketing to go after the right accounts, at the right time, with the right message. Their use of intent data and ABX orchestration has made it easier to identify in-market accounts and run personalized, multi-channel campaigns that actually drive engagement. They also integrate seamlessly with our existing tech stack, which made implementation smooth and low-lift for the ops team. When partnering with Ignitium, we've saw stronger account engagement, faster pipeline movement, and better overall ROI from the ABX efforts. Review collected by and hosted on G2.com.

Marie C.

Mid-Market (51-1000 emp.)

5/20/2025

"Exceptional Team with Deep ABX Expertise and Strong Focus on Outcomes"

4.5/5

What do you like best about Ignitium?

The Ignitium team brings deep expertise in Account-Based Experience (ABX) strategy and execution. Jackie Tanios, Emma Feeney, Maddy Cunningham, and the entire team are incredibly knowledgeable and collaborative. They don’t just deliver a strategy—they help you bring it to life through data-driven insights, personalized engagement, and strong execution. Their energy, responsiveness, and passion for delivering results distinguish them. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

Honestly, nothing stands out as a negative. They're transparent, proactive, and fully invested in the success of our partnership. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

Our experience with Ignitium has been exceptional. The team operates as a true extension of our marketing organization, bringing strong ABX expertise, technical skill, and a hands-on approach that drives impact. We genuinely view them as trusted partners in our growth strategy. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium has helped us elevate our ABX strategy by refining our audience targeting, personalizing our outreach, and identifying actionable insights from complex data. They've enabled us to better align sales and marketing, focus our resources on high-priority accounts, and improve our pipeline. The result: smarter campaigns, stronger engagement, and ROI. Review collected by and hosted on G2.com.

Kristin Z.

Member

Mid-Market (51-1000 emp.)

5/19/2025

"4th Time Repeat Customer"

5/5

What do you like best about Ignitium?

The people. Every team member I’ve worked with at Ignitium genuinely cares about our goals, what we’re trying to solve, and the best path to get us there. They don’t just execute — they partner. Their commitment to client success is evident in every interaction and ultimately reflected in the results. It’s rare to find a partner so aligned, thoughtful, and invested. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

There’s honestly nothing I dislike — but like any in-demand partner, there can occasionally be limited capacity. That just means we need to be thoughtful and strategic in how we prioritize initiatives together. When we do, we always get strong outcomes. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

If you’re looking for a strategic partner to help scale your ABM and demand generation efforts — whether you’re just getting started or looking to mature your existing programs — Ignitium is a standout choice. They operate as an extension of your GTM team, bringing expertise across Sales, Marketing, RevOps, and MOPs. Their people are thoughtful, invested, and truly care about helping you hit your goals.

Just keep in mind that they’re in high demand — so it’s important to collaborate closely on priorities to make the most of the partnership. When you do, the results speak for themselves. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium has been instrumental in helping me scale our organization’s ability to run 1:1, 1:Few, and 1:Many campaigns by acting as a true extension of our go-to-market team — spanning Sales, BDR, Marketing Ops, RevOps, and Marketing. What sets them apart is their flexibility and depth of support across all stages of GTM maturity. Whether you're building an ABM practice from scratch, integrating it into an existing demand generation engine, or focusing on hyper-targeted, people-based 1:1 campaigns, they meet you where you are.

They bring a rare combination of skilled people, proven processes, and frameworks, along with recommendations for best-in-class technologies that complement your existing stack. Beyond that, they're constantly innovating and evolving their approach to stay aligned with your business as it grows. I haven’t encountered another partner that delivers this level of integrated support across so many GTM functions. Review collected by and hosted on G2.com.

Response from Eric Agnew of Ignitium

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Thanks, Kris! It's been a great partnership 4x in a row. Appreciate you!

Geoff F.

Mid-Market (51-1000 emp.)

5/14/2025

"Ignitium Brings Structure, Scale, and Expertise to ABM"

4.5/5

What do you like best about Ignitium?

