--- title: Hightouch Reviews meta_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 421 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 421 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Hightouch Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Hightouch, enabling quick data activation and seamless integration with tools. (16 mentions)
Users appreciate the easy integration of Hightouch, enabling quick setups and seamless connections to multiple platforms. (12 mentions)
Users appreciate the fantastic customer support from Hightouch, making setup and troubleshooting seamless and efficient. (9 mentions)
Users value the easy integrations of Hightouch, enabling smooth setups and intuitive audience segmentation with various platforms. (9 mentions)
Users value the effortless setup of Hightouch, allowing for quick integration and intuitive daily operations. (9 mentions)
Users express concerns about Hightouch being expensive, particularly for organizations with large contact volumes and changing conditions. (5 mentions)
Users find pricing issues with Hightouch due to sudden changes and lack of transparent communication, impacting affordability. (5 mentions)
Users face integration issues with Hightouch, particularly related to debugging HTTP request connectors and handling errors. (4 mentions)
Users are frustrated by the slow performance during larger data pulls, impacting their overall experience with Hightouch. (4 mentions)
Users often face syncing issues that complicate usability, particularly with error messages and list ordering in Hightouch. (4 mentions)

5 Pros or Advantages of Hightouch

5 Cons or Disadvantages of Hightouch

Hightouch Reviews (421)

Reviews

Hightouch Reviews (421)

4.6
421 reviews
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Gali A.
GA
Gali A.
Mid-Market (51-1000 emp.)
"The Best ETL System from DB to Systems"
5/5
What do you like best about Hightouch?

Over the past two years, I've worked with HT and considered it one of the best third-party API solutions. This is the one if you need API and syncing between your DB and your system! The Suport is very good also. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

They only have the option of synchronizing from DB to the system. The reverse sync is missing. Review collected by and hosted on G2.com.

Michael L.
ML
Michael L.
Mid-Market (51-1000 emp.)
"Hightouch - The Ideal Reverse ETL Tool"
5/5
What do you like best about Hightouch?

* Contains the most common destinations for reverse ETL processes out of the box

* Easy to use, takes a lot of pressure off of Data Engineering teams to focus on other infrastructure issues by providing a reliable platform to quickly push data from your warehouse into other data systems

* Very helpful and flexible support team - made updates to their Redshift SSH tunnel user configuration for us to help accommodate our VPC requirements in AWS

* Far superior to competitors like Snaplogic. More intuitive to use, better support team, more friendly Customer Success and Account Management teams as well. Overall far better experience with Hightouch Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Quite honestly I have not found anything specific that I don't like about Hightouch.

The only quirk we ever ran into with them was setting up the SSH tunneling to Redshift and their support team was very accommodating! Review collected by and hosted on G2.com.

Hunter M.
HM
Hunter M.
Mid-Market (51-1000 emp.)
"I use HT to synchronize data from a warehouse to third party and in-house applications."
4/5
What do you like best about Hightouch?

I like the way HT does error handling. When creating a custom endpoint for a sync, like a cloud function/lambda/etc, I can define how HT will deal with exceptions. If I surface them to HT one way, HT will automatically retry that sync (if I configure the sync to do that). If surfaced a different way, there will just be a message associated with that record, and the sync will not be retried. This has been helpful in a recent project where many syncs need to be constructed and tested without spamming me with nuisance sync errors. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

My typical development pattern is to create a model in HT using straight SQL, build a sync, test, and later create a dbt model. It would be nice if I could easily transition the existing sync to the new model. But since a sync is a child of a model, I have to create a new sync. The "Edit as JSON" button is useful for this, but it would be ideal to just swap the model without rebuilding the sync. Review collected by and hosted on G2.com.

Miguel Angel O.
MO
Miguel Angel O.
Analytics engineer
Mid-Market (51-1000 emp.)
"The best ETL reverse"
4.5/5
What do you like best about Hightouch?

