Ghost Features

Content (9)

Content Authoring: Based on 23 Ghost reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
Rich Text Editor: Based on 22 Ghost reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
Versioning: Based on 19 Ghost reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps: Based on 20 Ghost reviews and verified by the G2 Product R&D team. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process: Based on 15 Ghost reviews. Can easily institute an approval routing process between authors and editors.
Content Scheduling: Based on 19 Ghost reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
Asset Management: Based on 17 Ghost reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
Internal Search: Based on 16 Ghost reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
Content Repository: Based on 16 Ghost reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

Design (4)

Breadth of Pre-Built Templates: Based on 19 Ghost reviews and verified by the G2 Product R&D team. The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile: Based on 19 Ghost reviews and verified by the G2 Product R&D team. Effective mobile templates are available and easily customizable.
Branding/Themes: Based on 20 Ghost reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization: Based on 22 Ghost reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.

Platform (8)

User Community: Based on 19 Ghost reviews and verified by the G2 Product R&D team. The system has a large and interactive community of users.
SEO: Based on 21 Ghost reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures: Based on 19 Ghost reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management: Based on 20 Ghost reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability: Based on 18 Ghost reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization: Based on 13 Ghost reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports: Based on 17 Ghost reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
API / Integrations: Based on 18 Ghost reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Publishing (3)

Development (4)

Analytics (2)

Platform - Owned Media (5)

Subscription Management: Maintains subscription capabilites in the form of email, newsletters, or other media.
Analytics: Provides analytics tools that reveal important readership, deliverabilty, content open rate/conversion metrics and track progress of campaigns.
Monetization: Capable of providing and converting content into monetized opportunites within the platform.
Integrations: Includes integration capabilites and funtionality, like linking a CRM, etc.
Distribution: Includes the ability to either create or distribute marketing materials in the form of content through multiple channels.

Agentic AI - Web Content Management (2)

Agentic AI - Headless CMS (1)

Agentic AI - Owned Media (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives