--- title: HubSpot AEO Reviews meta_title: 'HubSpot AEO Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 142 reviews by the users' company size, role or industry to find out how HubSpot AEO works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 142 scale: '5' date_modified: '2026-09-21' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # HubSpot AEO Reviews **Vendor:** HubSpot **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 142 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About HubSpot AEO HubSpot AEO gives marketers instant visibility into how their brand appears across every major answer engine, a clear strategy for improving that visibility, and specific recommendations for what to do next, available on its own for $50/mo. Core Value Proposition: HubSpot AEO addresses a critical and growing gap in how brands get discovered. Buyers who used to click through search results are now getting direct answers from ChatGPT, Gemini, and Perplexity. If your brand isn't being cited in those answers, you're losing customers before they ever reach your website. HubSpot AEO gives marketers a reliable way to track where they stand, understand how competitors compare, and get a clear, prioritized list of recommendations without needing to become an AEO expert to get started. Key Capabilities: Brand Visibility Dashboard: HubSpot AEO delivers a single visibility score showing how often your brand appears in AI-generated answers across ChatGPT, Perplexity, and Gemini. Track performance by answer engine, monitor trends over time, and understand your competitive position, all from one dashboard. Prompt Tracking: Track the prompts that matter to your business and see exactly how your brand performs on each one. Add prompts manually or, for existing HubSpot customers, get suggestions informed by your HubSpot CRM data so your tracking is relevant to your specific business from day one. For every prompt, you can view the actual AI-generated response, competitive benchmarks, and prompt-level recommendations for improving your visibility. Competitor Analysis: See how your Share of Voice compares to competitors across the same prompts. Identify where competitors are being cited and you're not, and understand the gap you need to close. Citation Analysis: Understand which domains, content types, and channels (owned content, third-party sites, social, reviews, and more) are driving AI citations in your category. This tells you exactly what to create, which channels to prioritize, and which partnerships are worth pursuing. Recommendations: Get a prioritized action list based on your visibility and citation data. Each recommendation includes a full content brief with a suggested title, topic summary, target audience, and keywords, along with the specific data driving it, so you understand the reasoning, not just the output. HubSpot AEO vs. Alternatives: Unlike point solutions that hand you a visibility report and leave you to figure out the rest, HubSpot AEO connects visibility data directly to a prioritized, specific set of recommendations – so you always know what to work on next. And at $50/mo with coverage across multiple answer engines, it's built to be accessible for growing marketing teams, not just enterprise budgets. Who Should Use HubSpot AEO: HubSpot AEO is built for marketers who want to understand and improve their brand's presence in answer engines without committing to a full marketing platform. It serves lean marketing teams at growing companies who are watching organic traffic decline and need an affordable, fast way to get a baseline, and marketers at larger organizations who need dedicated AEO visibility and are evaluating focused solutions. Outcome: HubSpot AEO helps marketers know exactly where their brand stands in answer engines, see how competitors compare, and get a concrete action plan, for $50/mo. ## HubSpot AEO Reviews ### 1. HubSpot AEO — Easy Built‑In AEO Management & Clear Reporting; Visibility Jumped from 2.5% to 30%! **Rating:** 4.5/5.0 stars **Reviewed by:** Greg M. | eCommerce & Digital Marketing Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about HubSpot AEO?** HubSpot AEO is very easy to use and quickly delivers valuable results. It recommends to AEO prompts with recommendations on how to create content to address the prompts. HubSpot's built-in AI even creates the content. The AI generated content is excellent! We have a blog app in Shopify so we create blog posts there but if you are using HubSpot's content hub, you can automatically create content from the AI generated content.

Onboarding isn't even required as it's so easy to use.

Within 2 months of using HubSpot AEO, we climbed from 2.5% visibility to over 30% visibility in AEO engines. The reporting is very clear and valuable and shows how we are positioned against competitors. **What do you dislike about HubSpot AEO?** On our current plant, we're limited to only 25 prompts to track unless we purchase more. I understand, HubSpot is a business. We will probably purchase more prompts because it's adding value now. **What problems is HubSpot AEO solving and how is that benefiting you?** We were/are evaluating several AEO management and optimization platforms to understand where we are in AEO performance and help grow our presence and Agentic Commerce revenue. HubSpot AEO is meeting much of that need, though in-depth keywords and prompt analysis isn't part of HubSpot AEO but is on others like SEMRush's AEO solution. ### 2. HubSpot AEO: A Valuable Time-Saver for Search-Focused Content **Rating:** 5.0/5.0 stars **Reviewed by:** Polly G. | Sales Executive, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 07, 2026 **What do you like best about HubSpot AEO?** What I like best about HubSpot AEO is how quickly it helps turn an idea into a well-structured, search-focused blog post. As someone who creates content alongside a busy sales role, it saves a significant amount of time compared to starting from a blank page.

The AI-generated recommendations provide a strong foundation, particularly for creating content that answers the types of questions potential customers are asking through search and AI-powered tools. I've found the suggested structure, headings and topic coverage useful for ensuring key points aren't missed.

From a user experience perspective, it's straightforward and intuitive to use within the HubSpot platform, so there is very little learning curve. Having everything integrated into the same system where we manage our website and marketing content also improves workflow and removes the need to jump between multiple tools.

An unexpected benefit has been using it to generate new content ideas and identify angles I may not have considered. While I still review and refine the content to ensure it reflects our expertise and tone of voice, the time savings and improved efficiency provide a clear return on investment. Overall, it's become a valuable tool for creating relevant, search-friendly content more consistently and with less effort. **What do you dislike about HubSpot AEO?** One area that could be improved is the level of customisation in the AI-generated content. While the recommendations and drafts provide a useful starting point, they can sometimes feel a little generic and still require editing to better reflect our industry expertise, brand voice and specific audience.

I'd also like more transparency around why certain AEO recommendations are made and how they are expected to improve performance. Additional insights into the reasoning behind suggestions would help users make more informed decisions when optimising content.

Finally, while the tool saves time overall, the quality of the output can vary depending on the topic, so human review is still essential before publishing. That said, these are relatively minor issues, and the efficiency gains generally outweigh the extra refinement required. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is helping solve two key challenges: creating high-quality content consistently and ensuring that content is optimised for how people search and discover information today.

Before using the tool, developing blog topics, structuring articles and identifying the questions customers are likely to ask could be quite time-consuming. HubSpot AEO speeds up that process by providing content suggestions, recommended structure and AI-driven guidance, allowing me to create blogs much more efficiently.

The biggest benefit is the time saved. Instead of starting from a blank page, I can begin with a strong framework and focus on adding industry expertise, customer insights and company-specific knowledge. This has improved productivity while helping to publish relevant content more consistently.

