As a paid media manager, I find Dreamdata’s fast UI and its ad-to-CRM integrations to be real game-changers. Being able to filter by paid media every day saves me hours and instantly shows the true ROI of our B2B pipeline. It helps me move beyond vanity metrics, so I can confidently allocate budget toward the campaigns that are actually driving revenue.

Using Dreamdata improves my campaign performance by giving me the clear attribution data needed to optimize our B2B paid media strategy for true revenue generation. Review collected by and hosted on G2.com.

As a daily user, I can’t quite put my finger on what I dislike about Dreamdata. If I had to nitpick, it would be that integrations sometimes disconnect for no obvious reason, and I then have to reauthorise them (though that may be on the platforms’ side). I’ve also noticed there’s a strong emphasis on paid, with less focus on organic traffic and how organic is impacted by paid efforts. I know they work on creating custom dashboards and reports to suit individual needs. Review collected by and hosted on G2.com.

Dreamdata is one of the platforms where you have the ability to get useful information about almost anything you could think of being relevant regarding growth.

It's also brilliant in attribution for more long term, top funnel push channels. Review collected by and hosted on G2.com.

The only thing I can come up with is the amount of insights you have available makes it very important to structure how you approach your analysis quite a lot as you'd otherwise end up spending a lot of time finding all sorts of context. Review collected by and hosted on G2.com.

We've had a great experience with Dreamdata. It gives us much better visibility into our marketing attribution and customer journey, making it easier to understand what’s driving pipeline and revenue. The platform is intuitive, the insights are actionable, and the team has been supportive throughout. A valuable tool for any B2B marketing team looking to make more data-driven decisions. Review collected by and hosted on G2.com.

There isn't much to dislike. Once you're familiar with the platform, it's easy to navigate and provides valuable insights. Review collected by and hosted on G2.com.

The fact that you can use reports as widgets in dashboards is a great feature. Review collected by and hosted on G2.com.

I’m finding it difficult to clearly see both the generated and attributed influence across all the different types of reports available. Review collected by and hosted on G2.com.

I like using Dreamdata for attribution, especially across content and ads. It helps us measure the effectiveness of content and see how many leads it influences and the impact our pipeline and deals. With Dreamdata, I can map the customer journey and identify which pages have the most impact at each stage. It also shows which content isn't performing well, so we can decide if it's something to remove from our site. I also find Dreamdata easy to use; it's very intuitive and allows me to click through prebuilt reports quickly. The integration with Salesforce CRM is seamless, which is a plus. Dreamdata is valuable for allocating monetary value to content, which is essential in larger organisations where justifying and proving content effectiveness is crucial. Review collected by and hosted on G2.com.

I think some competitors are a bit ahead in how much you can personalise the dashboards. It would also be nice to be able to sort of pick how you want to visualise the data, as I know some other competitors on the market also enable you to do this. Review collected by and hosted on G2.com.

I appreciate how Dreamdata solves the problem of fragmented and incomplete attribution data by connecting multiple touchpoints across the entire customer journey. It eliminates reliance on last or first-click attribution by showing how multiple channels contribute to pipeline and revenue over time. The biggest benefit for me is being able to move from channel-level optimization to true revenue optimization, which makes it easier to prioritize high-impact initiatives, validate experiments, and justify investment decisions with clearer data. It also helps the team understand which campaigns and channels are truly driving incremental impact. The initial setup was very quick and easy with their team assisting along the way. Review collected by and hosted on G2.com.

There can be a learning curve for non-technical stakeholders, which is why they employ people like Reese who are there to really help you understand and build things correctly. The core dashboards are strong, but getting to more nuanced insights sometimes requires additional effort. Review collected by and hosted on G2.com.

DreamData is an extremely flexible product that allows both for deep customization as well as really good out of the box functionalities.

Both our non technical and technical stakeholders have been able to leverage the reports and attribution model of DreamData for our B2B funnel to take important decisions for the company. The UI of the product is very intuitive.

We particularly appreciate that all the underlying data models are exposed via connectors so we can bring them to our data warehouse.

Their account support team has also been incredibly helpful and has been able to support us in enhancing our setup most of the time with within 1d response times. Review collected by and hosted on G2.com.

We'd like to be able to define multiple versions of the data-driven attribution model which is currently not supported.

It's more of a "good to have" rather than strict necessity for us to leverage the procuct. Review collected by and hosted on G2.com.

It helps uncover a lot of unanswered questions regarding attribution and what specific properties (campaing, landing pages, channels, etc) have contributed to our pipeline. It's very helpful in stakeholder management, strategy building and data analysis . Review collected by and hosted on G2.com.

There are some UX improvement which could make the platform really easy to use, such as a comparison mode between timeframes or between different filtering options (e.g. for different products). Review collected by and hosted on G2.com.

I like how Dreamdata gives us a complete picture of which channels are useful at each part of the deal by using its Data Driven model. It helps us chart results across various platforms like in-person events, webinars, performance marketing, and organic LinkedIn impressions. Before adopting Dreamdata, we were flying blind, especially with mid-funnel channels that were hard to prioritize. Now, we have the full set of marketing channels available because Dreamdata allows us to attribute results to all of them. I'm impressed with how Dreamdata assigns value to all the touchpoints across the customer journey using a data-driven formula, attributing the appropriate portions to touchpoints most correlated with winning deals. Review collected by and hosted on G2.com.

Multi-touch attribution is an art not a science and it's taken some time to dial in the relative importance of each channel. It would be great if Dreamdata could also run lift studies and integrate channels that are currently missing like organic X & Instagram impressions. Review collected by and hosted on G2.com.

I love that they offer a free version, which makes it easy to get to know the software. With the free version, I can see which companies visit my site. Overall, I think it’s the best B2B attribution platform, and it helps me understand which channels are actually having an impact. Review collected by and hosted on G2.com.

It’s quite expensive, and I also think the LinkedIn organic impression attribution could be better. I’d also love it if it had contact de-anonymization, so I can see people who aren’t in my CRM but have visited the page. Review collected by and hosted on G2.com.