With the HighTouch tool, we can enhance data by establishing data governance across the entire company. Additionally, we can save costs on hiring third-party services for data integrations, especially for Netsuite. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

We believe that there is room for improvement in the range of available destination connectors. We would appreciate it if you could offer a wider selection of connectors to meet our diverse integration needs. Review collected by and hosted on G2.com.

Wade W.
WW
Wade W.
Director of Information and Analytics
Mid-Market (51-1000 emp.)
"The tool works, and they have one of the best support experiences I have ever seen."
5/5
What do you like best about Hightouch?

The tool itself works very well. We use it to sync data to Salesforce and Hubspot from our data warehouse, and it does that job with ease.

One of the things I have been most impressed with is the customer support experience. I don't need to use the support a lot, but it is very smooth when I do. Their support reps are available in my company slack as a connected channel. Tickets can be created directly from slack and all updates are received through that medium. I love it!

They also support a few free connectors which we didn't notice until after we signed the contract, and they were a big help or us. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Organization within the app gets a little tricky as lots of pipelines get built. I don't have great ways to name things like syncs to make them easier to organize, but tags and folders help make that manageable. Review collected by and hosted on G2.com.

John H.
JH
John H.
Small-Business (50 or fewer emp.)
"Excellent product, even better team!"
5/5
What do you like best about Hightouch?

As I moved away from an all-in-one CDP solution, the integration of Hightouch was instrumental in helping us make the data warehouse become the "real" source of truth. It has allowed us to be more flexible in the data that we can send to third-party systems as well as back into our application database, which is the true operationalization of data that we needed. Even more so, when we have any form of hiccups in our distribution the team at Hightouch almost feels like they are just another department within our organization. They answer every issue, nearly immediately, and handle it like it the most important thing, even when it's a mistake on our part. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I am not a fan of writing a "non-answer" to a question, but I honestly can't think of anything that I dislike. They were amazing from the initial sales calls all the way through day-to-day usage... Review collected by and hosted on G2.com.

jason S.
JS
jason S.
Small-Business (50 or fewer emp.)
"Review of Hightouch"
4/5
What do you like best about Hightouch?

Overall I think it's great. It's very easy to sync with Google spreadsheets, and I can connect to either my main Postgres or a Redshift cluster. It gets the job done. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Once I add some syncs and models, it's easy to forget about them over time. It might be nice to have some email digest telling the user if any of their syncs failed, or if there were any unexpected errors to look into. Thanks! Review collected by and hosted on G2.com.

Erik J.
EJ
Erik J.
Data and Analytics Mentor
Mid-Market (51-1000 emp.)
"Best reverse ETL tool out there"
5/5
What do you like best about Hightouch?

I like how easy it is to set up - less than 20 minutes to get it integrated with Snowflake, and get our first model and syncs up and running. Hightouch also just works; I've never had an issue with any of our syncs Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Not much to dislike. I guess a few more connectors available for the longer tail of our business source app usage, especially in the HR space (i.e. BambooHR, Lever). But other than that, not much to dislike. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Pushing to salesforce made easy"
5/5
What do you like best about Hightouch?

Syncing to salesforce from a variety of sources without having to build the system is very efficient. This means you can standup a system to have active viable data with error handling, while you can either build out your own system, or focus on providing value. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

It costs more money than building things yourself, however in the short run less money than paying someone to build you a system. It would be nice for built-in bidirectional sync to SFDC, that would really be a gamechanger for a lot of people and directly compete with the wildly overpriced "Heroku Connect" Review collected by and hosted on G2.com.

Benjamin D.
BD
Benjamin D.
Mid-Market (51-1000 emp.)
"Easy to use product that powers multiple data use cases for our business"
5/5
What do you like best about Hightouch?

Very intuitive UX, with constant updates that improve the user experience. Partnership with Hightouch helps us get value out of our existing data that lives in our warehouse, no need for any change to schema or strict rules. The huge variety of destinations means our data team can partner with Marketing, Operations, Growth and Finance team. It has supercharged the value we deliver for our business. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Nothing so far, experience has been great. Review collected by and hosted on G2.com.