--- title: GRIN Reviews meta_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 483 reviews by the users' company size, role or industry to find out how GRIN works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 483 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # GRIN Reviews **Vendor:** Grin **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 483 ## About GRIN Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth. ## GRIN Pros & Cons **What users like:** - Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development. (42 reviews) - Users find GRIN's platform to be **easy to navigate** , enhancing their overall experience and efficiency. (31 reviews) - Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience. (25 reviews) - Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators. (22 reviews) - Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness. (21 reviews) - Users find GRIN invaluable for **efficient campaign management** , simplifying creator recruitment, payments, and content tracking. (20 reviews) - Organization (16 reviews) - Intuitive (15 reviews) - Success Achievement (14 reviews) - Metrics Tracking (12 reviews) **What users dislike:** - Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency. (19 reviews) - Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management. (13 reviews) - Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options. (11 reviews) - Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews. (11 reviews) - Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate initially. (9 reviews) - Influencer Management (7 reviews) - Creator Accessibility (6 reviews) - Pricing Issues (6 reviews) - Limited Collaboration (4 reviews) - Payment Issues (4 reviews) ## GRIN Reviews ### 1. GRIN was great...until it wasn't **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about GRIN?** I liked the all-in-one features of GRIN, being able to manage my influencer program, provide payments, prospect, and gather content. **What do you dislike about GRIN?** I dislike the updates GRIN recently underwent due to new Meta restrictions. It greatly affected the Instagram connectivities and we can no longer prospect from Instagram (which was our main platform we used for influencers), track insights, gather content. **What problems is GRIN solving and how is that benefiting you?** GRIN makes it very easy to streamline the management process, I love that I can create campaigns (activations) and customize them per individual so I don't have to start from scratch everytime. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! Happy to hear that GRIN helps you streamline the creator management process. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas. ### 2. GRIN is great for on-boarding management, but lacks basic affiliate sales & tracking capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Kenna V. | Partnership & Collaboration Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about GRIN?** I love how easy it is to create and assign discount codes and links. It makes finding influencers simple and organizing them is easy. I like how it connects to social platforms. **What do you dislike about GRIN?** I really struggle with how limited GRIN is with their affiliate dashboard. My affiliates complain about not being able to see the sales amounts they drive, where their sales are coming from, and how they can improve. There is such limited information about the conversions. GRIN has also had bugs that causes a loss of sales and has hurt our affiliate relationships. I wish GRIN was not as limited with the influencer searching filters. It needs a more broad list of interests, focuses, content types etc... They also need to make emails easier to use for attaching PDFs and images. **What problems is GRIN solving and how is that benefiting you?** I save a lot of time in creating and sending codes and reaching out to influencers. The automative email templates and code creation have saved me a lot of time. I like how campaigns are organized, but also wish that the management was centered around the influencer, who could be in many campaigns at once, instead of managing a bunch of campaigns cluttering the dashboard. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Kenna! So glad that you're finding the tools to help you search for creators and save time . Our email integration is key for personalized mass communication. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas. ### 3. A must have for marketers within the influencer & affiliate space! **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha M. | Influencer Marketing & Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** SO many great things about Grin! My personal favorites are the seamless reporting and how it pulls through all influencer content. Grin also makes campaign management for influencers SUPER easy and seamless. **What do you dislike about GRIN?** In the future, I would love to see additional ways to segment and organize campaigns and activations for clearer ease from a brand's standpoint. Another thing I hope they can re-think in the future is audience reports, currently, those are offered for purchase, but other platforms offer this as complimentary included in the monthly price. It would be more beneficial to a brand to see these insights easier without having to pay for each report. Finally, I would love to be able to offer influencers different types of shipping methods, vs linking just 1. **What problems is GRIN solving and how is that benefiting you?** Our campaign management is a breeze with Grin as we can email and source influencers through the platform, while then managing the duration of our partnership with that influencer. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Samantha! I'm glad to hear that you're leveraging all our reporting and campaign resources to help you manage your program. ### 4. Patrick Ta Beauty Review - Mary **Rating:** 5.0/5.0 stars **Reviewed by:** Mary T. | Partnership Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** Being able to have everything stored in one place for our influencer program and the amazing customer support! Each campaign can be organized as in-depth as needed and any questions are answered swiftly. **What do you dislike about GRIN?** I wish filters or creator selections could be saved so that when you click on a creator account or anywhere on a page, and then go back to the original page, the filters or other selections would still be applied. If I am searching through content posted within a campaign on ex: page 30/82, and click on a specific piece of content and then try to go back to page 30, I am instead sent back to page 1. These issues impact efficiency. I wish there were less low-quality Instagram accounts in the creator search tool. **Recommendations to others considering GRIN:** The capabilities are endless on GRIN to make your influencer marketing program something unique! GRIN customer support will be by your side and feel like an extension of your brand to assist you in building and maintaining a successful influencer program. **What problems is GRIN solving and how is that benefiting you?** Being able to have our entire influencer program stored in one system and can easily be shared across our department makes the program simpler to manage. The user experience for creators is also easy to use and there are minimal problems we hear from them about using GRIN. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Mary! We'll be sure to share the special mention of our Customer Success team. Happy to hear that GRIN helps store your entire influencer program in one spot and the user experience for creators is easy to use. I'll take your creator search feedback to the product team. ### 5. We love GRIN! **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn C. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about GRIN?** That everything having to do with our influencers, from campaigns to all their info, is all in one place. We can also pay them directly through GRIN which is such a plus! **What do you dislike about GRIN?