---
title: GRIN Reviews
meta_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 483 reviews by the users' company size, role or industry
  to find out how GRIN works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 483
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# GRIN Reviews
**Vendor:** Grin  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 483
## About GRIN
Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth.



## GRIN Pros & Cons
**What users like:**

- Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development. (42 reviews)
- Users find GRIN&#39;s platform to be **easy to navigate** , enhancing their overall experience and efficiency. (31 reviews)
- Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience. (25 reviews)
- Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators. (22 reviews)
- Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness. (21 reviews)
- Users find GRIN invaluable for **efficient campaign management** , simplifying creator recruitment, payments, and content tracking. (20 reviews)
- Organization (16 reviews)
- Intuitive (15 reviews)
- Success Achievement (14 reviews)
- Metrics Tracking (12 reviews)

**What users dislike:**

- Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency. (19 reviews)
- Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management. (13 reviews)
- Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options. (11 reviews)
- Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews. (11 reviews)
- Users find GRIN&#39;s interface has a **steep learning curve** , making it challenging to navigate initially. (9 reviews)
- Influencer Management (7 reviews)
- Creator Accessibility (6 reviews)
- Pricing Issues (6 reviews)
- Limited Collaboration (4 reviews)
- Payment Issues (4 reviews)

## GRIN Reviews
  ### 1. Grin opened the door to a vast network of Influencers. 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2019

**What do you like best about GRIN?**

Grin's software allows me to enter a wide range of search parameters to find the perfect influencers for each campaign. I can search by location, interest, age, follower count, engagement rates...and the list goes on! From there, once the campaign is up and running, I'm able to track each influencer's deliverables and see detailed reporting on how it's performing. 

**What do you dislike about GRIN?**

In my opinion, the only downside to Grin is that it's such a powerful tool, it takes some time to learn how to use all of it's capabilities. In their defense, the Grin employees have been very helpful and gotten on the phone with me anytime I had a question. 

**What problems is GRIN solving and how is that benefiting you?**

Grin has allowed us to launch campaigns at scale with much less work than it used to require. We're reaching more (and better) influencers with less work than it took us before we started using the site. 

  ### 2. Grin Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2020

**What do you like best about GRIN?**

The Grin made the task easier, especially when navigating through and checking the Inbox, and campaigns. Also, the ‘’filter”option makes it easier for us to check our messages from our influencers and more.

**What do you dislike about GRIN?**

At times, you may need to refresh your grin to check accurately the proposal, but it’s not a big deal as it only takes seconds to do so.

**Recommendations to others considering GRIN:**

The Grin was a useful tool especially for influencer marketing tasks.

**What problems is GRIN solving and how is that benefiting you?**

Our task as marketing influencer associates - reviewing IG Influencers, sending out email proposals and campaigns for them.

  ### 3. GRIN Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel L. | Influencer Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 26, 2019

**What do you like best about GRIN?**

The customer support is prompt and very helpful. There is so much functionality the platform offers it's bound to work with whatever type of influencer program you might have or want to start up. Whether for macro or micro influencers, the CRM system is very useful when you have a large number of team members working at the same time to outreach to influencers.

**What do you dislike about GRIN?**

Not really a con- there are very small details (for our brand) that we would like to see worked on. A major thing is just the ability to export data from multiple campaigns. GRIN has already put this feature request in their roadmap.

**What problems is GRIN solving and how is that benefiting you?**

Keeping track of influencer conversations, revenue and cost tracking, etc. Very helpful to see everything clean and in the same place.

  ### 4. Easy to use and effective influencer search function

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2020

**What do you like best about GRIN?**

Their search functionality to look for influencers is top notch. Easy to use and the filters are extremely helpful to narrow down your choices. On top of that, their lookalike function makes finding similar candidates to your already successful influencers makes it a breeze to find new talent.

**What do you dislike about GRIN?**

Not much that I dislike about their search function. Aside from some superficial glitches (not function related), the platform is great.

**What problems is GRIN solving and how is that benefiting you?**

Figuring out how to find new talent and GRIN has helped with that immensely!

