Focal Reviews & Product Details

Great tool for keeping creative production organised and streamlined. I like the level of customisation that's possible on the boards (e.g. different status) and automations that remove the headache from different aspects of the job - especially the naming convention, organisation of assets, and launching them on Meta.

The support team is also very responsive and have incorporated a lot of the feedback and features suggestions over the last few month. I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place. Review collected by and hosted on G2.com.

Not a dislike but a feature request would be incorporating with Claude / other AI tools to allow for more streamlined work. Right now a lot of knowledge on the product / performance / copywriting happens within claude and having an integration with focal that allows to pull the briefs from there would make the process much smoother Review collected by and hosted on G2.com.

What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable. In particular, the AI Autofill functionality saves a significant amount of time by streamlining repetitive work and making campaign setup much more efficient.

Data can be pulled quickly and with minimal effort, helping us move faster and make better decisions. On top of that, whenever we have a question or need support, the team is responsive and easy to reach. Overall, Focal has noticeably improved our workflow thanks to its ease of use, automation capabilities, and actionable insights, and I would highly recommend it. Review collected by and hosted on G2.com.

I don’t have any major complaints about Focal, and personally, I find the platform intuitive and easy to navigate. However, one area that could potentially be improved is the new Library section. While it has been straightforward for me to use, I’ve noticed that some newer team members found it a bit confusing at first. This is a subjective observation rather than a significant issue, but there may be an opportunity to make the Library experience more intuitive for first-time users through clearer organization or onboarding guidance. Review collected by and hosted on G2.com.

I like the fast and easy effective communication with Focal's development team. Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable. The direct communication with Focal developers through Slack is great; they are always connected and ready to help, which is cool. Review collected by and hosted on G2.com.

I mean, we were missing a few more channels to export our videos directly to media libraries. For example, AL and unity. Also, we spend a lot of time with manual uploading our creatives to Focal. So we would prefer an automated way to do that, not to create all those rows and, like, fill all the attributes manually. That was the main challenge. Review collected by and hosted on G2.com.

I like that Focal is easy to use, and it's simple to see which status are in. The board view really stands out for organizing workloads and managing tasks. I also appreciate the automated naming convention tool, which ensures that our complex naming conventions are always applied correctly, saving me lots of time. Review collected by and hosted on G2.com.

The preview to view carousels could be better. Right now, you can't view your carousel exactly how it would be shown. You can't swipe through each slide of a carousel, like how it would appear in someone's feed on Facebook or Instagram. You can view the first slide, but nothing else. Also, I think the briefing field could be better, giving suggestions (optional mode) especially for iteration briefs. If it is able to scan a creative maybe it can give 5-10 iteration suggestions. Ideally third-party data (e.g. appslfyer) could be connected to focal so data could be automatically linked to creatives and statuses (e.g. in testing or paused or graduated to BAU) and tags like 'date tested' were automatic rather than manual. In an ideal world you would also be able to do a full upload to meta (aka what admanage.ai is doing). Review collected by and hosted on G2.com.

I use Focal to work with both internal and external partners to lead and supervise the production of creative assets. I love how intuitive it is, making it easy to onboard new vendors. I really appreciate having the statuses of all my productions in a single place, and the feedback tools with versions and comment history save a lot of effort. Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it. The built-in annotation and reference tools are invaluable for giving precise feedback. The setup was quite straightforward, and Focal's support team provided a lot of assistance during that time. I am impressed by how Focal integrates with Slack and our internal media library tool, offering a seamless experience. Review collected by and hosted on G2.com.

Sometimes there are maintenance breaks or other moments when things stop working for a short period. These breaks are often not widely communicated so you're left guessing if the issue is at your end or something wider. Review collected by and hosted on G2.com.

I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy. The AI-automated tagging is amazing too—it really helps with creative insights and reduces manual work. The setup was very easy, with the Focal team handling most of it. Once people got into the habit of using Focal, it's been great. I am very likely to recommend Focal, rating it a 10 out of 10. Review collected by and hosted on G2.com.

I think having a mobile version of Focal would be great. Also having the intake forms. And having more than just meta in the creative reporting. Review collected by and hosted on G2.com.

Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches. Review collected by and hosted on G2.com.

At times, it feels short on the depth offered by larger project management platforms. However, this simplicity is a double-edged sword, as it ensures a very low learning curve and seamless usability. Review collected by and hosted on G2.com.

That its so customisable and it works well with managing large volumes of creative Review collected by and hosted on G2.com.

The bugs.. but it's continuously improving! Review collected by and hosted on G2.com.

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc. It's also great for naming assets very thoroughly. Working with the Focal team has been a breeze because whenever we have any issues or want to push the limits of the tool, the team is there to guide us and help tailor it to our requests and internal processes. Review collected by and hosted on G2.com.

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The ease of use and the fact that I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly. Review collected by and hosted on G2.com.

As a new tool it is still missing some functionality such as TikTok analytics, but the Focal team is very responsive to feedback and fast at implementing new functions. Review collected by and hosted on G2.com.