Frontal Reviews & Provider Details

Frontal stepped in to lead our account-based marketing efforts and created real structure for our growth target lists. It allows you very easily to keep track of engagement on the account level and helps in aligning marketing with sales reps. Crisp availability of data on target accounts enabled our team to put energy in high value prospects instead of a diluted effort. Review collected by and hosted on G2.com.

When it was time to configure segment filters for niche account lists, there were a few iterative steps during the initial setup. After some tweaks to ensure that target account criteria matched the fields within our CRM (and with help from their support team to clarify parameters) they were ready to go. Review collected by and hosted on G2.com.

For me, as a founder operating a lean team, having automated lead scoring and opportunity management all in one central hub has been one of my biggest operational wins. Through Frontal, we were able to have a well-defined Revenue Operations framework in place without requiring us to hire any additional ops headcount. This automatically filters lower-intent leads, so our sales reps can spend their time doing only the things that matter talking to prospects who are ready to go. Review collected by and hosted on G2.com.

We had to teach our non-technical team how to set up their initial automated workflow triggers, so it was kind of a steep hill at first. For the initial week, with internal walkthroughs to get everyone comfortable in configuring custom cadences. Review collected by and hosted on G2.com.

Frontal has been hired to help us rebuild our demand generation strategy so that early stage startups can think differently about how they target prospects. Their framework, structured the way that it is, gave immediate clarity to our direction for GTM. When we have clear alignment between our top of funnel initiatives and the state of our sales pipeline, it changes how we run campaigns. Review collected by and hosted on G2.com.

We took longer than we originally thought we would doing strategic discovery. Initially, while establishing who the target audience were required lot of back and forth for the first few weeks but post alignment did justify the time spent on planning. Review collected by and hosted on G2.com.

Frontal provided a more focused approach to how we were managing our go-to-market activities. I liked that the team looked at the different parts together, rather than treating different activities as if they were separate. I found communication very easy and the team adapted their approach as our priorities shifted. Review collected by and hosted on G2.com.

Most people will have to carry on their way and do what they must. To make a big breakfast plate takes a lot of working up. To sway public opinion after a long time. Review collected by and hosted on G2.com.

We hired Frontal for optimizing our GTM and RevOps strategy, especially on the CRM implementation and outbound efforts. They did not simply use one playbook, but took the time to analyze our process first and then recommend changes. This team was exceptionally organized and managed to convert strategic recommendations into execution actions that we could follow internally. The communication process was consistent throughout the entire project. Review collected by and hosted on G2.com.

It took the company slightly longer than we expected at first because they wanted us to provide information on our sales process and some data from the past. Although it took some time at the beginning, this was beneficial since it saved us from changing the work flow later. Review collected by and hosted on G2.com.

The most impressive thing is that they cooperate very closely with us and do not just offer us results and vanish but help us in SEO and in the paid part of the campaign where both parties participate in the decision making regarding content and budgeting for the ads, and also we get keyword research and blog briefs that can be used by us in the process of work. They have a good project management because the meetings are always relevant, no deadlines are missed, and they respond to our questions very fast. Review collected by and hosted on G2.com.

The main problem lies in the fact that it is quite a challenge, which takes lots of efforts from us, especially since we begin our work on it. Gaining the right context concerning our target audience, current marketing activities, website specifics, and approval processes was not done overnight; only after some time did everything become clear. It is all about the workload. Review collected by and hosted on G2.com.

In a nutshell, what I like most about Frontal is that it is the perfect blend between demand generation support but also a more expansive side which can act as your marketing strategy framework. An agency partner that looks at your lead gen in conjunction with your top level positioning guarantees that the creative direction of campaigns remain focused. They had never wavered in their strategic approach since day one, ensuring our marketing efforts aligned with longer-term growth objectives. Review collected by and hosted on G2.com.

Because the engagement is still fairly new and continuing, however, the priority for improvement is simply continuing to improve more granular performance reporting. This means you will receive more granular attribution insights as the campaigns scale (this allows us to optimize campaign cadence before!) but overall this is an optimization step not a problem. Review collected by and hosted on G2.com.

Using Frontal has provided our real estate brokerage with a systematic and structured approach on how we handle incoming buyer and seller inquiries. The pipeline tracking and automated lead scoring enable us to assign high-value prospects well within their time limits. Centralized communication logs allow you to follow deal progress across all our listings without having to chase down updates. Review collected by and hosted on G2.com.

There was a small adjustment period for establishing property-specific tags throughout our pipeline stages. During the initial setup, it required some additional effort to set up the filters you wanted for custom listing types but their support team helped us tweak things to perfect our layout. Review collected by and hosted on G2.com.

When we engaged Frontal to sharpen our marketing framework, it add immediate clarity on our Go-to-Market execution. As the CEO, I require complete visibility into how our growth investments translate to pipeline. Frontal unified our campaign tracking and sales outreach into a single workflow that enabled our lean exec team to effectively make fact-based growth decisions without much conjecture. Review collected by and hosted on G2.com.

Setting up the first dashboard to report at the executive level required a few more planning sessions in month 1. We wanted higher-up views that were not your day-to-day activity summaries, and fortunately some initial finagling with their support team sorted us. Review collected by and hosted on G2.com.

We engaged Frontal during a time when several commercial processes were not verywell coordinated. Their team did not offer a one-size-fits-all approach instead took the time to understand how our organization runs before suggesting improvements. All through the engagement, communications were clear and well documented at every stage. Another thing I liked was their encouragement of internal team collaboration and not working in silos. Review collected by and hosted on G2.com.

As there was a further meeting scheduled for project review, no decision making took place.. Review collected by and hosted on G2.com.