  ### 5. One of my favorite influencer marketing platform tools!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 18, 2019

**What do you like best about GRIN?**

I love that this platform is able to connect to my email and have an influencer recruitment, UGC content gathering + a CRM aspect. I have tried many different tools over the last 7 years and find that platforms where you have to wait for influencers to apply to a campaign within a platform gets to be pretty annoying. I like to have more control of who I am reaching out to and also like to have the option of presenting my brand to as many creators as I choose each day.

**What do you dislike about GRIN?**

There are a few product development suggestions I have to help improve the platform but the Grin team has been extremely receptive to hearing my feedback. This has been super unique in my experience with them. I appreciate companies who want to connect with the users to help improve their product. 

**Recommendations to others considering GRIN:**

This is a solid platform to have! I recommend this platform to any brand that asks. I have learned over the years it's preferred to have more of a CRM type of platform that helps with recruiting, organization of conversations and influencer status into one place.

**What problems is GRIN solving and how is that benefiting you?**

I have been able to increase my daily outreach by 10x. I often can get pulled into meetings or calls so i noticed my time has shrunk when it comes down to vetting and sending outreach. Definitely helps my get more outreach in with less time. Also being able to log what stage a creator is at is nice and is in the platform to reference to if somebody else from the marketing team asks you about a specific person. I also actually don't use Google docs  for tracking influencer progress anymore. 

  ### 6. Grin Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 09, 2019

**What do you like best about GRIN?**

What I like best with GRIN is that we can manage influencers smoothly using filters and templates.

**What do you dislike about GRIN?**

Sudden changes with the software and it sometimes slows down when a lot of people are using it.

**Recommendations to others considering GRIN:**

I highly recommend GRIN as a platform for Influencer Marketing. There's only a little to none issues, everything works fine.

**What problems is GRIN solving and how is that benefiting you?**

As stated above, problems are with the sudden changes and slowing down of the software but the good thing is that GRIN has a chat support for us to ask if we have some clarifications.

  ### 7. Great Overall Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2020

**What do you like best about GRIN?**

Grin has met all of our expectation thus far. The on-boarding experience was super easy. Any questions we had were quickly answered. Amy, our account manager, was super helpful and taught each of our employees how to use Grin. If you are looking to expand your influencer program Grin is the way to go!

**What do you dislike about GRIN?**

We have liked every aspect of the program this far.

**What problems is GRIN solving and how is that benefiting you?**

We are able to effectively track and manage all of our influencer efforts through Grin which was extremely difficult before.

  ### 8. Grin Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2020

**What do you like best about GRIN?**

The thing that I like about this software is that it is user friendly and is capable of making your task easy to complete.

**What do you dislike about GRIN?**

The least that like about this software is the fact that it's very easy to use and sometimes would result to having glitche in the system.

**Recommendations to others considering GRIN:**

None

**What problems is GRIN solving and how is that benefiting you?**

The problem that I can solve with Grin is by making my task easily as the tool itself is user-friendly. Moverall experience with GRIN is amazing. Though it's not perfect but still giving me an easy way to work with my task.

  ### 9. Organifi Grin Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lauren M. | Health Coach and Inside Sales Specialist , Mid-Market (51-1000 emp.)

**Reviewed Date:** April 03, 2020

**What do you like best about GRIN?**

We've really scaled our Ambassador program!

**What do you dislike about GRIN?**

That the ambassadors are unable to see who has purchased using their code or link.

**What problems is GRIN solving and how is that benefiting you?**

We are able to scale our outreach with the detailed and specific search features in Grin and able to onboard members at a quick rate!

  ### 10. Unmatched Influencer Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chance R. | Digital Marketing + Influencer Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2019

**What do you like best about GRIN?**

Grin makes scaling influencer marketing a painless process. From the prospecting features to campaigns, partnerships, and payments - every part of the influencer process is made easier.

**What do you dislike about GRIN?**

The influencer facing UI could use some work, but Grin is constantly updating the platform so I wouldn't be surprised to see this in the near future.

**What problems is GRIN solving and how is that benefiting you?**

The influencer process done manually would take a huge team and many, many hours to scale properly. Grin replaces any need for a large team and cuts hundreds of hours a month off of the influencer management process, while also making it easy to judge the success of your micro-influencer campaigns with their accurate reporting features.

