The G2 on Iconosquare

Iconosquare Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Iconosquare's ease of use exceptional, highlighting its intuitive dashboard and time-saving features for reporting. (3 mentions)

Users love how Iconosquare's time-saving features simplify social media management and enhance reporting efficiency. (3 mentions)

Users commend the user-friendly interface of Iconosquare, appreciating its intuitive design and rapid customer support. (3 mentions)

Users value the detailed analytics and reporting features, which greatly enhance client communication and streamline scheduling. (2 mentions)

Users appreciate the centralized management of Iconosquare, finding it intuitive and tailored to their organizational needs. (2 mentions)

Users find the intuitive format of Iconosquare's analytics makes understanding insights and reporting effortless. (2 mentions)

Users love the post scheduling tool of Iconosquare, which greatly enhances efficiency and saves time. (2 mentions)

Users value the intuitive reporting metrics of Iconosquare, enhancing client reporting and analytics tracking efficiently. (2 mentions)

Users appreciate the comprehensive and easy-to-understand analytics, which enhance client reporting and post scheduling. (1 mentions)

Users appreciate the easy scheduling across multiple channels with Iconosquare, enhancing team efficiency and content management. (1 mentions)

Users face linking issues when adding accounts, often encountering disconnections and slow, unresponsive support. (3 mentions)

Users are frustrated with the inability to add audio to reels and limitations on adding new accounts. (2 mentions)

Users face limitations on adding audio and account management, complicating their Instagram content experience with Iconosquare. (2 mentions)

Users face a poor response system, with slow email support and unresolved issues causing significant frustration. (2 mentions)

Users report inadequate support from Iconosquare, causing prolonged issue resolution and frustrating delays in communication. (1 mentions)

Users desire more features and customization options in Iconosquare, feeling limited in their analysis and posting capabilities. (1 mentions)

Top Pros or Advantages of Iconosquare

1. Ease of Use

Users find Iconosquare's ease of use exceptional, highlighting its intuitive dashboard and time-saving features for reporting.

See 3 mentions

See Related User Reviews

Covadonga S.

Enterprise (> 1000 emp.)

4.5/5

"Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"

What do you like about Iconosquare?

What I like best is the fact that their dashboard is so intuitive, able to be tailored to our specific needs and very visual, it has been great to ada

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you like about Iconosquare?

The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time

2. Time-saving

Users love how Iconosquare's time-saving features simplify social media management and enhance reporting efficiency.

See 3 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great experience and great customer support"

What do you like about Iconosquare?

Iconosquare is super efficient and save me a lot of time on social media strategy. The automatic posts are a life-saver ! I love the feed view, and I

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you like about Iconosquare?

The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time

3. User Interface

Users commend the user-friendly interface of Iconosquare, appreciating its intuitive design and rapid customer support.

See 3 mentions

See Related User Reviews

Covadonga S.

Enterprise (> 1000 emp.)

4.5/5

"Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"

What do you like about Iconosquare?

What I like best is the fact that their dashboard is so intuitive, able to be tailored to our specific needs and very visual, it has been great to ada

Jamie O.

Small-Business (50 or fewer emp.)

2.5/5

"Service seems to work well."

What do you like about Iconosquare?

It seems to work and our marketers are fairly satisfied with the service. Pretty easy to implement. We use it every day for multiple accounts across m

4. Analytics Focus

Users value the detailed analytics and reporting features, which greatly enhance client communication and streamline scheduling.

See 2 mentions

See Related User Reviews

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you like about Iconosquare?

The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you like about Iconosquare?

Great for reporting to clients, tracking analytics and scheduling different types of posts.

5. Centralized Management

Users appreciate the centralized management of Iconosquare, finding it intuitive and tailored to their organizational needs.

See 2 mentions

See Related User Reviews

Covadonga S.

Enterprise (> 1000 emp.)

4.5/5

"Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"

What do you like about Iconosquare?

What I like best is the fact that their dashboard is so intuitive, able to be tailored to our specific needs and very visual, it has been great to ada

Jamie O.

