# Crystal Reviews **Vendor:** Crystal **Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Average Rating:** 4.6/5.0 **Total Reviews:** 457 ## About Crystal Crystal is a personality intelligence platform that analyzes behavioral data to predict how individuals prefer to communicate, make decisions, and collaborate. It is used by sales teams, business leaders, hiring managers, and professionals across a wide range of industries to prepare for conversations and tailor communication strategies to different personality types. Crystal combines DISC-based personality models with AI-driven analysis to generate communication profiles for prospects, colleagues, and candidates. These profiles provide guidance on how to approach conversations, structure messages, ask questions, and navigate interpersonal dynamics more effectively. By offering practical insights before important interactions, the platform helps users reduce uncertainty, improve relationship-building, and adapt their communication to fit the needs of each person they engage with. The software supports several core use cases: Sales and Revenue Teams Sales professionals use Crystal to prepare for discovery calls, demos, negotiations, and outreach. Personality insights help sellers understand how buyers evaluate information, their preferred pacing, and their likely decision-making style—supporting more personalized and effective communication throughout the sales cycle. Leadership and Team Development Managers and team leaders use Crystal to improve day-to-day collaboration, run meetings, deliver feedback, and understand working styles across their teams. Insights help identify strengths, areas of tension, and team dynamics, enabling more empathetic communication and structured development conversations. Hiring and Talent Management Talent teams use Crystal to support structured interviewing, compare candidate communication styles, and understand behavioral tendencies that may affect role fit. This helps standardize interview conversations and reduce misalignment during the hiring process. General Professional Use Individuals across functions use Crystal to prepare for one-on-one meetings, cross-functional collaborations, presentations, and client interactions. The platform supports professionals who want to improve communication skills and reduce guesswork in interpersonal settings. Key features and value include: → Personality profiles based on DISC and behavioral indicators → Communication guidance for emails, calls, interviews, and meetings → AI-assisted meeting preparation based on participant personalities → Tools designed for sales teams, leaders, hiring managers, and general professionals → Team dynamics insights for groups, departments, and entire organizations Crystal helps organizations and individuals understand interpersonal differences and prepare for meaningful interactions with more clarity and confidence. The platform is used by both small teams and large enterprises to improve communication, strengthen relationships, and support more effective meetings and conversations across the business. ## Crystal Pros & Cons **What users like:** - Users find Crystal's **ease of use** exceptional, facilitating seamless integration and effective communication in professional interactions. (28 reviews) - Users find **Crystal's communication tips** exceptionally helpful for enhancing interactions with colleagues and clients. (18 reviews) - Users find the **results highly accurate** and reliable, enhancing their understanding of psycholinguistics effectively. (16 reviews) - Users praise the **accurate LinkedIn profile insights** from Crystal, enhancing their confidence in interactions and understanding of others. (16 reviews) - Users value the **personalization** offered by Crystal, enhancing their ability to connect meaningfully during interactions. (12 reviews) - Features (5 reviews) - Conversation Analysis (4 reviews) - Easy Implementation (4 reviews) - Easy Integrations (4 reviews) - Implementation Ease (4 reviews) **What users dislike:** - Users feel the price is **high** , making it a costly investment before realizing its full potential. (20 reviews) - Users find the **insufficient information** on methodology limits their understanding and verification of Crystal's accuracy. (9 reviews) - Users express frustration with the **limited options** for pricing and profiles on Crystal, desiring more flexibility. (9 reviews) - Users express concerns about **inaccuracy** , questioning the algorithm and profiling choices for verification of results. (8 reviews) - Users find the **limited number of profiles** on the free version restrictive and lacking detailed insights. (6 reviews) - Users feel the **limited pricing options** of Crystal are not budget-friendly, preferring more flexible subscription plans. (5 reviews) - Confusion (3 reviews) - Clarity Issues (2 reviews) - Expensive Subscriptions (2 reviews) - Limitation Issues (2 reviews) ## Crystal Reviews ### 1. Insightful Add-On for LinkedIn with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** ► Chicke F. | CEO, Founder and Chief Rainmaker, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Crystal?** I use Crystal alongside LinkedIn and absolutely love the insights I get from it. What I love most about Crystal is the chart feature based on BANK personalities. It's familiar to most people and shows where someone is in relation to you, which is really important if they're polar opposites of your personality. It helps ensure that I don't expect them to react the way I would. I find it super helpful, especially when more than one person is going to be in a meeting, to take a look at how they're going to interact together. The setup was incredibly easy; basically, you just turn it on, pay, and go. **What do you dislike about Crystal?** I would say if there's anything that doesn't work well for me, it's the pricing. It isn't very responsive to an early-stage company. The per-seat pricing for my organization means that I'm really the only one at this juncture that can afford to have the product. I would love to be able to integrate it in for all of my salespeople and my service people as well. **What problems is Crystal solving and how is that benefiting you?** I use Crystal to enhance my LinkedIn interactions. It provides insights on whether a person prefers detailed conversations or bullet points. It also helps me understand if we're opposites in personality, aiding in better communication and interaction, especially in meetings with multiple people. ### 2. Crystal Empowers Confident, Insightful Conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Sonnya K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Crystal?