  ### 11. Helpful in most areas, limiting in others

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about GRIN?**

The accessibly to influencers, templates

**What do you dislike about GRIN?**

The Limited customization in some areas.

**Recommendations to others considering GRIN:**

Make sure to look into all of the features or ask about a feature when you aren’t sure what it is, the feature you can’t find is most likely there, just not as findable as you would like.

**What problems is GRIN solving and how is that benefiting you?**

Easily sort through applicants

  ### 12. GRIN has streamlined our influencer marketing efforts

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2020

**What do you like best about GRIN?**

What I like best about GRIN is that everything is tracked in one spot- commissions, conversions, content shared, emails, influencer information, and more. It has helped streamline our processes and organize our campaigns.

**What do you dislike about GRIN?**

We have faced some issues with backend tracking, however, the GRIN team is very responsive and helpful in finding a solution quickly.

**What problems is GRIN solving and how is that benefiting you?**

GRIN has helped us with our influencer search capabilities, streamlined communication, and organization of our influencer marketing efforts.

  ### 13. Impressive Platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2019

**What do you like best about GRIN?**

GRIN is an incredible tool that helps me stay organized and manage a high volume of influencers on a daily basis. It also allows me to easily upload hundreds of weekly leads for our team to review and outreach.  Since day one I have been impressed by this easy to use software. They have everything from user generated content to an influencer management tab where you can track sale conversions! They are also constantly making updates and my recent favorite has been the new partnership tab that helps keep track of long term deliverables. I can't recommend this platform enough!

**What do you dislike about GRIN?**

There are glitches from time to time, BUT the GRIN team is always on top of it. As soon as I notify them of any issue I am having, they immediately look into it, and usually solve the problem by the end of the day. 


**What problems is GRIN solving and how is that benefiting you?**

Through GRIN I am able to streamline time consuming processes and increase efficiency! It helps our team to effortlessly manage a high volume of influencers across multiple verticals.

  ### 14. Using this tool is awesome.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2020

**What do you like best about GRIN?**

The thing about Grin that I like the best would be how it can help me to finish my job in a fastest way.

**What do you dislike about GRIN?**

Grin do not actually notify us whenever there is a update and other features tend to malfunction during updates.

**Recommendations to others considering GRIN:**

Grin is awesome and it can make your work be done in a faster way.

**What problems is GRIN solving and how is that benefiting you?**

Grin makes my job easier and efficient. I'm so fan of Grin.

  ### 15. MVMT x Grin

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 28, 2019

**What do you like best about GRIN?**

Grin has made it easy to conduct Influencer Marketing in an efficient way. Whether it's curating separate campaigns per influencer group, accessing our daily | monthly revenue and ROI results easily, being able to see all the content influencers post by scanning our hashtags, Grin does it all. 

**What do you dislike about GRIN?**

There are times where certain features are not working or come up with errors which causes confusion amongst my team. However, as soon as we bring this up to the Grin team, they're able to fix it asap. They are constantly working to fix and make the platform better on a daily basis. 

**Recommendations to others considering GRIN:**

Highly recommend this tool. It's really helped our Influencer Marketing team achieve a much wider reach of influencers in a fraction of the time. 

**What problems is GRIN solving and how is that benefiting you?**

We have been using Grin for almost a year now. Grin allows us to be able to optimize our influencer outreaching efforts, cuts down on emailing time with our customized templates so we can be more efficient with our time and really see how each campaign plays a role in our monthly numbers. Analyzing the CPO, ROI and Revenue of each influencer deal in different segments allows us to provide the most detailed reporting to our team. 

  ### 16. Grin Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Brian L. | Partnerships and Community Manager, Primary/Secondary Education, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2019

**What do you like best about GRIN?**

Ability to generate links and codes for influencers, integration with Shopify, ease of use in sourcing new influencers, the google chrome add on that makes it easy to add influencers to the platform from instagram directly. 

**What do you dislike about GRIN?**

Inability to manage multiple influencers at once, the cap on the number of active influencers, inconsistency in the platform's ability to compile and track content creation and story mentions. 