It has also helped generate new content ideas and identify topics that have strong potential to attract organic traffic. By bringing content creation and optimisation together within HubSpot, the process is more streamlined and easier to manage, providing a clear return on investment through greater efficiency and improved marketing output. ### 3. Fast Baseline AEO Insights; Integrations and Recommendations Need Refinement **Rating:** 3.5/5.0 stars **Reviewed by:** Brett M. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **Describe the project or task HubSpot AEO helped with:** The service task involves translating various fields of text from their detected source language into multiple target locales while preserving the original meaning, tone, and any HTML structure. The task requires careful attention to linguistic nuances and cultural context to ensure accurate and meaningful translations. **What do you like best about HubSpot AEO?** I find the fairly quick responsiveness quite helpful. The dashboard keeps me coming back because new content can be reflected in new citations and, as a result, in the AEO dashboard on a daily basis. That steady stream of updates is what brings me back. **What do you dislike about HubSpot AEO?** I wish HubSpot AEO could integrate with Claude the way other parts of HubSpot do. As it stands, pulling insights and data out of HubSpot AEO and turning them into actionable content plans is a bit of a pain. I’ve also found that some of the recommendations don’t fully align with what other platforms suggest as best practice. For instance, because ChatGPT’s LLM relies heavily on Reddit, HubSpot’s AEO dashboard pushes X, Y, Z activities on Reddit. However, some of those recommendations feel like they’re more likely to be damaging than helpful in terms of how AI perceives our brand. As a result, almost every action I consider after reviewing HubSpot AEO requires additional research and planning on my end. **Recommendations to others considering HubSpot AEO:** To improve the integration and recommendations of HubSpot AEO, consider collaborating with AI experts to refine the algorithms and ensure they align with industry best practices. Additionally, expanding the data sources beyond platforms like Reddit could provide a more balanced perspective. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is my primary tool for measuring the impact of our content marketing efforts in ways that Google Analytics, Google Search Console, Semrush, and other SEO tools don’t capture. Since it launched, HubSpot AEO has been the foundation of our business’s AEO growth. Before HubSpot AEO: blind. After HubSpot AEO: decent clarity because of measurables that make sense. ### 4. Fantastic for Sales - Fast, Easy and tailored Content Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan D. | Military Project Lead, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 25, 2026 **What do you like best about HubSpot AEO?** I'm in sales and spend a lot of time on the move, so writing LinkedIn content tends to get pushed down the list. A full blog would normally be out of the question, but this tool has made it realistic for me. The biggest benefit has been how much time the AI / Intelligence features save me. I've been able to create blogs and posts, get more active on LinkedIn again and contribute towards my performance KPIs without it becoming another big job. The UI / UX is very friendly and easy to get around, and I've had a good experience with the overall performance of the platform. I also really like the integration with Ceedre, as it fits well with the other tools we're using. There's a wider benefit too. The content I'm producing supports our marketing activity and helps us work towards greater visibility in AI searches, rather than the content only having value on LinkedIn. That's particularly useful as AI visibility becomes another area we're actively looking at. I've started showing other people in the team how I use it and helping with their onboarding, which has been pretty easy because the system itself is straightforward. Overall, I think the pricing / ROI stacks up really well. It's saving me time, helping me create content I otherwise wouldn't produce, and providing value across both sales and marketing. For me, that's a fantastic ROI. **What do you dislike about HubSpot AEO?** I think it would be good to see Claude integrated, also the 25 prompt cap, and the 1000credit cost only allows us to post 3 blogs as we are capped at 3000 per month, that one per sales person per month, id like to see more flexibility, maybe a lite version that doesn't cost as much per blog. **What problems is HubSpot AEO solving and how is that benefiting you?** For me it's really about knowing whether what we're putting out there is actually having an impact. AI search is still quite new, so having something that shows where Rubb is appearing and highlights areas we could improve is really useful. It means I can focus my efforts on subjects that are relevant to our customers and the markets we're actually trying to reach. ### 5. HubSpot AEO Makes AI Visibility Tracking and Content Ideas Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Ross P. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 19, 2026 **What do you like best about HubSpot AEO?** HubSpot AEO has really enabled us to actively track how we're being represented on AI platforms. Previously this has only been included in reports from our marketing agencies, but this allows me as an in-house marketer to keep a much closer eye on our performance. We're also really enjoying the recommendations it brings to us, especially the blog post topics. Being able to generate blogs from the tool's insights is very useful, especially for employee generated content. We can assign topics to our sales team, prompting them to share the content on LinkedIn. This can often be an uphill battle, but this tool really removes the friction. The tool itself is very easy to use, with its clean and simple UI. It follows HubSpot's typical UX, so we immediately felt right at home. We were introduced to the tool via onboarding to the Marketing Hub with our HubSpot partner, and haven't stopped using it since. I think it's a great deal as it's included in our Marketing Hub plan at no extra cost. **What do you dislike about HubSpot AEO?** Honestly I would like to use it more extensively, so the 25 prompt cap on our plan is quite limiting. We can switch prompts as much as we like, but I would prefer to monitor them for a longer period. I would also like the option to include additional brands, as right now that seems to be limited to one. It would also be great to see more AI platforms integrated such as Claude. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is giving us direct, actionable insights into our AI engine performance. Previously this was a bit of a black box, but now I feel like my team and I better understand both our performance and how these results are achieved. The tool's recommendation feature is also directly impacting our content planning through its suggested topics. This is something incredibly valuable to a small team such as ours, contributing to direct hours saved researching. ### 6. Easy, Insightful HubSpot AEO for Discovering Content Opportunities and Driving Organic Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Bill Sunagel - R. | Marketing and Communication Director, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 04, 2026 **What do you like best about HubSpot AEO?** What I like best about HubSpot AEO is how easy it makes understanding what our audience is actually searching for and asking AI tools. The platform has a clean, user-friendly interface, integrates naturally with the rest of HubSpot, and provides practical recommendations we can act on right away. The AI insights help us uncover content opportunities, improve visibility, and get more value from the content we're already creating. Combined with helpful onboarding and responsive support, it's become a valuable tool for driving organic growth and staying ahead of how people search for information today. **What do you dislike about HubSpot AEO?** While HubSpot AEO is easy to use and provides helpful insights, some of the AI recommendations can feel a bit general and still require human review. I'd also like to see more advanced reporting and competitive benchmarking to better measure the direct impact of AEO efforts. The platform shows a lot of promise, but as answer engine optimization continues to evolve, there is still room for deeper analytics, stronger integrations, and more actionable AI recommendations. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps us better understand what our audience is actually searching for in AI tools and search engines. It identifies content opportunities, highlights gaps in our strategy, and helps us create more relevant content. As a result, we're improving visibility, attracting more qualified traffic, and getting more value from the content we're already producing. ### 7. HubSpot AEO: Streamlined Content Creation for Solopreneurs **Rating:** 5.0/5.0 stars **Reviewed by:** Becka D. | Principal, Consulting, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 31, 2026 **What do you like best about HubSpot AEO?** I really like how easy HubSpot AEO is to use. Even before taking the training, I was able to figure it out and get a few prompts and posts generated. After going through the HubSpot training, I was able to refine my approach even more. It's especially convenient because, as a solo consultant, I can quickly create content that AI bots will pick up on and improve my rankings without dedicating much time or resources. The content generation process takes just fifteen minutes of my week. I also appreciate the metrics provided by HubSpot AEO after content generation, as they help me know where to better spend my time going forward. These metrics are crucial in focusing my efforts on creating high-impact content. **What do you dislike about HubSpot AEO?