Diffly is the first win-loss analysis solution in Europe. Our mission is to help B2B companies win more deals by implementing a buyer-centric win-loss analysis process. Our clients continuously receive data that is both reliable and actionable. By combining Diffly’s SaaS technology with our service offering, we uncover the real stories behind every sales opportunity. Diffly enables you to digitalize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis). Through the connection between your CRM and the Diffly platform, the idea is to never end a sales process without requesting feedback at the end. Companies too often leave money on the table by losing deals they could have won, without knowing why. Our goal is to put the human element back into the feedback process. In addition to our CRM-integrated software and quantitative surveys, we offer a service of prospect and customer interviews, positioning ourselves as a neutral third party. Diffly adopts a very pragmatic, fast, and plug-and-play approach, combining SaaS & Service: - The service: 1:1 interviews of around thirty minutes with prospects/customers to “replay the match” of a sales cycle and collect feedback directly from buyers. Our positioning as a “trusted third party” allows us to have open and candid discussions with prospects/customers. - The technology: upstream, it allows targeting and automating the deals on which to intervene. Then our AI analyzes conversations, detects key elements, and aggregates data to provide our clients with key insights that support decision-making across the entire sales funnel. Every opportunity becomes a learning source: won or lost, Diffly automatically takes over. Thanks to structured and targeted surveys, we identify the real decision criteria of your buyers. As a bonus, you gain valuable insights into your market, your competitors, and your positioning, directly from the field. You ensure a polished sales experience until the very end: Diffly helps you thank your buyers with elegance: - In the case of a won deal, you start the collaboration on a positive note. - In the case of a lost deal, you leave a professional and lasting impression while collecting the insights needed to come back at the right time, with the right arguments. - You gain actionable insights: identify the real decision criteria behind your wins and losses. - You benefit from effective CRM integration that objectifies your data: all your feedback and analyses are automatically displayed in your contact and opportunity records, with no manual work. - You align your teams: Sales, Marketing, and Product access the same insights, ensuring a coherent strategy and decisions based on reliable data.