Diffly is a win-loss analysis solution that helps B2B companies close more deals. It combines AI technology with expert services to help companies increase win rates, refine their go-to-market strategy, and make data-driven decisions. Diffly helps companies digitize and automate the collection of feedback from prospects and customers (win/loss analysis, churn analysis). By integrating with CRM systems, Diffly ensures that no sales cycle ends without gathering valuable feedback. In addition to its CRM-integrated software and structured quantitative surveys, Diffly offers a third-party interview service to collect feedback directly from prospects and customers. Diffly creates a blend of SaaS and service: The Service: 30- to 45-minute one-on-one interviews with prospects or clients, revisiting the sales process to gather firsthand insights as a trusted third party. The Technology: The platform identifies and automates which deals to target. AI then analyzes conversations, detects key themes, and aggregates insights, enabling informed, strategic decisions across the sales funnel.