** Sometimes it appears that credits get used up faster than expected. I've had the bot sometimes create the same piece of content twice, so it double uses credits. Other than that, I've been really happy with my experience. I think maybe some more guidance on how to best write prompts would be useful. I struggle with that a bit. There is some guidance, but it still doesn't seem like I'm getting exactly the prompts that I want, so I'm still refining that piece. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps me create targeted content, improve AI search rankings, and manage marketing with minimal time, crucial for a solo consultancy. ### 8. Effective AEO Tracking, but Lacks Some Features **Rating:** 3.5/5.0 stars **Reviewed by:** mason d. | Ecommerce Epcialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about HubSpot AEO?** I've found HubSpot AEO very useful, particularly for tracking our metrics across the main AI platforms and helping us stay competitive. I really like their dashboard; it has a great interface. The blog builder feature is absolutely the best on the market—it crawls our website, pulls relevant products, and finds high-authority articles, which helps elevate our AEO score and maintain visibility. We use the blog builder nearly every day. Additionally, the forms and email campaigns are tools we utilize daily, adding great value to our routine tasks. **What do you dislike about HubSpot AEO?** The largest issue is that it does not track Claude. This is very strange. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps us track metrics and remain competitive in the AEO space. The blog builder enhances our AEO score by pulling relevant content and improving visibility. ### 9. Actionable Insights in an Easy-to-Read View for the Whole Team **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew Alex R. | Sr Manager, Revenue Operations, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 22, 2026 **What do you like best about HubSpot AEO?** I really like how the tool gives us actionable insights and provides suggestions in an easy-to-read view. I feel like anyone on my team can visit the AEO center to learn and gain a clearer understanding of what we can do, even though we’re in a more niche industry. **What do you dislike about HubSpot AEO?** I do wish it covered more models than the three it supports today; however, I still find the data we get from those three models helpful. I also wish we could define our categories more clearly, rather than relying only on prompts. **What problems is HubSpot AEO solving and how is that benefiting you?** We need to understand how we rank when our ICP and personas are using AI searching and related tools. Being able to see this directly within HubSpot means our teams can work more efficiently and don’t have to context-switch between tools just to learn what we can change or improve. ### 10. Helpful AI Search Visibility Insights, but Needs More Flexible Custom Prompts **Rating:** 3.5/5.0 stars **Reviewed by:** Anna K. | Digital Marketing , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot AEO?** A helpful starting point for understanding how your content is showing up in AI search and where there are opportunities to improve visibility. **What do you dislike about HubSpot AEO?** HubSpot AEO is a helpful starting point for understanding how content performs in AI search. However, it still feels like it needs to evolve further. I’d like more flexibility around prompts, particularly the ability to define and scan custom prompts based on real customer questions, audiences, and search behaviour. This would make the insights more actionable and relevant across different businesses and markets. **What problems is HubSpot AEO solving and how is that benefiting you?** For me, the main benefit is having a starting point for measuring something that is otherwise difficult to see or quantify. It helps turn AEO from a rather abstract concept into something we can track, analyse and improve over time. This is also consistent with feedback from HubSpot users, who highlight the ease of setup and the fact that the insights are clear and actionable. ### 11. Easy Setup, Powerful Prompts, Limiting Price **Rating:** 4.5/5.0 stars **Reviewed by:** Manuel J. | Creative & Content Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I really like HubSpot AEO's analysis and the recommendations it provides, as they are very easy to set up. I find the prompts especially useful, as they make a real impact on clients and help me stay on top of current information and searches. The ease of setting up these prompts according to different buyer persona situations adds a lot of value. Additionally, I appreciate that the initial setup is relatively simple, taking us less than 20 minutes to get it ready. **What do you dislike about HubSpot AEO?** I think what could be improved is that HubSpot AEO should be available from the most basic license. Clients request it, but often they can't see it because they don't have a marketing enterprise or content enterprise license. This limits the value they can find in the tool. It would be great if it were available from the more basic options, perhaps with some limitations, but at least accessible. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO allows me to solve the problem of relying on external tools by providing real-time visibility of results. It integrates customer data and offers recommendations to improve brand AEO visibility. ### 12. Spot-On Recommendations, Flawed Prompt Generator **Rating:** 4.5/5.0 stars **Reviewed by:** Amal J. | Inbound Marketing Specialist, Real Estate, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about HubSpot AEO?** What I like most is the recommendation engine. It's spot on to know what we need to place to the audience for us to rank out there. It helps me identify where my brand is in the market, identify my brand sentiments, see how competitors are ranking, and figure out my market share. It also creates recommendations on what we need to add to our brand messaging to improve AI citations. I take those recommendations from AEO and implement them in YouTube, Reddit, blogs and things like that. Other softwares don't have these features yet. The initial setup was very simple. I was a bit confused on the ICP setup and what that means to me, but then it was easy overall. **What do you dislike about HubSpot AEO?** The AI Prompt generator doesn't work for me.","It just doesn't understand my content while generating the prompts.","I said my audience is high networth individuals living in US, but my company only sells properties in UK and few other countries.","I was looking for international investors from US to invest in UK, but when I set up my audience and their demograpics, they create prompts in such a way that I want to sell US properties. Which is misleading.","Same for UAE clients: it started giving me prompts in rabic, but this region also has other sorts of investors, and I'm not selling in UAE.","I was bit confused on the ICP setup and what that means to me. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to increase our visibility on AI platforms and get more traffic from AI engines. It helps me identify my brand sentiment, see how competitors rank, and where my brand sits in the market. The recommendation engine tells us what to add to our messaging to improve AI citations. ### 13. Intuitive platform for automated AEO and citation tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Katerina I. | PPC & SEO Specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 30, 2026 **What do you like best about HubSpot AEO?** The main advantage is the ability to configure different ICPs and respective prompts for automation, thereby enabling you to track your citations. The platform is highly intuitive and easy to navigate. As a downside, I'd say the recommendation tab sometimes provides irrelevant suggestions, and there's no easy way to give feedback to the AI to improve the remaining results. **What do you dislike about HubSpot AEO?** As I mentioned earlier, the only downside is the recommendation tab -some suggestions are irrelevant to the business or just inapplicable. Other suggestions have already been implemented but weren't detected. Plus, there's no way to 'train' it to get better at making recommendations **What problems is HubSpot AEO solving and how is that benefiting you?** Thanks to the HubSpot AEO tool, I can track the business's daily performance across the different prompts I’ve set up. The great thing is that everything is customizable - from the ICP and stage to the prompts. I can see where our business stands compared to competitors and what our citation share is. ### 14. CRM-Powered Prompts with Smart Visibility Fixes — Smooth, Helpful Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ben L. | Content Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** What I like best about HubSpot AEO is that it lets you create prompts using information that’s already in your CRM. That makes the process much easier and more relevant. I also really appreciate the visibility-gap recommendations, which make it clear where improvements are needed and how to address them. Overall, it’s a smooth, intuitive tool that has been very helpful so far. **What do you dislike about HubSpot AEO?** What I dislike is that I wish there were more prompt options available. The awareness prompts do not really help us or align with what we need, so it would be great to have a wider variety of prompts that are more practical and relevant to our use case. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is helping us gain better visibility into how we’re performing and where there are gaps. It gives us useful data and insights that help us make more informed decisions and improve our AEO strategy over time. Overall, it’s helping us understand what needs work and take clearer steps toward getting better results. ### 15. HubSpot AEO: Simple, accurate Insights you can trust **Rating:** 5.0/5.0 stars **Reviewed by:** Sami E. | Head of growth, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** HubSpot AEO stands out for its simplicity and the accuracy of its analysis. Unlike other tools I've tested, the source tracking, competitor benchmarking, and category classification actually reflect reality. It's one of the few AEO solutions where I trust the data enough to act on it directly. **What do you dislike about HubSpot AEO?