--- title: Frontal Reviews meta\_title: 'Frontal Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Frontal works for a business like yours. aggregate\_rating: rating\_value: 5.0 review\_count: 22 scale: '5' date\_modified: '2026-08-28' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Frontal Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Frontal but has limited features. Are you part of the Frontal team? [Upgrade your plan](https://my.g2.com/frontal/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Frontal is a B2B go-to-market agency that runs outbound, ads, content, and RevOps as one system, so qualified pipeline shows up for your sales team while they focus on selling. Most B2B companies past product-market fit hit the same ceiling: referrals plateau, founder-led sales maxes out, SDRs spend their days building lists by hand, and the tools got bought but nobody has time to run them. Frontal is the extension of your go-to-market team: senior operators who plug in and run the work end to end, on one data spine, inside full visibility. What we run for you: - GTM engineering: signal-driven outbound built and run end to end (in plain words: outbound, run for you) - Ads: account-based paid media aimed only at the accounts most likely to buy Content: founder and company content engineered for pipeline, not vanity metrics - RevOps: CRM integration, enrichment infrastructure, routing, and reporting your CEO accepts For teams that want to own the system, the Revenue Engine is our done-with-you build: your market mapped and tiered, live buying signals, workflows and playbooks built with your team, trained, documented, and handed over. Why teams pick Frontal: every result we publish is named and exact. Flagship: $7.83M in qualified pipeline plus $1.52M closed-won for AirOps in 10 months. We are 1 of 4 Clay Elite Studio Partners worldwide, the highest tier in Clay’s partner program, and we have served 275 B2B companies. ColdIQ Agency became Frontal; the track record came with us. * * * Seller [Frontal AI](https://www.g2.com/sellers/frontal-ai) Discussions [Frontal Community](https://www.g2.com/products/frontal/discuss) Overview by Dara Cartujano Show More ## Top-Rated Alternatives [ ![Winning by Design](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Winning by Design") Winning by Design 4.8/5(765) ](https://www.g2.com/products/winning-by-design/reviews) [ ![KlientBoost](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "KlientBoost") KlientBoost 4.8/5(405) ](https://www.g2.com/products/klientboost/reviews) [ ![memoryBlue](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "memoryBlue") memoryBlue 4.6/5(337) ](https://www.g2.com/products/memoryblue/reviews) [ View All Alternatives ](https://www.g2.com/products/frontal/competitors/alternatives) ## User Insights Average based on 22 real user reviews. [Log in to unlock pricing and user insights](/login) ![Pascale M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pascale M.") PM Pascale M. VP, Growth and Operations Information Technology and Services Small-Business (50 or fewer emp.) 8/25/2026 "Enhanced target account engagement and GTM alignment" 5/5 What do you like best about Frontal? Frontal stepped in to lead our account-based marketing efforts and created real structure for our growth target lists. It allows you very easily to keep track of engagement on the account level and helps in aligning marketing with sales reps. Crisp availability of data on target accounts enabled our team to put energy in high value prospects instead of a diluted effort. Review collected by and hosted on G2.com. What do you dislike about Frontal? When it was time to configure segment filters for niche account lists, there were a few iterative steps during the initial setup. After some tweaks to ensure that target account criteria matched the fields within our CRM (and with help from their support team to clarify parameters) they were ready to go. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Before running your campaign playbooks, make sure you know the details of your target account list and ICP criteria. Spend time upfront to make sure sales is aligned with marketing on priority accounts so you can maximize the value of Frontal's GTM tracking capabilities. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? Our greatest challenge was tying marketing programs directly to sales execution at the target mid-market accounts. Frontal tackled this by offering one account tracking device and transparent intersection visibility. For us, the biggest gain has been in sales efficiency rep time spent untangling intent signals versus spending more time with actively engaging buyers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Charlie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charlie S.") CS Charlie S. Co-Founder Information Technology and Services Small-Business (50 or fewer emp.) 8/24/2026 "Automated Lead Scoring That Streamlined RevOps for Our Lean Team" 5/5 What do you like best about Frontal? For me, as a founder operating a lean team, having automated lead scoring and opportunity management all in one central hub has been one of my biggest operational wins. Through Frontal, we were able to have a well-defined Revenue Operations framework in place without requiring us to hire any additional ops headcount. This automatically filters lower-intent leads, so our sales reps can spend their time doing only the things that matter talking to prospects who are ready to go. Review collected by and hosted on G2.com. What do you dislike about Frontal? We had to teach our non-technical team how to set up their initial automated workflow triggers, so it was kind of a steep hill at first. For the initial week, with internal walkthroughs to get everyone comfortable in configuring custom cadences. