I’ve had a great experience working with Fluency. The platform is intuitive and makes it easy to manage and optimize campaigns at scale, which is critical in a fast-paced automotive environment. The automation and reporting capabilities help streamline workflows and provide clear visibility into performance, allowing us to make smarter, data-driven decisions for our clients.

What really stands out is the support team. They are responsive, knowledgeable, and proactive in helping troubleshoot issues or identify opportunities for improvement. It feels like a true partnership rather than just a vendor relationship.

Overall, Fluency has been a valuable tool in helping us deliver consistent results and maintain strong performance across our accounts. Review collected by and hosted on G2.com.

Nothing honestly, I promise!! I think its such a helpful platform Review collected by and hosted on G2.com.

I love how pretty much everything is spelled out within Fluency, and if something pops up that you're unsure of, there are countless resources within Fluency to help you. Additionally, I love that it can create PowerPoint decks for me based off of the selected data that I choose. The usage of AI within Fluency has made things more seamless as well. This is my first time working within Fluency but it's been awesome so far. Review collected by and hosted on G2.com.

Honestly there isn't much that I dislike. It's been great so far. Review collected by and hosted on G2.com.

I use Fluency to manage paid media for automotive accounts, and I find it helpful for keeping everything in one place, checking performance, and making optimizations. I really like the visibility it provides, allowing me to quickly spot trends and performance across large key group accounts. Fluency saves me a lot of time on day-to-day checks and significantly cuts my work time in half by 50%. Additionally, the Fluency support team was very helpful, making the initial setup more manageable. Review collected by and hosted on G2.com.

The UI can take some time getting used to, especially for new users. Also, the platform speed could be improved when publishing blueprint changes. Review collected by and hosted on G2.com.

I found the budget update feature simple and easy to navigate, making it efficient to update our campaign budgets each month from one centralized location. Review collected by and hosted on G2.com.

I believe the process for applying ad set budgets could be improved to ensure that budget adjustments made within Fluency sync correctly with partner platforms. Additionally, the ad creation and editing experience could be enhanced by providing users with a better visual representation of their ad setup, as well as the ability to create and edit all creative formats, including carousel ads. Review collected by and hosted on G2.com.

The customer service is outstanding. The team takes the time to understand your goals and provides strategic recommendations on where to invest your marketing budget and which campaigns will deliver the greatest impact. I also really enjoy the platform—it's intuitive for making campaign edits, and the reporting capabilities are excellent, making it easy to track performance and measure results. Review collected by and hosted on G2.com.

I would say the biggest thing is the way the reporting is broken out on the reports. I want to see each channel's performance and it not combined. I can filter it down in the platform but the reports combine the data at times. Review collected by and hosted on G2.com.

Easily being able to navigate to and from multiple clients. I also like the easy of being able to see all budgets at once and easily being able to make adjustments to them. Review collected by and hosted on G2.com.

When I switch to the ad level and already have filtered by Facebook, I had to delete the FB filter and re-add it to see the Facebook ads. Also adding creative for carousel cards can be time consuming. Review collected by and hosted on G2.com.

I particularly appreciate is how much time it saves once you become familiar with the platform. Features like bulk edits, automated workflows, and centralized reporting make it easier to manage multiple accounts and keep track of performance without feeling overwhelmed. Review collected by and hosted on G2.com.

The experience isn't always perfect. There are times when the platform can be frustrating due to unexpected delays, slow loading times, or errors that seem to appear without any obvious cause. Occasionally, actions take longer than expected to process, and it isn't always clear whether the issue is user-related or happening behind the scenes. When you're working under deadlines, those moments can definitely interrupt your workflow. Review collected by and hosted on G2.com.

It goes deeper with capabilities than any other software out there trying to do similar things. When used correctly, it can at minimum double capacity and likely even more. Review collected by and hosted on G2.com.

It's very complex and so when introducing newer specialists to it, it can be challenging for them to really wrap their heads around what it does and how to work within it. Review collected by and hosted on G2.com.

I like how easy it is to operate within the UI. It also makes managing budget pacing way easier in bulk. The notifications tab is very helpful to see what exactly is happening at a more granular level as well. I would recommend Fluency to anyone who is managing multiple paid search accounts/campaigns. Fluency has helped make managing 25+ accounts way less stressful. Review collected by and hosted on G2.com.

Having to pull from partners every time is a little annoying. I wish there was a way that it automatically pulled updates in, especially when managing so many different accounts. Review collected by and hosted on G2.com.

I like that the service is automated so changes are made almost daily dependent on performance metrics and ROI rather than having to get on a monthly review call to discuss optimizations. Review collected by and hosted on G2.com.

I don't like how the specials are integrated, team members aren't notified when specials expire and so often times we don't know that a special isn't being shown until we go into Colab to make changes. Review collected by and hosted on G2.com.