** Crystal simplifies the process of preparing for conversations, sales, and negotiations by providing insights into the personality types, preferences, and aversions of the people you’ll be interacting with. This makes it much easier to approach each situation with confidence and understanding. **What do you dislike about Crystal?** So far, I haven't come across anything that I find unhelpful. **What problems is Crystal solving and how is that benefiting you?** Crystal Knows addresses the challenge of "blind" communication in sales, recruiting, and collaboration by uncovering how individuals prefer to communicate and make decisions. It then translates these insights into practical advice on what to say, how to say it, and how to work effectively with others. The main issue Crystal Knows tackles is the time wasted by people trying to guess the best way to approach prospects, candidates, and colleagues, which often results in awkward conversations, low response rates, and stalled deals. ### 3. Very powerful tools **Rating:** 4.5/5.0 stars **Reviewed by:** driss e. | Directeur Séjours de vacances, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Crystal?** Crystal provides interesting insights when contacting people on LinkedIn. This can help to better understand your interlocutors and adapt your communication accordingly. **What do you dislike about Crystal?** There are too few credits available in the free version. Moreover, the extension automatically launches a scan as soon as you visit a profile, even if you didn't request it. **What problems is Crystal solving and how is that benefiting you?** The formulations used in emails and messages are important for clearly conveying one's ideas and maintaining professional communication. I have noticed that the choice of words and the tone used can really influence how the message is perceived by the recipient. It is therefore essential to carefully craft the writing, whether for formal or more informal exchanges, in order to avoid any misunderstandings and to foster good relationships. ### 4. Effortless Clarity and Relationship Building **Rating:** 5.0/5.0 stars **Reviewed by:** Logan A. | CFO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Crystal?** I use Crystal to help us understand our clients and build relationships more efficiently. I like that it's easy to use and very accurate. Crystal helps in understanding strengths and blind spots, making it a great tool to understand others and enhance relationship building. The initial setup was very easy, and we integrate the results with our CRM for better account management. **What do you dislike about Crystal?** N/A **What problems is Crystal solving and how is that benefiting you?** I use Crystal to understand clients better and build relationships more efficiently by knowing our strengths and blind spots. It's easy to use and very accurate. ### 5. Great for teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Makayla V. | Senior Sales Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Crystal?** These insights help me greatly when joining a new team! I can better understand how to communicate with those I am working with - shortening the learning curve. They have helpful features for crafting emails to customers and it's easy to use. The chrome integration is also very helpful. **What do you dislike about Crystal?** The price per credit seems a bit high although, if you can prove it's value by winning a deal through the 5 free credits, I can see where it would be helpful. ( I was not able to do this) **What problems is Crystal solving and how is that benefiting you?** It's helping me communicate better with my team! I would love to be able to use it to get more customer meetings but the credits don't go far enough with what it takes to learn how to use it. I reached out to the sales team for support to make sure I got the most out of the trial and didn't get a response. I also messaged on LinkedIn and didn't get any response. ### 6. Essential Support for Sales Newbies **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra B. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Crystal?** It is increasingly helpful for those who are newbies in sales and becomes great support in order to understand other person's key reactions on your inquiry. **What do you dislike about Crystal?** Some examples of lines will be great to support in Crystal usage. **What problems is Crystal solving and how is that benefiting you?** Helping to understand what spesific person define as the result of potential communication and how. ### 7. Great AI **Rating:** 5.0/5.0 stars **Reviewed by:** Dignis I. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Crystal?** The summary on how to reach a person, depending on the goal we have in mind for the contact. **What do you dislike about Crystal?** Few free predictions per month. I believe 10 would be the magical number. **What problems is Crystal solving and how is that benefiting you?** To refine how to address a contact. ### 8. Simply Unbeatable **Rating:** 5.0/5.0 stars **Reviewed by:** Noah J. | NC/SC Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Crystal?** CrystalKnows is truly remarkable. It's super easy to set up, use, and integrate into social platforms. I personally use CrystalKnows to communicate with my clients and prospects to tailor my responses to them. I try to use it with every interaction that I have with someone professionally. **What do you dislike about Crystal?** I haven't bit the bullet on the monthly subscription yet because of the price, but I'm sure I will end up because it's a great tool. **What problems is Crystal solving and how is that benefiting you?** Knowing how to communicate effectively with my clients and prospects. ### 9. Interesting Experience, No Complaints **Rating:** 3.5/5.0 stars **Reviewed by:** Arnaud P. | Executive Fleet Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2025 **What do you like best about Crystal?** Quite interesting stuff in this approved that looks great **What do you dislike about Crystal?** nothing to raise in special. This approved is great **What problems is Crystal solving and how is that benefiting you?