--- title: Foreplay Reviews meta\_title: 'Foreplay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 126 reviews by the users' company size, role or industry to find out how Foreplay works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 126 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Foreplay Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Foreplay to be incredibly **intuitive and organized** , making idea management and collaboration effortless for teams. [(10 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281698&qs=pros-and-cons#reviews) Users commend Foreplay for its **enhanced efficiency** , allowing rapid discovery of winning ad creatives and boosting productivity. [(5 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281466&qs=pros-and-cons#reviews) Users love how Foreplay is a **time-saving tool** , quickly delivering inspiration and insights for effective ad creatives. [(5 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280644&qs=pros-and-cons#reviews) Users love the **clean interface and effective ad filtering** in Foreplay, enhancing their creative workflow and productivity. [(3 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281551&qs=pros-and-cons#reviews) Users love the **massive ad library and clean workflow** of Foreplay, which significantly enhances productivity and efficiency. [(3 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281381&qs=pros-and-cons#reviews) Users note that the product can be **expensive** , which might deter casual users or those with limited budgets. [(7 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280989&qs=pros-and-cons#reviews) Users express concern over the **limited features** of Foreplay, finding it less beneficial for their advertising needs. [(2 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281595&qs=pros-and-cons#reviews) Users report serious **billing issues** with Foreplay, citing double charges and unhelpful support in resolving disputes. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2463620&qs=pros-and-cons#reviews) Users experience occasional **temporary errors with the Chrome extension** , but these do not significantly impact usage. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280629&qs=pros-and-cons#reviews) Users find the **limited social media integration** makes Foreplay less valuable for Google Search ad campaigns. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2276121&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Foreplay ##### 1. Ease of Use Users find Foreplay to be incredibly **intuitive and organized** , making idea management and collaboration effortless for teams. [ See 10 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281698&qs=pros-and-cons#reviews) See Related User Reviews ![Amanta J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanta J.") AJ Amanta J. Small-Business (50 or fewer emp.) 5.0/5 "Best tool for Creative Strategists" What do you like about Foreplay? As a creative strategist, I use Foreplay for finding inspiration for new creative formats and checking top ads from other brands. It's great for stori CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ##### 2. Efficiency Users commend Foreplay for its **enhanced efficiency** , allowing rapid discovery of winning ad creatives and boosting productivity. [ See 5 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281466&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 3. Time-saving Users love how Foreplay is a **time-saving tool** , quickly delivering inspiration and insights for effective ad creatives. [ See 5 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280644&qs=pros-and-cons#reviews) See Related User Reviews ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you like about Foreplay? Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 4. Ad Management Users love the **clean interface and effective ad filtering** in Foreplay, enhancing their creative workflow and productivity. [ See 3 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281551&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 5. Advertising Management Users love the **massive ad library and clean workflow** of Foreplay, which significantly enhances productivity and efficiency. [ See 3 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281381&qs=pros-and-cons#reviews) See Related User Reviews ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you like about Foreplay? Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. ![Austyn W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austyn W.") AW Austyn W. Small-Business (50 or fewer emp.) 5.0/5 "Foreplay Rocks!" What do you like about Foreplay? I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me quickl ### 5 Cons or Disadvantages of Foreplay ##### 1. Expensive Users note that the product can be **expensive** , which might deter casual users or those with limited budgets. [ See 7 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280989&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you dislike about Foreplay? The cost--it's high compared to other tools in our tech stack. ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you dislike about Foreplay? It's a little pricey compared to other tools ##### 2. Missing Features Users express concern over the **limited features** of Foreplay, finding it less beneficial for their advertising needs. [ See 2 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281595&qs=pros-and-cons#reviews) See Related User Reviews ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you dislike about Foreplay? The 'brief' feature in Foreplay does not work as well for me, and I see room for improvement in that area. ![Adithya Bawanla .