# Gust Equity Management Reviews **Vendor:** Gust, Inc. **Category:** [Equity Management Software](https://www.g2.com/categories/equity-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 3 ## About Gust Equity Management Gust Equity Management (GEM) is a Software-as-a-Service platform simplifying the process of managing the evolution of enterprise capitalizations from startup through sale/IPO. Managing an enterprise capitalization table via Excel as well as the related documentation becomes a time-consuming and difficult process as a venture evolves, raises money, and grows. If early-stage startups trivialize or ignore their cap tables, mismanagement can cause significant expenses down the line when lawyers come in to clean it up, can create shareholder disputes, and might even kill an M&A deal. To put this into perspective, as an enterprise moves through its funding stages and development, it will typically deal with hundreds of equity issuances, option grants, exercises, forfeitures, transfers, vesting dates, board approvals, etc. All of these events must be tracked along with the underlying legal documentation in order to be auditable by shareholders and other interested parties. Because this kind of administrative work usually falls to legal counsel, it traditionally costs $200-500 an hour. To minimize costs and time investment, GEM corrects this inefficiency with tools that make the process easier, faster, and cheaper than traditional means. At its core, the GEM platform empowers internal or external administrators of the capitalization table by providing powerful and intuitive tools to track all the required documentation of any equity issuance, in one easy to use interface. In GEM, administrators can issue equity grants directly to employees / advisors through the platform, so there is no need to contact legal counsel every time they hire a new employee and need to issue grants. Through GEM, users can also request 409A valuation reports so they can issue option grants at a fair market value, avoiding tax consequences for both employees and the enterprise. GEM also handles ASC718 calculations (stock option expensing), a time-consuming and expensive exercise for GAAP-compliant financials. GEM also includes round modeling to see dilution impact on future equity and convertible note financing rounds, a time-hop feature allowing users to view the capitalization at any point in time, views for employees to track their equity vesting in real time, and other value-adding features. ## Gust Equity Management Reviews ### 1. Incredibly simple, straightforward, and affordable solution for equity management & incorporation **Rating:** 5.0/5.0 stars **Reviewed by:** Sam R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2021 **What do you like best about Gust Equity Management?** Gust's cap table management, incorporation process, and referral network are all great and work as advertised but are not necessarily exclusive to Gust. There are several digital solutions out there that offer similar features and sometimes even cheaper annual fees than Gust. The difference between these solutions and Gust, however, is that Gust feels like your own personal startup mentor, or guide, no matter what brought you to Gust or why you're using it. The user experience is clean and easy to use, and around every corner is a helpful article, video, or tooltip that provides insight and guidance to whatever you're trying to do. Never in my life did I think I would find a solution that makes understanding SAFEs and convertible notes easy to understand, but in Gust, I have. Gust has helped me understand incorporation, franchise taxes, even splitting equity among contractors and co-founders. Gust feels less like an equity management and incorporation solution and more like a personalized mentor, not to mention the support is on-part with the best services I've used in my time as a founder. You won't regret using Gust. Sure, it may seem like a decent fee to pay if you're strapped for cash or starting a new business, but the peace of mind and headaches it saves later are well worth it. **What do you dislike about Gust Equity Management?** Honestly nothing. I truly wish that I had something more useful or informative to write here, but every step of the Gust experience has been better than my expectations. I've received support on multiple occasions, and it's been great each time. **What problems is Gust Equity Management solving and how is that benefiting you?** We've used Gust to incorporate, manage our cap table (issue SAFEs), prepare for corporate tax season (including Deleware franchise taxes), and learn numerous things that are important to running our startup (eg: equity distribution). ### 2. Makes admin for company formation easy **Rating:** 4.5/5.0 stars **Reviewed by:** Chris T. | COO/Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Gust Equity Management?** I like that Gust handles a lot of tedious and complex admin work around things like incorporation, cap table formation, and corporate actions. **What do you dislike about Gust Equity Management?** As far as I can remember, they may not notify you of certain things you need to take care of outside of Delaware such as foreign state entity annual report filing deadlines **What problems is Gust Equity Management solving and how is that benefiting you?** We let them handle setting up our company from a legal prospective and did not have to waste a ton of time doing it directly through the state/government. ### 3. Great start for Equity Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Gust Equity Management?** This was a great tool for a small but growing company to manage their equity program. To eliminate costly legal costs around equity management we implemented Gust. This was an easy and intuitive tool to manage the dispersal of equity internally instead of paying hefty hourly rate for a law firm to draft the documents. There wasn't too much work to be done one the r=front end to get up and running and it was very easy to train on and use. **What do you dislike about Gust Equity Management?** I do wish the system has a transactional component. That would make the process even smoother if any monetary exchanges for equity could be managed in the same system. **What problems is Gust Equity Management solving and how is that benefiting you?** High cost of equity management through a legal firm this allowed us to process internally with minimal legal support. We have been able to expand our program and include all employees in the equity program. ## Gust Equity Management Discussions - [How do I connect with investors online?](https://www.g2.com/discussions/how-do-i-connect-with-investors-online) - [What is gust launch?](https://www.g2.com/discussions/what-is-gust-launch) - [What is Gust program?](https://www.g2.com/discussions/what-is-gust-program) - [View Gust Equity Management pricing details and edition comparison](https://www.g2.com/products/gust-equity-management/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+10%3A08%3A20+-0500&secure%5Bsession_id%5D=4ed82501-80ee-4e64-8ea6-9a503577b70d&secure%5Btoken%5D=4410be79c201079534904b7402839c9b275b85b5f5ee10748106e6a67e47f25a&format=llm_user) ## Gust Equity Management Features **Platform Basics** - Reporting **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Platform Data** - Visualization - Platform Search - Dashboard **Platform Content** - File Sharing **Platform Additional Functionality** - Cap Table - 409a - Equity Governance **Agentic AI - Equity Management** - Autonomous Task Execution ## Top Gust Equity Management Alternatives - [Carta](https://www.g2.com/products/carta-carta/reviews) - 4.4/5.0 (228 reviews) - [Remote](https://www.g2.com/products/remote/reviews) - 4.5/5.0 (3,198 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) - 4.6/5.0 (308 reviews)