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Before you start, document your sales handoffs and what a perfect customer looks like. Frontal: If you're an early-stage tech company trying to scale revenue while keeping overhead low. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? Our biggest obstacle was wasting hours and chasing poor leads, while data resided within countless tools in a fragmented manner. To address this, Frontal simplified lead scoring and consolidated deal tracking into a single workflow. The biggest result for us is that the quality of the lead improves our reps are closing deals even earlier because they only talk to people who show real interest in making a purchase. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KS Kevon S. Business Owner Information Technology and Services Small-Business (50 or fewer emp.) 8/22/2026 "Clear strategic shift in our demand generation" 5/5 What do you like best about Frontal? Frontal has been hired to help us rebuild our demand generation strategy so that early stage startups can think differently about how they target prospects. Their framework, structured the way that it is, gave immediate clarity to our direction for GTM. When we have clear alignment between our top of funnel initiatives and the state of our sales pipeline, it changes how we run campaigns. Review collected by and hosted on G2.com. What do you dislike about Frontal? We took longer than we originally thought we would doing strategic discovery. Initially, while establishing who the target audience were required lot of back and forth for the first few weeks but post alignment did justify the time spent on planning. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: From day one, be clear about your ideal customer profile and campaign goals. With the team having pre-organized their core business metrics, they can render a much more targeted GTM plan at least 20 times faster. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? Prior to working with Frontal, we were struggling running our marketing programs effectively generating qualified pipeline consistently. They accomplished this by totally revamping our marketing framework, and focusing outreach on actual buyer intent. By far the biggest win for our business has also been improved lead quality, allowing our team to focus on real sales opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Efstathios G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Efstathios G.") EG Efstathios G. Mid-Market (51-1000 emp.) 8/22/2026 "A More Coordinated Approach to Our Go-to-Market Work." 5/5 What do you like best about Frontal? Frontal provided a more focused approach to how we were managing our go-to-market activities. I liked that the team looked at the different parts together, rather than treating different activities as if they were separate. I found communication very easy and the team adapted their approach as our priorities shifted. Review collected by and hosted on G2.com. What do you dislike about Frontal? Most people will have to carry on their way and do what they must. To make a big breakfast plate takes a lot of working up. To sway public opinion after a long time. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: One would suggest entering the engagement with a well-defined ICP, must-haves versus nice-to-haves and an internal owner to engage with the vendor. The team can work efficiently and feedback remains in order. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? A systematic approach is needed for your outbound and wider GTM activities. Thanks to Frontal, we put structure to targeting, execution, and follow-up. My team now has improved visibility to what is actually going on. It was managing the activities as one that was the biggest benefit rather than in isolates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Isabella M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isabella M.") IM Isabella M. Small-Business (50 or fewer emp.) 8/15/2026 "Improved pipeline visibility and account tracking" 5/5 What do you like best about Frontal? It also enables you to monitor the engagement levels across the different stages of your accounts from a centralised workspace. I like how easy it is to check an interaction history in the recent with a customer, also aligning the next steps with my team's workflow. Here is where we structure daily outreach without the need to constantly update our secondary tools. Review collected by and hosted on G2.com. What do you dislike about Frontal? For list views with many tags, it might take a few seconds longer for filter loading, due to the data being pulled. This is just a small detail which does not impact everyday use and but search filters should be tweaked to make navigation easier. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: While setting up, customise your dashboard views and list filters by taking some time. Setting up your daily action lists to be correct from day 1 means reps can track accounts better. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? Our team was tracking touch-points with prospects, but we needed a more structured approach to help ensure accounts didn't stall. Frontal tackled that by aggregating activity metrics into a single view. The biggest advantage is to better track of active deals which makes it easier to focus on one's activity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nicole Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole Z.") NZ Nicole Z. Demand Generation Manager Small-Business (50 or fewer emp.) 8/27/2026 "Strategic demand generation alignment and ongoing campaign structure" 5/5 What do you like best about Frontal? In a nutshell, what I like most about Frontal is that it is the perfect blend between demand generation support but also a more expansive side which can act as your marketing strategy framework. An agency partner that looks at your lead gen in conjunction with your top level positioning guarantees that the creative direction of campaigns remain focused. They had never wavered in their strategic approach since day one, ensuring our marketing efforts aligned with longer-term growth objectives. Review collected by and hosted on G2.com. What do you dislike about Frontal? Because the engagement is still fairly new and continuing, however, the priority for improvement is simply continuing to improve more granular performance reporting. This means you will receive more granular attribution insights as the campaigns scale (this allows us to optimize campaign cadence before!) but overall this is an optimization step not a problem. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: If you want a marketing partner, engage them in both strategy and execution. This is how you build far more consistent long-term results: by blending demand generation tactics and the highest level of campaign strategy. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? We needed much more strategic direction behind our demand generation initiatives to ensure marketing activities did not go on working in isolated silos before we hired Frontal. In fact, Frontal solved this by figuring out how to structure our campaigns under one roof. The biggest benefit for our team has been the coordination of campaigns so that we can create consistent demand gen workflows with strategic oversight. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Melissa I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa I.") MI Melissa I. Broker/Owner Small-Business (50 or fewer emp.) 8/27/2026 "Streamlined lead routing and faster client response times" 4.5/5 What do you like best about Frontal? Using Frontal has provided our real estate brokerage with a systematic and structured approach on how we handle incoming buyer and seller inquiries. The pipeline tracking and automated lead scoring enable us to assign high-value prospects well within their time limits. Centralized communication logs allow you to follow deal progress across all our listings without having to chase down updates. Review collected by and hosted on G2.com. What do you dislike about Frontal? There was a small adjustment period for establishing property-specific tags throughout our pipeline stages. During the initial setup, it required some additional effort to set up the filters you wanted for custom listing types but their support team helped us tweak things to perfect our layout. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Prior to onboarding, plan out your client intake process and rules for assigning agents. Setting up your lead categories beforehand simplifies the automation rule setup for Frontal in lesser time for your team. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? The biggest operational challenge we faced was manually tracking leads which sometimes caused delays in following up on active property inquiries. Frontal addressed this with automatic prospect qualification and activity consolidation into one dashboard. The biggest benefit from a business perspective has been shorter sales cycles, with our agents able to tap interested buyers before they hit the market. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Brandon Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Y.") BY Brandon Y. Chief Executive Officer Small-Business (50 or fewer emp.) 8/26/2026 "Strong strategic alignment and measurable revenue growth" 5/5 What do you like best about Frontal? When we engaged Frontal to sharpen our marketing framework, it add immediate clarity on our Go-to-Market execution. As the CEO, I require complete visibility into how our growth investments translate to pipeline. Frontal unified our campaign tracking and sales outreach into a single workflow that enabled our lean exec team to effectively make fact-based growth decisions without much conjecture. Review collected by and hosted on G2.com. What do you dislike about Frontal? Setting up the first dashboard to report at the executive level required a few more planning sessions in month 1. We wanted higher-up views that were not your day-to-day activity summaries, and fortunately some initial finagling with their support team sorted us. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Have clear top-level GTM goals and revenue targets in mind before starting the engagement. You can have this pretty much done in advance, and that will enable Frontal to align their strategic frameworks way quicker! Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? Our biggest obstacle was disjointed execution of marketing, which struggled to map properly with our sales pipeline. This is where Frontal came in we centralized our customer acquisition strategy and streamlined how to qualify leads. For us, the biggest win has been more qual-plenty revenue pathways because our sales team is now focused solely on qualified prospects. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Jonathan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan C.") JC Jonathan C. Chief Marketing Officer Retail Small-Business (50 or fewer emp.) 8/23/2026 "Better cross-channel attribution and pipeline health" 5/5 What do you like best about Frontal? Frontal provides our marketing organization with clarity on how campaigns directly grow the pipeline. Prior to using the platform it was quite difficult to track full-funnel customer journeys across our retail channels, it was very manual and fragmented. The GTM analytics dashboard allows us to easily determine which initiatives lead to genuine engagement so that we can invest budget on better performing channels. Review collected by and hosted on G2.com. What do you dislike about Frontal? Custom multi-channel reporting was a third of the work and the other two-thirds were process auditing, getting things to mesh together & fine-tuning that dashboard setup. As our team made a few attempts to configure the views according to our campaign requirements, we sought out more guidance from their support team who helped us optimize the setup. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Schedule your core marketing metrics and conversion stages before launch. Having a clear sense of what campaign data you require from the start will pay dividends in simplifying the setup of your reporting dashboards. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? For years, we had to measure campaign performance only by clickthrough's, hampering our ability to tie marketing efforts down to revenue. Frontal solved this with a mapping from campaign metrics to pipeline stages. For us, the biggest win has been a more qualified pipeline, providing our growth team with information they can actually use to improve campaign ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kym J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kym J.") KJ Kym J. Director of Operations and Customer Success Manager Hospital & Health Care Small-Business (50 or fewer emp.) 8/7/2026 "Director of Customer Success Operations" 5/5 What do you like best about Frontal? We engaged Frontal during a time when several commercial processes were not verywell coordinated. Their team did not offer a one-size-fits-all approach instead took the time to understand how our organization runs before suggesting improvements. All through the engagement, communications were clear and well documented at every stage. Another thing I liked was their encouragement of internal team collaboration and not working in silos. Review collected by and hosted on G2.com. What do you dislike about Frontal? As there was a further meeting scheduled for project review, no decision making took place.. Review collected by and hosted on G2.com. Recommendations to others considering Frontal: Organizations should emphasize the importance of planning. They should have the rightstakeholders available before any engagement can happen. Frontline businesses should analysis the existent procedures of your team to get the most out of impact. Review collected by and hosted on G2.com. What problems is Frontal solving and how is that benefiting you? As our company grew larger, different practices started to play out in our customertouching teams which hampered inter-agency efficiency. Thanks to Frontal, we were able to enhance the efficiency of our workflows and coordination between teams and also make operating practices consistent. As a result, improved visibility across teams, fewer handoffs to do manually and a more structured way to manage commercial operations without disrupting existing workflows. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Frontal? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Frontal ](https://www.g2.com/products/frontal/discussions/new) ![Melissa I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa I.") MI Melissa Ihnen • Last activity 2 days ago How are you using Frontal’s pipeline tracking and lead scoring for buyer and seller inquiries? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-frontal-s-pipeline-tracking-and-lead-scoring-for-buyer-and-seller-inquiries) ![Nicole Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole Z.") NZ Nicole Zapata • Last activity 2 days ago How are you balancing demand gen execution with a broader strategy framework in Frontal? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-balancing-demand-gen-execution-with-a-broader-strategy-framework-in-frontal) [ View all Discussions ](https://www.g2.com/products/frontal/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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