** Better identify our interlocutors ### 10. Effective Insight Tool for Client Engagement and Strategic Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony S. | Director Placement Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Crystal?** What I love most about Crystal is how spot-on the DISC profiles are for understanding client personalities. It’s like having a cheat sheet for making real connections. The tips on how to approach different types of clients—whether they need details and structure or a friendly, casual vibe—have really helped my team communicate more effectively. It’s been a game-changer in building trust right from the first interaction, especially with clients who might normally take a bit longer to warm up. **What do you dislike about Crystal?** Honestly, there’s not much to dislike—it’s a solid tool. If I had to pick something, I’d say it would be nice to have more flexibility to tweak reports or insights to match our specific industry needs. Also, if it could sync directly with our CRM, that’d make it even easier to use Crystal as part of our everyday workflow. **What problems is Crystal solving and how is that benefiting you?** Crystal’s been a huge help with one of our biggest challenges: figuring out the best way to connect with each client from the get-go. Before, we’d spend a lot of time just trying to gauge what kind of communication style would resonate—whether someone prefers a detailed breakdown or a quick, to-the-point chat. With Crystal’s DISC profiles, we instantly get a read on each client’s personality and what they respond best to, so we’re not guessing. The difference has been huge. We’re able to build trust faster, get right to what matters for each client, and ultimately have more productive conversations. It’s saved us time and helped us close deals more smoothly because clients feel like we really understand them. ### 11. Wish I knew about Crystal sooner **Rating:** 5.0/5.0 stars **Reviewed by:** Sanisha C. | Senior UX Research, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Crystal?** Crystal was recommeded to me by a colleague recently and I was sceptical but as soon as I tried it, I was amazed. The content is well designed and the tool works all the times I have tried it (5x now). The chrome plugin is a game changer. I almost think that this is a secret weapon that others have been using to get maximum impact from their interactions....and that is why I have not heard about it widely. I would rely on this in a job hunt and recommend it to others if they would like to know how to work with me and other people. **What do you dislike about Crystal?** The $49 is alot for someone from a developing country where the exchange rate to USD is quite high. I wish there was another tier which came is more adfordable. This can pay for itself with the number of new coversions from an untapped market. **What problems is Crystal solving and how is that benefiting you?** Helping to me know how to interact with people. ### 12. Beyond helpful in sending confident messages to hiring managers **Rating:** 5.0/5.0 stars **Reviewed by:** Camille E. | Technical Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Crystal?** I REALLY like having something to go on for both new connections and exisiting relationships. Any time I am sending an email not a text or LinkedIn message instead of a phone call I think about what will actually get a response and how can I write a truly caring message. I feel like I can connect before I even get a reply and I enjoy crafting my messages more. **What do you dislike about Crystal?** I only see more product improvements from here. I would love to help Crystal integrate into the latest Generative AI tools or even add that feature. I'm crafting messages in Google AI studio that I would gladly do in Crystal with profiles in mind. **What problems is Crystal solving and how is that benefiting you?** Sending that first message in seconds or minutes instead of hours and days. Being confident when I get a reply that I hit all of their pain points in the first try. ### 13. I like it **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan J. | Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Crystal?** I like the insights and how you can filter the responses for different scenarios. Its super quick and helpful **What do you dislike about Crystal?** could be easier to navigate to certain response based insights but other than that its pretty perfect **What problems is Crystal solving and how is that benefiting you?** Gives DISC profiles so i can enagge clients properly ### 14. Easy, Intuitive, and Incredibly Accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Marie Sophie W. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Crystal?** I am absolutely amazed at how accurately Crystal predicts personalities! The level of precision in its analysis left me genuinely surprised. Even though I do not post regularly on LinkedIn the App was spot-on in predicting my own personality, energizers, drainers and ways to approach me. The app itself is incredibly easy to use, with a clean and intuitive interface. I highly recommend Crystal to anyone looking to gain a deeper understanding of themselves, co-workers and sales prospects. **What do you dislike about Crystal?** While I am impressed with Crystal's accuracy and ease of use, there are a few areas where the app could improve. One downside is that the DISC personality analysis is not explained in much detail. A more in-depth breakdown of the methodology and what each personality type entails would be incredibly helpful. Additionally, the app focuses heavily on individual profiles, but it would be great to see more insights tailored towards marketing, such as aggregating individual profiles into a single persona. **What problems is Crystal solving and how is that benefiting you?** Crystal helps solve the challenge of understanding sales prospects on a deeper, more personal level. It enables us to better understand how our prospects prefer to communicate, what motivates them, and what kind of approach resonates with them. This insight allows us to tailor our sales copy and overall communication strategies in a more personalized way, making our outreach more effective and engaging. ### 15. Fantastic tool **Rating:** 5.0/5.0 stars **Reviewed by:** G B. | Director/Entrepreneur/Business Trainer/Digital Marketer , Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Crystal?