** Honestly, not much. The tool does what it promises. If I had to nitpick, I'd say the feature set is still maturing but that's expected for a relatively new module, and the core functionality is already solid. **What problems is HubSpot AEO solving and how is that benefiting you?** As AI-generated answers become a significant traffic source, understanding how your brand appears in LLM responses is no longer optional. HubSpot AEO solves exactly that it gives visibility into how and where your brand is mentioned across AI engines, tracks share of voice against competitors, and helps identify gaps to address. For us, it's become the go-to tool for monitoring this new acquisition channel and making sure we're not invisible where buyers are increasingly starting their research. ### 16. Easy Setup and Accurate Insights for AI-Powered Search Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Mikayla D. | Director of Brand & Demand, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** HubSpot AEO was easy to implement, provides accurate competitive insights, and has directly influenced our content strategy. It’s helped us identify content gaps we didn’t know existed, making it much easier to prioritize blog topics that improve our visibility in AI-powered search. **What do you dislike about HubSpot AEO?** I’d like better reporting and export capabilities. Right now it’s difficult to share insights across teams or bring the data into AI tools like Claude for deeper analysis and content creation. A more robust export/reporting feature would make AEO much more collaborative and actionable. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is helping us identify the content topics we’re missing and prioritize the ones that will have the biggest impact. Instead of guessing what to write next, we’re using data to shape our blog strategy around the questions buyers are asking in AI-powered search. That’s helping us create more relevant content, increase organic visibility, and drive more website traffic and engagement. ### 17. Effortless Setup, Powerful Ranking & Scoring **Rating:** 5.0/5.0 stars **Reviewed by:** E B. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot AEO?** I like HubSpot AEO for its ranking and scoring features. They let me see how I compare to my core topics against other areas and other large language models (LLMs). The initial setup was very easy, and I love that it gives me areas to refine and improve. **What do you dislike about HubSpot AEO?** I think support for additional models would be great. They have the big three, but there are other models like Grok and Deep Seek that aren't included. It feels like being the best but in a captured market, so I see room for improvement there. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO manages my AI presence across LLMs, solving my lack of visibility on where I stand. Its ranking and scoring let me see how I stack against others, refining my areas of improvement. ### 18. HubSpot AEO: Comprehensive Tool with Easy Setup and Reliable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I appreciate HubSpot AEO because it's an all-in-one tool for AEO, which makes reporting and viewing metrics fantastic. I find the recommendations useful and the ability to see specific relevant metrics with competitors is a big plus. The initial setup was very simple and easy. **What do you dislike about HubSpot AEO?** The "improve score recommendation" section seems to be a work in progress, and when I last checked at the academy lab, it wasn't fully functional. There's a part where it suggests that a button will help improve your sentiment score, but when you actually click it, it just says "notify me of updates." **What problems is HubSpot AEO solving and how is that benefiting you?** With HubSpot AEO, I easily analyze our AEO standings and access recommendations. It consolidates reporting and metrics viewing, and the competitor metrics view is fantastic for strategic insights. ### 19. Embedded, Fast, and Insightful - HubSpot AEO Makes Content Optimization Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 23, 2026 **What do you like best about HubSpot AEO?** The thing I like best about HubSpot AEO is how it's embedded directly into our portal, with pre-existing knowledge of our company, our products and services. The UI is straightforward. No clutter, everything is right where you expect it, and the dashboard gives you a clear visibility score plus prompt tracking without making you dig through menus. It integrates perfectly with the rest of our HubSpot account so the recommendations actually connect to the content and campaigns I already have going. Performance has been solid too. It pulls fresh data across the AI engines without lag and the reports load fast. The ROI is easy to see because I can take the suggestions and turn them into real content updates that boost our brand mentions. Onboarding was quick. I jumped in with almost no hand holding and the guided action and support articles were there If i needed anything. The breeze intelligence/ai side is smart. It surfaces useful insights and prioritized fixes instead of dumping raw data on me. Overall it just works the way I need it to. **What do you dislike about HubSpot AEO?** We operate as a global company, with several brands/products/services under our belt. It has a hard time managing a multi-domain/brand setup without HubSpot's business unit add-on, which we really don't need because we operate as the same company on the backend, out of a singular portal. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO fixes the blind spot we had with AI search. I used to have no idea how our brand showed up in answer engines or what those engines were actually saying. Now I track visibility scores, prompts, and citations in one place. The recommendations tie straight into our HubSpot content so I can fix things fast. It is giving us better brand mentions, more share of voice, and extra traffic from AI results. ### 20. Supercharges AI Visibility and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Elliott B. | DTC Retail Technology and Loss Prevention Intern, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 22, 2026 **What do you like best about HubSpot AEO?** I like HubSpot AEO for optimizing our ability to be found via AI engines. It removes the requirement to search across multiple models by centralizing everything into one dashboard, making it far more efficient for our team. I appreciate the simplicity of adding criteria and getting immediate feedback, which is not a very arduous process and helps us understand how we rank against our competitors. The content suggestions are useful, providing tangible advice on what to create to improve our ranking. Additionally, the initial setup was very easy, requiring simple business information, competitors, and ICP data. **What do you dislike about HubSpot AEO?** The number of models used is a bit limiting as it's currently just three: Chat GPT, Gemini, and Perplexity. I would really like to see an increase in the number of models to cover more AI Tools in the feedback. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO eliminates the need to search across multiple models by centralizing it into one efficient dashboard. I appreciate the simplicity of adding criteria and receiving immediate feedback. It also provides content suggestions to help us improve our ranking against competitors. ### 21. Helpful tool for improving visibility in AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian D. | Vice President Marketing, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I like that HubSpot AEO makes it easier to optimize content for both traditional search and AI-driven search. The recommendations are straightforward and help us think about how our content may be discovered and cited by AI tools. **What do you dislike about HubSpot AEO?** Some of the recommendations can feel a little general, and I would like more detailed insights into exactly what is driving performance and what changes will have the biggest impact. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps us understand how our content is performing in AI-driven search and where we can improve our visibility. It gives us clearer direction on how to optimize content so potential customers can find us through both traditional search and AI tools, which saves time and helps guide our content strategy. ### 22. Powerful for Identifying Content Gaps **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Director of Customer Success, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 30, 2026 **What do you like best about HubSpot AEO?** I like the potential of HubSpot AEO to bring structure to how we understand and improve our discoverability. The ability to surface gaps in where we’re not being found—and recommend content to fill those gaps—is especially valuable, particularly when it can be filtered by audience or segment. **What do you dislike about HubSpot AEO?** One challenge has been that some of the core setup and benchmarking features feel geared toward traditional commercial models, which makes it harder to apply directly in a nonprofit context. For example, defining competitors is not always straightforward for us, since our “competition” varies significantly depending on the audience. I would find it much more valuable to be able to define segment-specific competitors, so that comparisons are more relevant to the audience we’re trying to reach. For instance, our donor and philanthropic audience might align more with nonprofits, while our member-facing content might be more comparable to youth sports organizations. Having the ability to tailor competitive benchmarks by segment would make the insights far more actionable and meaningful. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is helping us identify content gaps—specifically where we’re not showing up in search or answer-driven experiences. That visibility allows us to be more intentional about what content we create and prioritize, ensuring we’re covering the topics our audiences are actually looking for. This is especially valuable as we scale, since it helps us focus our efforts on what will have the most impact. ### 23. Streamlines Keywords and Industry Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Robin S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 10, 2026 **What do you like best about HubSpot AEO?