Small-Business (50 or fewer emp.)

2.5/5

"Service seems to work well."

What do you like about Iconosquare?

It seems to work and our marketers are fairly satisfied with the service. Pretty easy to implement. We use it every day for multiple accounts across m

6. Intuitive

Users find the intuitive format of Iconosquare's analytics makes understanding insights and reporting effortless.

See 2 mentions

See Related User Reviews

Covadonga S.

Enterprise (> 1000 emp.)

4.5/5

"Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"

What do you like about Iconosquare?

What I like best is the fact that their dashboard is so intuitive, able to be tailored to our specific needs and very visual, it has been great to ada

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you like about Iconosquare?

The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time

7. Post Scheduling

Users love the post scheduling tool of Iconosquare, which greatly enhances efficiency and saves time.

See 2 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great experience and great customer support"

What do you like about Iconosquare?

Iconosquare is super efficient and save me a lot of time on social media strategy. The automatic posts are a life-saver ! I love the feed view, and I

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you like about Iconosquare?

Great for reporting to clients, tracking analytics and scheduling different types of posts.

8. Reporting

Users value the intuitive reporting metrics of Iconosquare, enhancing client reporting and analytics tracking efficiently.

See 2 mentions

See Related User Reviews

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you like about Iconosquare?

The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you like about Iconosquare?

Great for reporting to clients, tracking analytics and scheduling different types of posts.

9. Analytics

Users appreciate the comprehensive and easy-to-understand analytics, which enhance client reporting and post scheduling.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you like about Iconosquare?

Great for reporting to clients, tracking analytics and scheduling different types of posts.

10. Scheduling

Users appreciate the easy scheduling across multiple channels with Iconosquare, enhancing team efficiency and content management.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you like about Iconosquare?

Great for reporting to clients, tracking analytics and scheduling different types of posts.

Top Cons or Disadvantages of Iconosquare

1. Linking Issues

Users face linking issues when adding accounts, often encountering disconnections and slow, unresponsive support.

See 3 mentions

See Related User Reviews

Covadonga S.

Enterprise (> 1000 emp.)

4.5/5

"Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"

What do you dislike about Iconosquare?

The one thing I dislike (and I have to say that it's not their fault) is the fact that certain platforms that we use, like LinkedIn or X, cannot be in

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you dislike about Iconosquare?

Adding new accounts was a consistent issue for me. Despite having "full admin access" on many accounts, I would run into limitations on which Facebook

2. Instagram Integration

Users are frustrated with the inability to add audio to reels and limitations on adding new accounts.

See 2 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you dislike about Iconosquare?

I can't add audio to my reels which means I have to post these directly in the Instagram app.

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you dislike about Iconosquare?

Adding new accounts was a consistent issue for me. Despite having "full admin access" on many accounts, I would run into limitations on which Facebook

3. Instagram Limitations

Users face limitations on adding audio and account management, complicating their Instagram content experience with Iconosquare.

See 2 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very good for my SMMA"

What do you dislike about Iconosquare?

I can't add audio to my reels which means I have to post these directly in the Instagram app.

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you dislike about Iconosquare?

Adding new accounts was a consistent issue for me. Despite having "full admin access" on many accounts, I would run into limitations on which Facebook

4. Poor Response System

Users face a poor response system, with slow email support and unresolved issues causing significant frustration.

See 2 mentions

See Related User Reviews

Karli W.

Small-Business (50 or fewer emp.)

5.0/5

"Alice Boschiroli from Iconosquare Was Wonderful!"

What do you dislike about Iconosquare?

Adding new accounts was a consistent issue for me. Despite having "full admin access" on many accounts, I would run into limitations on which Facebook

Jamie O.

Small-Business (50 or fewer emp.)

2.5/5

"Service seems to work well."

What do you dislike about Iconosquare?

