Helium 10 Reviews & Product Details

Helium 10 is a comprehensive marketplace growth platform designed to assist ecommerce brands in scaling their operations profitably across major platforms such as Amazon, TikTok, and Walmart. This solution integrates a wide array of functionalities, including advertising automation, keyword intelligence, listing optimization, competitive analytics, and operational workflows, into a single cohesive system. By consolidating these essential tools, Helium 10 provides users with a unified platform that enhances performance and streamlines operational processes. Targeted primarily at growth-stage and established ecommerce businesses, Helium 10 is particularly beneficial for brands looking to launch new products, optimize their advertising strategies, and expand their reach across multiple channels. The platform serves as a valuable resource for teams navigating the complexities of marketplace operations, offering actionable insights that facilitate more efficient decision-making. Whether a brand is just starting or is well-established, Helium 10 provides the necessary tools to thrive in a competitive landscape. One of the standout features of Helium 10 is its advertising automation capabilities. This functionality allows users to manage and optimize their advertising campaigns effectively, ensuring they can reach their target audience while maximizing their return on investment. Additionally, the keyword intelligence tool offers valuable insights into search trends and consumer behavior, enabling brands to refine their product listings and improve visibility in search results. The listing optimization feature complements this by providing actionable recommendations to create compelling and effective product pages, ultimately enhancing the user experience and driving sales. Moreover, Helium 10's competitive analytics tools empower users to monitor their competitors' strategies and performance. This capability is crucial for making informed decisions and staying ahead in a competitive marketplace. By integrating research, execution, and performance insights into one platform, Helium 10 equips brands with the clarity and confidence needed to manage their marketplace strategies effectively. This holistic approach not only simplifies the complexities of ecommerce but also fosters a data-driven culture within organizations. In the ever-evolving ecommerce landscape, Helium 10 distinguishes itself by offering a unified solution that addresses the multifaceted challenges of scaling in today’s digital marketplace. Its combination of powerful features and user-friendly interface makes it an essential tool for brands aiming to achieve sustainable growth and operational excellence across various ecommerce channels. By leveraging Helium 10, businesses can enhance their market presence and drive long-term success.

Seller

Helium 10

Discussions

Helium 10 Community

Languages Supported

German, English, Italian, Spanish, Chinese (Simplified)

Solution Type

Best-of-Breed

Overview by

Cassandra Craven (Director of Social Media & Influencer Relationships)

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Helium 10.

Diamond Plan

$279.00

Per Month

View More Pricing Information

Brian S.

Marketing Director

Small-Business (50 or fewer emp.)

5/19/2026

"Helium 10: A Game-Changer for Optimizing Amazon Listings"

5/5

What do you like best about Helium 10?

Being able to use Helium 10 to optimize my Amazon listings has been a real game changer. When Amazon forced us to switch to FBS, we had to step up improvements to our Amazon store, and Helium 10 gave us all the information we needed to do that. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Sometimes the interface is a little difficult to understand, but overall the platform is great—it just takes a bit of time to get used to the layout. Even so, it’s still much easier to learn this layout than trying to understand Amazon without it. The pricing is competitive, but I don’t like how they try to charge extra for everything you’re interested in trying. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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We're thrilled to hear that Helium 10 has been a game-changer for optimizing your Amazon listings! We understand that the interface may take some time to get used to due to the robust features but we're glad to hear that overall it has been beneficial for your Amazon store. We appreciate your feedback about the pricing, and we'll take it into consideration for future improvements.

Katherine P.

Owner

Small-Business (50 or fewer emp.)

5/12/2026

"Streamlined E-commerce with Advanced Tools"

5/5

What do you like best about Helium 10?

I use Helium 10 for my e-commerce business on platforms like Amazon, TikTok, and Walmart. It tells me my market share, and I love the keyword tracker to see if other competitors are gaining on a specific keyword. The Listing Builder is fantastic because it speeds up the process significantly. I used to spend hours creating a listing, and now it's so fast. Plus, I can upload it directly to TikTok. The AI tool is helpful for overcoming writer's block and starting the conversation to build my listing. Time is money, and completing tasks faster saves money. The initial setup was very easy. I switched to Helium 10 from Jungle Scout because of their advanced tools. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Listing analyzer for Walmart and more integration with Walmart. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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We're thrilled to hear that Helium 10 has been a valuable asset for your e-commerce business across multiple platforms. It's great to know that the keyword tracker, Listing Builder, and AI tool have been helpful in saving you time and improving your efficiency. We appreciate your feedback about the listing analyzer for Walmart and will certainly consider it for future improvements. Thank you for choosing Helium 10!

