Crayon Reviews & Product Details

The Sparks functionality is pretty nice. Does a decent job at contextualizing intelligence. Crayon is also known for their website update tracking tool. This is a very competitive feature. Review collected by and hosted on G2.com.

I had a very poor experience with Crayons customer support. I went from main POC as end-user to relationship owner. Our CSM had left and the VP of Customer Success told us she'd be our main POC until we got a new CSM. She never announced a new CSM and didn't reply to multiple emails I had sent. I had to open a support ticket just to get her attention. When she finally replied she said "A few of your emails were routed to a cancellation folder I don't check regularly". Because she was under the impression we were not renewing she routed my emails to a folder she doesn't check. The reality was I was being asked to decide if we should renew. When I asked for a new CSM contact she said "Is it the case that you'd actually rather continue with Crayon? Happy to introduce you to a new CSM in that case." which implied we could not have a CSM for the remainder of our contract unless we were renewing. This was the worst customer experience I've ever had with a b2b software company and resulted in the decision not to renew. Review collected by and hosted on G2.com.

Crayon makes it easy for admins to build competitor battlecards and newsletters using the built-in templates. It is also a great tool for CI professionals to monitor competitive developments through Insights and automate research with Sparks. The newly launched Slack integration with AI Answers is a welcome feature that makes it super easy to ask questions about a competitor within the flow of work. Our Customer Success Manager is also extremely supportive and always available to help troubleshoot any issues or brainstorm ideas to drive engagement with the platform. Review collected by and hosted on G2.com.

It would be better if Crayon had a mobile app that Sales reps could use to quickly browse competitive insights when they're away from their computers or during a client call/meeting. Review collected by and hosted on G2.com.

I love Crayon's awesome UI. It integrates smoothly with my sales execution tool, Outreach.io, making it easy to access information right from where I work every day. The interface is great and easy to use, while its AI capabilities are strong. Crayon is AI Native and offers a user-oriented workflow, which was a key reason for us moving some capabilities from Seismic to Crayon. The initial setup was very intuitive, and we easily hosted trainings for our team. Review collected by and hosted on G2.com.

None Review collected by and hosted on G2.com.

I've been using Crayon now for a little over two years and absolutely love it! What started as simple enablement with battlecards has transformed into a cross-functional competitive program across an organization with 1,500+ employees across multiple functions. We've started to use Crayon for everything from enablement to automated market updates and alerts, and even voice of the customer insights through their SPARKS feature and Gong/Salesforce integrations. I've already referred Crayon to a few friends and plan to anytime I can! Review collected by and hosted on G2.com.

I wish they integrated with OpenAI but maybe they will have this in the future. Review collected by and hosted on G2.com.

the tooling works fairly well and the support is great, always learning something more to do with the product. it was easy to setup and the onboarding process went smoothly, i use this product daily and still trying to learn on the nuances of the product Review collected by and hosted on G2.com.

it doesn't integrate with google workspace for chat monitoring and we use zoom for all our conferencing Review collected by and hosted on G2.com.

Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The battlecards are a nice way to keep everything about a competitor organized and easy to find. Slack insights integration makes pushing field intel to battlecards easy. Email digests help us keep on top of everything happening in the market. Plus, regular check-ins with our rep are the best - the customer service is truly fantastic. Review collected by and hosted on G2.com.

Unfortunately, our organization doesn't use Salesforce as a CRM, so the Impact tool isn't of use to us. This does leave a bit of a gap in integrating and understanding competitive win-loss with Crayon. Review collected by and hosted on G2.com.

Crayon has been incredibly helpful in obtaining unseen insights on key competitors, and more importantly, being able to look at large sets of data for trends via their new AI tool. Review collected by and hosted on G2.com.

I'd like to see more variation in the capabilities that Crayon provides including competitive insights beyond the digital landscape. They should think more broadly and holistically to the elements that make up a full 360 competitive intelligence program. Review collected by and hosted on G2.com.

Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI in many facets, Win/Loss Analyses, integrations with Highspot, Salesforce, and more, great sharing and collaboration features, and last but not least, amazing customer success folks. 🙌🏼 Review collected by and hosted on G2.com.

I do not have any dislikes about Crayon. Review collected by and hosted on G2.com.

Salesforce integration is helpful for a high level view of Win/Loss, as long as sales is inputting competitive information into Salesforce. Gong mentions are also helpful. Review collected by and hosted on G2.com.

New CSM is barely there and has not been helpful, no suggestions for streamlining processes or driving adoption. AI features are not helpful, and too little too late compared to competitors. Very manual process of battlecard and intelligence maintenance, no help with standardizing templates. Planning to switch to another tool when our renewal is up. It is not worth the money. Review collected by and hosted on G2.com.

Crayon scrapes competitor information daily and sends automated emails with timely and relevant information. Saved searches allow users to narrow in on specific topics of interest.

Crayon's new "researcher" role allows Admins to give organizational users access to "Insights," where they can create their own searches and saved searches.

Crayon's hybrid battle cards make creating and updating battle cards quick and easy.

Crayon also integrates with many well known tech tools, including Slack, Salesforce, and win loss providers (Clozd and Primary Intelligence).

The Crayon team is constantly striving to ensure customers have the tools, resources, and best practices to make their competitive intelligence efforts succeed.

Additionally, the product team at Crayon is at the forefront of updating the interface and platform functionality, including adding new technology such as AI, to ensure the tool remains relevant and useful to users. Review collected by and hosted on G2.com.

I get the least amount of functionality from Crayon's "Boards" feature. This is likely more of a reflection of my lack of bandwidth in constructing relevant Boards. Review collected by and hosted on G2.com.