Support is not very responsive. Email support responds once daily at 2-4AM my time, and doesn't do enough to respond to/resolve the issue, so I end up

5. Inadequate Support

Users report inadequate support from Iconosquare, causing prolonged issue resolution and frustrating delays in communication.

See 1 mentions

See Related User Reviews

Jamie O.

Small-Business (50 or fewer emp.)

2.5/5

"Service seems to work well."

What do you dislike about Iconosquare?

Support is not very responsive. Email support responds once daily at 2-4AM my time, and doesn't do enough to respond to/resolve the issue, so I end up

6. Limited Features

Users desire more features and customization options in Iconosquare, feeling limited in their analysis and posting capabilities.

See 1 mentions

See Related User Reviews

Jamie O.

Small-Business (50 or fewer emp.)

2.5/5

"Service seems to work well."

What do you dislike about Iconosquare?

Support is not very responsive. Email support responds once daily at 2-4AM my time, and doesn't do enough to respond to/resolve the issue, so I end up

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Nathalie C.

Gérante

Retail

Small-Business (50 or fewer emp.)

4/28/2017

"Superb tool"

4.5/5

What do you like best about Iconosquare?

Thanks to the different feeds and albums, I can more easily find everything I'm looking for and everything that's useful for me to follow. Not to mention the other analytical resources and monitoring. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I would like some additional features but Instagram does not allow them, the limitations are not due to Iconosquare. Review collected by and hosted on G2.com.

Matt Q.

Owner / Lead Strategist

Design

Small-Business (50 or fewer emp.)

10/15/2016

"Keeps Getting Better & Better"

5/5

What do you like best about Iconosquare?

Iconosquare helps me keep track of the Instagram engagement stats for my business and allows me to form new creatives and strategies to implement in order to see better results.

It's an invaluable tool for me as a small business owner to know where my efforts are working, how I can make adjustments and to know when my posts are actually being engaged with. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I've only started using the Schedule tool for my business and so far it's ok. I'm not dissatisfied with it, but underwhelmed. However, I believe that is more to do with the limitations of Instagram's integrations and network than with Iconosquare. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

I highly recommend using Iconosquare to better inform your marketing strategies and keep track of your existing performance. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

The biggest problem we're solving is lack of knowledge about effectiveness of Instagram as a platform for marketing. We're getting statistics of every post, engagement levels, comment tracking and management, and we're seeing an uptick of thru-put traffic to our website. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

1/30/2017

"Iconosquare 2017 has come a long way!"

5/5

What do you like best about Iconosquare?

The cost for Iconosquare is yearly and very inexpensive to their competitors. You can schedule posts which is an amazing feature and the reporting of your competitors is very well in depth. They are constantly updating, which is different compared to Iconosquare a few years ago. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

Pretty much limited to just Instagram. It would be nice to use it more for other social media Platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

We are trying to enhance our audience engagement, but to also keep track of current trends. We have realized that timing and # of posts each day is important. Review collected by and hosted on G2.com.

Tessie R.

Photographer

Photography

Small-Business (50 or fewer emp.)

10/14/2016

"Valuable resource for social media performance"

5/5

What do you like best about Iconosquare?

Iconosquare offers valuable, easy to understand, insight on the performance of your social media presence. You learn which of your posts perform well in terms of follower likes and comments and when your followers are most receptive to the content you post. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I don't "dislike" anything, but I would like to have assessment on the most effective hashtags for my industry. I would like to know which tags will place my content in front of the people I want it to reach. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

Give it a try. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

I am trying to determine the best time to post my content. I have realized that my followers are also interested in learning a little more about me personally. This is important I think for anyone who wants to make a positive impact via social media. Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

6/7/2017

"Valuable tool for stability and growth"

4/5

What do you like best about Iconosquare?

The scheduler option is a very efficient way to make sure post are planned ahead and look good in the feed. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

Lack of data about Hashtags, it would be better to see more focus on important data and get rid of redundant & minor data points. Review collected by and hosted on G2.com.

Evi L.

Social Media Coordinator

Retail

Mid-Market (51-1000 emp.)