** That there are so many differences between setting up Campaigns vs. Activations vs. Partnerships. Wish there was just one Partnership tab and within that you could decide what type of campaign you wanted it to be - I.e. long-lasting partnership, single campaign with one platform, campaign with multiple platforms, etc. Also wish that we could have more than just 250 Creators at a time. Sometimes it's hard to weed out people when we have several partnerships and campaigns going on. **Recommendations to others considering GRIN:** Make sure you are ready to take on all the aspects of Influencer Marketing. **What problems is GRIN solving and how is that benefiting you?** Having everything in one place. Collecting influencers' info that reach out to us via IG DM's and having a place to put them. Creating Landing Pages within GRIN to answer Custom Properties that are relevant to our recruiting for our company. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Kathryn! I'm glad to hear that you're leveraging all our resources to help you manage your program in one place. Landing Pages are a great tool to collect creator information for recruiting. We also understand that there is always room for improvement and welcome your thoughts. Feel free to reach out to your Customer Success Manager or email the product team directly at product@grin.co to share your ideas. ### 6. GRIN helped us launch and scale our influencer program to 250 creators **Rating:** 5.0/5.0 stars **Reviewed by:** Anya G. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about GRIN?** When we got started with GRIN, our influencer program was non-existent and, frankly, we didn't have a strong idea in place for developing it. The educational resources GRIN provided (video content and seminars) immediately helped us to kickstart our program and were critical in both the launch and growth of our program. Even more helpful was GRIN's software, which allowed us to easily discover influencers, conduct outreach, define clear expectations when onboarding creators to our program, track performance and attribute revenue, and build a strong relationship with every partner. Over a year later, and we are working with 250 active influencers, who assist with our product launches and continuously promote their favorite products. We've had two account managers who are both exceptional and the support at GRIN is top-notch as well. Overall, we couldn't recommend GRIN enough! **What do you dislike about GRIN?** Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers. We could really benefit from a central payments system. **What problems is GRIN solving and how is that benefiting you?** Simplifying the influencer onboarding and managing process **Official Response from Jennifer Baker:** > Thank you for the honest feedback Anya! We're excited to be part of the journey going from 0 to 150. ### 7. Stop what you're doing and meet with GRIN TODAY. **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia S. | Director of influencer + Social Media Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about GRIN?** GRIN keeps me organized, it keeps all of my tasks in one place, and it really makes me so much more efficient. I LOVE their support team as well as customer success managers. They also just updated their Google Chrome plug-in and it is UNREAL. **What do you dislike about GRIN?** The only thing I can find to be slightly annoying is the speed at which they release updates is a bit slower than some other software companies. They do release way BETTER updates and when they do come out they are worth it, but sometimes the waiting period sucks. **Recommendations to others considering GRIN:** Do it today because you will regret not starting with GRIN sooner as soon as you have it! **What problems is GRIN solving and how is that benefiting you?** We are solving the age-old problem of way too much to do and not enough time to do it in! GRIN makes us efficient and really takes up the level of relationships we are able to build and maintain with influencers. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Olivia! It also goes without saying GRIN loves your team too! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. ### 8. Grin Makes it Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Dave K. | Partnership and Ambassador Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about GRIN?** I like the ease of paying creators and shipping products via the Shopify connection. **What do you dislike about GRIN?** I wish there was a better way to set up an ambassador program and seed products / create rewards. **What problems is GRIN solving and how is that benefiting you?** Grin solves the problem of tracking content and makes it easy for me to track deliverables. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Dave! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment. ### 9. GRIN Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nora C. | PR & Influencer Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** One thing I like about GRIN is that you can place orders via Shopify right on the platform instead of going into Shopify to create an order. I also like that you're able to communicate with creators through the platform via the sequences feature, making it really easy to send mass emails! **What do you dislike about GRIN?** I wouldn't say there is anything I dislike. I'm still getting familiar with the platform, but I would love if there was a way to add or remove content for certain campaigns and/or activations...and maybe there is and I just don't know it yet! **What problems is GRIN solving and how is that benefiting you?** GRIN keeps our affiliate program very organized and allows me to see what creators we've worked with in the past, who's performed well, who's converted, etc. I also like the new activations feature that's really helpful for any gifting iniatives. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Nora! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment. ### 10. Influencer Marketing taken to the next level! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about GRIN?** The ease of recruitment with multiple filters ensures that the prospects selected are in line with the campaign goals. The accurate reporting and content tracking makes it easy to create a professional and concise report at the end of each campaign. **What do you dislike about GRIN?** Not being able to create a client-facing proposal document with information about each proposed influencer (including an Image, bio). Saving multiple media content on DropBox instead of having to save each image/video clip individually. **What problems is GRIN solving and how is that benefiting you?** Accurate reporting and having all the campaign content in one place saves a LOT of time. Using "tags" to categorise influencers simplifies recruiting. Social media listening to ensure we stay up to date with the latest and greatest features of our brands. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! Happy to hear that GRIN helps with accurate reporting and having all creator content in one place. ### 11. Great service and software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about GRIN?** grin was super easy to use and has a great customer support team. you get your questions answered quickly and from helpful/ friendly staff. **What do you dislike about GRIN?** it would be nice to have more help optimizing the platform; however, if you're outgoing and reachout, their customer reps are happy to help **What problems is GRIN solving and how is that benefiting you?** influencer management, influencer analytics, searching for new influencers **Official Response from Taylor Andrews:** > Thank you for your honest feedback! We'll be sure to share the special mention of our Support team. Happy to hear GRIN helps with influencer management and analytics. ### 12. GRIN has changed our influencer relations process in the best way! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa E. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about GRIN?** The creator search is SO helpful. And I like that you can find people similar to someone you already work with or like. **What do you dislike about GRIN?** I would love to see an automated system where you can set up emails to go to influencers for their birthday or every few months to check in with them. **What problems is GRIN solving and how is that benefiting you?