EthOS is an immersive research platform that helps UX Researchers and Market Research Teams illuminate the unknown through digital ethnography, mobile diary studies, and chat-based interviews. Discover With Mobile Ethnography • Find hidden problems with products and services that arise in real-world use cases • Unearth new business opportunities by taking deep dives into user behaviors and routines • Gain a rich understanding of your users by observing how they interact with your products in their everyday lives Explore with Diary Studies • Understand the context surrounding a problem to begin generating a hypothesis for its solution • Develop a deeper understanding of users to develop personas and journey maps • Capture intimate, in-the-emotion moments, and analyze them with automated sentiment and tone analysis Listen and Dig Deeper with Chat-Based Interviews • Conduct ongoing generative research to keep a pulse on the ever-changing needs of your users • Have chat-based discussions with individuals or groups to further your understanding • Communicate with users the way they communicate in today’s world for more honest and open feedback Be Agile While Maintaining Control • EthOS is a true DIY platform that allows researchers to maintain control throughout a study • Build studies in a matter of minutes with one-page project and task setup wizards • Automated transcriptions, sentiment, and tone analysis provide quick reads • Out of the box reports help you discover trends and themes • Organize and theme data with smart filtering and collaborative workspaces