**What problems is GRIN solving and how is that benefiting you?**

Grin makes it easier and more efficient to track revenue generated by influencer sales. 

  ### 17. The Best Influencer Platform to Help You Grow Your Ecom Site

**Rating:** 5.0/5.0 stars

**Reviewed by:** Keri O. | Director of Marketing & Sales, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2019

**What do you like best about GRIN?**

I am a big fan of having everything in one spot, emails, contracts, supporting documents, payments, conversion tracking, etc. It makes is so easy to manage and so much easier to scale. I also find their pricing to be extremely reasonable. We did a lot of research prior to deciding to switch to Grin and not only did Grin have great pricing but they didn't limit brands on what functionalities they could or couldn't use (ex. we have unlimited campaigns)

**What do you dislike about GRIN?**

Currently, we work with a lot of micro-influencers so we bring them into the system vs finding them in the system. (its really easy to do)

**Recommendations to others considering GRIN:**

Get rid of your spreadsheets and move to partnering with your influencers in Grin 

**What problems is GRIN solving and how is that benefiting you?**

There are so many problems being solved by Grin. We have gone from 1.5 employees managing our influencer program to .5 employees all while tripling the amount of partnerships. We also have tripled the content output and have leveraged our influencer partnerships as a way to build out fun and engaging contest for our customers. 

  ### 18. Best influencer CRM platform for Shopify

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 07, 2019

**What do you like best about GRIN?**

Since Grin integrates so well with Shopify, Grin makes it exceptionally easy to create discount codes and affiliate links for influencers as well as shipping free product. Each of these is done with a simple click of a button and can be done en masse for multiple influencers. Grin is super intuitive and such an easy to use CRM platform. Also, the team at Grin is fantastic! They are really knowledgeable and helpful, and if there are features or tweaks that would make your life easier, they have been willing to put it on the product roadmap and deliver it in a fairly timely manner. 

**What do you dislike about GRIN?**

The only area that could use a bit of improvement is in the reporting and report exports. The dashboards in the platform itself are good, but could be more flexible/robust. The exports contain a fair amount of information but still not flexible/robust enough to be able to slice and dice the data as much as we would like. However, they are really receptive to feedback and making improvements. 

**Recommendations to others considering GRIN:**

Very easy for a non-technical person to use and manage this platform. (Salesforce scores a 0 in my book for being incredibly complicated, Grin is a 10 in easy of use). Very effective for micro-influencer program where you are managing hundreds or thousands of influencers. 

**What problems is GRIN solving and how is that benefiting you?**

Automating the creation of discount codes, affiliate links, shipping product, tracking posts and tracking sales is what makes Grin such a dream to work with. Oh, and the Grin Chrome extension makes is so easy to import potential influencers from Instagram directly into your platform. This extension provides stats (like engagement rate, avg likes and comments per post) so that you don't have to eyeball it or calculate. The platform makes is really easy to manage and track thousands of prospective and active influencers, track email communication, and track all aspects by each in-house person that manages influencers (we have a team of 10). 

  ### 19. Excellent Influencer Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 24, 2019

**What do you like best about GRIN?**

- Great customer service 
- Responsiveness to customer feedback and feature requests (+quick implementation of new features)
- Constantly adding valuable new features
- Seamless integration with Shopify
- User-friendliness

**What do you dislike about GRIN?**

-Sometimes a few bugs but they are good at fixing them ASAP

**Recommendations to others considering GRIN:**

We chose GRIN after comparing 30 different influencer marketing platforms and didn't regret our decision! They are very fast in rolling out new features and very responsive to their customer needs!

**What problems is GRIN solving and how is that benefiting you?**

Problem Solutions
- Influencer Marketing
- User-generated content
- Affiliate Marketing
- Social Listening 

Benefits:
- The efficiency of influencer management
- Multiple marketing solutions in one platform
- Increased Brand Awareness
- Increased in Direct Traffic and Conversions
- Increased Brand Engagement
- Improved Brand Image

  ### 20. GRIN has streamlined all of our influencer marketing efforts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2019

**What do you like best about GRIN?**

Grin has streamlined everything we do as a department when it comes to influencer marketing. They have worked with us personally to build custom aspects of the platform to help transfer information faster + smarter. We have increased in efficiency and are able to run campaigns seamlessly via this platform.