** The way Crystal identifies your personality and nuances is incredible to start, but the biggest thing is the accuracy. I have used this to look at different post holders in the companies I would like to apply for or for potential leads, and it blew my mind. It is a one-stop shop for boosting you and your organisation **What do you dislike about Crystal?** The individual pricing is high so you need to be sure its for you or your organisation **What problems is Crystal solving and how is that benefiting you?** Identifying the personality of possible interviewers and leads ### 16. Get to know your LinkedIn contacts before you meet... **Rating:** 5.0/5.0 stars **Reviewed by:** Helenor R. | Fractional Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Crystal?** I love how Crystal helps me understand the character of my LinkedIn contacts before I get to meet them. This allows me to prepare for my meeting with their expectations and preferences in mind, I can tailor my plan to appeal to them on an emotional as well as a practical level. **What do you dislike about Crystal?** I'd like to be able to plot the profiles of everyone in the meeting on a single chart so that I can share this with clients. Aside from that I have found it very easy to use, very simple to install, implement and integrate into LinkedIn. So easy I haven't required any customer support. I use it every time I meet a new potential customer - why wouldn't you? **What problems is Crystal solving and how is that benefiting you?** It's helping me prepare for my meetings to tailor presentations to best fit the personal preferences of meeting attendees. ### 17. Recommend both privately and for business **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne I. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Crystal?** Crystal gives you an sense about how it will be to communicate with a person. Actually I used Crystal before going to a job interview and hey; I got the job. I have also used it on coworkers, friends or people I was going to interview for a job. It actually works. **What do you dislike about Crystal?** I don´t like that they only offer one year subscription. They used to offer a monthly subscription so that's why I purchased it privately although it was expensive. As a manager in a small/medium company I don´t recruit enough people for it to pay off to invest for a year subscription. **What problems is Crystal solving and how is that benefiting you?** Recuritment ### 18. New to me but so far, very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Crystal?** Find good franchise owners is tough because it depends as much on whether they're a good fit as it does whether they like our concept. Guessing on fit factor can lead to disastrous results. Having a tool like Crystal really helps me see them on a deeper level quickly, and in ways I might have missed. **What do you dislike about Crystal?** Actually it integrated pretty easily into my browser, so no problems so far. **What problems is Crystal solving and how is that benefiting you?** Helping me to determine which candidates might be a good fit to join our franchise concept. ### 19. Exceeding my expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Klaus S. | Managing Member, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Crystal?** The profile assessments closely align with the personality insights shared with me by others after I introduced them to Crystal Knows. I strongly believe that understanding someone’s general profile can help avoid misunderstandings and make business relationships more effective and efficient, reducing the need for a lengthy 'get-to-know' process. This tool has the potential to enhance both the speed and accuracy of matching the right candidates to the right positions. **What do you dislike about Crystal?** I can envision situations where someone did not put enogh thought and effort into building a profile, such as on LinkedIn. In such cases, the profile assessments may not align as closely with the persons' natural traits. **What problems is Crystal solving and how is that benefiting you?** For meetings with important new business partners, Crystal offers valuable insights into their personalities. For meetings with existing key partners, Crystal’s assessments help to understand the root of certain challenges that may have arisen. With these insights, it becomes easier to manage and overcome those challenges. ### 20. If you are in consulting and you don't have Crystal, you are leaving money on the table!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Luis R. | Business Development / Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Crystal?** The Google extension and how quickly it provides the DISC plus the "to the point" communication tips, especially those that dynamically change with selectors, is simply priceless. When writing emails, the recipient can be analyzed, and when the interaction in a video conference call, provide hints on how to communicate with the attendees is just amazing! **What do you dislike about Crystal?** Nothing really. I love the tool, and I think if I need to be critical about something, I will add a feature to analyze a group of people to advise in a group session, the predominant personality to address! **What problems is Crystal solving and how is that benefiting you?** It is great for cold calling since I can vary my approach by having in advance the DIOSC type to adjust accordingly ### 21. An amazing tool for gaining insights for "cold-calls" **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Crystal?** It's given me invaluable insight into people I am trying to contact with regards buliding my business. It's helped me to develop clear, structured and relevant communication to prospects. Already it's showing me better results than my own "fly by the seat of my pants" approach. It was so easy to plug-into my LinkedIn profile, and it's also a pretty interface. **What do you dislike about Crystal?** The login details can be a bit cumbersome - but I got there in the end. **What problems is Crystal solving and how is that benefiting you?** I approach a number of people through LinkedIn to promote my offering. My speciality is quite niche and specific, and it helps me to explain what I do in a style that is relateable to the person recieving the message. ### 22. Insightful and actionable **Rating:** 5.0/5.0 stars **Reviewed by:** Digna K. | Consultant - self employed, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Crystal?** Helps me prepare to reach out to people, how to customize my message and my interactions. Easy of use and ease of implementation. **What do you dislike about Crystal?