Focal Pricing Overview

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Focal Pricing Key Insights

Last updated on Jul 30, 2026

Focal offers 4 pricing editions, starting at $299. Focal pricing tiers are designed to support different usage levels and team sizes. Focal also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Focal pricing table below to figure out the best fit for your needs.

Starter — $299 / Per Month
Plus — $599 / Per Month
Growth — $799 / Per Month
Enterprise — Contact Us / Per Month
Rated 4.7 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Starter
$299.00
Per Month

For teams moving off scattered folders and spreadsheets.

Plus
$599.00
Per Month

For growing teams starting to scale their creative ops.

Growth
$799.00
Per Month

For teams scaling fast across markets, channels, and agencies.

Enterprise
Contact Us
Per Month

For the large, established advertisers and creative teams.

Top-Rated Alternatives

Canto
Canto
4.4/5(1,827)
Progress ShareFile
Progress ShareFile
4.2/5(1,548)
Brandfolder
Brandfolder
4.4/5(1,436)

Focal Alternatives Pricing

The following is a quick overview of editions offered by other Digital Asset Management Software

Product Price Features
Canto
Canto
Basic
 Custom Quote Available.
  • Powerful Search
  • Canto's API
  • Unlimited Portals
  • Unlimited Style Guides
  • Integrations
Progress ShareFile
Progress ShareFile
Advanced
 $16.50Per User Per Month
Get Advanced if you: • Need secure file sharing for daily business use • Want basic document collaboration • Require enterprise-level security with detailed access controls Key Features: • Encrypted file storage and sharing • Secure email integrations and real time co-editing • Granular access controls and basic reporting
  • Advanced Security
  • Custom Branding
Brandfolder
Brandfolder
Premium
 Contact vendor for details
Designed for organizations looking to accelerate on-brand content creation and distribution, gain insights into asset usage, and manage asset availability.
  • Manage One Brand Or 50 From A Single Dashboard
  • Define Privacy And Permission Settings For Your Brandfolder
  • Visual Platform: A Single Source For Brand Assets
  • Set Permissions: Grant Access As You See Fit
  • One Link: Easily Share Your Brandfolder

Various alternatives pricing & plans

Free Trial
Pricing information for the above various Focal alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Focal Pricing Reviews

(2)
Becky W.
BW
Becky W.
Senior Marketing Animator
Mid-Market (51-1000 emp.)
"Centralizes Creative Processes with Time-Saving Automation"
5/5
What do you like best about Focal?

I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy. The AI-automated tagging is amazing too—it really helps with creative insights and reduces manual work. The setup was very easy, with the Focal team handling most of it. Once people got into the habit of using Focal, it's been great. I am very likely to recommend Focal, rating it a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Focal?

I think having a mobile version of Focal would be great. Also having the intake forms. And having more than just meta in the creative reporting. Review collected by and hosted on G2.com.

Roman B.
RB
Roman B.
Real Estate Sales
Small-Business (50 or fewer emp.)
"Efficient Hub with Strong Team Behind"
2.5/5
What do you like best about Focal?

I like the fast and easy effective communication with Focal's development team. Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable. The direct communication with Focal developers through Slack is great; they are always connected and ready to help, which is cool. Review collected by and hosted on G2.com.

What do you dislike about Focal?

I mean, we were missing a few more channels to export our videos directly to media libraries. For example, AL and unity. Also, we spend a lot of time with manual uploading our creatives to Focal. So we would prefer an automated way to do that, not to create all those rows and, like, fill all the attributes manually. That was the main challenge. Review collected by and hosted on G2.com.

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