**What do you dislike about GRIN?**

Our team still spends a lot of time scrolling through Instagram as the recruit tool, as much as it filters and you can change the setting - still doesn't exactly show the type of people we want to work with.

**What problems is GRIN solving and how is that benefiting you?**

Grin has increased the speed at which we run campaigns, by streamlining the entire process there is no more emailing back and fourth and content creators can easily update all their info & select products on their own. We are able to track all the posts & quickly manage each contact without scrolling through months of emails.

  ### 21. Grin is like steroids for our campaigns (minus the back acne).

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carl T. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about GRIN?**

1. Laser-targeting the people we need to reach and 2. spam-free, authentic conversations, tracking, organizations without leaving Grin's platform. Personas, target audience, public are just words. Within a few minutes on Grin's platform, our "target audience" was replaced with real, invaluable surrogates: vetted influencers who represent the "target audience" we depend on reaching. Best of all, these influencers don't know Grin has identified them, which we found made for natural, comfortable interaction. 

**What do you dislike about GRIN?**

I wish Grin would make a full email client specifically for marketers. Our team loves the UI. Specifically the Grin tracks emails, relationships, deals, and ROI. It feels like a refreshing take on both CRM and enterprise email all in one easily managed platform.

**What problems is GRIN solving and how is that benefiting you?**

We have time to focus on our mission. I can't stress the amount of time Grin saves. Maintaining authentic relationships is a huge part of growing any brand. Grin makes maintaining relationships so easy that we have some ambassadors that we've never paid a dime to: they've become true believers on their own.

  ### 22. Grin has provided an amazing platform in which to compile influencers in one place.  We like it.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 06, 2019

**What do you like best about GRIN?**

All influencer content in one place. We just love how you can see it all at once.

**What do you dislike about GRIN?**

A lot of glitches like affiliate codes weren't working for us. 

**What problems is GRIN solving and how is that benefiting you?**

Made it so much easier to track and see all my influencers at once.  The best is recruitment.

  ### 23. GRIN a great influencer manager software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alba F. | Partnership coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2018

**What do you like best about GRIN?**

GRIN has changed the way our company can plan, deliver and track content; has helped to scale our influencer marketing program. 

The software allows us to track and manage influencer requirements, as well as analytics for the campaign.

Their powerful search engine helps us to find influencers to create content (filtering searches across multiple criteria as influencer profile, Keywords, performance data,...).  

GRIN has a great workflow to coordinate all the steps along the campaign: manage influencer relationship, contracts, negotiation, content campaign review, managing payments,...

More features that we love: 
-Helpful templates and mass emailing
-Reporting tools which provide analytics as engagement, ROI, impressions, ...
-  Affiliate links or coupons: to encourage and compensate influencers to send their audience to our website. 

Last but not least, GRIN allows us to connect our Shopify e-commerce store to our account, so we have the ability to import products, generate new coupon codes, create automatically orders, sync fulfillment. 

I don't want to forget to mention that If you have any doubt, they have an useful support documentation and an awesome live chat (. We are more than happy with this tool! You can ask them anything and you have the answer in no time!


.

**What do you dislike about GRIN?**

With micro-influencers campaigns which influencers you would like to work could not be in the GRIN database 

**What problems is GRIN solving and how is that benefiting you?**

We would recommend GRIN to other companies because is a tool that has transformed our influencer campaign process, helping us reduce the time of the administrative tasks and let us focus on our goal: expand our reach through influencers who become promoters and advocates of the brand

  ### 24. One of the only influencer platforms that's worth it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sam B. | Influencer Marketing, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2018

**What do you like best about GRIN?**

Grin allows you run large-scale micro-influencer marketing programs in-house. You own the relationship, you pay 1/3rd what you would per influencer via any other platform, and you can do it all in just a few hours a week.

**What do you dislike about GRIN?**

If there was a way Grin could integrate with non-Shopify stores to handle sale-tracking, that'd be amazing.