** I use HubSpot AEO to identify key words, phrases, and questions in my industry, and it's been incredibly helpful right from the start. Within just a week, I received actionable data with recommendations. I like that I can view 'hits' across three different AI platforms for questions or topics and then review my data. The Recommendations and Citations feature is super helpful for planning future marketing efforts. As someone newer to the small business ecosystem, I find it really helpful that HubSpot reaches out to assist. The initial setup was easier than any other tool I've attempted to understand. **What do you dislike about HubSpot AEO?** It would be great to increase your tutorials for how to edit competitors that I have not been aware of previously, for new reports. Tutorials on how to leverage the data would be helpful, outside the actual platform. I have not checked, but I would hope AEO tutorials on YouTube would be great. SPECIFIC to these evolving tools. It is VERY difficult to embrace all your features as a new small business owner, as there are just a few free tools, but a HUGE rise in costs to include ANY flowcharts. Both have learning curves that are hard for a solopreneur to master quickly. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to identify industry keywords and client questions. It provides actionable recommendations and compares results across my industry. I like viewing 'hits' across AI platforms and its helpful Recommendations and Citations for marketing planning. ### 24. Actionable Citation Insights and ICP Prompt Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about HubSpot AEO?** The citation analysis has been the most useful part for me. Most AI visibility tools just tell you your mention rate. AEO actually shows which domains and URLs the engines pull from when they answer buyer questions. When I saw that one third-party listicle got cited almost 700 times in a month, it changed how I think about this. Now I have an actual list of pages to go after instead of guessing, and I can see which formats win in our category (listicles and review sites, by a lot). I also really like the ICP-based prompt tracking. AI engines answer differently depending on who's asking, so being able to see our visibility by customer profile instead of generic prompts makes the data way more useful. And the recommendations save me a ton of time. Instead of just handing me a score, it gives me a prioritized list of specific actions based on what ChatGPT, Gemini, and Perplexity are actually citing, and I can assign them to my team without leaving HubSpot. The competitor share of voice view put a number on a gap we suspected was there, and now we can watch it week over week as our content work kicks in. **What do you dislike about HubSpot AEO?** The prompt limit feels tight. We get 50 prompts on Enterprise and we're already at 30 with only 2 ICPs and 6 of our 8 products covered. The tool itself warns me I have blind spots, but fixing that means burning through the remaining allotment fast. For a company with multiple ICPs and a real product catalog, the cap forces tradeoffs I shouldn't have to make. Engine coverage is limited to ChatGPT, Gemini, and Perplexity. That's a fine start, but Google AI Overviews is where a huge share of buyer research actually happens, and it's not here yet. The recommendations could use more curation. I got 56 of them, which sounds great, but several are near duplicates of each other and the volume of "post this on LinkedIn" suggestions dilutes the genuinely strategic ones, like which cited pages to pursue. I'd rather have 15 sharp recommendations than 56 I have to triage myself. Data granularity is weekly only, and since we just started tracking, the trend lines are thin. That's partly a time problem that solves itself, but a daily view option would help when we launch something and want to see movement. And it's still in beta, which shows in places. Some charts hang on loading, and I'd love to see this data connect to what's downstream in HubSpot, like whether AI visibility is actually showing up in contact sources or pipeline. Right now it lives on its own island. **What problems is HubSpot AEO solving and how is that benefiting you?** Our buyers have started researching wellness platforms in ChatGPT and Perplexity instead of just Google, and until now we had zero visibility into what those tools say about us. We didn't know if we showed up at all, what got said when we did, or which competitors were winning those answers. It was a blind spot in the exact part of the funnel where buyers form their shortlist. AEO solves that. We now have a baseline visibility number, we can see share of voice against competitors like Wellhub and Personify Health, and we know which specific third-party pages the engines cite when they answer buyer questions. That last part is the biggest benefit for me. My content and PR priorities used to be educated guesses. Now I have an actual list of the listicles and review sites driving AI answers in our category, so I know exactly where to pursue placement and what formats to invest in. ### 25. Practical AI Search Optimization in HubSpot—Clear, Actionable Tweaks That Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** Honestly, this takes the headache out of optimizing for AI search like ChatGPT or Perplexity. There’s no guesswork—it shows you exactly what to tweak in your content so AI actually picks up and cites your brand. And because it’s baked right into HubSpot, everything stays in one place, so you’re not bouncing between five different tabs or extra tools. Overall, it’s super practical and turns all the messy “AI search hype” into simple, actionable steps you can actually use. **What do you dislike about HubSpot AEO?** Honestly, the biggest downside really comes down to the pricing structure and the prompt limits. Strict prompt limits: The standard entry price only includes a small bundle of tracked prompts (around 25), so if you want to scale tracking across multiple products or regions, the costs add up fast. HubSpot ecosystem dependency: Even though there’s a standalone option, you pretty much need a higher-tier Marketing Hub subscription to unlock the full potential, which can push the total cost way up. Add-on costs stack up: If you’re a small business or a solo marketer who just wants basic AI search tracking, adding this on top of your existing stack can feel pretty steep for what it currently offers. **What problems is HubSpot AEO solving and how is that benefiting you?** Loss of Organic Traffic: It clearly pinpointed where our brand was missing from AI answers. We restructured our key content into direct, highly scannable Q&A formats, and that helped boost our citations across major AI search platforms. No Visibility into AI Brand Perception: Before this, we had zero metrics on how AI LLMs categorized our products. Now we can track prompt rankings much like traditional keywords, which lets us proactively protect our brand narrative. Disjointed Marketing Stack: Rather than buying separate niche tools to track AI search, having this built natively into HubSpot keeps our content workflow, analytics, and CRM data together in a single hub. ### 26. Effortless Competitor Analysis & Seamless Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I really like the simplicity and ease of use that HubSpot AEO offers. It's incredible to easily see what actions have been taken and get recommendations. The competitor analysis feature is a standout for me; it provides insights into how our competitors are ranking and where we can improve. I also appreciate the ability to connect with external systems like social media platforms, which helps in acting on the recommendations and tracking results. The AI recommendations are intuitive, helping us set up and run everything quickly. **What do you dislike about HubSpot AEO?** I think it would be extremely helpful if HubSpot AEO allowed connecting multiple brands through the platform without requiring an additional cost. We have multiple products across different brands and use a shared HubSpot system for them. Being able to get insights into our sister brands without needing to pay extra would be highly beneficial. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps me track competitor performance in our niche market, giving insights for improvement and suggesting actions like modifying our website or generating content. It allows us to quickly respond on connected platforms and stay competitive. ### 27. fixing the Black Box of AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 30, 2026 **What do you like best about HubSpot AEO?** We recently started using HubSpot's AEO (Answer Engine Optimization) feature, and it has completely transformed how we look at our digital presence. Instead of guessing how LLMs see us, the Brand Visibility Dashboard gives us concrete data across ChatGPT, Gemini, and Perplexity. The CRM-powered prompt suggestions are accurate to what our actual customers ask, and the historical trend tracking helps us prove that our content strategy is actually moving the needle in AI search. It's incredibly user-friendly and an absolute steal for the value it provides **What do you dislike about HubSpot AEO?** We would like to be able to get more prompts ideas and to get a clear and exhaustive picture of what are the prompts most types on AI to reach our brand or solutions. **What problems is HubSpot AEO solving and how is that benefiting you?** Traditional SEO tools track keyword rankings on Google, but they can’t tell you how your brand is being represented inside LLMs. Marketers have historically been left guessing whether ChatGPT, Gemini, or Perplexity are recommending them, panning them, or ignoring them entirely. HubSpot’s brand visibility Score and Sentiment analysis lift the curtain. You get real, data-backed proof of how often your brand is mentioned across major engines and whether the tone is positive, neutral, or negative, transforming "vibe-based" marketing into measurable metrics. ### 28. Clear AI Visibility Insights, Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Jay V. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** I use HubSpot AEO to find out how my brand awareness is at different stages like consideration and evaluation, and whether I'm coming up in the LLM platforms for the searches I'd like to be visible for. The AI platform gives me visibility into what kind of pages are being shared as citations, what my brand voice is, how I'm competing with my competitors, and how frequently I'm shown on different pages. We don't have any other platform where we can see this kind of information. HubSpot AEO brings that into one place and gives me ideas and recommendations on what I can do to improve my rankings and share of voice. The initial setup was very easy and most of it is pretty self explanatory. I attended the HubSpot in person event where they talked about how to create prompts for different ICPs and different stages, and that really helped me. The learning curve is pretty small. Overall, I'm happy with the product. **What do you dislike about HubSpot AEO?** {"Currently, it gives a good understanding, but, I think the prompts that we put in are suggested by HubSpot AEO, but I'm not sure if those are the kind of prompts that are used by the customers. That is still a dark area in LLMs where we are not aware what users are searching. But, yeah, most probably, I'm happy with the product overall."} **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to find out how my brand awareness is at different stages and whether I show up in LLM platforms for searches I want to be visible for. It shows what pages are cited, my brand voice, and how I'm competing with competitors, all in one place with recommendations to improve my rankings and share of voice. ### 29. HubSpot AEO: The analytics behind your content decisions. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** Hubspot's AEO really does help with understanding how you are placed and ranked in your industry. In addtion, it provides useful recommendations with it's intelligence fucntionality. One thing to note is that the recommendations can be quite biased towards Youtube videos. The UI/UX is still a bit clunky, but I imagine that will change overtime. Understanding exactly what you are looking at is difficult at times as each dashboard doesn't give you a lot of context and setting up prompts can be confusing as well as it takes your ICPs and breaks them apart into really small chunks. I've had no issues with performance, it's constantly been reliable. Pricing and integrations are not applicable as it was already included in my Hubspot subscription and no integrations were needed as it had access tto what it needed. Hubspots knowledge base has been useful when I did have some questions, and I did not require any onboarding help. **What do you dislike about HubSpot AEO?** Setting up prompts is still difficult as it breaks it down into smaller chunks than how you have your ICPs setup and the dashboards could be better at showing how you've been positioned week/month/year etc and the movements and what caused those movements. **What problems is HubSpot AEO solving and how is that benefiting you?** Hubspot AEO has given us the visbility over our AI positioning that we were missing. It's been instrumental in changing how we position ourselves and our content to ensure we are being cited in the right places. ### 30. HubSpot AEO: Boosted Visibility & Citations with Easy AI Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** We have started using the new Hubspot AEO tool and it has given us great visibility on what we are being cited for, what we can work on and also when we have made changes, what results the changes are getting! We have increased our visibility and number of citations with the recommendations made. Also the integration with the content manager to help with the content creation also works well. In comparison to the extra monthly that some of the other SEO companies are wanting to charge for the same information this tool works really well for us. Also the AI assistant to help setup the prompts and then setup the tool made it easy to get up and running. We have and continue to refine and measure as we go. Would definetely recommend the new feature. **What do you dislike about HubSpot AEO?** The dashboards currently don't have the ability to look far enough into the past and see the growth over time at this stage, but are a great overview. **What problems is HubSpot AEO solving and how is that benefiting you?** The world of organic traffic and SEO and AEO is changing and trying to get a good way to monitor it is hard, new and expensive with some SEO platforms wanting an additional $699 per month for an average overview report. We rely on organic traffic for sales, so we need to make sure we are still showing up in citations as more and more people move to Answer Engine research. ### 31. Integrated and profitable for competitive analysis — needs better prompt suggestions **Rating:** 4.5/5.0 stars **Reviewed by:** Uriel T. | Jefe de posicionamiento web , Transportation/Trucking/Railroad, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** I love that it is an integrated solution, as being within the platform we already use to manage mass email, we don't have to pay more for this tool, which greatly facilitates my work and makes this task more economical compared to other expensive and non-transparent tools like SEMRush. The main problem it solves for me is competition measurement, as it offers a clear overview of which are the main companies that appear in the prompts that can refer to our services. Within my marketing functions, it also helps me create content because it offers ideas for prompts in which we can be mentioned. The initial setup was extremely simple and clear; it's enough to know my brand and competition to have the best possible configuration clear. It is necessary to have prior knowledge of SEO and AEO, but I consider it a powerful and easy-to-use tool. I use it complementarily with other tools, especially with SEMRush, and it is definitely an essential tool for those who already use the mail options. **What do you dislike about HubSpot AEO?** {"I think that prompt suggestions are often very generic and need to be constantly edited.","There is a lack of integration with our domain and the customer database; I believe the tool could have a plugin that scans all our content to develop better prompt suggestions.","It is necessary to have prior knowledge of SEO and AEO."} **What problems is HubSpot AEO solving and how is that benefiting you?** I use it to measure the impact of our digital presence and that of the competition in AI applications. The main problem it solves is measuring competition, showing me which companies appear in the prompts. It also helps me to create content with prompt ideas. Being integrated, we don't pay more. ### 32. valuable insights but vague suggestions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** What I like most about HubSpot AEO is its flexibility. Being able to add my own competitors makes it much more relevant to my business, allowing me to track performance against the companies that matter most. It's also easy to adapt the platform to fit different business goals and priorities. The tool provides useful suggestions to improve visibility, making it easier to identify opportunities to strengthen your online presence. While the user interface can feel a little confusing at first, it's straightforward to navigate once you become familiar with it. Overall, HubSpot AEO performs well, delivers valuable insights, and it's easy to find help whenever you need it. It's a flexible and effective tool for businesses looking to improve their visibility and stay ahead of the competition. **What do you dislike about HubSpot AEO?** I dislike that sometimes the suggestions are irrelevant or too specific such as a blog post recommending competitors. It also often tells me to try and get featured on pages where my business is already featured. It seems quite vague and often I question the suggestions. **What problems is HubSpot AEO solving and how is that benefiting you?** It's helping us as our business is very reliant on AI suggestions and it's providing information that we can use to see what tools we are most/least being featured on and what sort of searches we are appearing so that we can tailor our SEO ### 33. A Great Starting Point for Our AI Strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Nick T. | Revenue Operations Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** I primarily use HubSpot AEO for content optimization, and it's great for idea generation and a good starting point for AI. We recently started using AI at our agency, and the big question was where to even start. AEO was the answer we came to. Knowing HubSpot is a massive company that has already started on these big initiatives, it was easy to dive into the tool to get some starting blocks for our AI strategy. I like that it directly walks you through step by step to set your base, so you don't really need to think. The prompts in the AEO tool are their own AI, walking you directly through the steps to make you start thinking about how it fits into the grand scheme of your processes and what you're already doing. When we were revamping our weekly email that promotes our blog and content, AEO came at the perfect time to make us ask how we make this the most effective content possible. The AEO prompts gave us a roadmap of how we should be writing that content so we're at the forefront of this new age of AI. The step-by-step prompts took the guesswork out of the entire process. Rather than spending time brainstorming, the step-by-step process gave us the process and the ideas. The main benefit was content ideas, because what the tool says people are asking based on our industry lets us be at the forefront of those questions. By putting our industry and specific offerings at the beginning, there are hundreds if not thousands of directions you could go for generating what people are asking, and the AEO tool does that for you to tell you what is already being asked. We cover a lot of different offerings, and the top 10 were all focused on one specific type of offering, which gave us the idea to focus on that product in this specific season so we can hit our growth goals. The initial setup was incredibly easy, since it step by step walks you through everything you need to answer to get started. I'm very critical of rating scales, so I give it a 7, which is very good for me. It's a great start. **What do you dislike about HubSpot AEO?