** Before GRIN, our influencer process was completely manual and housed in spreadsheets. Now I can keep everything organized by creating campaigns and tracking the influencers within that campaign. **Official Response from Taylor Andrews:** > Thank you for the honest feedback, Alexa! It's great to hear that you are leveraging the creator search engine to find the right creators for your brand. ### 13. GRIN will make your life 10000% easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Tracey R. | Partnerships Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about GRIN?** I love how GRIN has an infinite amount of features and filters to make the search process easy. I love the filters, I love the "Activations" feature that was recently implemented! **What do you dislike about GRIN?** I wish there were a few more features incorporated into the software such as being able to add creators from one campaign to a new one. I can't think of any other dislikes at the moment. **Recommendations to others considering GRIN:** It's a very broad software but once you familiarize with it, it's such an amazing and resourceful program! **What problems is GRIN solving and how is that benefiting you?** Conversions were a bit tricky at first since the commission amount was not reflected. But Emily was amazing and assisted in troubleshooting the issue! We haven't had an issue since. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Tracey! We'll be sure to share that special mention of Emily. I'm glad to hear that you're leveraging all our features and filters to help you manage your program. ### 14. A must-have tool for small teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about GRIN?** My favorite part about Grin is the Shopify integration and tracking abilities. As a small team, having these tools integrated into the platform help to make our job so much easier. The fact that we can simply process and track orders within Grin is such a time saver. On top of that, the ability of the platform to track when creators mention the brand has been key for our team so that we can ensure we're engaging with new content in a timely manner. All in all, Grin helps to make my life so much easier. **What do you dislike about GRIN?** The one part about Grin that I don't love is that the TikTok creator search function doesn't appear to be as fully built out as Instagram at this point in time. As a brand looking to expand our influencer marketing efforts on TikTok specifically, we find that the creator search isn't quite as granular without yielding small results. **What problems is GRIN solving and how is that benefiting you?** The biggest problem that Grin solves for us is providing engagement rates for influencers before reaching out to them. It saves our team time to be able to know that the influencers we're emailing already have engagement rates that line up with what we expect as a company. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment and saving time. ### 15. Switched from a competitor and GRIN was night and day better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about GRIN?** The support team and GRIN is top notch, both in getting you familiarized and set up, and with ongoing support. The tool consistently works well, and the Chrome plug in makes it really easy to get the stats for an influencer in real time while you're looking at their profile. **What do you dislike about GRIN?** I'd like to be able to contact more influencers/month before having to upgrade to the next teir. With the market being what it is, you have to contact a lot of influencers in order to get a few that express interest. There's a lot of demand so influencers are overwhelmed with requests. **Recommendations to others considering GRIN:** Having previously been on Upfluence, GRIN has been dramatically better for us. The support they provide has been fantastic, and that support structure is their standard process - we had a dedicated onboarding specialist that got my team and I familiarized with the tool and creating our campaigns over the course of several meetings. We had a social media specialist that helped us try to work through some issues we were having with Facebook that the FB support team wouldn't help us solve, and now we have ongoing support from our Account specialist. The software works perfectly, and there is a lot of automation built in to greatly minimize the amount of work that is needed so that my team can focus their time on conversations with influencers that want to work with us (rather than all the follow-ups and outreach that used to take the team's time). **What problems is GRIN solving and how is that benefiting you?** It's a one stop shop for our influencer outreach program, which gets us a fair amount of traffic. All of the tools and functions with GRIN consistently work, whereas with our previous influencer outreach software there were constant bugs and we got overcharged constantly. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! We'll be sure to share the special mention of our Customer Success Team. Happy to hear you're taking advantage of the web extension when searching for creators. ### 16. A great platform with awesome support for all influencer and affiliate marketing needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Megan E. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2022 **What do you like best about GRIN?** How easy is it to get everything you need in one place when it comes to influencer and affiliate marketing. We use it for our affiliate marketing and love it, but hope to expand into paid influencer partnerships as well! **What do you dislike about GRIN?** The interface of the platform sometimes glitches and I have to connect my email so that it loads correctly, but other than that no other dislikes. **Recommendations to others considering GRIN:** Use it! Super helpful platform and the team behind it is super supportive and works to guarantee we have a good experience with the program. **What problems is GRIN solving and how is that benefiting you?** We're able to establish and organize our affiliate marketing program. We're also able to discover and find new influencers which is a huge help in terms of expanding the program. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Megan! Happy to hear that GRIN helps you keep everything in one place for influencer and affiliate marketing. We look forward to supporting your paid influencer partnerships as well. ### 17. Time Saving Influencer Outreach- All in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Summer G. | PR & Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** GRIN is a lifesaver when it comes to efficiency and organization with Influencer Marketing. Unlike other programs I've used GRIN puts everything in one place. Their outreach tools for finding influencers have changed the game when it comes to the accessibility of influencer information. I can much more easily find influencers that are a great fit. **What do you dislike about GRIN?** One of the things that's a little tough about GRIN is that the software has a big learning curve. Going from spreadsheets to a dashboard always takes some learning, and this is no exception espciallialy with the vast amount of tools they offer. However, they have an AMAZING team of customer success specialists to help you succeed. And they absolutely do that! **Recommendations to others considering GRIN:** If you use a shopping platform such as Shopify, GRIN may be able to integrate into your system making shipping of orders easy peasy in addition to easing your other influencer marketing woes. **What problems is GRIN solving and how is that benefiting you?** One of the main problems this has solved is the ease of sending out products. When you're mainly doing gifted influencer marketing it can be tough to track everything and each influencer wants something different. With GRIN they have multiple solutions to help you navigate that. Our business runs on Shopify and we've been able to integrate it with our GRIN so we can have influencers put in their orders directly saving so much time and negotiation. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Summer! Glad to heard that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment AND saving time. ### 18. Grin has made Influencer Marketing SO much easier! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily J. | Social Media and Partner Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about GRIN?