Dream data really helps with attributing marketing and sales activities, which feels especially relevant in today’s B2B environment, where purchases rarely happen after a first interaction with a brand.

Have to also mention their amazing support team, where people know their product but also how and what it is best used for. Review collected by and hosted on G2.com.

I wouldn’t necessarily call it a downside, but it takes some time to figure out the platform and get everything set up. That said, I feel like many platforms for online marketing take time to get used to. Review collected by and hosted on G2.com.

I love how Dreamdata enhances customer journey analysis and makes it easier to understand the influence of multiple channels. The feature I enjoy most is the ease of offline conversion upload back to ad platforms, as this provides better data for ad platforms to learn and improve lead quality. Dreamdata streamlines the process of communicating the value of certain paid channels to clients, particularly those channels like LinkedIn that don't show direct conversions but have significant influence. The involvement of Dreamdata's team during setup is excellent; they work closely with RevOps teams to handle everything efficiently. Review collected by and hosted on G2.com.

Maybe only creating more dashboards. But again, it is not like Looker Studio where we can visualize everything as we want. You can still download all the data from Dreamdata. Review collected by and hosted on G2.com.

All B2B marketeers struggle to document the actual business impact of their work. Dreamdata solves this issue. Their state of the art revenue attribution platform has a large range of native data sources (e.g. most relevant marketing channels and CRM systems) that, when connected, provide you with a reliable source to identify and analyze on all your customer journeys - from first touch point to closed won deal.

I specifically love their intuitive way of visualising customer journeys. I’ve repeatedly used these journeys when explaining what B2B Marketing is all about to non-marketeers. Also, their newest data activation hub addition adds another extremely powerful layer to their platform. Review collected by and hosted on G2.com.

It would be great to get even more native data sources embedded, e.g. Programmatic platforms, Reddit Ads etc. Review collected by and hosted on G2.com.

The timeline view of attribution. It's great for storytelling and provides a good visual for exec teams Review collected by and hosted on G2.com.

Direct attribution for the primary contacts associated with a deal would be a nice improvement, especially if it helped clarify how each specific contact came to be linked to that deal. Review collected by and hosted on G2.com.

Dreamdata has continued to add new features that help to uncover much needed data and insights that prove effective when optimising digital marketing strategy.

Dreamdata's integration with Linkedin and reveal feature has proved particularly useful when aligning with sales teams for account based marketing.

Dreamdata has been very flexible and helpful in mapping and enriching our data so that we can use the platform as a 'single source of truth'. The ability to create custom attribution models and tailor conversion stages to our business model made Dreamdata the standout choice when researching attribution platforms Review collected by and hosted on G2.com.

Dreamdata covers a lot of bases and allows you to dive deep into data analytics. It would be great create your own dashboards and well as add some more visualisation so that when sharing the data internally, it is easier to understand. The other areas I would improve is influenced value reporting, this is a key metric for understanding the value of certain channels and there's no graphs visualising influence contribution, you have to export the data yourself. Review collected by and hosted on G2.com.

Dreamdata has features that no other tool has. It feels like they’ve done a great job with product research and have really built something that works well for both the average and the more advanced marketing analytics person. Review collected by and hosted on G2.com.

My only dislike is the lack of “data out” configurability. We can push data to our data warehouse, but we can’t write back to Salesforce. Review collected by and hosted on G2.com.

My favourite part is the deal journeys, we've been able to look at journeys of customers that fit our ICP and look at average number of touch points, channels, content type, time and buyer group to build a blueprint for our campaigns. Review collected by and hosted on G2.com.

Sometimes the data feels like it's not pulling through or the cookiless tracking isn't quite right. Review collected by and hosted on G2.com.

I really value how Dreamdata collects and matches data from different sources, which has been a big help in discovering the marketing dark funnels. The insights we got from the platform have been instrumental in optimizing our campaigns and strategies for maximum results. I also appreciate the Reports & Dashboard, Audience Syncs, and CRM syncs features. Plus, the setup was super easy. Review collected by and hosted on G2.com.

It's still lacking the option to subscribe to certain reports. Before the newly launched Analytics Hub, there wasn't an option to create custom reports or dashboards. Review collected by and hosted on G2.com.

I've used 4-5 Attribution platforms over the course of my career and DreamData is far and away my favorite. The are easy to onboard, straightforward to use, and customizable to our specific use case. I highly recommend this tool to anyone who needs to improve their attribution and customer-journey visibility - ESPECIALLY if you're in the B2B space. Review collected by and hosted on G2.com.

I have no meaningful dislikes about DreamData. Review collected by and hosted on G2.com.

Beyond the pure marketing attribution, Dreamdata has also developed an integrated analytics solution, wich makes Google Analytics in many regards obsolete. Review collected by and hosted on G2.com.

Comparison of data over two different periods (this year's performance vs. last years), would be very helpful. Review collected by and hosted on G2.com.