** It would be nice if HubSpot AEO could analyze my current content that's hosted with HubSpot and blend it with the content remix tool to optimize what I already have. I'd like it to read my current content, like blogs and even scheduled emails, and make suggestions on phrasing to change or sentences to add to make it AEO friendly. **What problems is HubSpot AEO solving and how is that benefiting you?** We started using AI at our agency and didn't know where to begin. AEO gave us starting blocks for our AI strategy. The step-by-step prompts take the guesswork out and give us content ideas based on what people are already asking in our industry, so we can be at the forefront. ### 34. Simplifies AEO Strategy for Beginners **Rating:** 4.5/5.0 stars **Reviewed by:** Mary Grace P. | Marketing Specialist - Digital and Operations, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** I like the easy to use interface. I don't consider myself an expert in AEO since it's a fairly new concept for me, but the tool lets me explore it in a way that's easy to understand. It also provides knowledge resources to help me understand AEO better. One of the things I like most is the content recommendation feature. It saves the team a lot of time putting together AEO strategy. Instead of guessing what to write, it gives a clear guide on how and what to write content about. Another thing I like is the tracking and visibility dashboard. I don't need to go into another platform like SEMrush to get this kind of information. The initial setup was pretty easy, it guides you on how to set it up. Even for a beginner like me, I think we had a good foundation when we set it up. It's also easy to go back and make changes. When we started we had a general idea on AEO, but the more we use it, the plan gets more structured. We simply have to tweak the settings and it's all done. With the AEO recommendation tab, we were able to focus on publishing AEO optimized articles, which addresses the blind spot in AI search visibility. It also fills the gap in our content strategy, since we are now publishing articles considering how AI pulls and cites information. I'd rate it a 9 to recommend. I think it's a good introduction for teams who just started exploring AEO since it's simple to use. I highly recommend the recommendation tab as it lets you start working on building content and gives you a clear brief instead of guessing what to create. **What do you dislike about HubSpot AEO?** {"HubSpot AEO only tracks Chatgpt, perplecity and gemini - I hope that they also include claude in the future."} **What problems is HubSpot AEO solving and how is that benefiting you?** We have limited resources for building a robust list of articles, so the recommendation tab lets us focus on AEO optimized articles and addresses our blind spot in AI search visibility. It saves the team time on strategy and gives a clear guide on what to write instead of guessing. ### 35. Beginner-Friendly AEO with Smart Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Karen G. | Ving Success Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** I like that HubSpot AEO makes it easy to use. It's super beginner friendly, so even if you have no idea about AEO, it's still easy to use, and you'll start seeing results within weeks. It helps me know what prompts I should be focusing on for my ideal customers, and it does all the heavy lifting, so I don't have to spend time figuring out which prompts to use. It also tells me recommended tasks I can do to improve those prompts. I value the recommendation tool the most, so I don't have to think about what I need to do, and it tells me what's gonna make the biggest impact and kind of where to start. The setup was super simple, and it did all the thinking for us. **What do you dislike about HubSpot AEO?** I think the follow-up tasks could be improved. Right now you can mark a task as started or in progress, and then mark it completed, but I wish we could leave internal notes. I'd like to be able to say who was handling a task and where in the process it is, so I know where I left off. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to rank better for AI search engines. It helps me know what prompts to focus on for my ideal customers, so it does all the heavy lifting and I don't have to spend time on that. It also gives me recommended tasks to improve those prompts. ### 36. Clear Insight Into AI Search Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** What I like best about HubSpot’s AEO tool is that it lets me test the prompts that matter to our business and see how AI engines actually respond. I can review the answers, see which links are cited, and understand how AFEX stacks up against competitors. I also like that the tool shows how answers may change based on different customer types, which is helpful because we speak to safety, maintenance, procurement, distributors, and equipment owners. The content suggestions are especially useful because they give us practical ideas for what to write or improve so we can show up better for the prompts our customers are likely asking. **What do you dislike about HubSpot AEO?** The biggest limitation for me is the limited number of prompts I can test or monitor. I like being able to enter our own prompts, but I sometimes wonder whether I’m missing popular or high-intent questions that customers are actually asking. There may be prompts where AFEX should be showing up, but if I haven’t thought to enter them, I may not see those visibility gaps. More suggested prompts, related questions, or insight into trending customer queries would make the tool even more useful. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is helping solve the visibility gap around how AFEX appears in AI-driven search. It gives me a clearer view of which sources are being cited, where we show up compared to competitors, and what content gaps we need to address. One of the biggest benefits has been seeing the links that AI engines are citing. I noticed magazine publications ranking highly for some of the prompts I entered, which helped us think beyond just our own website. It pushed me to explore advertising and editorial opportunities with those publications so AFEX content can also appear in the sources AI engines are already referencing. The competitive view is also valuable because it shows where AFEX stands in relation to other companies. And the suggested content has helped us turn those insights into action by developing new blog posts, videos, and web content around the topics our customers are likely asking about. ### 37. Quick Setup, High Visibility, Needs Better Recommendation Action **Rating:** 4.5/5.0 stars **Reviewed by:** Carolina C. | Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I really like HubSpot AEO for its ease of use and high-level visibility. It helps us know what’s working in bringing leads and where there are gaps in our content for language learning models. The setup was also very quick, which is a big plus. **What do you dislike about HubSpot AEO?** I find that HubSpot AEO currently feels limited in what it can act on regarding the recommendations it provides. I'd like it to work with campaigns in HubSpot to help with asset creation and tracking. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO gives us a pulse on performance, showing what's working to bring leads and gaps in our content. Its ease of use and high-level visibility are valuable for this. ### 38. Visibility Simplified with HubSpot AEO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I like that HubSpot AEO makes it easy to access the information I need and quickly determines recommended prompts and questions based on ideal customer profiles. Plus, it's all within HubSpot itself, which streamlines everything for me. **What do you dislike about HubSpot AEO?** I think HubSpot AEO could be improved by better understanding how to create ideal prompts or shape ideal customer profiles. Right now, we sometimes get a bunch of prompts for which there is no visibility, and it would be helpful if we could focus more on the processes that currently have visibility and build from there. Since we are just starting to use the tools, I think developing it further would help before I have more feedback. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to assess our clients' AI visibility and recommend improvements. It helps identify where clients stand initially and what steps to take next for growth, all within the HubSpot ecosystem. ### 39. Integrated Insights with Smooth Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle H. | Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I love that HubSpot AEO is integrated with HubSpot. There are a lot of possibilities with the detailed insights we get, like understanding how our target audience uses LLMs and the questions they're asking to find us. **What do you dislike about HubSpot AEO?** I do think there are more detailed data insights that could be provided. Compared to platforms like BrightEdge or SEMrush, HubSpot AEO feels like it has room for growth, especially in how it uses AI to analyze data and deliver information. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO to analyze data for our AI visibility strategy, providing insights into citations and audience questions, helping ensure our content raises brand awareness in the AI space. ### 40. HubSpot AEO: Clear AI Search Rankings and Niche Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 30, 2026 **What do you like best about HubSpot AEO?** HubSpot AEO gives us understanding in how we rank for specific AI Search prompts versus our competitors, giving us a clearer lens as to what niches we may be excelling at, and which content and media we're putting out is really reach our potential leads. **What do you dislike about HubSpot AEO?