Saurabh J.

E-commerce Advertising Associate

Small-Business (50 or fewer emp.)

1/27/2026

"Powerful Analytics with Room for Optimization"

4/5

What do you like best about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth competitor analysis, and high-volume keywords. I like using Blackbox, as well as Xray, which helps us look for more stats. Magnet and Cerebro are great for keyword analysis, while Xray and Blackbox give better competitor analysis and portfolio insights. The Listing Analyzer is useful for analyzing listing gaps in our portfolio and competitors' listings to understand our strengths and weaknesses. The initial setup of Helium 10 was very easy for my team. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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We're thrilled to hear that Helium 10 is helping you with marketing awareness, competitor analysis, and keyword research. We value your feedback and working to continue making optimizations

Filipe C.

Digital Marketing & E-commerce Manager

Small-Business (50 or fewer emp.)

1/6/2026

"Powerful Insights and Great Value for Amazon Sellers"

4.5/5

What do you like best about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balance between the price of the platform and the range of features it offers, which gives us strong insights and tools without being overly expensive. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

Helium 10 solves the problem of having data and metrics scattered across different areas of Amazon. It allows us to bring multiple performance indicators into a single dashboard, making it much easier to analyze results, track performance, and make more informed decisions about our Amazon e-commerce operations. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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We're glad to hear that you find Helium 10's insights valuable for your Amazon e-commerce operations. We strive to provide a balance of features and affordability to support our users.

Verified User in Retail

Small-Business (50 or fewer emp.)

5/28/2026

"Helium 10 Makes Creating Listings Easier and More Effective"

4.5/5

What do you like best about Helium 10?

I've been using Helium 10 for at least 10 years now... the tools make creating listings much easier and more effective Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Having the ability to scrape live Buy Box prices has been something I've been looking for for years Review collected by and hosted on G2.com.

Response from Ray Hayes of Helium 10

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Thank you for being a Helium 10 user for over 10 years! We're so glad our tools have helped make listing creation and product research easier for your business. Your feedback on live Buy Box price scraping is noted and appreciated.

Thanks again for the kind words and for growing with us. We're always working to build better tools for sellers like you!

Anurag S.

Head of Ecommerce

Small-Business (50 or fewer emp.)

5/27/2026

"Accurate Category & Competition Data That Keeps Us Competitive on Amazon"

5/5

What do you like best about Helium 10?

It provides very accurate data about the category and competition without which I could not compete effectively on amazon Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

too many tools but we need just 3-4 of the core tools for our daily job Review collected by and hosted on G2.com.

Response from Ray Hayes of Helium 10

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Thank you for the kind words, Anurag! We're glad the competition and keyword tracking data is helping you stay ahead on Amazon.

Your feedback on the number of tools is well taken, and we're always working to make navigation more intuitive. In the meantime, the customizable dashboard is a great way to keep your go-to tools front and center.

Thanks for being part of the Helium 10 community!

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/29/2026

"Easy-to-Use Market Insights for Finding Profitable Opportunities"

5/5

What do you like best about Helium 10?

Easy to use and enables users to analyse market demand, competitor sales, and search volume to identify profitable opportunities. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

It can be expensive and the platform can be overwhelming due to its massive suite of tools, making it challenging for new users to learn effectively. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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Thank you for sharing how Helium 10 has helped you find profitable products and overcome the challenges of competition and market demand.

James R.

Ecommerce Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/27/2026

"Powerful Amazon Keyword Optimization"

4.5/5

What do you like best about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Setting it up was pretty easy as well. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I don't use the Walmart or TikTok features, and I wish they would double down on Amazon instead. Review collected by and hosted on G2.com.

Response from setareh motamedi of Helium 10

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Thank you for sharing your positive experience with our keyword database and ranking features. We understand the importance of focusing on Amazon, and we appreciate your feedback on this. We're glad to hear that setting up Helium 10 was easy for you.

Zakhar I.

Director

Retail

Small-Business (50 or fewer emp.)

6/21/2025

"Helium 10 is my go-to for Amazon Research"

3.5/5

What do you like best about Helium 10?

When it comes to keyword research and competitor analysis, they nail it. Cerebro helps me make informed decisions about product listings and understand what's working for competitors. The data quality and interface for these core features is excellent. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

They're trying to become an all-in-one platform by adding reimbursement services, advertising management, and other features that feel mediocre compared to their core strengths. I get why they're doing it from a business perspective - more services, more revenue. But as a user, I'm willing to pay premium prices for their keyword research tools because they're best-in-class. I'm not willing to pay for bundled mediocre features I don't need. Review collected by and hosted on G2.com.