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Ethyca Reviews & Product Details

Ethyca is the trusted data layer for enterprise AI—unifying privacy, compliance, and governance in a single platform designed to support safe, scalable AI adoption. Built for global enterprises operating across complex regulatory landscapes, Ethyca helps organizations establish the infrastructure required to manage sensitive data responsibly and unlock its value across AI, analytics, and business systems. Ethyca’s platform automates core privacy engineering workflows, enabling teams to map, monitor, and control data usage in real-time across distributed environments. It ensures that policies aren’t just written—they’re enforced consistently across systems, teams, and jurisdictions. With full-stack integrations, automated audit trails, and dynamic consent and usage controls, Ethyca empowers legal, compliance, and engineering teams to meet modern regulatory standards while preparing their infrastructure for AI scale. Key Features: Real-Time Data Mapping: Automatically discovers and classifies sensitive data across infrastructure, maintaining a live, structured data inventory that supports both privacy compliance and AI readiness. Consent & Preference Management: Centralizes and enforces user consent across web properties, apps, and backend systems to ensure reliable, synchronized data usage permissions. Privacy Request Automation: Streamlines fulfillment of subject rights requests (DSARs), with built-in audit logging and configurable workflows for secure, compliant execution. AI Governance: Enables responsible AI development with fine-grained policy enforcement, usage monitoring, and lineage tracking across model training, inference, and evaluation pipelines. Ethyca gives the world’s leading organizations—from media to fintech to healthcare—the infrastructure to build with trust. Learn more at ethyca.com.

Seller

Ethyca

Languages Supported

English

Product Description

Ethyca builds automated data privacy infrastructure and tools for developers and privacy teams to easily build products that comply with GDPR, CCPA Privacy Regulations.

Overview by

Cillian Kieran

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Ethyca Media

Automatically scan systems to detect personal data.

Define the labels used to categorize and tag data.

Define specifics for each category, use, or subject.

Track, assign, and fulfill data subject requests.

Configure UI banners, modals, and manage user consent.

Exportable report showing systems and data flows.

Ethyca Reviews (16)

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Meg M.

Senior Director, Product Management & UX

Mid-Market (51-1000 emp.)

5/4/2021

"Easy to understand and implement as a non-technical person"

5/5

What do you like best about Ethyca?

The support team at Ethyca is extremely helpful, hands-on, and responsive. They even worked with our legal counsel to make sure our privacy policy was accurate and up to date. They are truly experts in data privacy. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

There is quite a bit of setup required if your company uses many services, but Ethycas thorough integration documentation makes the setup very straightforward Review collected by and hosted on G2.com.

Recommendations to others considering Ethyca:

I highly recommend Ethyca to any organization where a non-technical person will be handling the implementation and setup. The Ethyca support team is incredibly helpful, responsive (shockingly, at all hours of the day) and great at explaining complicated or confusing subjects in a way that is clear and helpful. They've made me feel like a data privacy expert. Review collected by and hosted on G2.com.

What problems is Ethyca solving and how is that benefiting you?

Ethyca handles all of our data privacy needs related to CCPA and GDPR, including hosting our privacy center, consent management, data erasure requests, and data download requests. This has taken a significant amount of stress and confusion off of our customer service team. Review collected by and hosted on G2.com.

Emily P.

Project Manager

Small-Business (50 or fewer emp.)

2/8/2021

"Privacy management made simple with Ethyca"

4.5/5

What do you like best about Ethyca?

Prior to using Ethyca, privacy management was a difficult and time-consuming task. We had spreadsheet after spreadsheet trying to keep track of who requested what, and when. With Ethyca, privacy management is a breeze. Their platform is intuitive and makes data management a less daunting task.

I know our customers respect and appreciate the easy-to-understand consent management center on our website, which was made possible through using Ethyca. Before, our customers had to go through a much more confusing process to obtain their information.

In addition to the platform and its functionality, the Ethyca team is absolutely wonderful. Cillian, Sam, and Rachel are amazing and have been there fo us every step of the way. From the start, they were willing to go above and beyond to show how they could help us. Now that we are customers, I find it is so easy to get in touch with the team for any questions I might have. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

We are on the basic plan, which means we do not have any integrations hooked up and have to pull some data manually, i.e. Klayvio, Attentive, etc. We considered moving up to the PRO plan, but we wish there was a plan in between basic and pro that provided some automation, while still reverting back to the basic features. Review collected by and hosted on G2.com.

What problems is Ethyca solving and how is that benefiting you?

Ethyca has transformed the way we do privacy management. Before, it was a daunting and confusing task. Now, with their intuitive platform and wonderful team to help with questions, privacy management has been made simple. Not only are we happy, but we know our customers are happy because we take privacy management seriously, all because of Ethyca.