** The ability to find influencers based on engagement rate, bio keywords, followers, and SO MUCH MORE. But also love that I can create Agreements fast and easy. Really just starting the process of bringing an influencer onboard has been so much easier/faster. **What do you dislike about GRIN?** I wish the platform/menu was better organized. So many capabilities that I forget where to find things and the menu words don't really make sense to me. Also still prefer to track results using spreadsheets. **What problems is GRIN solving and how is that benefiting you?** It's just a much easier way to find, contact, and organize influencers and their contracts. I still like using spreadsheets, but this streamlines the process of finding them, getting them on board, and paying them out. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Emily! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. ### 19. Grin has been a great software to get in touch with potential influencers. **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Influencer and PR Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about GRIN?** I like that I have the ability to search through our influential customers and have access to their post analytics. This allows me to filter on different types of influencers for specific campaigns. I also like that I can send 100+ emails at once, this saves a lot of time when reaching out to a lot of people. Lastly, our account manager Dom has been incredibly helpful throughout the whole process! **What do you dislike about GRIN?** Grin has been a little glitchy, sometimes my changes to activations aren't saved. But when I contact tech support, they help resolve the issue as quickly as they can. It's also a little confusing when sending out specific creator live URL's. When I go to preview those URL's, there is nothing that indicates which creator URL I am looking at so there's a chance those URL's could get mixed up and sent to the wrong creator. Tech support said they are working on a solution for that, **Recommendations to others considering GRIN:** If you'd like to use a software that helps you prospect influencers, create campaigns, tasks, and grow your User Generated Content, I highly recommend Grin! **What problems is GRIN solving and how is that benefiting you?** We are identifying which influencers we want to work with more than others. We are still early on working with Grin, but I'm excited to be able to track tasks and commisions. That will be very helpful rather than tracking them on my own. That will be a big benefit. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, David! We'll be sure to share the special mention of Dom. Happy to hear that GRIN helps you save time and find new creators for your brand. ### 20. Incredibly valuable tool that replaces spreadsheets and improves workflows. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about GRIN?** Able to replicate processes for all brands we support as an agency Your support team is AMAZINGGGGGGG!!!! Totally feel supported. **What do you dislike about GRIN?** This is hard, b/c it's such a life-save for our team. The new 1-person at a time using login is hard for us. Our clients all want to see reports, not logging into the tool to see reporting. We actually really like this much better, so we are not spending endless hours creating reports. But, our clients still want reports that they can share w/ their internal team, investors, etc. w/ out logging in a screen-sharing the account. We would love to see reporting w/ all campaigns combined. It's not helpful to go into every campaign and see how each is performing, w/out seeing how these compare. Maybe there is a way to do this, and we just don't know how. The prospect # limitations is not helpful. The creator search to then tag and add as prospects has been sticky, we've experienced several situations that this hasn't worked. Annoying after spending so much time at it, to not have it work. Then need to do it all again. **Recommendations to others considering GRIN:** Do it!!!! **What problems is GRIN solving and how is that benefiting you?** Onboarding and standard processes for client accounts. Tracking and reporting. Creator prospecting and recruitment. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! We'll be sure to share the special mention of our Support Team. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas. ### 21. Amazing platform!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Greer T. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about GRIN?** Grin has incredibly functionalities that allow us to scale in a way that wouldn't be possible without them. And a stellar team to help out! **What do you dislike about GRIN?** nothing - they're great! Just wish I had more time in the day to spend on Grin **What problems is GRIN solving and how is that benefiting you?** Scaling our influencer program and keeping it as organized as possible -- makes it easy to keep track of hundreds of influencers **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Greer! We'll be sure to share the special mention of the team. Glad to hear that you're scaling your program and keeping it organized with GRIN. ### 22. People orientated! **Rating:** 5.0/5.0 stars **Reviewed by:** Emma E. | Affiliate Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about GRIN?** GRIN provides the best management/software to organize and keep track of all things influencers. And even better, their features are so well integrated with other apps/other programs that you can do more than just influencer marketing. We use GRIN (yes for influencers) but also with our ambassadors and affiliates. As all three do overlap, GRIN's platform provides the best practices to ensure everyone has a place and internally, we are able to help each individual succeed based on their goals in influencing/involvement with our brand/driving conversions, etc. **What do you dislike about GRIN?** While GRIN offers SO many options inside the account, the features can feel overwhelming at times. Not because they are not simple to use, but because there are just so many things you can do with them! **What problems is GRIN solving and how is that benefiting you?** Content management/ensuring usage rights and organizing all campaigns in one account. For a DTC brand, it is vital that we have a flow of UGC to pull from. GRIN makes this super easy to choose from from a visual perspective as well as a practical perspective. **Official Response from Taylor Andrews:** > Thank you for you honest feedback, Emma! Happy to hear that GRIN helps you organize your campaigns and provide best practices. ### 23. Pretty Good **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2022 **What do you like best about GRIN?** I like the options and influencers available. Plus the grin extension on chrome so I can easily look at influencers stats while on instagram. I haven't used a competitor so I am not sure how they compare. **What do you dislike about GRIN?** I wish the whitelisting option for creators was in house and didn't require partnering with Lumanu. I believe aspire has this. **What problems is GRIN solving and how is that benefiting you?** Keeping tracking of campaigns with influencers. We have a small team so only one person is doing all of digital at the moment, so having all influencers and campaigns in one place makes my life easier. **Official Response from Taylor Andrews:** > Thank you for the honest feedback, Melissa! It's great to see that you are leveraging the web extension to find the right influencers for your brand. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact your Customer Success Manager or the product team directly at product@grin.co to share your ideas. ### 24. Fantastic tool, super support team! **Rating:** 4.5/5.0 stars **Reviewed by:** Niamh H. | Global Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about GRIN?** Everything you need in the one place. GRIN is an excellent tool that allows you to streamline influencer marketing. From product fulfillment, briefing, payment, creating links and codes, and reporting & tracking, GRIN has got you covered. This was the number one pain point for our business, there are so many different elements to consider for Influencer marketing. Having this all in one place is so helpful and much more manageable for a small team. **What do you dislike about GRIN?