**Recommendations to others considering GRIN:**

If you're looking for a platform that will allow you to handle everything related to influencers under the sun, keep in mind I'd recommend you only work with large influencers and their agents via email. For everything else we need though, Grin has us more than covered, it is perfect. I used to spend 20+ hours a week vetting influencers in a mess of email and spreadsheets, and also use to pay developers thousands of dollars to scrape influencer emails from YouTube and Instgram, and now I can do that all in Grin in just hours a week.

The only thing Grin doesn't do that I wish it did is allow for a connection to an email server from someone like Mailgun or Sendgrid, to avoid our emails going in spam. To solve this, I've hooked up thee Woodpecker email sequence tool to Sendgrid and it's cheap and a breeze.

**What problems is GRIN solving and how is that benefiting you?**

Creating a large network of small influencers who promote us in exchange for product. This cut my weekly work from 20 hours a week down to 2-3 because they allow us to easily vet influencers in seconds and auto-ship orders.

**Official Response from Logan Mayville:**

> Hi Sam! 

You are truly an innovator in the influencer marketing space, and we always enjoy hearing about the clever ways you’re using Grin. And thank you for your product feedback. We’re launching new ecommerce integrations in October to help with sales tracking outside of Shopify. 

Thanks for being a great customer! 

  ### 25. Really great tool for scaling content in-house

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2018

**What do you like best about GRIN?**

We run our influencer program like an athlete marketing program. So we have managers who work on long-term deals with influencers. Grin enables us to scale our recruitment efforts and quickly test influencers out to see who we want to work with long term. Because we control everything without giving up control to a 3rd party, when people work, we're able to graduate those influencers into our long-term program. It truly is like a salesforce for influencer marketing, relationship management for our internal team.

**What do you dislike about GRIN?**

The inbound landing pages for application management are a bit outdated. The design could be better.

**Recommendations to others considering GRIN:**

Take advantage of the recruitment tools beyond search. We were able to start growing much faster.

**What problems is GRIN solving and how is that benefiting you?**

Creating content at scale and tracking the revenue on that content. Grin enables us to understand exactly how much ROI as measured by real sales each influencer is generating.

  ### 26. The best influence marketing platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 29, 2018

**What do you like best about GRIN?**

Grin let us scale our efforts and quickly test to verify who we want to work with. It has allowed us to manage requirements, as well as analytics for the campaign. It also has affordable priced, making it accessible for small and large scale times. 

This improve real interactions with the people you might be paying to promote the product. Don't be astonished if you even make friends with your influencers! Like all the best business software, Grin is as invisible as you want it to be.

**What do you dislike about GRIN?**

Grin is lacking of Facebook analytics, and we recognized it focus only in Instagram.

**Recommendations to others considering GRIN:**

Don't hesitate to use it. It's the best choice.

**What problems is GRIN solving and how is that benefiting you?**

Automatic content, reporting, decrease the time spending for Influencer platform.

  ### 27. The BEST software for influencer marketing CRM -- we scaled from $0 to $30M ARR in 36 months!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Greg C. | Co-Founder / CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2018

**What do you like best about GRIN?**

Get out of spreadsheets -- truuuust me! 

Grin helped us scale our influencer marketing program in-house without having to hire more staff. The software automates a lot of time-consuming processes and reporting, and their CRM replaced dozens of spreadsheets and manual data entry. 

**What do you dislike about GRIN?**

When we create discount codes for our influencers and they share them with their followers, sometimes they get reposted to coupon sites, which affects our reporting. Not Grin’s fault, but still extremely annoying...

**What problems is GRIN solving and how is that benefiting you?**

The problem we solved with Grin is how to run a personal, high-touch influencer program without drowning in emails and tedious tasks. We’ve reduced the amount of time we spend on influencer marketing drastically while getting more done. 

  ### 28. On a budget

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2019

**What do you like best about GRIN?**

The best things I think about Grin are the budget friendliness (which is always important) of this program and the second best thing is the organazqtional factors, not only is it affordable but it will manage your contacts and your incoming interactions.