4/5/2017

"It is very helpful, easy to find information and can monitor easily our competitors"

4.5/5

What do you like best about Iconosquare?

I like the comparison chart and the comments tracker. The data given are most valuable. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I can't understand how to find influencers. Review collected by and hosted on G2.com.

Jessica L.

CEO

Small-Business (50 or fewer emp.)

3/20/2017

"Great Quality Service and Great Team"

5/5

What do you like best about Iconosquare?

It is very easy to use and has lots of different details that are very helpful for planning further marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

The only thing that I don't like is that some of the features are locked at my level but that is my fault because I haven't upgraded. lol Review collected by and hosted on G2.com.

Tony H.

Automotive Technical Writer

Automotive

Enterprise (> 1000 emp.)

8/7/2016

"Great Tool for Optimizing Instagram Feed"

5/5

What do you like best about Iconosquare?

Iconosquare gives a quick overall view of how my posts are performing, Latest Followers, and my "Lost" followers. That data and engagement data helps me know what the audience likes and what they don't like and the best hours of the day and the best days of the week to post my best content...let's face it, we know all of our posts can't be 10s. I save my 10s for the best time of day.

Overall, this data allows me to optimize my posts to grow faster. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

My previous biggest problem was that the "Top Followers" data, in particular, was very inaccurate. Many Top Followers were missing from the output. Iconosquare seemed to fix that over the last few weeks or data took a while to populate.

The old Iconosquare used to track "Favorite Followers" and a few other bits of data and supplied us with photos to post with data that I could share on my Instagram feed. I miss some of those features, but the New Iconosquare is pretty awesome. The trade-off was worth it.

I wish the data would show how long the "Lost Followers" were following before they stopped following. I have a feeling most lost followers only follow for a short time and fall off to increase their own popularity, but I'll never know without spending a ton of time manually paying attention to the feed. It would be cool if there were some way to track what post drew new followers, or if followers came from liking a photo posted by another feed. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

If you're looking for an easy-to-use software to optimize your Instagram feed, Iconosquare is a great tool for an awesome price. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

I grew my customer's account from 223 to 45k in 12 months without the use of Iconosquare, so I'm not solving any problems, I'm simply using Iconosquare to better use Instagram to attract as many new followers as I can for my customer. Retaining followers is also a focus.

There's been an increased rate of followers since I've been using the Iconosquare data for optimization. Now I can better see how my work is paying off, rather than guessing what going right or wrong. Review collected by and hosted on G2.com.

Lisa J.

Founder and Creative Director

Design

Small-Business (50 or fewer emp.)

10/22/2016

"A great aide for social media."

5/5

What do you like best about Iconosquare?

Customer interface is clear and simple, shows everything that we need to see......

No superfluous information. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I would like to compare my growth with other brands (I can do this but I need to upgrade), Would be interested to see which brands/feeds we share the most in common with in terms of likes and followers. Review collected by and hosted on G2.com.

Recommendations to others considering Iconosquare:

If you are a business that relies heavily on social media interaction with both customers and influencers I urge you to give Iconosquare a try. I was introduced to it when I described to a social media intern what I need her to do, she looked at me bemused and said "Iconosquare does all that"....it does and we use it everyday. Review collected by and hosted on G2.com.

What problems is Iconosquare solving and how is that benefiting you?

When best to post

Which media is most liked

Who follows us (influencers and potential customers)

Who doesn't follow us Review collected by and hosted on G2.com.

Verified User in Motion Pictures and Film

Small-Business (50 or fewer emp.)

1/4/2017

"Great Product"

5/5

What do you like best about Iconosquare?

This product is great because it makes like so much easier when trying to analyze out many IG accounts. We can see numbers, easily check to see which posts do the best, and schedule posts. Review collected by and hosted on G2.com.

What do you dislike about Iconosquare?

I dislike that it can't post to IG directly when you schedule it, but also understand that's an IG issue and not an Iconosquare issue. Review collected by and hosted on G2.com.