** As a Global brand we are using GRIN for multiple markets. This seems to be quite new for GRIN, and there has been some complexities for running across multiple markets/ Shopify stores. The biggest painpoint is the creator funds management. We have multiple campaigns set-up in GRIN for various markets, with different currencies. However, you can only upload funds in USD and all funds go into one balance rather than to each campaign. This requires some manual work from the Brand to ensure you are keeping track of wht budget should be assigned to what campaign and also manually calculate currency exchange rates. Our account manager has been so supportive throughout this challenge and very receptive to all feedback which he regularly feeds into the product team. **What problems is GRIN solving and how is that benefiting you?** - Easy way of paying influencers - All your tracking in one place - Revenue, conversions, links and content performance - Finding suitable influencers. Using proven data to select influencers based on their audience you can be sure they will be a success for your brand **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Niamh! We'll be sure to share the special mention of your account manager. We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. We also understand that there is always room for improvement and will share your ideas with the product team. ### 25. GRIN has been a wonderful platform to use. If we ever have queries Dan answers them promptly. **Rating:** 4.0/5.0 stars **Reviewed by:** Caylin F. | Graduate Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about GRIN?** The fact we have an agent to go to whenever we have queries is extremely helpful. I always feel like our queires have been answered or Dan tries his best to get the answers for us. I love that you can ship a creator a product with the click of a button because it is integrated with Shopify. I also love the email templates. It is great you can make and email template and it will send to all creators with their name and specific link. **What do you dislike about GRIN?** It is very hard to find creators that suit our brand, specifically in the UK. We particularly look for mom creators but we can never seem to find suitable ones. Also, some Influencer agents do not want to be paid in paypal which complicates things. **Recommendations to others considering GRIN:** Make sure to arrange lots of training sessions and follow up calls with your agent as they are extremely helpful and you are reinforced that there is never a stupid question. Do not be afraid to send your agent an email with a list of queires, our agent Dan is always super helpful and answers our questions quickly. **What problems is GRIN solving and how is that benefiting you?** GRIN helps us to manage all of our influencer activity in all the one place from finding creators to reaching out to payment.There is a huge benefit of shipping the products out as easy as a click of a button and paying them as well, although some Influencer agents do have issues with using paypal but hopefully that it not a reoccuring problem. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Caylin! We'll be sure to share the special mention of Dan. Happy to hear that you're taking advantage of our robust integration with Shopify and email. They're truly a game-changer with fulfillment AND finding the right creators for your brand. We also understand that there is always room for improvement and welcome your thoughts. Feel free to reach out to your Customer Success Manager to share your ideas. ### 26. Efficient Platform for Scaling **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about GRIN?** I really like the Grin extension that allows me to easily and quickly add new creators into Grin. For scaling a program, this is really helpful. **What do you dislike about GRIN?** I wish creators could apply to campaigns as they would in Aspire. Creators can apply to a landing page via Grin but it's a bit clunky and hard to go through compared to Aspire. Just depends on what you need out of your partnerships. **What problems is GRIN solving and how is that benefiting you?** We have a pretty extensive list of bugs/pain points that we've flagged with Grin and for the most part they've started working on them (i.e. a DocuSign integration). **Official Response from Taylor Andrews:** > Thank you for your honest feedback! I'm glad to hear that you're leveraging the web extension to source creators. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas. ### 27. Amazing Onboarding Process and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Meagan B. | Content and Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about GRIN?** We have been managing our influencer community in a spreadsheet. Awful! GRIN allowed us to have an all-in-one solution for prospecting and managing prospective influencers and even paying our affiliates. We have been THRILLED with the onboarding process, easily the most comprehensive of any software we use. Daniel, our rep, has been responsive, friendly, and knowledgeable. I can honestly say it has led us to be more comfortable and much more satisfied with the tool right from the start. **What do you dislike about GRIN?** As of right now, the only slight "hiccup" is that we have to pull and combine a couple of reports to get exactly what we need on a monthly basis. This is also because we are trying to save on paying for the Reporting Package. But we still get it; we just have to put in a bit more leg work. Not a big deal at all. **Recommendations to others considering GRIN:** This is a great tool, it's not cheap but it's worth it! Splurge for the reporting package too. **What problems is GRIN solving and how is that benefiting you?** We LOVE the ability to use the browser extension to add prospects to our software easily. It saves so much time! We also love the ease of issuing payments to affiliates. Lastly, we can assign tasks and quickly check to see if they are completed. It really helps us as a content and community team keep track of all the moving pieces and parts. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Meagan! We'll be sure to share the special mention of Daniel. We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. ### 28. The industry leader! **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia S. | Director of Influencer and Social Media Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about GRIN?** Grin is a software like nothing else you've used before! From the extremely thorough team of engineers to the amazing customer success managers (Katie in my case!) GRIN as a whole is an amazing company to work with. Pros: - LOTS of support (csms, support articles, bright talks, and more) - Constantly adding new features - Really intuitive software that is user-friendly and designed with the end-user and influencer in mind! - Influencers LOVE to work with GRIN - SO MANY MORE **What do you dislike about GRIN?** Not a single thing! We have yet to find an issue with GRIN and have been using it for nearly a year. If I have ever run into an issue is has been quickly and easily solved via the GRIN team! **Recommendations to others considering GRIN:** Take the plunge! You will not regret it at all, it has changed our influencer marketing department for the better! **What problems is GRIN solving and how is that benefiting you?** Spreadsheets be gone! GRIN solves the issue of recruiting influencers, keeping their addresses up to date, sending them products, following up, tracking posts, etc. GRIN is the end all be all for influencer software. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Olivia! We'll be sure to share the special mention of Katie. I'm glad to hear that you're taking advantage of our resources and support. We're always excited to hear how creators love to work in GRIN. ### 29. Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel V. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about GRIN?** I like the ability to bulk email all of our ambassadors and attach files with easy variables to fill in for convenience. Other platforms I have struggled with communication and sharing files. **What do you dislike about GRIN?