** cost, and limited option to pay; monthly payment with flexibility to terminate anytime would be the best. If you keep customers happy we won't cancel the service. **What problems is Crystal solving and how is that benefiting you?** People's personalities are so unique and thanks to Crystal i'm able to be better prepared to connect with individuals, how to strategicaly approach my interactions and how to best position my product. I'm a big fan and beleiver of DisC assessments and having access to someone's DisC position even if not 100% precise allows me to tailor my approach. ### 23. Amazing tool especially for introverts like me **Rating:** 5.0/5.0 stars **Reviewed by:** Naomi H. | Digital Fundraising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Crystal?** I really love how Crystal does an analysis of your character mashing all the other different personality analysis tools together (DISC, Big 5, Enneagram & Myers Briggs) . I also love the chrome tool where you can do an analysis of a LinkedIn profile, without needing to add them as a contact! The writing tool which works well with my gmail, is very interesting as it will help to craft the email on how to word your email to suit their personality type. A great icebreaker tool as I've been recommending it to my clients, first by doing an analysis of their personality (also me, wanting to know their type too!) **What do you dislike about Crystal?** Wish you'll bring back the mobile app, it stopped working after a while. **What problems is Crystal solving and how is that benefiting you?** Great for introverts to grasp and idea on how to communication to the other party. ### 24. What an awesome DISC system **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian L. | Tech Chief, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Crystal?** The integration for LinkedIn as i'm a business owner i know how to position my approach. the implementation of the extension was great. used the 5 predictions due to frequency of my searches **What do you dislike about Crystal?** limited predictions with demo account but i understand the reasoning about it. **What problems is Crystal solving and how is that benefiting you?** Sales portion of it ### 25. its impresive how this tool could help to correct assestment the users we want to contact! **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Adolfo I. | Solution Senior Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Crystal?** the disc and description profile of the people. **What do you dislike about Crystal?** the price is high, its a good tool but the price is high for start using. **What problems is Crystal solving and how is that benefiting you?** the profile of the customers, some times the startegy in sales is not considering the critical difficulty of the humans relationships , but this is escencial to know who is the people we will contact in order to right assitance with the personality of the people that can be the main responsible of the relationship. no body going to do bussines with a people who are not engaging. the bussines relationships are based in trust and clear communication, but it depence on personalities. ### 26. Beautiful discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Anouck R. | Dirigeante et Coach en Développement Personnel, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2024 **What do you like best about Crystal?** The tool seems quite reliable, and I find it really nice to be able to learn more to be more impactful with our prospects/potential clients. Very easy to use, very intuitive! **What do you dislike about Crystal?** With only 5 credits offered, it's difficult to determine if the solution is effective and relevant in terms of business. I would say that we should be able to contact at least 20 clients to test the tool before deciding if we want to move to a higher level. Also, it's a shame that the results are not in French. **What problems is Crystal solving and how is that benefiting you?** Being able to stand out in a highly competitive environment ### 27. Interesting and comprehensive sales and HR management tool **Rating:** 4.0/5.0 stars **Reviewed by:** Olga R. | Socia, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Crystal?** I have only had the opportunity to use the free version, which is quite limited in terms of Crystal's functionalities. Still, I find it a fascinating tool for establishing much more meaningful business and working relationships based on the traits of the people we deal with. It is really easy to use and covers a lot of aspects of personality, tastes, needs, and relationships with people. **What do you dislike about Crystal?** The price is a bit expensive for small companies like mine and in countries where the average salary is not too high. **What problems is Crystal solving and how is that benefiting you?** In sales sometimes getting the attention of prospects is really difficult. Understanding customers better helps us to better solve their problems and address their concerns. ### 28. Helpful for job search! **Rating:** 5.0/5.0 stars **Reviewed by:** Theresa G. | HR Manager (Unemployed), Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Crystal?** Crystal provided a basic understanding of the style of the person I met for my interview. This information helped me prepare for the interview and helped me get a second interview! Easy to use! **What do you dislike about Crystal?** The 5 free matches were used up quickly and the cost for the membership is way beyond my budget. I would like to see a monthly subscription option for job seekers. **What problems is Crystal solving and how is that benefiting you?** Helping me prepare for job interviews and giving me a high level understanding of the interviewer's style. ### 29. Amazing tool that helps to successfully communicate with people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Crystal?** Crystal gives immediate information about the people you are approaching. Makes really a wow effect and helps a lot to adjust the way of communication to the expectations of the audience. This is a tool that have made me amazed most in a long time. Easiness of installation is a big plus. **What do you dislike about Crystal?