--- title: Foreplay Reviews meta\_title: 'Foreplay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 126 reviews by the users' company size, role or industry to find out how Foreplay works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 126 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Foreplay Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Foreplay to be incredibly **intuitive and organized** , making idea management and collaboration effortless for teams. [(10 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281698&qs=pros-and-cons#reviews) Users commend Foreplay for its **enhanced efficiency** , allowing rapid discovery of winning ad creatives and boosting productivity. [(5 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281466&qs=pros-and-cons#reviews) Users love how Foreplay is a **time-saving tool** , quickly delivering inspiration and insights for effective ad creatives. [(5 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280644&qs=pros-and-cons#reviews) Users love the **clean interface and effective ad filtering** in Foreplay, enhancing their creative workflow and productivity. [(3 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281551&qs=pros-and-cons#reviews) Users love the **massive ad library and clean workflow** of Foreplay, which significantly enhances productivity and efficiency. [(3 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281381&qs=pros-and-cons#reviews) Users note that the product can be **expensive** , which might deter casual users or those with limited budgets. [(7 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280989&qs=pros-and-cons#reviews) Users express concern over the **limited features** of Foreplay, finding it less beneficial for their advertising needs. [(2 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281595&qs=pros-and-cons#reviews) Users report serious **billing issues** with Foreplay, citing double charges and unhelpful support in resolving disputes. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2463620&qs=pros-and-cons#reviews) Users experience occasional **temporary errors with the Chrome extension** , but these do not significantly impact usage. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280629&qs=pros-and-cons#reviews) Users find the **limited social media integration** makes Foreplay less valuable for Google Search ad campaigns. [(1 mentions)](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2276121&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Foreplay ##### 1. Ease of Use Users find Foreplay to be incredibly **intuitive and organized** , making idea management and collaboration effortless for teams. [ See 10 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281698&qs=pros-and-cons#reviews) See Related User Reviews ![Amanta J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanta J.") AJ Amanta J. Small-Business (50 or fewer emp.) 5.0/5 "Best tool for Creative Strategists" What do you like about Foreplay? As a creative strategist, I use Foreplay for finding inspiration for new creative formats and checking top ads from other brands. It's great for stori CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ##### 2. Efficiency Users commend Foreplay for its **enhanced efficiency** , allowing rapid discovery of winning ad creatives and boosting productivity. [ See 5 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281466&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 3. Time-saving Users love how Foreplay is a **time-saving tool** , quickly delivering inspiration and insights for effective ad creatives. [ See 5 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280644&qs=pros-and-cons#reviews) See Related User Reviews ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you like about Foreplay? Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 4. Ad Management Users love the **clean interface and effective ad filtering** in Foreplay, enhancing their creative workflow and productivity. [ See 3 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281551&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you like about Foreplay? The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you like about Foreplay? I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to s ##### 5. Advertising Management Users love the **massive ad library and clean workflow** of Foreplay, which significantly enhances productivity and efficiency. [ See 3 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281381&qs=pros-and-cons#reviews) See Related User Reviews ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you like about Foreplay? Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. ![Austyn W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austyn W.") AW Austyn W. Small-Business (50 or fewer emp.) 5.0/5 "Foreplay Rocks!" What do you like about Foreplay? I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me quickl ### 5 Cons or Disadvantages of Foreplay ##### 1. Expensive Users note that the product can be **expensive** , which might deter casual users or those with limited budgets. [ See 7 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280989&qs=pros-and-cons#reviews) See Related User Reviews CJ Caitlin J. Small-Business (50 or fewer emp.) 5.0/5 "Clean Interface and Powerful Ad Filtering Make Creative Search Effortless" What do you dislike about Foreplay? The cost--it's high compared to other tools in our tech stack. ![Eden J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eden J.") EJ Eden J. Small-Business (50 or fewer emp.) 5.0/5 "Stupid easy winning creative tool" What do you dislike about Foreplay? It's a little pricey compared to other tools ##### 2. Missing Features Users express concern over the **limited features** of Foreplay, finding it less beneficial for their advertising needs. [ See 2 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1281595&qs=pros-and-cons#reviews) See Related User Reviews ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.") SL salim L. 4.5/5 "Effortless Ad Creative Discovery" What do you dislike about Foreplay? The 'brief' feature in Foreplay does not work as well for me, and I see room for improvement in that area. ![Adithya Bawanla .