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Compare DataTrue and ObservePoint 
Featured Products
At a Glance
Market Segments
Enterprise (66.7% of reviews)
Enterprise (62.2% of reviews)
Entry-Level Pricing
Contact Us
Free 1000 Page Scans
DataTrue
Star Rating
(12)4.6 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansObservePoint
Star Rating
(77)4.5 out of 5
Market Segments
Enterprise (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ObservePoint excels in providing users with a sense of ownership over their data, with many praising its ability to solve complex client problems and the exceptional support from its staff throughout the implementation process.
- Users say that DataTrue offers a wide range of capabilities, allowing for both broad scans of entire websites and detailed testing of specific user flows, which helps ensure that the correct tags are firing and data is being collected accurately.
- Reviewers mention that while both products have similar ease of use ratings, ObservePoint stands out for its potential to cover a vast array of use cases, often surprising users with new functionalities that meet their needs.
- According to verified reviews, DataTrue's interface is highlighted as easy to navigate, enabling users to define user journeys and perform thorough audits of tags and cookies, which is crucial for maintaining data integrity.
- G2 reviewers indicate that ObservePoint's support quality is a significant strength, with users appreciating the proactive assistance and advice provided, which enhances their overall experience with the product.
- Users report that while DataTrue has a strong focus on customization and automation of tests, some may find that it lacks the extensive community and resource support that comes with a more established product like ObservePoint.
Pricing
Entry-Level Pricing
ObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Free Trial
DataTrue
Free Trial is available
ObservePoint
Free Trial is available
Ratings
Meets Requirements
9.2
8
8.8
62
Ease of Use
8.1
8
8.1
65
Ease of Setup
8.3
6
8.1
53
Ease of Admin
Not enough data
8.7
36
Quality of Support
9.4
8
9.4
59
Has the product been a good partner in doing business?
Not enough data
9.7
40
Product Direction (% positive)
10.0
8
8.9
63
Features by Category
Monitoring
Not enough data
7.8
22
Not enough data
8.9
23
Not enough data
6.5
21
Administration
Not enough data
8.6
23
Not enough data
8.8
21
Not enough data
9.1
23
Not enough data
9.2
22
Standards
Not enough data
7.0
21
Not enough data
7.1
21
Not enough data
6.7
20
Not enough data
7.9
19
Agentic AI - Digital Governance
Not enough data
7.1
14
Not enough data
7.6
14
Not enough data
7.6
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
7.3
13
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.3
28
Management
Not enough data
7.7
26
Not enough data
8.3
26
Not enough data
7.7
27
Not enough data
8.1
27
Not enough data
7.9
26
Compliance
Not enough data
9.0
28
Not enough data
8.6
27
Not enough data
8.7
27
Not enough data
8.5
28
Security
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.9
28
Data Quality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
25
Maintainence
Not enough data
9.0
28
Not enough data
8.5
27
Generative AI
Not enough data
6.1
18
Not enough data
6.2
18
Agentic AI - Data Governance
Not enough data
6.0
16
Not enough data
6.4
16
Not enough data
6.7
16
Not enough data
6.3
14
Not enough data
6.2
15
Not enough data
6.9
15
Functionality
Not enough data
9.1
23
Not enough data
8.3
21
Not enough data
9.1
23
Not enough data
8.9
22
Not enough data
9.2
22
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
DataTrue and ObservePoint are categorized as Tag Management Systems
Unique Categories
DataTrue has no unique categories
ObservePoint is categorized as Digital Governance, Data Governance, Cookie Tracking, and Website Privacy Auditing Tools
Reviews
Reviewers' Company Size
DataTrue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
33.3%
Retail
16.7%
Manufacturing
8.3%
Marketing and Advertising
8.3%
Hospital & Health Care
8.3%
Other
25.0%
Information Technology and Services
13.5%
Retail
9.5%
Marketing and Advertising
9.5%
Consulting
6.8%
Hospitality
6.8%
Other
54.1%
Alternatives
Discussions
DataTrue has no discussions with answers
Can we get prettier output?
1 Comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 Comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
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