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Bawanla .") A Adithya Bawanla . Small-Business (50 or fewer emp.) 4.0/5 "So, Should You Actually Use Foreplay? (The Ad Tool, I Mean)" What do you dislike about Foreplay? It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill. It's mostly for social ads. If you live in the ##### 3. Billing Issues Users report serious **billing issues** with Foreplay, citing double charges and unhelpful support in resolving disputes. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2463620&qs=pros-and-cons#reviews) See Related User Reviews ![Tobias T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tobias T.") TT Tobias T. 0.0/5 "Unethical Billing and Poor Support" What do you dislike about Foreplay? I don't find Foreplay valuable at all. They double charge you and don't want to pay back, offering to credit the amount to the future instead. I consi ##### 4. Error Issues Users experience occasional **temporary errors with the Chrome extension** , but these do not significantly impact usage. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280629&qs=pros-and-cons#reviews) See Related User Reviews ![Nico H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nico H.") NH Nico H. Small-Business (50 or fewer emp.) 5.0/5 "Foreplay is not just “nice to have” – it’s a must-have" What do you dislike about Foreplay? “The only minor downside is that the Chrome extension for pulling creatives from the Meta Ad Library occasionally stops working for a few minutes, but ##### 5. Limited Social Media Integration Users find the **limited social media integration** makes Foreplay less valuable for Google Search ad campaigns. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2276121&qs=pros-and-cons#reviews) See Related User Reviews ![Adithya Bawanla .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Bawanla .") A Adithya Bawanla . Small-Business (50 or fewer emp.) 4.0/5 "So, Should You Actually Use Foreplay? (The Ad Tool, I Mean)" What do you dislike about Foreplay? It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill. It's mostly for social ads. If you live in the ![moran c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "moran c.") MC moran c. Creative Strategist Small-Business (50 or fewer emp.) 5/22/2024 "the best thing that happen to me in my ecom journey" 5/5 What do you like best about Foreplay? the thing i like the most about foreplay is that i can source so many concepts and and ideas for creatives and that before i was stuggling to find ideas and how easy is to save ideas from facebook ad library straight to foreplay and i'm using it daily do gather ideas Review collected by and hosted on G2.com. What do you dislike about Foreplay? honestly nothing that i can think of that i dislike Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? sourcing ideas for concepts to make ads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Brian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian G.") BG Brian G. Director of Customer Success Small-Business (50 or fewer emp.) 6/5/2024 "This app was a difference maker" 5/5 What do you like best about Foreplay? As a team whose compensation relies on getting results, we're constantly looking for solutions to streamline our process, allowing us to use saved time, energy and resources on other tasks. Foreplay did just that. Great for any team that needs to put high quality, high performance ads in customer's social media feeds. Review collected by and hosted on G2.com. What do you dislike about Foreplay? There wasn't anything to dislike. Maybe the "experts" boards could have more recent contributions? Seems like those have been neglected. Other than that, the tool performs amazingly Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Time. Client retention. Saving us time and allowing us to focus efforts on service instead of fulfilment is absolutely crucial. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/23/2024 "Very usefull app to save ad creative and find new idea" 5/5 What do you like best about Foreplay? I really like the fact that it works for different platforms and that I am able to see different type of ads and what other people saved on their boards. I use it almost every day and it's very easy to navigate and you can organize content accross the different creative projects we're working on. Review collected by and hosted on G2.com. What do you dislike about Foreplay? I think a brand historical ads should be one of the main function available, this app would be on another level. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? It helps us find new idea of content for ads and also organize libraries of content per project. We also use it to make reaseach in our creative worklfow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sammy B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sammy B.") SB Sammy B. Small-Business (50 or fewer emp.) 5/20/2024 "I couldn't live without with it!" 5/5 What do you like best about Foreplay? Honestly, the Boards. I have a Board for every ad type imaginable. Whenever I am coming up with ad ideas with clients i just send them a Board full of inspo. Easy as that! Review collected by and hosted on G2.com. What do you dislike about Foreplay? Nothing. It's been life-changing!! I use it every single day and would not be as good with creative as I am without it! Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Getting creative inspiration and also briefing new ideas to clients! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Seliina J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seliina J.") SJ Seliina J. Small-Business (50 or fewer emp.) 5/20/2024 "Our company has gained more productivity with Foreplay & better organised creative team" 4.5/5 What do you like best about Foreplay? Foreplay offers a range of features that can be beneficial for streamlining project management and enhancing productivity within our big teams. The customer support response is quite damn fast, providing necessary guidance when required. I'd highly recommend to everyone within SaaS products. Review collected by and hosted on G2.com. What do you dislike about Foreplay? The platform, while beneficial, has a number of features that could potentially be refined to enhance user experience. New users might find the array of functions a bit slow. The learning curve associated with some advanced features demands attention, as it may slow down the integration process for some teams. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Organising daily tasks, managing creative teams and structuring our influencer marketing strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") UD Verified User in Design Small-Business (50 or fewer emp.) 5/17/2024 "A saving grace for creative strategists" 5/5 What do you like best about Foreplay? Foreplay is one of the vital tools I use when it comes to servicing my clients. It helps you to gain valuable insight as to what types of ads and designs brands are running on paid social, and it includes a vast number of brands, as well as creative insights from creative industry titans. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Foreplay allows people to save ANYTHING, which can make it sometimes difficult to sort through the unnecessary/unwanted content, plus it sometimes slows the service down even when filtering is applied. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? It helps me build design boards for my clients that we can use as potential ideas to test in future ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 5/20/2024 "So helpful for creative strategists!" 5/5 What do you like best about Foreplay? I like being able to look at competitors and seeing what they are running and how long they've been running it. I use Foreplay for brainstorming and inspiration weekly and it has helped me come up with such strong ad concepts. I also really like that you can integrate it with your browser and ad things to Foreplay that you see while scrolling FB ad library! Review collected by and hosted on G2.com. What do you dislike about Foreplay? I wish the brief feature allowed you to generate multiple scripts, and also not have to copy and input the same product information each time Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? It helps me come up with ad ideas for my job Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ionas Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ionas Z.") IZ Ionas Z. Agency Owner Small-Business (50 or fewer emp.) 6/20/2024 "Leveled-up our ad creative workflow in the agency" 5/5 What do you like best about Foreplay? Swipe files. We use it for fast and easy reference with ur team and our clients. Now it is our go-to for ad inspiration. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Save ads from IG lags frequently. Cannot strip ad copy and headline when I code embed ads to other platforms. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Ad Ideation for different angles. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 5/21/2024 "Fantastic tool for research and collaboration" 4.5/5 What do you like best about Foreplay? It's reliable and easy to use, and works on all platforms major ad platforms. Great to send your own uploads or competitor ads to your team without using google drive Review collected by and hosted on G2.com. What do you dislike about Foreplay? Can be clunky at times or errors in saving ads, although I've noticed less of a tendency of this recently. You need to be good at organizing your swipes, because searching through ads is a pain. Hopefully some AI OCR or video summation tech will make it easier to find specific video concepts. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Sourcing competitor ads or general concepts I would like to test for my brands Review collected by and hosted on G2.com. Show More 5/28/2024 Current UserValidated ReviewerSource: Organic ![Jack K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack K.") JK Jack K. Ecommerce Consultant Small-Business (50 or fewer emp.) 5/20/2024 "Foreplay level up our marketing agency" 5/5 What do you like best about Foreplay? We use foreplay to identify top performing ads. Then, our ad strategists turn those top performing ads into ads into ads for our clients. Less time is spent designing and we launch better ads that perform better dollar for dollar. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Foreplay is a really silly name 😂 It's quite hard to talk to some clients about Foreplay. On the plus side, some clients love it! It could be easier to use, there could be more data points. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Expensive experts that spend too much time deciding what ads should look like, when the free market has already decided that for us. Review collected by and hosted on G2.com. 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