** I would like to have access to more statistics on my program overall, not so much by campaign-specific analytics. It may be available in the upgraded version, I have not inquired yet. **Recommendations to others considering GRIN:** Great for large scale teams. I'm not sure it would be worth it for a smaller programs. **What problems is GRIN solving and how is that benefiting you?** I've realized how easy it is to get new ambassadors set up and adjust their account through my Grin portal while emailing them. It makes it convenient to have it all in one spot. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Daniel! So glad that you're finding the tools to help you communicate and share files. Our email integration is key for personalized mass communication. We'd like to make sure that you're able to leverage all of the reporting and analytics. Feel free to reach out to your Customer Success Manager for more information. ### 30. Grin makes it really easy to find new content creators that I wasn't able to find. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about GRIN?** The most helpful thing about Grin is the database of influencers that I can search. Before Grin I use to scroll through YouTube for hours a day going down rabbit hole after rabbit hole. **What do you dislike about GRIN?** I spend most of my time searching for content creators on YouTube. Sometimes I find a user while I am on YouTube and want to add them to my prospects to reach out to later. I find it difficult to find someone by using the search bar or using the username in the filter. I think it is beneficial if I can search for YouTube users the same way that I can look up Instagram users. **What problems is GRIN solving and how is that benefiting you?** Working with content creators on YouTube is the most successful form of marketing that we do. Most YouTubers we use accept our product as payments and then we receive hundreds of orders from them. The more content creators we have the higher our sales are and better our Google performance is. **Official Response from Taylor Andrews:** > Thank you for the honest feedback! Love that you are leveraging the creator search engine to find the right creators for your brand. ### 31. Grin is the all-in-one solution to all your influencer marketing needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Kamila O. | Influencer Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2022 **What do you like best about GRIN?** Organizing campaigns in Grin based on different goals and KPI's, while being able to assign influencers to multiple campaigns. I have built out different campaigns for our gifting program, ambassador program, social affiliates, and paid content creators. I especially enjoy the ease of customizing campaigns to align with what you are seeking (deliverables, payment, and content rights). Finding the right talent for these programs can also be efficiently done with the Creator Search tool, which has an abundance of influencers to prospect and directly add into campaigns. The filters can be very useful when trying to identify influencers in specific locations, followings, engagement rates, social platform and more. **What do you dislike about GRIN?** Influencers sometimes struggle connecting their social accounts to Grin, which then fails to upload UGC for social tags and mentions, and can affect pulling insights. **What problems is GRIN solving and how is that benefiting you?** Grin has helped us generate buzz around our brand and build brand awareness exponentially. The ambassador campaigns are now beginning to become performance drivers, increasing conversions. **Official Response from Taylor Andrews:** > Thank you for the honest feedback, Kamila! Happy to hear that GRIN helps you organize campaigns based on your goals and KPI's. Love that you are leveraging the creator search engine to find the right influencers for your brand. ### 32. A game-changing influencer management platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about GRIN?** - The ability to automate every step of influencer marketing. - Excellent customer service that's second to none. Response times that are a few minutes, agents that are super knowledgeable and helpful. - Grin product team takes feedback very seriously and actually rolls out features and solutions to make the platform continuously better. - Grin is easy to use from both the brand as well as the creator. **What do you dislike about GRIN?** - No influencer whitelisting feature built-in - Missing some key automated email features, that would make emails automatically send when a creator/prospect is added to a certain tag for example. I'm almost sure this will be rolled out soon. **What problems is GRIN solving and how is that benefiting you?** - Automating our influencer marketing process, automating product seeding, automating outreach to creators, being able to work on a massive scale compared to the manual approach of spreadsheets and emails. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback! We'll be sure to share the special mention of our Customer Success and Product teams. Glad to hear that you're automating processes and scaling with GRIN. ### 33. One of the best influencer marketing platforms out there **Rating:** 5.0/5.0 stars **Reviewed by:** Ariana S. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about GRIN?** GRIN has created a tool that allows you to run successful influencer marketing campaigns across paid, unpaid and affiliates and be able to house all the metrics in one place rather than having multiple tech platforms to run your program. **What do you dislike about GRIN?** Frequent glitches and small errors, without any explanation. Sometimes it feels like there are little glitches, load errors etc that we've had to deal with but you always seem to find a solution which is good. **Recommendations to others considering GRIN:** if you're looking to add influencer marketing to your wheelhouse or you already have but are looking to take it to the next level, GRIN is the best platform to do just that **What problems is GRIN solving and how is that benefiting you?** Revenue tracking and being able to house all data across multiple influencer marketing campaigns in on place, it gives us a way to look at the data from a 30,000 foot view **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Ariana! We're always excited to hear how GRIN has helped run a successful program like yours and organize all metrics in one spot. ### 34. Grin helps streamline Influencer Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about GRIN?** The fact that I can easily track, communicate, and organize all my influencers in one platform is a game changer. It makes reporting, collecting content, and analyzing for my next best influencer strategies that much easier. **What do you dislike about GRIN?** It's not really a dislike, sometimes we make human errors and I'm unable to fix it myself and have to utilize Grin Support. Grin Support is amazing, however I do like figuring out the issue myself from time to time. **What problems is GRIN solving and how is that benefiting you?** The ability to track and report KPIs. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! It's great to see that GRIN helps with communicating with creators, collecting content, and viewing success analytics. ### 35. Great for growing brand! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about GRIN?** The full campaign capabilities. It's great being able to source and execute campaigns on 1 platform. **What do you dislike about GRIN?** You're limited in CRM capacity and some of the great selling points are additional costs. It's also hard to reallocate content/reporting to certain campaigns if you don't remember to pause reporting on campaigns running at the same time. Influencers can drop off if they have to fill anything on the live link themselves so frequently have to do it for them **What problems is GRIN solving and how is that benefiting you?** Saves time with campaign creations since you can bulk execute proposals, orders, and searching for lookalike influencers. It also helps us in tracking key metrics like EMV and impressions **Official Response from Taylor Andrews:** > Thank you for the honest feedback! I'm glad to hear that you're leveraging all our resources to help you manage your program. I'll take your feedback to the product team. ### 36. GRIN has made a WORLD of difference in our influencer marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Abigail H. | Digital Content Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about GRIN?