[
Edge Reviews
](https://www.g2.com/products/eyerate-reviews-edge/reviews)

[
Edge Reviews
](https://www.g2.com/products/eyerate-reviews-edge/reviews)

# Edge Features

##### 
## Consumer Intelligence (3)

Customer Feedback

Provides a forum for customers to give feedback and data storage for company analysis.

Competitive Intelligence

Allows users to get real-time information on competitors performance and reputation.

Sentiment Analysis

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

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##### 
## Reporting (3)

Revenue Reporting

Provides tools with enhanced filtering and correlation between revenue and reputation.

Corporate Reporting

Helps monitor the overall performance of marketing efforts and brand establishment.

Dashboard

Provides a centralized hub and management tools for all data points related to online reputation.

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##### 
## Media Monitoring (3)

Social Networks Monitoring

Helps track and monitor social media trends and interactions.

Social Media Management

Helps manage social messaging and measures the full impact of social campaigns.

Digital Media Monitoring

Helps manage ad messaging and measures the full impact of digital advertising campaigns.

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##### 
## In-House Management (2)

Employee Performance

Gives visibility into employee performance and each individual's impact on reputation initiatives.

Team Workflow

Helps establish a workflow that allows team members to communicate effectively and collaboratively.

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##### 
## Text Messaging (8)

Bulk SMS

Enables users to send mass text message campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic Replies

Provides automatic text message replies to recipients

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Personalization

Offers features for personalizing text messages based on customer information or past behavior

Transactional SMS

Allows users to establish automated workflows and triggers to deliver transactional text messages

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##### 
## Channels (3)

Multi-Channel Coverage

Software incorporates multiple digital communications channels.

Open Listening

Allows incorporation of inbound contacts from non-marketing channels.

Physical Media

Includes physical media (mail, flyers, billboards, etc.) in the channels mix.

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##### 
## Design (5)

Communications Strategy Development

Allows planning and deployment of an overall communications strategy.

Create Content

Includes or integrates with content creation apps.

Personalization

Outbound communications are segmented and personalized.

Inbound Identification

Inbound contacts are identified and handled based on history.

Regulatory Compliance

Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.

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##### 
## SMS Platform (6)

Reporting

Provides pre-built or customizable performance reports

Automation

Automates tasks and features for added convenience

White Label

Offers a white labeling service for agencies or resellers to customize platform branding

Text-to-Landline

Text enables landline phones so users can receive text messages sent to an existing business number

Short Codes

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

API Integration

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

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##### 
## Feedback Management (3)

Tagging

Tag content to organize and assign to specific departments or categories

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

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##### 
## Feedback Analysis (3)

Thematic Analysis

Identifies key phrases, themes, and patterns within a given text

Sentiment Analysis

Outputs the sentiment (positive or negative) of a given text

NPS/CSAT Scoring

Measures and reports on NPS, CSAT, or other metrics over time

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##### 
## Feedback Sources (4)

Online Reviews

Analyzes feedback from online reviews

Surveys

Analyzes feedback from surveys through built-in survey features or integrations with survey tools

Social Media

Analyzes customer feedback from social media

Customer Service Channels

Analyzes feedback sourced from integrations with customer service tools, such as help desks and live chat

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##### 
## Generative AI (1)

AI Text Generation

Allows users to generate text based on a text prompt.

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##### 
## Agentic AI - SMS Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Online Reputation Management (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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[

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4.7/5

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[
View All Alternatives
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##### Categories on G2

[
SMS Marketing
](https://www.g2.com/categories/sms-marketing)[
Customer Communications Management
](https://www.g2.com/categories/customer-communications-management)[
Feedback Analytics
](https://www.g2.com/categories/feedback-analytics)

[
Online Reputation Management
](https://www.g2.com/categories/online-reputation-management)

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