# What is the Best Visitor Identification Software for B2B Sales Teams Whose Traffic Never Fills Out Forms?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The whole premise of <a class="a a--md" elv="true" href="https://www.g2.com/categories/visitor-identification">Visitor Identification</a> software is surfacing the visitors who never convert through a form, so the tools worth naming here are the ones reviewers specifically credit with identifying that otherwise invisible traffic.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lead-forensics/reviews"><strong>Lead Forensics</strong></a>: built specifically around uncovering the large share of B2B visitors who never inquire directly, with reviewers pointing to real-time insight into which companies are on the site and what they are looking at.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/rb2b/reviews"><strong>RB2B</strong></a>: identifies visitors down to an individual LinkedIn profile and business email, pushed directly to Slack in real time, which reviewers say makes it easy to act on a visit while it is still happening.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/factors-ai/reviews"><strong>Factors.AI</strong></a>: reviewers point to identifying a majority of the companies visiting a site as the standout capability, tracking how those accounts move across pages and campaigns, even when nobody has filled out anything.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would be useful to hear from sales teams directly here: once you started acting on identified visitors, did conversion actually improve, or did it mostly just generate more outreach without changing the close rate?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 4 days ago
- Author title: Marketing
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Something this thread hasn&#39;t touched on is how sales teams handle the privacy side of reaching out to someone who never opted into anything. Has anyone run into pushback, internally or from a prospect, about how the first outreach message explains how you knew who they were?&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 days ago
- Author title: Marketing Executive





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