--- title: GRIN Reviews meta_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 483 reviews by the users' company size, role or industry to find out how GRIN works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 483 scale: '5' date_modified: '2026-09-28' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

GRIN Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

13 months

User Insights

Average based on 483 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

GRIN Reviews (483)

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Reviews

GRIN Reviews (483)

View 1 Video Reviews
4.5
483 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise GRIN for its ease of use and streamlined management of influencer campaigns, which significantly reduces the time spent on tasks like tracking and payments. The platform's intuitive design and responsive customer support enhance the overall experience, making it a valuable tool for managing influencer relationships. However, some users note that the creator database lacks quality, requiring additional effort to find suitable influencers.

Pros & Cons

Generated from real user reviews
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Alex H.
AH
Alex H.
Commercial Director
Small-Business (50 or fewer emp.)
"Amazing system, very easy and seamless to use"
5/5
What do you like best about GRIN?

The CRM functionality make it easy to keep track of everyone we work with effortlessly. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Not much to be completely honest. It is a fantastic platform. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for the positive feedback! We're glad to hear that you find GRIN to be a fantastic platform for your program.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Excellent Experience"
5/5
What do you like best about GRIN?

We moved from a smaller platform to GRIN and it's capabilities are outstanding! From organization, to prospecting, to payments, everything has been so much easier for our teams! The onboarding was great and the GRIN team took care of all our questions. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

GRIN's user interface can be a bit tricky to get used to. But once you do, it's great! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We're glad to hear that our platform has made prospecting, organizing, and payments easier for your team.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Great Platform for Influencer Campaign Management"
4.5/5
What do you like best about GRIN?

GRIN is a great CRM tool for managing all of my influencer prospects and activated creators. I find it easy to onboard creators to campaigns, manage content and payments, and track the performance of the campaign. I like that you can do everything in the platform though I find myself still contacting influencers through my email and in spreadsheets. GRIN did provide a thorough onboarding with a lot of training and consistent customer support so they're helping me use the platform even better over time. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The platform itself has some kinks it needs to work out since a lot of the different tools aren't very intuitive and you have to click on several different tabs just to do something. For example, if you're tracking content that has been submitted before you pay an influencer and see that their IG story didn't show as completed (even though you saw it went live which happens a lot), you can't click the "add content" tab there. You have to go back into the activation tab, open the activation, go to content, then add the content and manually add data for parts like TikTok. It's just odd that sometimes you have to go back several steps just to update something. Also, I have noticed an issue with content not showing up for at least a day which can delay things. Overall, this is the best platform I've found for managing paid influencer campaigns, but for the price, I'm surprised it has so many issues and lacks in the efficiency department. I also wish there was a way for me to customize contracts in GRIN since the provided contract is not approved by my legal team and we have to use our own. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that GRIN has been helpful in managing your influencer campaigns and that you found our onboarding and customer support valuable. We appreciate your feedback on the issues you've encountered. We're constantly working to improve the user experience and address any technical issues. Thanks for choosing GRIN for your influencer campaign management!

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"GRIN"
4/5
What do you like best about GRIN?

Great way to have all influencer communications in one place. I find it super helpful to have the ability to use templates, sequences, and the chrome extension to streamline the workflow on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Kinks here and there that can make it hard to go about my day, but appreciate the support team that is always ready and able to help. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing what you like best about GRIN! We're happy to hear that the templates, sequences, and Chrome Extension are making your daily workflow more efficient.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"A reliable influencer marketing platform"
4/5
What do you like best about GRIN?

I've been using GRIN for over two years now, and it has truly transformed our influencer marketing efforts. The platform is intuitive, making it easy to manage campaigns and collaborations. Whenever we encounter issues, the support team is incredibly fast and eager to help, which is a huge plus. While there are still areas for improvement—such as enhancing the search tool for European-focused campaigns and improving TikTok content capture—overall, GRIN remains one of the best influencer marketing platforms I've worked with. Its functionality and support make it a solid choice for brands looking to grow their influencer partnerships. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The search functionality for European-focused campaigns is somewhat limited, making it challenging to find the right influencers in that region. Additionally, the TikTok content capture feature could use enhancements for better integration and usability. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"My Experience with GRIN for Social Media Marketing"
4/5
What do you like best about GRIN?

Upsides of using GRIN is how seamless it is to find creators in a similar niche. Especially when working with multiple brands, it makes a huge difference in efficiency when we need to find specific influencers or content creators for a specific campaign. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It can sometimes be a bit laggy and it sometimes takes a bit for things to load. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that you find GRIN seamless for finding creators in your niche and that it has made a huge difference in efficiency for your campaigns!

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Great Platform for Influencer Management"
4.5/5
What do you like best about GRIN?

GRIN has allowed our small business to easily execute influencer campaigns from discovering new creators, tracking their deliverables, and processing their payments. GRIN is truly user friendly and is a great platform for managing influencer campaigns!

Their support team is also quick to respond, which is much appreciated Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It would be helpful to have more payment options for creators! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! It's great to hear it's been beneficial for your small business and that our support team has been helpful and quick to respond.

Verified User in Sports
US
Verified User in Sports
Small-Business (50 or fewer emp.)
"Very easy to use and helpful tool in business"
5/5
What do you like best about GRIN?

tracking influencers and the reporting dashboard Review collected by and hosted on G2.com.

What do you dislike about GRIN?

At this point, I haven't spent that much time on it yet, but my complaints would be minimal. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

It's great to hear that GRIN is meeting your needs for influencer tracking. We appreciate you sharing your feedback!

Miya M.
MM
Miya M.
Community Marketing Manager
Small-Business (50 or fewer emp.)
"GRIN streamlines my work and helps me scale my program."
4/5
What do you like best about GRIN?

I like how easy it is to add influencers to our program and foster the relationships with hundreds of creators. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I wish I still had a dedicated Customer Success Manager like I did in years past. Review collected by and hosted on G2.com.

Jill G.
JG
Jill G.
Influencer Manager
Mid-Market (51-1000 emp.)
"Great tool with some room for improvement"
3.5/5
What do you like best about GRIN?

Communications and management work for what I need. Customer service has been great! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Reporting feature is lacking. No way to manually add stats in if needed. TikTok tracking doesn't seem to work for me. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Hi Jill! We're glad to hear that you've had a positive experience with our customer service team! We appreciate your feedback on reporting and we'll definitely take that into consideration for future improvements.

Questions about GRIN? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
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Last activity about 3 years ago

What is influencer marketing software?

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GU
Guest User

What is GRIN used for?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

13 months

Average Discount

9%

GRIN Comparisons
GRIN Features
Influencer Recruitment
Influencer Scoring
Audience Analysis