Hightouch Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Hightouch, enabling quick data activation and seamless integration with tools. (16 mentions)

Users appreciate the easy integration of Hightouch, enabling quick setups and seamless connections to multiple platforms. (12 mentions)

Users appreciate the fantastic customer support from Hightouch, making setup and troubleshooting seamless and efficient. (9 mentions)

Users value the easy integrations of Hightouch, enabling smooth setups and intuitive audience segmentation with various platforms. (9 mentions)

Users value the effortless setup of Hightouch, allowing for quick integration and intuitive daily operations. (9 mentions)

Users express concerns about Hightouch being expensive, particularly for organizations with large contact volumes and changing conditions. (5 mentions)

Users find pricing issues with Hightouch due to sudden changes and lack of transparent communication, impacting affordability. (5 mentions)

Users face integration issues with Hightouch, particularly related to debugging HTTP request connectors and handling errors. (4 mentions)

Users are frustrated by the slow performance during larger data pulls, impacting their overall experience with Hightouch. (4 mentions)

Users often face syncing issues that complicate usability, particularly with error messages and list ordering in Hightouch. (4 mentions)

5 Pros or Advantages of Hightouch

1. Ease of Use

Users love the ease of use of Hightouch, enabling quick data activation and seamless integration with tools.

See 16 mentions

See Related User Reviews

Simone I.

Enterprise (> 1000 emp.)

5.0/5

"From simple syncs to high-performance advertising"

What do you like about Hightouch?

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient ac

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Personalized Multichannel Campaigns Based on In-Product Behavior"

What do you like about Hightouch?

Hightouch made it very easy for me to send targeted, multichannel marketing campaigns based on customer/user in-product behavior.

2. Easy Integration

Users appreciate the easy integration of Hightouch, enabling quick setups and seamless connections to multiple platforms.

See 12 mentions

See Related User Reviews

Simone I.

Enterprise (> 1000 emp.)

5.0/5

"From simple syncs to high-performance advertising"

What do you like about Hightouch?

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient ac

Ayur M.

Mid-Market (51-1000 emp.)

4.0/5

"Developer-friendly onboarding with clear modules, SDK guidance, and sample code"

What do you like about Hightouch?

What I like best about Hightouch is that.. - The tool is actually easy to understand and work with, even if you are new to this kind of setup. - Th

3. Customer Support

Users appreciate the fantastic customer support from Hightouch, making setup and troubleshooting seamless and efficient.

See 9 mentions

See Related User Reviews

Nate H.

Small-Business (50 or fewer emp.)

4.5/5

"The only solution with all the integrations I needed"

What do you like about Hightouch?

Very good to work with. When I needed to make changes to our integrations, they were quick and helpful with questions that I have.

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Overall recommend"

What do you like about Hightouch?

Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads with

4. Easy Integrations

Users value the easy integrations of Hightouch, enabling smooth setups and intuitive audience segmentation with various platforms.

See 9 mentions

See Related User Reviews

Simone I.

Enterprise (> 1000 emp.)

5.0/5

"From simple syncs to high-performance advertising"

What do you like about Hightouch?

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient ac

Ayur M.

Mid-Market (51-1000 emp.)

4.0/5

"Developer-friendly onboarding with clear modules, SDK guidance, and sample code"

What do you like about Hightouch?

What I like best about Hightouch is that.. - The tool is actually easy to understand and work with, even if you are new to this kind of setup. - Th

5. Easy Setup

Users value the effortless setup of Hightouch, allowing for quick integration and intuitive daily operations.

See 9 mentions

See Related User Reviews

Simone I.

Enterprise (> 1000 emp.)

5.0/5

"From simple syncs to high-performance advertising"

What do you like about Hightouch?

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient ac

Ayur M.

Mid-Market (51-1000 emp.)

4.0/5

"Developer-friendly onboarding with clear modules, SDK guidance, and sample code"

What do you like about Hightouch?

What I like best about Hightouch is that.. - The tool is actually easy to understand and work with, even if you are new to this kind of setup. - Th

5 Cons or Disadvantages of Hightouch

1. Expensive

Users express concerns about Hightouch being expensive, particularly for organizations with large contact volumes and changing conditions.