** It keeps everything super organized and easier to manage. I love the new activation feature and the customizations you can make per each influencer! The shopify integration is a gane changer **What do you dislike about GRIN?** the "creator funds" adds a hurdle when it comes to paying influencers...it would be nice if the CC on file was charged as you fulfilled payment vs adding into the fund **What problems is GRIN solving and how is that benefiting you?** It's giving our small team the capability to grow a strong influencer platform, keeping everything organized instead of having all these google docs floating around. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Abigail! Glad to hear that GRIN is helping keep your program organized and that you're taking advantage of our robust integration with Shopify. ### 37. A great tool for social media & influencer marketing teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Mariah E. | Social Media & Brand Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about GRIN?** I love GRIN's ability to track content between all campaigns in one forum. As our brand gets so many tags a day, GRIN makes it easy to keep up with influencer & affiliate tags! **What do you dislike about GRIN?** Would really love to see Grin implement a tool where we are able to track an influencer's content via separate campaigns - right now, we are seeing all of their older content in newer campaigns which can make it hard to report on in a timely manner. We are able to add filters to show between certain dates; however sometimes, our campaigns overlap one another! **What problems is GRIN solving and how is that benefiting you?** Reporting has become easy with GRIN when looking at the bigger picture & by campaign. We have been able to show our marketing department the benefits of influencer marketing and have KPI's/analytics to back up the influencer program. **Official Response from Taylor Andrews:** > Thank you for the honest feedback, Mariah! Love that you are leveraging the content tracking for influencer and affiliate tags. I'll take your feedback to the product team. ### 38. GRIN for influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** GRIN is great for campaign management. We use this platform to track gifting campaigns, manage influencer programs and find it very useful to mass email/outreach through the platform. The capabilities to track all outreach and traffic is also helpful. While we haven't scaled an affitiliate program, it's nice that our Shopify site is linked for product selection and eventually payouts. **What do you dislike about GRIN?** Sometimes our influencers don't populate in our creators tab. I think it would be useful to open the "search" tab to include social handles and all names in one's profile. Sometimes it has to be very specific with what the influencer's first name is saved as but some creators have multiple social media usernames and nicknames. **What problems is GRIN solving and how is that benefiting you?** This has streamlined our gifting processes and helps with product send outs. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. ### 39. Grin is great for a influencer CRM, the prospecting database is really helpful **Rating:** 3.0/5.0 stars **Reviewed by:** Emily O. | Director of Ecommerce and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about GRIN?** Prospecting tool, helpful to sort out the influencers Templates make it easier to communicate **What do you dislike about GRIN?** It is not as automated as I thought it would be, I think there need to be more template options and more notifications on the workflow of a creator. For example, if a creator accepts the proposal and has picked out items I should receive an alert that fulfillment is in my queue. **Recommendations to others considering GRIN:** You need a dedicated person on your team to monitor and work with the software. **What problems is GRIN solving and how is that benefiting you?** Prospecting, organization, having one place to monitor all influencers **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Emily! I'm glad to hear that you're leveraging all our resources to help you manage your program. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas. ### 40. GRIN is so Convenient and Efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Jianna C. | Brand Partnerships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about GRIN?** The most helpful thing about GRIN are the capabilities to organize influencers into campaigns and place orders. **What do you dislike about GRIN?** The new O auth regulations are making it much harder to track content. **What problems is GRIN solving and how is that benefiting you?** GRIN is solving the issue of staying on top of all influencer relationships, being able to send out newsletters to tagged partners, place, and fulfill orders is so helpful! **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Jianna! Glad to hear that you're organizing influencers and fulfilling orders with GRIN. ### 41. Still learning, but excited **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about GRIN?** I love the sourcing and organizing capabilities. It is nice to have everything all in one place and keep track of everything within the same platform. Support is super helpful whenever glitches come up and are quick to respond with any questions. **What do you dislike about GRIN?** I think using this program as an agency, there are things that could be improved. It would be really nice to have one large database of influencers that we can go back to see their information, rates, and campaign performance to see if we would want to use them for a different client. **What problems is GRIN solving and how is that benefiting you?** We are solving reporting problems and sourcing issues. One benefit that came later was Grin Acadamy and the community resources we can use to continue to grow and learn more about the program and its capabilities. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! I'm glad to hear that you're leveraging all our resources to help you manage and organize your program. We're always excited to hear how GRIN Academy and Community resources have helped grow an impactful program like yours. ### 42. Super efficient tool for Influencer Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Amber L. | Senior Influencer Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about GRIN?** That searching for influencers is made so much more easier than just manually searching for them within instagram itself **What do you dislike about GRIN?** That e-mail templates or campaigns cannot be automatically translated to an influencers language, if i would want that then i would have to create all seperate campaigns which is very time consuming of course **What problems is GRIN solving and how is that benefiting you?** Reaching more influencers with the insights that you are looking for Bulk sending e-mails and not having to think about manually sending everyone follow-ups if they dont respond **Official Response from Taylor Andrews:** > Thank you for the honest feedback, Amber! Love that you are leveraging the creator search engine to find the right influencers for your brand. ### 43. Grin - the best influencer marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about GRIN?** I love Grin because it truly enables us to support our influencer marketing strategy brand-wide. From campaign management, recruitment, seeding and tracking - it does it all! **What do you dislike about GRIN?** I'd like there to be a quick campaign fact sheet in the workroom to easily see, # of creators participating, content delivered, deadlines, tasks etc. rather than going through each step in the campaign to find details. **What problems is GRIN solving and how is that benefiting you?** It's making it easy to gift, recruit, search and manage all things influencer. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. ### 44. Super Thorough (~robust~) Platform with Unlimited Support **Rating:** 4.5/5.0 stars **Reviewed by:** Bridget B. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about GRIN?