** I'm afraid the price is set too high. I could not find if there is a possibility of monthly billing but annual only. So one needs to commit for a full year and the total cost climbs above the level that would be easy to accept. If there would be a monthly billing and perhaps the price cut to half, I wouldn't wait for a moment but place the order immediately. **What problems is Crystal solving and how is that benefiting you?** Crystal helps me to know how to approach the target audience. Being brief for people who expect quick and prompt responses and more detailed for those expecting more details. ### 30. Personalized insights are a game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Crystal?** I find the communication guidance to be super useful. Describing how a particular person needs to be communicated with to get the desired outcome makes it so much easier to craft personalized communications. **What do you dislike about Crystal?** I haven’t really come across anything that I have disliked yet. **What problems is Crystal solving and how is that benefiting you?** I use Crystal to Increase the effectiveness of sales communications. ### 31. It showed me super accurate results **Rating:** 5.0/5.0 stars **Reviewed by:** Vipul S. | Founder & CEO of Blinkadz, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2024 **What do you like best about Crystal?** The Results are very accurate, something i have felt personally.I am a tech guy so it's very difficult to decipher people. this tools helps me do that. moreover the chrome extension is super easy to use. It's kinda magic <3 **What do you dislike about Crystal?** That i only get 5 profiles. I think the billing should be per profile view basis and not 200 profile per year pricing . **What problems is Crystal solving and how is that benefiting you?** I can see what people are in a structured manner . this gives me a starting point. ### 32. This is like magic! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Crystal?** I tend to overwhelm people with too much information or second-guess whether I’m providing enough. Crystal removes all the guesswork, making client and prospect outreach so much easier and reducing my anxiety. It was incredibly simple to implement, too **What do you dislike about Crystal?** Not sure yet? So far, I’m in love with it, though I might feel differently if I run into limitations as I use it more extensively. There were a few times it didn’t provide profile information, but that could be due to an internet issue. **What problems is Crystal solving and how is that benefiting you?** Better communication with potential clients and closing deals feels easier—it's like having special insight into how someone operates. Since everyone communicates differently, this tool allows me to speak the language of my potential client effectively. ### 33. Great what it brings! **Rating:** 4.5/5.0 stars **Reviewed by:** Ingrid V. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Crystal?** The Insights especially for someone in sales, you know how to approach. And how to go about it in a call or face to face. It is very easy to use, and intergrate in your work. **What do you dislike about Crystal?** I do not know at this moment to be honest... **What problems is Crystal solving and how is that benefiting you?** To know how to approach someone in a way the want to be approached or spoken to. ### 34. Prep is everything, Crystal helps. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Crystal?** I am a director level ops and analytics professional. I learned a while ago execs have different levels of interest in data and intelligence. I've used Crystal for more than three years to customize deliveries of analysis/insight based on who's in the room. The results are the results... but understanding when to vibe, when to dig, and when to pull away is important. Crystal guidance worked 100% of the time even if the personalities were only about 80% accurate. It helps with prep,reading a room, and responding to personalities. It's not a magic bullet, it's more awareness. The rest is in how you use it. **What do you dislike about Crystal?** It's pricey. Probably because the offering is wide, and the development required for AI integration. I'm assessing (and paying) for more than my need which is not represented in their tiered pricing. **What problems is Crystal solving and how is that benefiting you?** I use for trait assessments for honing in on key message and details for presentations. ### 35. I can't believe this is free. **Rating:** 5.0/5.0 stars **Reviewed by:** Mieke F. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Crystal?** My colleagues recommended me this tool and I was amazed that these personal insights were for free. AND that I could check my colleagues and prospects even. Ok, only for 5 people, but it gives a great overview of how powerful this could be in our sales strategy. **What do you dislike about Crystal?** It's not clear to me if I can also use Crystal to create my personal ai-driven outreach in a structured way. I wonder if now I'm still obliged to take my learnings from crystal elsewhere to start doing the copywriting exercise. Ideally, I would take the insights, press a ai-copywriting button, and copy paste it in to linkedIn. Or skip that step even, and send straight as a Linkedin Message within the Crystal platform. **What problems is Crystal solving and how is that benefiting you?** insights on how to convince our prospects. ### 36. Cracked my interview **Rating:** 5.0/5.0 stars **Reviewed by:** Ashay K. | student, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Crystal?** It has been an amazing experience for me. It has heled me understand the person whom i am going to get my interviews and also have been able to crack them by understanding what tone I have too use during the conversation and how should I present my self **What do you dislike about Crystal?** I think it does all the owrk but i dont understand what does it mean eactly when reveiwing my profile. i think once with example as in what data is used to summaries what would be helpful. **What problems is Crystal solving and how is that benefiting you?** helping me with my interviews ### 37. So helpful with the work I do **Rating:** 4.5/5.0 stars **Reviewed by:** Jo R. | Client Success Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Crystal?** It's quick and easy to get insights into my clients and prospects so that when i reach out to them, or start working with them I have an better understanding on how to interact with them. **What do you dislike about Crystal?** It's expensive for my size business which is a shame. **What problems is Crystal solving and how is that benefiting you?