# EthOS Reviews **Vendor:** EthOS **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.9/5.0 **Total Reviews:** 6 ## About EthOS EthOS is an immersive research platform that helps UX Researchers and Market Research Teams illuminate the unknown through digital ethnography, mobile diary studies, and chat-based interviews. Discover With Mobile Ethnography • Find hidden problems with products and services that arise in real-world use cases • Unearth new business opportunities by taking deep dives into user behaviors and routines • Gain a rich understanding of your users by observing how they interact with your products in their everyday lives Explore with Diary Studies • Understand the context surrounding a problem to begin generating a hypothesis for its solution • Develop a deeper understanding of users to develop personas and journey maps • Capture intimate, in-the-emotion moments, and analyze them with automated sentiment and tone analysis Listen and Dig Deeper with Chat-Based Interviews • Conduct ongoing generative research to keep a pulse on the ever-changing needs of your users • Have chat-based discussions with individuals or groups to further your understanding • Communicate with users the way they communicate in today’s world for more honest and open feedback Be Agile While Maintaining Control • EthOS is a true DIY platform that allows researchers to maintain control throughout a study • Build studies in a matter of minutes with one-page project and task setup wizards • Automated transcriptions, sentiment, and tone analysis provide quick reads • Out of the box reports help you discover trends and themes • Organize and theme data with smart filtering and collaborative workspaces ## EthOS Pros & Cons **What users like:** - Users value the **quick turnaround time** and comprehensive knowledge of EthOS customer support for their inquiries. (1 reviews) - Users value the **quick information sharing** on EthOS, enhancing their understanding and efficiency with the systems. (1 reviews) ## EthOS Reviews ### 1. Great experience working with Ethos & Robyn! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about EthOS?** Quick turnaround time for inquiries and a wealth of knowledge on our systems. **What do you dislike about EthOS?** There’s nothing I dislike about Ethos. My experience with their customer service has been exceptional from start to finish—friendly, responsive, and genuinely helpful. **What problems is EthOS solving and how is that benefiting you?** As a new user to the system, I quickly saw opportunities to improve efficiency—but I wasn’t sure how to turn those ideas into reality. That’s where Robyn came in. I explained what I was envisioning, and she immediately understood and showed me exactly how to make it happen. Thanks to her guidance and Ethos’ support, we’re now improving our reporting capabilities and becoming a much more efficient team. ### 2. Great for Usability Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about EthOS?** The software is straightforward to use, they are constantly updating it with new features, and the support team is terrific. **What do you dislike about EthOS?** I have used it for one project so far, and have not experienced any issues to date. **What problems is EthOS solving and how is that benefiting you?** We use EthOS for usability testing, to test out the ecommerce experience. ### 3. Amazing for Qual research **Rating:** 5.0/5.0 stars **Reviewed by:** Catarina C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about EthOS?** Opportunity to talk to consumers live and guide consumers along their journey. **What do you dislike about EthOS?** Not as easy to create reports and retreive data from. **What problems is EthOS solving and how is that benefiting you?** Understanding the consumer journey, pain-points, and overall brand perception. ### 4. A wonderful Diary and Ethnography tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about EthOS?** This tool is extremely easy to use, which is extremely rare, given its power and flexibility. You can tell an enormous amount of thought went into designing each page and making it easy for anyone to launch, field, and report on a project. **What do you dislike about EthOS?** It is hard to criticize this product. If I had to, it would be that Dutch is not being offered as a language in the apps. However, I have been told it is being worked on and will be available next month. **What problems is EthOS solving and how is that benefiting you?** We use Ethosapp to get a view into the everyday lives of our customers as they use our products. We have realized the importance of video feedback and how easy it is to collect and manage in Ethosapp. We are investing heavily in seeing our customers use our products and being able to follow up with them as they provide feedback. In the past, all our feedback was via traditional quantitative surveys, which was highly flawed. Since using Ethosapp, we have been able to make better-informed decisions and easily share the results with key shareholders to implement change. ### 5. A platform built for non technical folks **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara S. | Graduate Student, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about EthOS?** The platform was built by a well-known professor/ethnographer in the United Kingdom. A market research company recently took it over to increase its usage and build on its initial use cases. The tool is highly flexible, and the team always looks for feedback to improve it. As a non-technical person, you will be pleasantly surprised by how easy it is to use. **What do you dislike about EthOS?** I am trying to think of something to dislike about ethosapp, but it has honestly exceeded my needs and expectations. **What problems is EthOS solving and how is that benefiting you?** I am using ethos for my graduate degree by using its diary capabilities to study human behavior post covid. ### 6. Best User Experience (UX) & Mobile Ethnography Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jay L. | Associate Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about EthOS?** The best part of EthOS is the platform's usability and how easy and fast you can launch a project on your own. The team brands itself as the only real DIY platform, and as a prior user of other tools, I can say this is an accurate statement. Another game-changer is that they do not limit the length of videos, so unlike other platforms with 1-2 minute limits, they do not restrict your users, which allows them to talk freely and not worry about hitting a time restraint. **What do you dislike about EthOS?** At present, I do not have any issues with the platform. I am hoping they will add in additional survey question types. **What problems is EthOS solving and how is that benefiting you?** We use EthOS for several different use cases. We use the tool to gain specific feedback on the layouts of physical books and their artwork and watch people interact with our mobile website for UX. - [View EthOS pricing details and edition comparison](https://www.g2.com/products/ethos-ethos/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+07%3A20%3A50+-0500&secure%5Bsession_id%5D=8511664e-648f-43dc-9a89-096ba00a37f8&secure%5Btoken%5D=2ff8cf7d4bf2a398fafc3247ddd455d278636b338fbf366d936a8ba49101b3d0&format=llm_user) ## EthOS Features **User Response Methods** - Survey - Video Snippets - Photo Submission - Text/Notes **Feedback Source** - Invitation - Survey Link - App - Widget - Recruitment Pool **Participant Selection** - Recruitment Pool **Feedback Management** - Media Library - Sorting - Sharing - Privacy **Insights** - Analytics - Collaboration - Sorting **Insights** - Human Transcription - Computer Transcription - Analytics **Generative AI** - AI Text Summarization **Agentic AI - Demo Automation** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - AI Demo Agent or Avatar ## Top EthOS Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (730 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) - 4.6/5.0 (378 reviews) - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) - 4.4/5.0 (2,911 reviews)