**What do you dislike about GRIN?**

Occasionally the streamline method of accepting new media, new contacts and campaigns makespecially it hard to personalize these things.

**Recommendations to others considering GRIN:**

If you want a program to streamline your media, this is definitely one to consider.

**What problems is GRIN solving and how is that benefiting you?**

Grin solves many headaches and cuts work out of the process by keeping you in the know about things schedules and happening within.

  ### 29. Best Influencer Software without a doubt

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2019

**What do you like best about GRIN?**

The reason why I believe this is the best influence software is because how it lays out all the analytics for my campaign. Amazing marketing strategies using this software and builit a great social media.

**What do you dislike about GRIN?**

Wish this software could support non-shopify as it is very limited to it. Also some influencers which you want to work with aren't always in the database.

**Recommendations to others considering GRIN:**

Great software utilize to the max!

**What problems is GRIN solving and how is that benefiting you?**

Grin has been a great part of our business as it allows us to do influencer marketing. Has helped grow our company and get promoters.

  ### 30. Influencer Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katya A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 11, 2018

**What do you like best about GRIN?**

There are a lot of products out there to help with influencer management, but Grin really stands out because it does 95% of what I need it to do at a reasonable price. They are also always innovating and making their product better quickly.

**What do you dislike about GRIN?**

It doesn't do everything I would like it to. I'd like to manually indicate per influencer how much money I have invested in them rather than doing it at the campaign level.

**What problems is GRIN solving and how is that benefiting you?**

The biggest benefit is being able to articulate a direct ROI for my clients who are using influencers.

**Official Response from Logan Mayville:**

> Thank you, Katya! We really appreciate your feedback and will share with our team.

  ### 31. Contravent Agency Review 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Olivia B. | Marketing & Events, Food & Beverages, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 20, 2018

**What do you like best about GRIN?**

Contravent is an ad agency still hustling in start up mode, I dig that Grin is as well and we are able to grow together. I love that we make suggestions and we see them come to fruition, which would be unlikely with a more established company. 

**What do you dislike about GRIN?**

There hasn't been much to not like with Grin. It's been a killer experience. 

**What problems is GRIN solving and how is that benefiting you?**

The reporting processes has cut down on our man hours and simplified the communication aspect of influencer marketing. 

  ### 32. Grin - Content Analyzation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** January 03, 2019

**What do you like best about GRIN?**

easy integration, sleek interface, can run highly targeted campaigns, customer support is fantastic, no contract

**What do you dislike about GRIN?**

does not have database that is synchronized with companies like Snapchat

**Recommendations to others considering GRIN:**

Try it!

**What problems is GRIN solving and how is that benefiting you?**

I am able to manage a large amount of influencers simultaneously

  ### 33. Helpful 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 21, 2018

**What do you like best about GRIN?**

The platform has speed up and facilitated communicating with influencers. I find the analytic and reporting dashboard very valuable. 

**What do you dislike about GRIN?**

it has been difficult finding good influencers through the platform and the platform seems to be mostly optimized to find influencers for IG but not the other social networks 

**Recommendations to others considering GRIN:**

If your focus is on Instagram than this platform is great for that. 

**What problems is GRIN solving and how is that benefiting you?**

Reporting, tracking, time-saving, communication, automatic content curation 


## GRIN Discussions
  - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments
  - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments
  - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments
  - [I&#39;ve only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) - 2 comments

- [View GRIN pricing details and edition comparison](https://www.g2.com/products/grin/reviews?page=50&section=pricing&secure%5Bexpires_at%5D=2026-08-03+08%3A06%3A00+-0500&secure%5Bsession_id%5D=13673f85-9a08-4b8b-8745-03c3aa9531ab&secure%5Btoken%5D=340d52f86d77c58d8d783e8027b89807216f16001f318dad1104bf17e5b1973a&format=llm_user)
## GRIN Integrations
  - [Box](https://www.g2.com/products/box/reviews)
  - [Dropbox](https://www.g2.com/products/dropbox/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

## GRIN Features
**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- E-Commerce Integration

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top GRIN Alternatives
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews)
  - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (562 reviews)
  - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)

