Harmonya Reviews & Product Details

Harmonya is a product intelligence platform for CPG brands and retailers that enriches, analyzes, and connects product data to real-world consumer behavior. The platform uses AI to structure and standardize product attributes, extract meaningful characteristics from consumer reviews, and link those attributes to sales and performance data. Harmonya is used by Shopper Insights, Category Management, Marketing, and Ecommerce teams to improve product positioning, uncover growth opportunities, and react faster to changes in the market. Harmonya’s software sits at the intersection of data enrichment and consumer insights. It captures how products are described and experienced by shoppers across the digital shelf, then translates that information into structured tags and concepts. These tags can be mapped back to individual UPCs or broader product hierarchies, giving users a more complete and nuanced understanding of what drives performance at the product, brand, and category level. Key use cases include: • Product Data Enrichment: Harmonize attributes across multiple data schemas and systems, using structured taxonomies built from consumer language. • Category Insights: Analyze trends, segmentations, and product drivers to inform portfolio strategies and shelf decisions. • Retail Media Optimization: Identify product characteristics that align with audience interests to improve targeting and campaign effectiveness. Harmonya’s platform is designed for fast exploration and analysis. Teams can filter, compare, and visualize data through an interactive interface, without relying on static reports or manual spreadsheet work. This gives business users more control over the insights they need to support decisions. Key features include: • Structured product attribution at scale • AI-based extraction of consumer-centric attributes • Real-time visibility into category dynamics • Brand and product comparison tools • Sales data integration tied to specific product attributes Harmonya helps CPGs and retailers transition from generic product data to a more intelligent, responsive, and shopper-driven foundation for decision-making.