See 5 mentions

See Related User Reviews

Nate H.

Small-Business (50 or fewer emp.)

4.5/5

"The only solution with all the integrations I needed"

What do you dislike about Hightouch?

I'd love to see a lower priced starter plan, to know I have a cap but also room to work with.

Mael T.

Small-Business (50 or fewer emp.)

0.0/5

"Beware: Abrupt Policy Changes and No Data Access after changes"

What do you dislike about Hightouch?

After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months.

2. Pricing Issues

Users find pricing issues with Hightouch due to sudden changes and lack of transparent communication, impacting affordability.

See 5 mentions

See Related User Reviews

Nate H.

Small-Business (50 or fewer emp.)

4.5/5

"The only solution with all the integrations I needed"

What do you dislike about Hightouch?

I'd love to see a lower priced starter plan, to know I have a cap but also room to work with.

Mael T.

Small-Business (50 or fewer emp.)

0.0/5

"Beware: Abrupt Policy Changes and No Data Access after changes"

What do you dislike about Hightouch?

After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months.

3. Integration Issues

Users face integration issues with Hightouch, particularly related to debugging HTTP request connectors and handling errors.

See 4 mentions

See Related User Reviews

Rafael B.

Mid-Market (51-1000 emp.)

4.0/5

"Powerful reverse ETL for marketing and customer data activation"

What do you dislike about Hightouch?

Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations

Abey T.

Mid-Market (51-1000 emp.)

5.0/5

"HightTouch really came through for us. It was a breeze to set up and the support team was fantastic."

What do you dislike about Hightouch?

We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue

4. Slow Performance

Users are frustrated by the slow performance during larger data pulls, impacting their overall experience with Hightouch.

See 4 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

3.5/5

"Hightouch has been a great experience full of informative data"

What do you dislike about Hightouch?

Downsides include load time speeds, especially during larger data pulls.

Chaitanya P.

Enterprise (> 1000 emp.)

4.0/5

"Amazing Data Junction like Air Traffic Controller"

What do you dislike about Hightouch?

Please improve the response time, else all looks amazing

5. Syncing Issues

Users often face syncing issues that complicate usability, particularly with error messages and list ordering in Hightouch.

See 4 mentions

See Related User Reviews

Rafael B.

Mid-Market (51-1000 emp.)

4.0/5

"Powerful reverse ETL for marketing and customer data activation"

What do you dislike about Hightouch?

Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations

Gustavo M.

Mid-Market (51-1000 emp.)

5.0/5

"Very easy to use"

What do you dislike about Hightouch?

I can't think of other improvements so far.

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Alex R.

Mid-Market (51-1000 emp.)

8/10/2023

"Hightouch Review"

5/5

What do you like best about Hightouch?

How easy the UI is to use, how available customer support is via Slack, the ability to create sequences and schedules to easily automate the workflow, and all the plugins (Fivetran etc.) Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

To be honest there isn't anything I really dislike about Hightouch at the moment. The only thing I would like to see in the future is the ability to "copy and paste" field mappings from one sync to another. Review collected by and hosted on G2.com.

Carsen L.

Enterprise (> 1000 emp.)

8/10/2023

"Great connector of Snowflake to Google Sheets"

5/5

What do you like best about Hightouch?

It's easy and intuitive to connect and automate/schedule Snowflake queries to export results to Google Sheets. Love that you can now import more than 25k rows of data and that it's easy to toggle between syncs and models Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Would be nice to have exports to Excel more built out, and to be able to modify models/syncs from within a G-sheet, instead of having to go to the Hightouch website Review collected by and hosted on G2.com.

Luis M.

Mid-Market (51-1000 emp.)

8/18/2023

"Current User of Hightouch program"

4.5/5

What do you like best about Hightouch?

I like a lot of things about hightouch. First thing I like the ease of navigating through each section. I really like the number of destinations hightouch has. Also the customer support team is also very knowledgable and very quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I don't dislike anything about the product itself. I am only wanting a few more features which I have heard from Hightouch support team that the feature will be coming soon. Review collected by and hosted on G2.com.

