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EthOS Reviews & Product Details

EthOS is an immersive research platform that helps UX Researchers and Market Research Teams illuminate the unknown through digital ethnography, mobile diary studies, and chat-based interviews. Discover With Mobile Ethnography • Find hidden problems with products and services that arise in real-world use cases • Unearth new business opportunities by taking deep dives into user behaviors and routines • Gain a rich understanding of your users by observing how they interact with your products in their everyday lives Explore with Diary Studies • Understand the context surrounding a problem to begin generating a hypothesis for its solution • Develop a deeper understanding of users to develop personas and journey maps • Capture intimate, in-the-emotion moments, and analyze them with automated sentiment and tone analysis Listen and Dig Deeper with Chat-Based Interviews • Conduct ongoing generative research to keep a pulse on the ever-changing needs of your users • Have chat-based discussions with individuals or groups to further your understanding • Communicate with users the way they communicate in today’s world for more honest and open feedback Be Agile While Maintaining Control • EthOS is a true DIY platform that allows researchers to maintain control throughout a study • Build studies in a matter of minutes with one-page project and task setup wizards • Automated transcriptions, sentiment, and tone analysis provide quick reads • Out of the box reports help you discover trends and themes • Organize and theme data with smart filtering and collaborative workspaces

Seller

EthOS

Discussions

EthOS Community

Languages Supported

German, English, French, Hindi, Italian, Japanese, Korean, Dutch, Portuguese, Spanish

Overview by

David Watkins

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EthOS Media

EthOS Demo - Intuitive Insight Dashboard

Analyze and filter entries submitted by participants on the EthOS insight dashboard. Automated transcriptions, sentiment, and tone analysis help you get to insight faster.

EthOS Demo - Discover Immediate Insights Using AI-Powered ChatGPT

Analyzing qualitative data has become more convenient. Once you gather videos, pictures, and text from participants, you can quickly identify recurring themes related to shared challenges, behaviors, and attitudes. Take advantage of our pre-designed prompts or create your own to tailor the analys...

See the context surrounding how users interact with your products and services in their everyday lives.

EthOS Demo - In-the-moment data collection

Collect video, images, audio, and text responses from users. Then assign multiple choice and scale questions to round out your qualitative data.

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UC

Verified User in Construction

Small-Business (50 or fewer emp.)

8/5/2025

"Great experience working with Ethos & Robyn!"

5/5

What do you like best about EthOS?

Quick turnaround time for inquiries and a wealth of knowledge on our systems. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

There’s nothing I dislike about Ethos. My experience with their customer service has been exceptional from start to finish—friendly, responsive, and genuinely helpful. Review collected by and hosted on G2.com.

What problems is EthOS solving and how is that benefiting you?

As a new user to the system, I quickly saw opportunities to improve efficiency—but I wasn’t sure how to turn those ideas into reality. That’s where Robyn came in. I explained what I was envisioning, and she immediately understood and showed me exactly how to make it happen. Thanks to her guidance and Ethos’ support, we’re now improving our reporting capabilities and becoming a much more efficient team. Review collected by and hosted on G2.com.

UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

11/15/2023

"Great for Usability Testing"

4.5/5

What do you like best about EthOS?

The software is straightforward to use, they are constantly updating it with new features, and the support team is terrific. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

I have used it for one project so far, and have not experienced any issues to date. Review collected by and hosted on G2.com.

CC

Catarina C.

Small-Business (50 or fewer emp.)

8/11/2023

"Amazing for Qual research"

5/5

What do you like best about EthOS?

Opportunity to talk to consumers live and guide consumers along their journey. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

Not as easy to create reports and retreive data from. Review collected by and hosted on G2.com.

AP

Verified User in Publishing

Enterprise (> 1000 emp.)

10/10/2022

"A wonderful Diary and Ethnography tool"

5/5

What do you like best about EthOS?

This tool is extremely easy to use, which is extremely rare, given its power and flexibility. You can tell an enormous amount of thought went into designing each page and making it easy for anyone to launch, field, and report on a project. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

It is hard to criticize this product. If I had to, it would be that Dutch is not being offered as a language in the apps. However, I have been told it is being worked on and will be available next month. Review collected by and hosted on G2.com.

What problems is EthOS solving and how is that benefiting you?

We use Ethosapp to get a view into the everyday lives of our customers as they use our products. We have realized the importance of video feedback and how easy it is to collect and manage in Ethosapp. We are investing heavily in seeing our customers use our products and being able to follow up with them as they provide feedback. In the past, all our feedback was via traditional quantitative surveys, which was highly flawed. Since using Ethosapp, we have been able to make better-informed decisions and easily share the results with key shareholders to implement change. Review collected by and hosted on G2.com.

BS

Barbara S.

Graduate Student

Small-Business (50 or fewer emp.)

11/2/2022

"A platform built for non technical folks"

5/5

What do you like best about EthOS?

The platform was built by a well-known professor/ethnographer in the United Kingdom. A market research company recently took it over to increase its usage and build on its initial use cases. The tool is highly flexible, and the team always looks for feedback to improve it. As a non-technical person, you will be pleasantly surprised by how easy it is to use. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

I am trying to think of something to dislike about ethosapp, but it has honestly exceeded my needs and expectations. Review collected by and hosted on G2.com.

JL

Jay L.

Associate Manager

Enterprise (> 1000 emp.)

5/10/2022

"Best User Experience (UX) & Mobile Ethnography Platform"

5/5

What do you like best about EthOS?

The best part of EthOS is the platform's usability and how easy and fast you can launch a project on your own. The team brands itself as the only real DIY platform, and as a prior user of other tools, I can say this is an accurate statement. Another game-changer is that they do not limit the length of videos, so unlike other platforms with 1-2 minute limits, they do not restrict your users, which allows them to talk freely and not worry about hitting a time restraint. Review collected by and hosted on G2.com.

What do you dislike about EthOS?

At present, I do not have any issues with the platform. I am hoping they will add in additional survey question types. Review collected by and hosted on G2.com.