I use Google Analytics for tracking, measuring, and reporting on website and app traffic. It helps our business understand how visitors arrive, what they do, and how to improve engagement. I like how it handles data collection using tracking codes on web pages to gather data on user interaction, which then processes into regular reports. I appreciate the user behavior analysis feature, which tracks user demographics, technology used, and interaction patterns. Additionally, it identifies traffic sources and tracks goals like purchases or form submissions. The web-based setup makes it easy to use. Review collected by and hosted on G2.com.

Sometimes server goes down and all the work to restart if not saved Review collected by and hosted on G2.com.

What I like most about Google Analytics is that it gives detailed insights into user behaviour, website traffic, how much users engage with our site, and demographic details. Review collected by and hosted on G2.com.

The downside of Google Analytic is its complex UI. For a new person, it’s not easy to understand. Review collected by and hosted on G2.com.

I like Google Analytics because it's easy to use for me, and if I'm ever confused about a particular functionality, I can find answers online. There are always resources or videos available, which makes solving issues easier compared to other tools that aren't as widely used or are more expensive. Review collected by and hosted on G2.com.

For the report section, one thing that I find very annoying is that you don't have the data pass for the team. A lot of the time when you're creating such reports, you would want that data to be easily available for you and Google Analytics 4, unfortunately, doesn't do that. Review collected by and hosted on G2.com.

The new Google Analytics is much improved and is more opinionated about how to track and setup up properties which makes it much easier to use and ensure the data is correct. Dashboards have improved but knowledge is still required to get it working well. The UI is more performant and you can't beat the price. Review collected by and hosted on G2.com.

Still challenges with getting the data we need due to how charts are built in the UI. The anonymisation of a lot of data makes it difficult to use as a products metrics tool and instead focuses on anon traffic. Inbound reports from SEO results could also be more meaningful and detailed. Review collected by and hosted on G2.com.

What I like best about Google Analytics is that it makes it easy to understand website traffic and user behavior so you can make better decisions quickly. Review collected by and hosted on G2.com.

What I dislike about Google Analytics is that it can feel overwhelming at first—especially with the learning curve in GA4 and finding certain reports or settings. Review collected by and hosted on G2.com.

Google analytics gives users full overview on their website performance Review collected by and hosted on G2.com.

Google analytics integration is technical, this process needs to be simplified that users don't have to copy and paste tag in headers or html related codes Review collected by and hosted on G2.com.

I like that Google Analytics is easy to set up and easy to read. The setup is straightforward, especially through GTM. I appreciate the pre-designed reports that provide insights into user behavior, engagement, and the ecommerce journey. It also helps me understand the revenue and purchase funnel, and offers information on how my paid activities perform. Review collected by and hosted on G2.com.

Simplify the user journey. It is the most difficult thing to read in Google Analytics. There are other tools like Amplitude that have a great user journey report. That is easy to read and understand. Every node and every drop has a clear understanding of how users behaved on the website. Review collected by and hosted on G2.com.

It helps you understand what you are looking for. Once the software is integrated with your site you are able to understand the performance of whatever you are looking for and makes life easier. The UI is a little bit complicated but once you are familiar with it, its easy to navigate. Review collected by and hosted on G2.com.

As I said, the UI can get complicated, support is not that easy to understand due to the technicality but it is something that just takes time to get familiar with. Review collected by and hosted on G2.com.

I use Google Analytics to check out the total number of visitors visiting our Google and social media pages. The software provides real-time tracking of the people who visit our website, helping us understand our audience much better. I like how the software gets easily integrated with Google Ads, providing detailed analytics and analysis of all the expenses we invest in online marketing. It gives clear insights about our users and helps us understand our website performance every day. These basic features assist us in creating good online ads. Review collected by and hosted on G2.com.

The dashboard is packed with different types of columns and buttons, which initially felt little confusing. Also, the setup took more than 14 days, and we also needed to install the tracking code multiple times which was also new and complex. Review collected by and hosted on G2.com.

The deepest integration within the Google ecosystem, particularly with Google Ads and Search Console, is its greatest strength. It allows for seamless conversion tracking and real-time monitoring of customer journeys, enabling precise data-driven decisions for performance marketing campaigns. Review collected by and hosted on G2.com.

The GA4 interface is significantly more complex and has a steeper learning curve compared to the old Universal Analytics. Additionally, data thresholding can be frustrating when trying to perform deep-dive analyses on smaller user segments or specific events, which limits reporting flexibility. Review collected by and hosted on G2.com.