--- title: Foreplay Reviews meta_title: 'Foreplay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 129 reviews by the users' company size, role or industry to find out how Foreplay works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 129 scale: '5' date_modified: '2026-10-08' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Foreplay Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Foreplay's ease of use invaluable for organizing and managing creative ideas effectively and intuitively. (10 mentions)
Users appreciate the efficiency of Foreplay, enabling quick access to effective ad creatives and boosting productivity. (5 mentions)
Users value the time-saving capabilities of Foreplay, significantly enhancing productivity in finding effective ad creatives. (5 mentions)
Users love the easy ad filtering and discovery features that enhance creativity and streamline their workflow with Foreplay. (3 mentions)
Users love how Foreplay streamlines research with a massive ad library, enhancing productivity and inspiring marketing strategies. (3 mentions)
Users note the expensive pricing of Foreplay, particularly for infrequent users or those focused on Google ads. (7 mentions)
Users find the missing features limit Foreplay's effectiveness, particularly for those focused on Google Search ads. (2 mentions)
Users report billing issues with Foreplay, including double charges and unresponsive support for refunds. (1 mentions)
Users report occasional errors with the Chrome extension for creatives, but they are typically minor and brief. (1 mentions)
Users note the limited social media integration, making it less beneficial for non-social ad campaigns. (1 mentions)

5 Pros or Advantages of Foreplay

5 Cons or Disadvantages of Foreplay

Mitch J.
MJ
Mitch J.
Founder
Small-Business (50 or fewer emp.)
"Easy To Use for Beginners"
4.5/5
What do you like best about Foreplay?

For beginners in digital advertising, it is a great feature that I suspect to continue using for awhile Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

So far have not came across anything I dislike Review collected by and hosted on G2.com.

FS
Francisco S.
Small-Business (50 or fewer emp.)
"Easy to use, infinite possibilities"
5/5
What do you like best about Foreplay?

Love the ability to sort through an infinite inspo for ads and to perform creative strategy Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

team collab could improve and an easy SOP for agencies and anyone to use their their 'how to' Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Must have!"
5/5
What do you like best about Foreplay?

It is really helpful for finding inspiration for ADe. I also like the feature that I can save ADe from the FB library Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

There are none, at least not for once. Will update. Review collected by and hosted on G2.com.

Cath L.
CL
Cath L.
Performance Creative Strategist
Small-Business (50 or fewer emp.)
"Incredible collaborative tool for any Performance Creative Team or Agency"
5/5
What do you like best about Foreplay?

Before Foreplay existed, it was painful and time-consuming to find, save, organize, and share creatives both internally and externally. 😓👎

Ever since I started using it in 2021, it's had a huge positive impactful on my Creative Strategy workflow.

The Discovery feature makes creative research collaborative on an industry-level due to the fact that you're able to access what other users have been saving. 🔥 it has TONS of great features teams can utilize in different ways.

I'm able to easily find great creative examples for specific concepts, and discover new ideas that I would have never thought of on my own. And being able to easily & neatly organize them in multiple boards makes me happy. 🏆

Another great thing about the Foreplay team is that they are actively building new features AND a community around their product.

This is a tool that's easy to use, implement, and integrate into any Performance Creative Team workflow. No brainer, if you run ads - you need Foreplay. 🚀💯 Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

At the moment, it tends to glitch more often than not when it comes to saving content from organic Tiktok or Linkedin ads, which means I have to resort to saving content manually.

Regarding the sharing feature, in the future, I am hoping the team will add the ability to toggle sharing access on and off. (As well as have a clear list of what links are actively shared so it's easy to review, kind of like in Frame.io.) Review collected by and hosted on G2.com.

Ammeil A.
AA
Ammeil A.
Growth Marketing Consultant
Small-Business (50 or fewer emp.)
"The best resource for paid media buyers"
5/5
What do you like best about Foreplay?

The search function is the best thing for me. I use it to do ad research for my clients to see what creatives are trending. I love the fact that I can see what ads the pros are saving. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Nothing! This platform is perfect. There's not much I can say against it. Review collected by and hosted on G2.com.

JA
Jamil A.
Founder
Small-Business (50 or fewer emp.)
"Amazing, couldn't be easier"
5/5
What do you like best about Foreplay?

The ability to create ad boards for your team to collaborate on. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

There really aren't many, they even offer you a free trial. Review collected by and hosted on G2.com.

Ali S.
AS
Ali S.
CEO
Small-Business (50 or fewer emp.)
"Foreplay changes lives"
5/5
What do you like best about Foreplay?

it is the only reason i am able to seamlessly do competitor research and optimize my workflow allowing my business to be profitable in paid ads Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

I wish foreplay would actually download the video when you click download and not take me to another tab where i have to click download again

This would save me time Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"very specific useful data"
3.5/5
What do you like best about Foreplay?

good UI and made for marketers. without too much of ballast info Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

misses some ads published, not able to directly visit fb ad links Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"The best tool to collect inspiration & build briefs for ads!"
5/5
What do you like best about Foreplay?

- It's easy to use

- I can create boards and organise them the way I want

- Very easy to set up

- The company is active on social media, always ready to help you if you have any questions

- I use it almost daily on Google Chrome Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

Not on Safari yet (or I'm not aware how to install it) Review collected by and hosted on G2.com.

AP
Alma P.
Small-Business (50 or fewer emp.)
"A must have tool for Creative Strategists"
5/5
What do you like best about Foreplay?

What I love the most about Foreplay is its ability to save all my swipe files for countless campaigns as well as evergreen ads from the best DTC brands. This makes it easy for me to get inspiration from other brands, and save it all in one place. No more screenshotting, no more downloading videos and saving in folders...this is so much easier. I use this almost daily and its super easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Foreplay?

So far I have no complaints whatsover. They have thought of everything. Review collected by and hosted on G2.com.