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Bawanla .") A Adithya Bawanla . Small-Business (50 or fewer emp.) 4.0/5 "So, Should You Actually Use Foreplay? (The Ad Tool, I Mean)" What do you dislike about Foreplay? It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill. It's mostly for social ads. If you live in the ##### 3. Billing Issues Users report serious **billing issues** with Foreplay, citing double charges and unhelpful support in resolving disputes. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2463620&qs=pros-and-cons#reviews) See Related User Reviews ![Tobias T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tobias T.") TT Tobias T. 0.0/5 "Unethical Billing and Poor Support" What do you dislike about Foreplay? I don't find Foreplay valuable at all. They double charge you and don't want to pay back, offering to credit the amount to the future instead. I consi ##### 4. Error Issues Users experience occasional **temporary errors with the Chrome extension** , but these do not significantly impact usage. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=1280629&qs=pros-and-cons#reviews) See Related User Reviews ![Nico H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nico H.") NH Nico H. Small-Business (50 or fewer emp.) 5.0/5 "Foreplay is not just “nice to have” – it’s a must-have" What do you dislike about Foreplay? “The only minor downside is that the Chrome extension for pulling creatives from the Meta Ad Library occasionally stops working for a few minutes, but ##### 5. Limited Social Media Integration Users find the **limited social media integration** makes Foreplay less valuable for Google Search ad campaigns. [ See 1 mentions ](https://www.g2.com/products/foreplay/reviews?filters%5Bsentiment_snippet%5D=2276121&qs=pros-and-cons#reviews) See Related User Reviews ![Adithya Bawanla .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Bawanla .") A Adithya Bawanla . Small-Business (50 or fewer emp.) 4.0/5 "So, Should You Actually Use Foreplay? (The Ad Tool, I Mean)" What do you dislike about Foreplay? It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill. It's mostly for social ads. If you live in the ![Cath L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cath L.") CL Cath L. Performance Creative Strategist Small-Business (50 or fewer emp.) 10/11/2023 "Incredible collaborative tool for any Performance Creative Team or Agency" 5/5 What do you like best about Foreplay? Before Foreplay existed, it was painful and time-consuming to find, save, organize, and share creatives both internally and externally. 😓👎 Ever since I started using it in 2021, it's had a huge positive impactful on my Creative Strategy workflow. The Discovery feature makes creative research collaborative on an industry-level due to the fact that you're able to access what other users have been saving. 🔥 it has TONS of great features teams can utilize in different ways. I'm able to easily find great creative examples for specific concepts, and discover new ideas that I would have never thought of on my own. And being able to easily & neatly organize them in multiple boards makes me happy. 🏆 Another great thing about the Foreplay team is that they are actively building new features AND a community around their product. This is a tool that's easy to use, implement, and integrate into any Performance Creative Team workflow. No brainer, if you run ads - you need Foreplay. 🚀💯 Review collected by and hosted on G2.com. What do you dislike about Foreplay? At the moment, it tends to glitch more often than not when it comes to saving content from organic Tiktok or Linkedin ads, which means I have to resort to saving content manually. Regarding the sharing feature, in the future, I am hoping the team will add the ability to toggle sharing access on and off. (As well as have a clear list of what links are actively shared so it's easy to review, kind of like in Frame.io.) Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Problems: ❌ Manually spying on competitors ❌ Spending hours researching specific niches ❌ Saving, organizing, sharing creatives via GDrive Folders Solutions: ✅ Saves time finding top performing creative from Meta, Tiktok, etc. ✅ Easily discover creatives from specific niches ✅ Better collaboration both internally and externally ✅ Ability to save the same creative in multiple boards Review collected by and hosted on G2.com. Show More 10/12/2023 Current UserValidated ReviewerSource: Organic ![Ammeil A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ammeil A.") AA Ammeil A. Growth Marketing Consultant Small-Business (50 or fewer emp.) 5/17/2024 "The best resource for paid media buyers" 5/5 What do you like best about Foreplay? The search function is the best thing for me. I use it to do ad research for my clients to see what creatives are trending. I love the fact that I can see what ads the pros are saving. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Nothing! This platform is perfect. There's not much I can say against it. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Foreplay helps me see what the top trending creatives are. It helped me to understand what ads are performing best and easily share that with my clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JA Jamil A. Founder Small-Business (50 or fewer emp.) 5/24/2024 "Amazing, couldn't be easier" 5/5 What do you like best about Foreplay? The ability to create ad boards for your team to collaborate on. Review collected by and hosted on G2.com. What do you dislike about Foreplay? There really aren't many, they even offer you a free trial. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Foreplay helps us stay up to date with the market and new creative ideas Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ali S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali S.") AS Ali S. CEO Small-Business (50 or fewer emp.) 6/13/2024 "Foreplay changes lives" 5/5 What do you like best about Foreplay? it is the only reason i am able to seamlessly do competitor research and optimize my workflow allowing my business to be profitable in paid ads Review collected by and hosted on G2.com. What do you dislike about Foreplay? I wish foreplay would actually download the video when you click download and not take me to another tab where i have to click download again This would save me time Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? helps simplify the idea of competitor research Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/18/2024 "very specific usefull data" 3.5/5 What do you like best about Foreplay? good UI and made for marketers. withouth too much of balast info Review collected by and hosted on G2.com. What do you dislike about Foreplay? misses some ads published, not able to directly visit fb ad links Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? searching and following the trends and winning creatives formats Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/20/2024 "The best tool to collect inspiration & build briefs for ads!" 5/5 What do you like best about Foreplay? - It's easy to use - I can create boards and organise them the way I want - Very easy to set up - The company is active on social media, always ready to help you if you have any questions - I use it almost daily on Google Chrome Review collected by and hosted on G2.com. What do you dislike about Foreplay? Not on Safari yet (or I'm not aware how to install it) Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? - saving ads & creating inspiration boards Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AP Alma P. Small-Business (50 or fewer emp.) 10/26/2023 "A must have tool for Creative Strategists" 5/5 What do you like best about Foreplay? What I love the most about Foreplay is its ability to save all my swipe files for countless campaigns as well as evergreen ads from the best DTC brands. This makes it easy for me to get inspiration from other brands, and save it all in one place. No more screenshotting, no more downloading videos and saving in folders...this is so much easier. I use this almost daily and its super easy to navigate. Review collected by and hosted on G2.com. What do you dislike about Foreplay? So far I have no complaints whatsover. They have thought of everything. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Foreplay is solving issues of sourcing great inspiration for DTC brands. There is so much media we consume daily but now I can nicely organize ads into different categories without having to screenshot ads or even worse, download videos to save them as inspo on my desktop. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/20/2024 "So useful!" 5/5 What do you like best about Foreplay? Love the expert boards and all the filtering capabilities. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Spyder is AWESOME, just wish I could use it for more companies on my current plan. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Before Foreplay, it was difficult to keep track of ad inspiration that I liked, especially across clients. Using boards, I'm now able to keep track of the type of content I want to produce, and how it should differ across products and industries. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic EL Edward L. Small-Business (50 or fewer emp.) 5/18/2024 "Best Ad Creative Inspiration Tool Ever!" 5/5 What do you like best about Foreplay? It's well-organized and suitable for media buyers. Review collected by and hosted on G2.com. What do you dislike about Foreplay? I wish to have the media planning feature. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? Don't have to scatter all the ad inspiration everywhere. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/20/2024 "Love the product" 4/5 What do you like best about Foreplay? I like that you can save ads for an unlimited time. The support are good. Review collected by and hosted on G2.com. What do you dislike about Foreplay? Nothing yet. Maybe that people can see who are saving an ad if you are under discovery. Review collected by and hosted on G2.com. What problems is Foreplay solving and how is that benefiting you? II can give my customers an overview of which ads I refer them to and now I don't have to create documents with ads manager links anymore Review collected by and hosted on G2.com. 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