I like how it pulls data from different tools and gives a full picture of the customer journey. The dashboards are easy to follow, and it’s super helpful for showing sales and marketing teams where results are really coming from. Review collected by and hosted on G2.com.

It takes some time to set up properly, and the data can feel a little overwhelming at first. Review collected by and hosted on G2.com.

DreamData provides much better visibility into how our marketing activities connect to revenue. It is the closest single source of truth that has allowed us to test ICP hypothesis to both marketing and sales. One of the few tools that I use daily. Review collected by and hosted on G2.com.

Steep learning curve. Would be helpful to have more guides (especially interactive ones) to get set-up. Review collected by and hosted on G2.com.

Showing the full picture of a lead's conversion (marketing and sales touchpoints)

Convinient workaround for Conversions API for LinkedIn/GAds

Great integrations between channels, attribution, and CRM

Easy syncs between SF and LinkedIn, making life easier for channel manager

Amazing customer support, same day replies

Great for B2B teams with smaller data/revops support, needing better data view

Game changer for signal based selling using Dreamdata, product pays for it self

Best tool to overcome common SaaS issue of inbound vs outbound -> moving to allbound Review collected by and hosted on G2.com.

Not always easy to utilize touchpoint learnings, requires proficiency in data manipulation and ability to adjust internal attribution if one wants to make full use

A bit of a learning curve, but account manager's are wonderful to work with and upskill users Review collected by and hosted on G2.com.

Dreamdata is the best tool I’ve used for journey mapping and gaining a full view of revenue attribution. As most marketers know, one of the most common questions we get is, “How much are we spending, and how does it tie directly to revenue?” This tool provides a clearer, data-driven answer to that question.

The platform offers impressive visibility into how each touchpoint contributes to revenue, making it easier to justify marketing spend and optimize performance. The journey mapping feature highlights multiple touchpoints across various channels, including social media ads (both paid and organic), email, and CRM data—capturing even phone calls and meetings. The integrations were surprisingly simple to set up and worked seamlessly with our existing systems.

Between Dreamdata and Hubspot, we can track a lead's influenced channels, first-touch, and last-touch before conversions, giving us a complete picture of the customer journey. Review collected by and hosted on G2.com.

While the platform is incredibly powerful, onboarding assistance could be more robust. There’s definitely a learning curve when it comes to building custom reports that truly matter without getting distracted by vanity metrics. It can feel a bit overwhelming at first.

Like many tools, some of the best features require an upgrade, which pushes it beyond our budget. I also wish there was more real-time data for the sales team, such as notifying a sales rep when a previously stale prospect re-engages. Currently, I don’t believe there’s a way to automate alerts to Salesforce or send auto-emails to sales reps based on visitor activity.

All that said, Dreamdata is making updates regularly, and the tool is constantly improving! Review collected by and hosted on G2.com.

Being able to see a data-rich journey for our close won, as well as all the accounts we track.

Different data models for attribution. We are confident dreamdata’s data backbone is the best in the B2B attribution software market.

The team is also very responsive and helpful in setting things up, verifying data accuracy, etc. Review collected by and hosted on G2.com.

Interface could be a bit better and more flexible.

They do offer a data warehouse for further customization. Review collected by and hosted on G2.com.

Dreamdata helps collect data from multiple Sales and Marketing Channels and unify them under one common identifier - This enables us to follow a journey from first touch to a deal is closed. By doing this we are able to look at specific journeys and analyze the steps towards more deals. Furthermore we are able to look from a broader perspective on attribution effect, time to value etc. The implementation of Dreamdata is done with a simple script installation on our forms and Dreamdata have a lot of integration that is connected by using a simple login. We use the tool almost every day for understanding how deals are progressing and for larger analysis of how well the performance is of our efforts. Dreamdata are always fast in responding to any issues that might occur and have community channels where both Dreamdata and other users are very helpful. All the data collected can also be used to do much better targeting of LinkedIn Ads. Review collected by and hosted on G2.com.