We look forward to continuing to work with Ethyca! Review collected by and hosted on G2.com.

Nik M.

IT Support Engineer

Enterprise (> 1000 emp.)

7/1/2021

"Powerful App with an Incredible Team"

4.5/5

What do you like best about Ethyca?

The data mapping ability from many interconnected systems and being able to see it visually is incredible. The data flow tool is handy from a system topology standpoint to see how data interacts with our environment. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

From an administrative standpoint, Ethyca lacks SSO / SCIM support as of yet. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

10/23/2021

"Compliance Confusion Simplified"

5/5

What do you like best about Ethyca?

The ethyca team is very resourceful and dilegent on improving their platform's performance. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

Not much. Pretty awesome service. Team is super helpful Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Mid-Market (51-1000 emp.)

5/4/2021

"One stop shop for all things GDPR/CCPA compliance"

5/5

What do you like best about Ethyca?

The support and education that the Ethyca provides right off the bat. Ethyca went above and beyond to help my team understand compliance. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

How difficult it is to navigate GDPR and CCPA compliance as a whole. Understanding how to ensure how company compliance is a difficult task. Review collected by and hosted on G2.com.

Recommendations to others considering Ethyca:

This is a great platform for all your GDPR and CCPA compliance needs. They help make this process as simple and easy as possible. Review collected by and hosted on G2.com.

What problems is Ethyca solving and how is that benefiting you?

Ethyca helped us automate our GDPR and CCPA compliance within all of the platforms. Ethyca makes it easy for our customers to consent, download their data and ask for erasure from our system. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/13/2021

"Ethyca is really great, knowledgable team and innovative technology!"

5/5

What do you like best about Ethyca?

Ethyca automates an otherwise arduous and complicated process. With Ethyca we feel secure that we are complying with legal obligations. The team is really nice, always ready to help and troubleshoot, they are also very well informed of the subject matter. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

Getting up and running has taken much longer than anticipated. This is partially attributed to the fact that our integration is a bit custom built. It would have been good to have known this and been more realistic to manage expectations. Review collected by and hosted on G2.com.

Recommendations to others considering Ethyca:

As data privacy regulations expand globally it's definitely worth investing in Ethyca and automating the process. Setting up will take some time. Review collected by and hosted on G2.com.

What problems is Ethyca solving and how is that benefiting you?

Ethyca is helping us manage our data privacy obligations; deleting data, access requests and DNS consents. Ethyca streamlines the process, freeing up time for our colleagues to focus on core work. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

2/17/2021

"The company is friendly, but the technology experience has been bumpy."

3/5

What do you like best about Ethyca?

Ethyca has been very friendly and responsive. They have helped us address issues as they arise. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

Original documentation was misleading and incomplete; I believe this has been resolved. Requiring a configuration database backend for what was previously configured in a yaml file has only increased complexity for infrastructure requirements. Because of this, Atlas >=1.0 is not CI/CD friendly which to us is a step backwards from versions prior to 1.0. We have still developed a way to manage Atlas deployments with CI/CD, but it was unfortunate we needed to do this development ourselves. It also means we are more likely to be impacted by future changes and will need to continually modify our solution. Review collected by and hosted on G2.com.

Nolan H.

Conversion Rate Optimization Manager

Small-Business (50 or fewer emp.)

4/12/2021

"CCPA Stinks... Ethyca Make It Easy!"

4/5

What do you like best about Ethyca?

Easy to manage and collect customer data requests. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

CCPA and other privacy policies are very much a new frontier so the whole process can be confusing. But Rachel made it easy to understand during onboardiing. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/4/2021

"Well done implementation that was not without hurdles but the team rose to the challenge."

5/5

What do you like best about Ethyca?

Ease of use of the data mapping and the clean user interface. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

I would like to see more regular updates on upcoming laws and regs. Review collected by and hosted on G2.com.

Recommendations to others considering Ethyca:

Be sure to review all servers external and internal for data use cases. If possible, work towards having full API integrations with the Ethyca solution, limiting the number of manual removal requests. Review collected by and hosted on G2.com.

What problems is Ethyca solving and how is that benefiting you?

GDPR/CCPA compliance regulations. Data mapping tool eases internal pressure and workloads. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/10/2021

"The team I worked with is very supportive, professional and quick in their responses"

4.5/5

What do you like best about Ethyca?

Their guidelines on how we could integrate.

They were sharing the experience and eager to troubleshoot, deep dive to understand the problem.

We had several training sessions and suggestions on how we could customize the system. Review collected by and hosted on G2.com.

What do you dislike about Ethyca?

Probably it was a bit confusing having just 30 minutes sessions when we had a lot of items to discuss but we agreed to have more dedicated sessions for each specific item that helped to speed up the process.

Sometimes the fixes were taking time, but overall the experience is positive Review collected by and hosted on G2.com.