** It helps me to understand better the people I am reaching out to or meeting to ensure our interaction is as productive as possible ### 38. Crystal is a useful tool for tech sales **Rating:** 4.0/5.0 stars **Reviewed by:** Stella S. | Business Development Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Crystal?** It's fast and efficient. I don't need to spend time researching on a page because it does all the work for me. **What do you dislike about Crystal?** It’s fairly straightforward and leans towards offering broad, simplified recommendations and predictions. **What problems is Crystal solving and how is that benefiting you?** It’s convenient, saving me valuable time by handling the research on a person's personality for me. ### 39. This is so accurate, what a wonderful tool I would like to use it daily. **Rating:** 5.0/5.0 stars **Reviewed by:** Kirsty S. | Director of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Crystal?** Being able to understand a person before a meeting is incredibly valuable as a sales person. **What do you dislike about Crystal?** the pricing I think is too high, as it isn't a MUST have product. **What problems is Crystal solving and how is that benefiting you?** It helps me prepare for any cold meeting. ### 40. Crystal knows made me understand myself and others **Rating:** 5.0/5.0 stars **Reviewed by:** Moustafa S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Crystal?** it helps giving you tips about how to communicate with your colleagues or clients **What do you dislike about Crystal?** nothing so far, I haven't seen antyghin I didn't like **What problems is Crystal solving and how is that benefiting you?** it makes you understand how to deal with others behind screens, since we all have different DISC profiles it's hard to know what to say sometimes so it helps in that ### 41. THE MOST INSIGHTFUL TOOL FOR ENGAGING WITH ANYONE (That has a Profile on LinkedIn) **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo R. | Technology Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Crystal?** It's easy to use and lets you quickly access what you need from the browser's sidebar. **What do you dislike about Crystal?** Some subscriptions have limited features, but there is a reason for that. **What problems is Crystal solving and how is that benefiting you?** Having a meaningful conversation at the same level as the person I'm talking to can be challenging. It's hard to gauge how to engage when the discussions aren't based on referrals or recommendations, and personality clashes can be a turn-off when trying to build a relationship. ### 42. Review before testing **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Crystal?** I was told that it provides a view into the personality of the person you're interested in connectint with, as well as tips on how to approach them. Unfortunaately, I haven't been able to see this in action. **What do you dislike about Crystal?** I was unable to test out Crystal on the initial 5 profiles because the app drops you into LinkedIn on one of the profiles of the engineers or account managers working at Crystal - not the profiles on LinkedIn that I chose and was interested in reviewing. Unfortunately, I can't say what I like or dislike about Crystal because I was not able to use it for a test period before being asked to evaluate it. I'm happy to evaluate it to get the additional profile views needed to actually test out the app, so this is not in Crystal's favor, in terms of gaining stickiness. **What problems is Crystal solving and how is that benefiting you?** Unsure - I haven't been able to use Crystal so I can't tell what is useful or not. It was recommended by someone who'd used it early on and wanted me to explore it, but they realized that Crystal is no longer allowing the test or trial period before having to purchase. ### 43. mindblowing now i feel im in the future in the era of ai **Rating:** 5.0/5.0 stars **Reviewed by:** Puja S. | Go To Market Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Crystal?** its a holy grail for prospecting .. and for getting prospects to respond .. in the world of so much information and selling ..this tool totally stands out ..the cold prospecting is more intuitive **What do you dislike about Crystal?** that it doesn't give a month trial to use for only 5 credits .. **What problems is Crystal solving and how is that benefiting you?** its helping me communicate and prspect effectively also being mindful of how to get to book meetings ### 44. Great platform. Terrible customer service. **Rating:** 1.0/5.0 stars **Reviewed by:** Danny S. | Board Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Crystal?** Very useful when looking at creating teams or understanding existing teams. Helps with collaboration. **What do you dislike about Crystal?** Terrible customer service experience. We've paid $3,000 per year for several years, however due to budget deficits we had to make some hard cuts. I had just received a notice from Crystal that my renewal would be happening soon and was required to give 30 days notice. I reached out to them shortly after that and shared my disappointment that I had to terminate our contract with them, but hoped to return in the future. Despite my prior year being valid for a few more days I was told that since I didn't give them 30 days notice that they couldn't cancel my account for the coming year. Yes, I get it, it was in the contract. But honestly, of all the things to get nit picky about. Ultimately they allowed me to pay for 6 months, instead of a year, but suffice to say I will NOT be returning after this. This lack of customer service makes zero sense to me. **What problems is Crystal solving and how is that benefiting you?** Helps teams understand each other and how to work together better; to find value in their differences, rather than derision. ### 45. Significant insights into people you want to reach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Crystal?** It is an amazing experience to write someone an email and get specific writing tips and suggestions beyond typos/spelling. It is especially powerful when you do not know someone well. I love the help to tailor my email based on the analysis of their DISC type (e.g. be more direct, causal and friendly, brief versus putting it all out there, etc.) The browser plugin brings this powerful service wherever you are, and the website app helped me dive deeper into people and myself. **What do you dislike about Crystal?