** I wish HubSpot AEO performed a large, broadly competitor analysis. I enjoy and find it important that I see how we rank for specific prompts, but understanding volume of search results for our competitors or ourselves would be enlightening. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO solves the problem of proving that our content is effective and reaching an audience. It shows us which niches of content we're putting out perform the best and which we should lean more into. It also helps us understand gaps in service which may have formed between us and our competitors, gaps we might want to fill. ### 41. Hubspot AEO Helps Us Create Effective Content Faster Than Ever **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher E. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 18, 2026 **What do you like best about HubSpot AEO?** Hubspot AEO will allow our teams to analyze and create effective and relevant content quicker than ever. We love that it is easy to use and already ready to go in our account and was super simple to implement across the team. **What do you dislike about HubSpot AEO?** The suggestions at the moment still seem a little simple and basic, so we are hoping they continue to improve the content recommendations. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO is solving our team's needs to help our company show up higher and more often across LLM and AI summaries. This is a benefit to our business by growing our brand awareness to our ideal customers. ### 42. Insightful Reporting, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Emilee P. | Director of CRM, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 01, 2026 **What do you like best about HubSpot AEO?** I really like the reporting and the details of the reports in HubSpot AEO, as it allows us to share important information with leadership. It's also very easy to set up, with explanatory knowledge-based articles that helped us learn how to use it efficiently. The feature set makes sense for us, and we're glad we started using it when it became available in beta. **What do you dislike about HubSpot AEO?** The one thing that could be improved are the fan out queries. Knowing what those are going out and searching and bringing back would be helpful. Fan out queries are something that is more cutting edge and can give us even more insight into AEO search. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO solves the uncertainty of knowing our presence in AI search and citations across industries. I really like the detailed reporting to share with leadership. ### 43. Streamlined AEO with Intuitive Accessibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 17, 2026 **What do you like best about HubSpot AEO?** I like the accessibility and ease of use with HubSpot AEO; it's right in the portal and easy to access, which saves time, a crucial factor when working with clients. I love the supporting materials, like HubSpot Academy and the certifications, all in one place and easy to learn. Setting it up and getting it going, along with instructing others on how to use it, has been almost like a breeze. **What do you dislike about HubSpot AEO?** I think one of the things is just the visibility into what models it's actually putting the prompts into. That would be a little bit more a better feature for me. But other than that, there isn't really a downside to it. **What problems is HubSpot AEO solving and how is that benefiting you?** I use HubSpot AEO for client visibility and easy updates on AEO prompts, saving critical time with its accessible and user-friendly interface. ### 44. HubSpot's AEO Tool Gave Us Clear Competitor Insights and Confidence in Our Content Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** Our favorite thing about HubSpot's AEO tool is the ability to compare yourself to your competitors. We had little to no visibility into how we were performing with AEO prior to this tool, and to see how we stack up against our biggest competitors has given us a lot of confidence in our content strategy. **What do you dislike about HubSpot AEO?** The limitation of credits is the biggest downside, but I do like how you can remove a prompt that you've already gained more visibility with to gain a credit back. **What problems is HubSpot AEO solving and how is that benefiting you?** The biggest problem that HubSpot's AEO tool has solved for us is visibility. We had no clue whether our AEO strategy was truly working prior to this tool, so it's nice to see not only proof of when the strategy is working, but also recommendations when it is not. ### 45. Powerful, Affordable AI Visibility - Easy Setup, Top Agents & Insightful Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** Based upon experiencing using other AI visibility platforms, the HubSpot AEO tool is one of the best based on price and on features. I love that it includes four of the top AI agents right out of the box. I've been using it for a month and I can see the potential right away. It's super easy to set up, especially with the AI-powered prompts, and the dashboard provides details of AI visibility and coverage. It performs as a Top 10 platform should. **What do you dislike about HubSpot AEO?** As of right now, I would say the only thing missing is the inclusion of Claude as an agent, but I can see this being integrated in the near future. **What problems is HubSpot AEO solving and how is that benefiting you?** I'm combining data from HubSpot's AEO and GA4's AI Assistant feature to develop a comprehensive AI visibility strategy. ### 46. Track Competitors with HubSpot AEO Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** I love that HubSpot AEO provides actionable items for content creation, making it easier to see which types of content I need to advance my AI overview search citations. The ability to change out which prompts I track is amazing, allowing us to pivot and focus on different areas of need as things constantly change. Plus, the initial setup was incredibly easy and straightforward. **What do you dislike about HubSpot AEO?** It would be nice to be able to track more than 25 prompts at a time and add a few extra competitors. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO helps me track brand visibility and identify content gaps, keeping an eye on competitors. It suggests actionable content creation steps to enhance AI search citations, and the flexibility to alter prompts is crucial for adapting to changes. ### 47. Reddit Thread Sourcing Makes Finding Posts to Comment on Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew Y. | Co-founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 28, 2026 **What do you like best about HubSpot AEO?** It directly sources Reddit threads (with links) to make finding posts and leaving relevant comments easier than ever. **What do you dislike about HubSpot AEO?** I haven't received any "Outreach" recommendations from HubSpot AEO yet. I'd be curious to see what that would look like. **What problems is HubSpot AEO solving and how is that benefiting you?** HubSpot AEO has a simple interface for founders and marketers to identify blog ideas and Reddit posts that can be taken advantage of to grow your digital footprint, all within your CRM. ### 48. Increasingly Specific, Actionable AEO Recommendations **Rating:** 4.5/5.0 stars **Reviewed by:** Stefanie M. | Director of operations and sales enablement, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 16, 2026 **What do you like best about HubSpot AEO?** The recommendations to improve our AEO results are getting more and more specific and actionable. **What do you dislike about HubSpot AEO?** The links to threads that are recommended for improvement aren’t always still accurate. Removed from the original source quickly. **What problems is HubSpot AEO solving and how is that benefiting you?** Helping us drive traffic towards one of our brands. ### 49. it's been a big help plotting content strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Head of Communications, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 17, 2026 **What do you like best about HubSpot AEO?** It so easy to use. It holds your hand through every step. It's recommendations and monitoring save a lot of time! We've been HS for a long time on our website ad this is a great forward-thinking feature. **What do you dislike about HubSpot AEO?** So far, nothing. I hope to see it evolve as AI becomes even more prevalent. **What problems is HubSpot AEO solving and how is that benefiting you?** You can accomplish a lot in a short amount of time. It's been a great tool for content creation. ### 50. The features are intuitive, easy to follow and worth the ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about HubSpot AEO?** The UI is intuitive, and integrations are a breeze. Have not needed support so far but HubSpot Support in general is quite responsive. Best AI feature is that it gives you a prioritised "recommended actions" list. Performance is snappy. Pricing is on the higher side but for the ROI, worth it. **What do you dislike about HubSpot AEO?** Some of the recommendations are not applicable to my business. The graphs are not as easy to use, and some of the AI features do not provide a detailed explanation as to their use. This often means having to go on Google and searching for help in videos and posts. **What problems is HubSpot AEO solving and how is that benefiting you?** It has been resolving our online brand visibility issues, which we had struggled with in the past. - [View HubSpot AEO pricing details and edition comparison](https://www.g2.com/products/hubspot-aeo/reviews?source=search§ion=pricing&secure%5Bexpires_at%5D=2026-09-21+20%3A25%3A15+-0500&secure%5Bsession_id%5D=e5a83b9e-f7b1-47d6-9bfd-abf3cc356bd5&secure%5Btoken%5D=d742f17f8fe3c8f2dd43cd0e3bf7dfa220e72d82a1d665530fa2bbbc3897b253&format=llm_user) ## HubSpot AEO Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Sentiment & Brand Analysis** - AI Sentiment Monitoring **Competitive Benchmarking** - Competitor AI Presence Comparison **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Reporting & Alerts** - AI Visibility Reporting ## Top HubSpot AEO Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,930 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,103 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,644 reviews)