Currently Dreamdata focuses on Sales and Marketing data - In future connecting multiple departments data could enrich the data to new heights Review collected by and hosted on G2.com.

Dreamdata is impressive for its robust B2B revenue attribution and growth analytics. Its strength lies in its ability to unify and analyze data across various customer touchpoints, giving businesses a clear, actionable view of what drives revenue.

The platform is particularly useful for aligning sales and marketing efforts, enabling teams to understand which campaigns and strategies truly contribute to conversions.

It’s intuitive, making complex data accessible even for non-tech-savvy users, and the integration capabilities are seamless, allowing users to pull data from various sources effortlessly. Review collected by and hosted on G2.com.

Data Visualization is something I don't find intuitive and a bit complex in Dreamdata.

There's a much bigger scope and this can really be a game changer if Visualization capabilities can be at par with Mixpanel or Hubspot Review collected by and hosted on G2.com.

Dreamdata has transformed how we approach revenue attribution and data-driven decision-making in our B2B environment. As a Digital Lead, having reliable, clean, and actionable data is crucial. Dreamdata offers exactly that, empowering our team with the clarity needed to understand the true impact of every marketing dollar.

What I Love Most:

1. Data Transparency: Dreamdata connects and cleans data from multiple sources, like HubSpot and Google Ads, delivering insights that feel tangible and reliable. We can now trace a complete customer journey, from awareness to conversion, which is a must for accurate attribution.

2. Attribution Flexibility: The custom attribution models are excellent. We can tailor these models to fit our complex multi-touch B2B sales cycle, allowing us to identify which campaigns, content, and channels drive revenue at each stage.

3. Intuitive Interface & Usability: The platform is powerful yet easy to navigate. The dashboards are customizable, offering our team quick insights without excessive technical setup. For example, we can easily isolate data for specific campaigns or segments, making it ideal for tracking KPIs and adjusting our strategy as needed.

4. Actionable Revenue Insights: Beyond marketing, Dreamdata delivers insights that enhance cross-functional collaboration, especially with sales. This has been pivotal in aligning our teams with accurate data, fostering a unified approach to improving customer acquisition and retention.

5. Excellent Support and Continuous Improvements: The Dreamdata team has been fantastic. They’re always responsive and genuinely open to feedback, continuously introducing new features that further enhance our workflow and attribution accuracy. Review collected by and hosted on G2.com.

While Dreamdata is incredibly comprehensive, I’d love the option to create and save custom dashboards. This feature would enable us to tailor views precisely to our team's needs and streamline our access to key metrics without additional setup each time. Additionally, incorporating more granular real-time data updates would be helpful for faster decision-making in high-stakes campaigns. Review collected by and hosted on G2.com.

Dreamdata is an awesome tool to provide deep, nuanced insights about our marketing and sales funnel, revealing the previously hidden influence of our multi-channel marketing efforts. Additionally, the Dreamdata team is awesome and helped get us set up quickly and is always available to help. Review collected by and hosted on G2.com.

Not a dislike, per se... tracking the impact of offline sources, like leads from conferences requires a bit of manual effort due to Hubspot limitation. The Dreamdata team is superhelpful in getting this configured. Review collected by and hosted on G2.com.

Dreamdata makes it easy for me to see the zoom out picture on channel performance. I can easily see what our ROAS is, how our content is performing for conversions, and how initiatives impact pipeline. There is a lot of power under the hood and it connects to all of our tooling. Without Dreamdata, I'd still be relying on first/last touch attribution and I would've likely over or underinvested in channels. We use it every day in marketing. Review collected by and hosted on G2.com.

There are many ways you can view the data and we have had to agree on certain reports for making decisions. The tool gives a very holistic view of things which can be overwhelming at first but with time, becomes a positive factor. Review collected by and hosted on G2.com.