Cam E.

Data Analyst

Mid-Market (51-1000 emp.)

8/10/2023

"Data Analyst in the Sport technology sector"

5/5

What do you like best about Hightouch?

It is very easy to connect models and destinations to each other. The amount of destinations is also extremely helpful in terms of how many different places you can send and port data into. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Sometimes there are random bugs within hightouch, like for example we have run into an issue where newly created DBT models are not readily available in hightouch and had to have worked with CX engineers to resolve this Review collected by and hosted on G2.com.

Jack D.

Small-Business (50 or fewer emp.)

8/12/2023

"Easy to use, very effective"

4.5/5

What do you like best about Hightouch?

Instead of expensive and potentially complex Zapier automations, we use hightouch to solve the same problem at a fraction of both the cost, and the complexity. I quite like their service. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

They operate on a destination-based model, so bringing in new sources of data is not on their roadmap. Makes sense, but would have been nice to get more connectors since their product does work well for the connectors it supports. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/18/2023

"My Experience with Hightouch at Tiime"

4/5

What do you like best about Hightouch?

Since I started using Hightouch, its ease of use has won me over. The ease with which we harmonized our system, connecting our business database to Salesforce, stands out. Moreover, the wide range of integration options and the responsiveness of the customer support during a minor issue have left a strong impression on me. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I would have liked a better integration with dbt for data transformation, given that Hightouch mainly focuses on reverse ETL. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Hightouch addressed our challenge of integrating and communicating between our business database and Salesforce through our Datawarehouse. This enabled us to achieve a harmonized and consistent information system. The benefits for us include ease of use, seamless integration, and a significant improvement in data consistency. Additionally, the responsiveness of the customer support has bolstered our confidence in the tool. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/14/2023

"Best revers ETL tool!"

5/5

What do you like best about Hightouch?

Hightouch has a way to connect the source and destination. We wanted to collect the data from all the tools that we are using, and it's possible now with Hightouch. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

There is nothing much like dislike; it is a good tool; I can't think of anything that is disliked, it works without any error and its performance is also good. so no comments about dislike Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

We have a use case where we wanted to pull data from different apps that we are using and send it to the warehouse, and then after doing some changes need to send it in mixpanel so that, based on the data we can generate reports and all the tools that we are supported by the hightouch so this is how it solves our problem. Review collected by and hosted on G2.com.

Ellen S.

Mid-Market (51-1000 emp.)

8/11/2023

"Useful data we wouldn't have without Hightouch"

4/5

What do you like best about Hightouch?

It is very user friendly, clearly separated into the relevant categories and easier to navigate than other tools we have used. It makes segmenting our audiences and testing much easier Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I personally haven't experienced any major issues with using Hightouch, I only look forward to learning more about the platform to be able to use it to the best of my ability Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

9/26/2023

"Wow, that was SO EASY."

5/5

What do you like best about Hightouch?

I was shocked at how easy it was to setup and use hightouch. I was dreading building this integration between Bigquery and Hubspot, but hightouch made it not just easy to setup, but super easy to iterate and add more to it as well.

Truly, very very impressed. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Nothing too crazy yet -- did need to fight a little for perms, so maybe some explanations on why specific permission sets are required would be great, but honestly, awesome experience. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate

Small-Business (50 or fewer emp.)

8/10/2023

"Hightouch is a lightweight and high-performing tool that handles 99% of our reverse-ETL tasks"

5/5

What do you like best about Hightouch?

I love hightouch's model/sync categorization, it allows me to create re-usable models that save time.

I also love its built-in CDC capability, leads to strong performance by reducing duplicate insertion requests. As we use some extremely slow analysis tooling, this is crucial for our workflow. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

While the model configuration is amazing, some of the sync configuration settings could be better. In particular, the option in the Airtable connector to create and modify the end table schema would be hugely impactful and save a ton of time going back-and-forth making sure the columns match when I update a model. Review collected by and hosted on G2.com.