** There are not many downsides that I have discovered. If the recommendations are way off base, that could be a problem! I use the free account and run into the limitations pretty quickly in my job searches, but I cant really blame them! **What problems is Crystal solving and how is that benefiting you?** I have used it for sales prospecting, but today I am using it for networking and finding a new job. It is helpful for tailoring to hiring managers as well as new people I am introduced to! ### 46. Superb **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Crystal?** The fact that it is so easy to use is incredible. It is very easy to implement it into your browser, just the click of a button and it is very accurate in the data that it give you. The features in it gives you a perfect outlook of a potential client, co-worker etc, and you can find out this data in the simplicist ways, emails, linkedin etc. I loved using the product and was able to understand myself better. Very highly reccomended **What do you dislike about Crystal?** I don't think there are any downsides to the product, as it is incredibly easy to use, and when a product is this easy to use, usually there are a lot of negatives re the data and features, but they are all perfect and offer a very large range of data feeding back to you. **What problems is Crystal solving and how is that benefiting you?** Seeing a potential clients personality, allowed me to tailor my meeting to suit them. ### 47. Crystal gives me the insights I need when networking **Rating:** 5.0/5.0 stars **Reviewed by:** Carol G. | Owner, Head Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Crystal?** It's like a decoder for me before I go in to see a prospect. I have a better idea of what I'm going to say and how I'm going to present it. I can build a relationship with someone easily. It's like it takes the initial learning curve down to a straight line. **What do you dislike about Crystal?** It's not always 100% accurate, but I'd say 70-80%. **What problems is Crystal solving and how is that benefiting you?** Crystal helps me to know a little about someone before I meet them. It gives me a leg up, as they would say. ### 48. Enhancing Communication with Crystal's Predictions **Rating:** 4.5/5.0 stars **Reviewed by:** Alfonso R. | Ingeniero Especialista, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Crystal?** When I was promoted to specialist last year, I really struggled with adapting my leadership style to different team members. Some folks responded well to structure and direction, while others needed more flexibility. It was like I was constantly stepping on toes without meaning to. That's when I came across Crystal. I was impressed by how accurately it described not just my own personality traits, but those of my reports. **What do you dislike about Crystal?** When my manager first told me about Crystal and had me take the assessment, I was honestly kind of skeptical. It seemed a little weird to me to have an app analyze my personality, you know? But I have to admit, it was pretty spot on with the description it gave me. I started using it regularly to better understand my coworkers and it really has helped smooth over misunderstandings. That said, as useful as Crystal is, it's not perfect. **What problems is Crystal solving and how is that benefiting you?** As a specialist engineer, my whole job revolves around communication. But with teams spread across locations and time zones, you can't always be there in person to make sure things are running smoothly. That's why I love having Crystal in my back pocket. It helps me understand how best to interact with each of my direct reports and clients so we're all on the same page. ### 49. lead project manager **Rating:** 4.5/5.0 stars **Reviewed by:** Nebil M S. | lead project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Crystal?** helps me to know personality of people and ti connect accordingly **What do you dislike about Crystal?** gives only 5 free at the beginning of using it **What problems is Crystal solving and how is that benefiting you?** makes it easy to connect to people based on thier personality ### 50. So accurate it's scary **Rating:** 5.0/5.0 stars **Reviewed by:** Klaas W. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Crystal?** Not only the accuracy is amazing, it's also very hands on with concrete tips & tricks so use when doing outbound. **What do you dislike about Crystal?** Too expensive if you want the whole team to use it. **What problems is Crystal solving and how is that benefiting you?** It's helping the sales team to create ICPs and do the outbounding with more confidence. ## Crystal Discussions - [Does anyone still use Crystal Reports?](https://www.g2.com/discussions/does-anyone-still-use-crystal-reports) - 1 comment - [View Crystal pricing details and edition comparison](https://www.g2.com/products/crystal/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-25+05%3A03%3A30+-0500&secure%5Bsession_id%5D=3bf68b41-6a3e-4986-ae57-4f8996556fd6&secure%5Btoken%5D=a23918ff5915481de299fb6d701cca5bbea67d23823c5fa4f6523358a495db3a&format=llm_user) ## Crystal Features **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Generative AI** - AI Text Generation - AI Text Summarization **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Content - Talent Assessment** - Candidate Screening - Assessment - Portal - Emotional Intelligence - Logical Reasoning - Big Five - Psychometric **Performance Analysis** - Coaching - Peformance Tracking **Platform Performance - Talent Assessment** - Uptime - Analytics - Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Platform Additional Functionality - Talent Assessment** - Mobility - Messaging - Video Interview - Simulation **Platform** - User, Role, and Access Management - Performance - Mobility - Reporting - Dashboards **Platform Basics - Talent Assessment** - Analytics - Automation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Capabilities - Talent Assessment** - AI Personalization - AI Predictive Insights - AI Scoring - Assessment Generation - AI Bias Detection ## Top Crystal Alternatives - [Humantic AI](https://www.g2.com/products/humantic-ai/reviews) - 4.7/5.0 (452 reviews) - [The Predictive Index](https://www.g2.com/products/the-predictive-index/reviews) - 4.7/5.0 (712 reviews) - [Regie.ai](https://www.g2.com/products/regie-ai/reviews) - 4.4/5.0 (353 reviews)