What I like best about Ignitium is the seamless collaboration. They work like an embedded part of our team—responsive, proactive, and aligned with our goals. Communication is clear and consistent, and they’re always open to feedback or adjusting tactics based on evolving priorities. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

I have used Ignitium three times across multiple companies and over time they have changed the way they package their offerings- Which is ok but it hasn't always been clear on what features and levels we were getting which caused some challenges internally. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

If you're looking for a strategic ABM partner—not just another vendor—Ignitium is a great choice. They bring deep expertise, a collaborative mindset, and strong execution across channels. Make sure you come in with clear goals and an open line of communication—they thrive when treated as an extension of your team. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium is helping us solve the challenge of scaling account-based marketing with precision and efficiency. Before partnering with them, our ABM efforts were fragmented and lacked consistent execution across channels. Ignitium brought structure to our strategy—helping us identify the right accounts, personalize outreach at scale, and coordinate efforts across marketing and sales. Review collected by and hosted on G2.com.

Response from Eric Agnew of Ignitium

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Much thanks, Geoff, appreciate the kind words! 3x customer has you in an elite status... we might need to work on a frequent flyer program :-)

Dan F.

SVP Revenue Operations, Channels, Partners & Marketing

Mid-Market (51-1000 emp.)

5/6/2025

"ABXcellence At-Scale!"

5/5

What do you like best about Ignitium?

Their perpetual desire to improve. They are constantly asking "what else can we do to do deliver even more?" And the people are fantastic - smart, fun, focused, adaptive and consistently demonstrate thought leadership in this space. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

Turnaround times can sometimes be slow depending on peak demand periods - like 1.5 weeks (I'm impatient sometimes). Content creation sometimes takes a lot of iteration due to our niche market which also has heavy regulatory and legal oversight complicating the review cycles. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

do your homework on ABX strategy and motions ahead of time - it will help you ask the hard questions both externally and internally. ABX requires more investment internally than externally and be sure to ask question about what specific services they can provide / where the boundaries are. They are flexible but to get the most of this service it requires a little internal corporate soul searching to really figure out what your strengths are vs where a partner like Ignitium can bring the most value. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Getting unprecedented visibility and instrumentation on the buyer's journey and aligning tactics to accelerate time-to-revenue and improve conversions. For us, this was critical especially as we serve a niche market where precision and personalization in our ABX motions is critical in both targeting and message management. Review collected by and hosted on G2.com.

Response from Eric Agnew of Ignitium

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Thanks for the kind words, Dan! Appreciate you, the team, and our partnership... cheers!

Jim P.

Enterprise (> 1000 emp.)

5/20/2025

"A great Knowledgeable team to help support our Efforts"

5/5

What do you like best about Ignitium?

Our ignitium team also beings new opportunities and ideas on how we can improve or evolve our ABM efforts. Over the years we have evolved and matured our campaigns with the help of Ignitiuma and their team. They also being industry examples or Ideas, share how they see tools being used or improved and how that could impact us. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

I cant think of anything we have struggled with while working with Ignitium. Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

Ignitium is a professional and experienced group that can start fresh with someone new to ABM or jump right in with seasoned or mature campaigns. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

There isn't 1 specific problem Ignitium works to solve. We have brought many ideas and issues to our Ignitium team and they are always responsive and quick to jump on the issue and resolve or discuss what might be causing the issue and how to accommodate. Review collected by and hosted on G2.com.

Andrea B.

Mid-Market (51-1000 emp.)

5/23/2025

"Campaign Leader"

5/5

What do you like best about Ignitium?

Their ability to act as a true partner. Ignitium stays deeply aligned with our goals and is proactive in helping us optimize and evolve our programs. The Domo dashboard they built for us has been especially valuable—it gives our sales team the visibility they need to act quickly and confidently. Review collected by and hosted on G2.com.

What do you dislike about Ignitium?

Honestly, there’s not much we dislike. Highly recommend Review collected by and hosted on G2.com.

Recommendations to others considering Ignitium:

If you're looking for a partner who will go beyond execution and actually help you think strategically about revenue impact, Ignitium is a great choice. Be ready to collaborate closely—they’re most effective when treated as an extension of your team. Review collected by and hosted on G2.com.

What problems is Ignitium solving and how is that benefiting you?

Ignitium has allowed us to become much more strategic in how we run our advertising programs and engage prospects. As a result, we’re seeing stronger alignment between marketing and sales, higher-quality pipeline conversations, and a more measurable impact on revenue. Review collected by and hosted on G2.com.