** I love that I can set up meetings to go over any platform functions or strategy advice. The platform takes a while to get used to, but once you do, it's smooth sailing. **What do you dislike about GRIN?** There are some bugs, to be expected. Broken links here and there, but it seems like they're always working on it. One thing that I'm not sure can be fixed is some influencers can't connect their Instagram for some reason, and the steps for uploading story insights are too confusing for them as I spend a lot of time trying to tell them how to do it. **What problems is GRIN solving and how is that benefiting you?** Everything is organized in one place, including my emails. That was my main goal. I'm also able to get more creative with unlimited campaigns. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Bridget! Glad to hear that you're experiencing great support from the GRIN team. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact your Customer Success Manager to share your ideas. ### 45. Great platform and great customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren B. | Company Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about GRIN?** I love how GRIN makes my marketing team's life easier by integrating all of our platforms to bring everything in one, connected place. It simplifies the influencer marketing space and allows us to scale our outreach to grow even more. **What do you dislike about GRIN?** So far, I have no complaints! Everything is great. One small issue is that sometimes I have to refresh my screen to add prospects. Apart from minor glitches, there is nothing to complain about. **Recommendations to others considering GRIN:** You will not regret it! If you're looking to organize your influencer marketing and scale it, this is for you. **What problems is GRIN solving and how is that benefiting you?** GRIN has solving the problem of disorganization. Everything has become much more organized and easier to manage when it is all within one platform. I love that it integrates with our email, shopify, instagram, and tiktok. **Official Response from Taylor Andrews:** > Thank you for your honest feedback Lauren! Happy to see that GRIN is helping integrate all platforms and scale your outreach. ### 46. Grin is super user friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Senior Influencer Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about GRIN?** The creator search is a great tool, specifically the look-alike feature. I love the ability to customize campaigns and landing pages. I also love the different ways you can set up the items an influencer will receive - either importing items but my favorite is allowing to select straight from the site and just setting product limit or a specific amount. **What do you dislike about GRIN?** We sometimes encounter small hiccups or glitches, but nothing our Grin contact can't dive into and fix for us! However, as a platform that is always growing, improving, and adding new features, I understand this is something we may face. **What problems is GRIN solving and how is that benefiting you?** Content tracking and reporting is a huge benefit. Keeps all influencer communication, search, outreach, and reporting all in one place. This really helps the team on the day to day! **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Jennifer! Glad to hear that you're leveraging GRIN's search engine features to help you find the right influencers for your brand and enjoying the customization options. ### 47. Grin Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about GRIN?** How quickly I can source influencers! It exponentially cut the timing it took to source and reach out to influencers. I also loved that Grin already had the contact information set up so I didn't have to do any digging. **What do you dislike about GRIN?** Connecting eCommerce websites to the brands was a bit tricky for my partners. Also, I wish there was a way to filter through accounts that don't have a trustworthy audience score without having to waste a tokin. **Recommendations to others considering GRIN:** Take time, in the beginning, to get familiar with each feature. Ask lots of questions and explore!! **What problems is GRIN solving and how is that benefiting you?** Streamline of communication with influencers. Having brand guidelines and contracts available upfront for the influencers to review as we discuss all of the details of the campaign. **Official Response from Taylor Andrews:** > Thank you for the honest feedback! Love that you are leveraging the creator search engine to find the right influencers for your brand. I'm glad that it's saving you time and has all of the contact information needed for communicating with creators. ### 48. WOW! Beyond impressed with the level of support and growth we've seen since using Grin. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about GRIN?** By far the best thing about Grin has been the support they provide, both support and their accounts team are incredible! Giving us access to so many resources has truly helped our brand grow. **What do you dislike about GRIN?** Currently, the only issue we're having is when a creator posts, we're not seeing the content being pulled through. When we do experience issues, we are never waiting long for a reply from support and they do a great job of making sure they fix the problem and always going above and beyond to get it fixed pretty quickly. **What problems is GRIN solving and how is that benefiting you?** With Grin, we've been able to grow our ambassador program and cut down the time doing so. We've also been able to learn ways to grow brand awareness and more effective ways to partner with our creators. **Official Response from Taylor Andrews:** > Thank you for your honest feedback! Happy to hear that the support and resources from the GRIN team is helping your brand grow. ### 49. Overall - Great experience with Grin and the team **Rating:** 4.5/5.0 stars **Reviewed by:** Janavi D. | Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about GRIN?** I like that Grin helps us streamline our processes on the backend with the Shopify integration and on the front end by capturing creator content + metrics **What do you dislike about GRIN?** I dislike that there's no whitelisting feature and no non network tasks **What problems is GRIN solving and how is that benefiting you?** I like that my team is able to spend less time creating orders/codes/links, etc. However, I don't like that the creator search isn't really very helpful **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Janavi! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment AND streamlining processes. ### 50. We've seen immediate improvement in efficiencies in our gifting campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Elaina W. | Head of Affiliate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about GRIN?** The system is very user-friendly and allows for a lot of automation in influencer communications and campaign organization. **What do you dislike about GRIN?** We have run into some almost immediate threshold issues, regarding CRM caps and reporting add-ons. I wish we didn't have to continue to increase our annual investment in order to use all of the functionalities. **What problems is GRIN solving and how is that benefiting you?** Capturing all content created by our influencers has been a game changer for us. We are able to execute and fill campaigns much better now. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Elaina! So glad that you're finding the tools to help you automate processes. Our email integration is key for personalized mass communication. ## GRIN Discussions - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments - [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) - 2 comments - [View GRIN pricing details and edition comparison](https://www.g2.com/products/grin/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A13%3A57+-0500&secure%5Bsession_id%5D=9fe41cd2-7464-44ad-8b61-7ecf6a08973d&secure%5Btoken%5D=b64e72237ed71af6ff7f530106726cf1beb870fdcae0b4d2ad435e506725cc26&format=llm_user) ## GRIN Integrations - [Box](https://www.g2.com/products/box/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) ## GRIN Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top GRIN Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (562 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)