# What's the best marketing analytics software that integrates with HubSpot, Salesforce and Google Analytics in one place?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We're exploring tools that don't force tradeoffs between ecosystems. What's the best marketing analytics software that integrates with HubSpot, Salesforce, and Google Analytics in one place? The challenge is that most tools connect to two of these three cleanly, and the third either requires middleware, a manual export, or a custom connector that breaks on updates.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What we're hoping to find:</p><ul>
<li>Native connectors to all three that don't require a developer to maintain</li>
<li>A reporting layer that can sit on top of data from all sources without re-modeling everything</li>
<li>Refresh schedules that keep dashboards current without manual intervention</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From the <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">Marketing Analytics Software</a> category:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/improvado/reviews"><strong>Improvado</strong></a><strong>:</strong> Connects marketing and CRM platforms into a unified dataset with a broad connector library. Reviewers describe it as the tool that removed the need to maintain custom integrations between platforms, which matters when the stack changes and connections need to update accordingly.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/looker/reviews"><strong>Looker</strong></a>: Provides a flexible modeling layer that can sit on top of data from multiple sources. Reviewers at companies with mature data infrastructure describe it as the right choice when the goal is building a single source of truth that HubSpot, Salesforce, and GA data all feed into.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-marketing-cloud-intelligence/reviews"><strong>Datorama (Marketing Cloud Intelligence)</strong></a>: Strong native Salesforce integration with broader marketing platform connections built in. Reviewers in Salesforce-heavy environments describe the bidirectional data flow as one of the cleaner setups for connecting CRM outcomes back to marketing channel performance.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agencyanalytics/reviews"><strong>AgencyAnalytics</strong></a>: Simplifies reporting across multiple platforms with pre-built connectors that cover most of the common stack. Reviewers describe it as the fastest path to a combined view when the priority is a working dashboard rather than a fully custom data model.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Where do integrations usually break down in your experience: the initial sync, ongoing data latency, or connectors that stop working after a platform update?</p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Writer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;We&#39;ve also been trying to get HubSpot, Salesforce and GA to talk cleanly to each other for over a year. The native connectors mostly work but there&#39;s always one that needs something extra and that something always breaks when something upstream updates.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Marketing Executive





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4