
Automated lead assignment and pipeline governance has removed a lot of friction between our marketing team and sales. Before Frontal, multi-touch attribution was distributed over different databases, which would lead to blind spots in our quarterly forecasts. These days, as soon as a handoff protocol is triggered INSTANTLY, the sub-5-min lead routing SLA remains intact. The reporting interface is clear enough that executive presentations can be created without complex data extraction. Review collected by and hosted on G2.com.
Setting up the system required extensive preparation as the initial field mapping was not sufficient for connecting custom properties across records that were multi-entity. Our data team put in considerable effort during the first two weeks. However, thanks to the support team, we were able to implement the relationship schema without any issues. Review collected by and hosted on G2.com.