Craft.io Reviews & Product Details

The flexibility of Craft means I can create and sync my roadmap between different systems. The, UI is intuitive and the experience is simple enough with an early learning curve to get through. I utilised the MCP which was amazing to see the early beta of that and see how it performed. The support from Craft is second to none and I massively valued the quick support in slack. As mentioned on the MCP I was able to capitalise on the MCP to work with Claude and fully utilise AI to build what I needed to with Craft supporting in the back and my own personal UI built as an artefct on the front end. Altogether Craft's performance is solid. As someone now responsible for the billing I couldn't comment on the pricing and the value for money. Review collected by and hosted on G2.com.

The lack of innovation in the frontend for someone outside my org viewing the roadmap. Claude was able to spin me up a better looking version of the roadmap using Craft data which looked and felt better for the customers I work with. Review collected by and hosted on G2.com.

Craft has help transform the way we manage our quarterly launches and quarterly. The Launch -> Initiative -> Epic hierarchy gives leadership and the cross-functional stakeholders a clear view of product development and launch activities, and it has increased collaboration across teams. The flexible data model can be quickly configured to make needs and changes in approach. Additionally, Craft has helped us convert our top of funnel intake and ideas into a robust backlog. The custom views are genuinely best in class — flexible enough to present at an executive level for strategic alignment, but detailed enough underneath to support day-to-day activities. The Jira integration ties it all together, letting demand and strategy flow seamlessly into execution. Finally, the Craft Team is outstanding. They show a strong commitment to their client's success and they are always available when we need assistance. Review collected by and hosted on G2.com.

The main learning curve is around setting up your taxonomy — deciding how Initiatives, Epics, and launches map to your org takes some upfront thought. Once that structure is in place, though, everything downstream (roadmapping, demand tracking, reporting) runs smoothly. Review collected by and hosted on G2.com.

I use Craft.io to create and manage features, epics, and user stories for my product management team. It helps us follow product management best practices and collaborate effectively, building products with clear prioritization and planning. Craft.io brings in a lot of discipline that was missing between the product and dev team, and the one-to-one mapping is super helpful. What I like most about Craft.io is its ease of use with out-of-the-box functionalities. It's user-friendly, meaning you don't have to be tech-savvy to learn or use the product. My team adapted to it in just one to two weeks. Another feature I like is the AI built into Craft.io, which helps me understand a feature or user story without getting deeper into the descriptions. And the setup was very easy, with the team being supportive in the onboarding process. It took us just a couple of weeks to fully adapt to its features. Review collected by and hosted on G2.com.

What would make it even better is allowing certain field items to be applicable only to certain types of work items. Review collected by and hosted on G2.com.

I like the flexibility Craft.io offers in defining my own process that best fits the needs of the organisation and being able to create the views needed through each stage of the product lifecycle. The Linear integration also helps reduce friction between product and engineering and minimises the manual updates required to ensure effective customer communication on delivery. The ideas portal is also an important feature, along with the ability to create and publish roadmaps to customers. The initial setup was straightforward, with no real issues. Review collected by and hosted on G2.com.

The customer feedback/ideas portal has great potential though could be more flexible on the reporting side. Would be useful to be able to pull additional data across into the workspace for clear internal communications. Only Linear has an integration. A Slack integration would be useful, and I would love to have a better way of creating and publishing release notes for clients. Review collected by and hosted on G2.com.

Simple UI, easy to use, multiple views to suit different audiences, dedicated product management tool. Over and above that they are fantastic bunch of folks who are ready to listen and help us. One key takeaway is its bidirectional integration with Azure DevOps. AI assists in documentation and that is big heavy lifting in itself. Review collected by and hosted on G2.com.

There are few features that are still controlled/ created/ edited/ managed from the backend, like creation of portfolio can only be done by them. Ideally I would prefer a tool which is more DIY by the customer themselves, so that we don't need to go back to them and make the changes ourselves. The good part is they are listening to these feedback. Review collected by and hosted on G2.com.

I like the way we can configure Craft.io to our own company's ways of working. This configuration and the ability to sync across to Azure DevOps are key for us as a business; separating the backlog management in Product Management from the engineering work that takes place is very helpful. The setup was easy. Review collected by and hosted on G2.com.

We would like to utilize AI to help us triage feedback that we receive and help prioritize our backlog more fully. We have recently engaged in their beta trial program for using their MCP and hope that we'll be able to benefit from that and streamline some of our internal processes in the future. Review collected by and hosted on G2.com.

Craft.io gives us a single source of truth for products, roadmaps, and strategic initiatives. The flexibility of custom fields lets us capture and report on data exactly the way we need, making it easy to turn information into meaningful insights and reports. The recent addition of MCP capabilities has been especially exciting, opening the door to automated workflows, AI-powered experiences, and integrations that reduce manual effort. It's helping us build solutions where end users can self-serve information and complete tasks with minimal friction, making many processes more seamless and scalable. Review collected by and hosted on G2.com.

Overall, Craft is a strong platform, but there can be a fair number of small bugs and UI quirks that occasionally get in the way of day-to-day work. None of them are major showstoppers, but over time the accumulation of minor issues can be frustrating. That said, the team is responsive to feedback and actively and urgently works to address issues as they arise. Review collected by and hosted on G2.com.

I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and making collaboration much clearer. The tool is easy to learn, flexible, and has been especially embraced by our design and UX teams, who now use it daily. The support from Craft.io's team has also been fantastic, always available to answer questions and guide us through the setup. Review collected by and hosted on G2.com.

One challenge we faced was when the dependency lines feature was removed, as we had planned to use it extensively for mapping. Also, our initial setup was overwhelming because we imported all our data at once, which made it harder to iterate and experiment with the tool's capabilities. In hindsight, starting with a small sample would have been better. Some permissions (like needing to be owner to create feedback portals) can also be limiting. Review collected by and hosted on G2.com.

Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engineering, and go-to-market teams without me rebuilding the same story in five different decks.

The roadmap functionality is a big win. I used to spend hours maintaining PowerPoints for different audiences. Now I can tailor views for board, leadership, or customer conversations directly in Craft and know it’s pulling from the same underlying work. That alone has saved a meaningful amount of time.

I also appreciate how flexible it is. We’ve customized fields to align with our intake process, strategic pillars, and value streams, and it supports the way we think about work without forcing a rigid framework. And the Craft team has been strong partners. Our CSM has been responsive and proactive, which matters when you’re scaling product discipline in a growing organization. Review collected by and hosted on G2.com.

The hardest part hasn’t been the tool. It’s the change management. Getting a team to truly treat any system as the single source of truth takes repetition and reinforcement. We saw some usage drop after onboarding and I had to be intentional about tying roadmap reviews and strategic conversations back to Craft.

There’s also still some workflow tuning happening on our side, especially around backlog hygiene and prioritization. Craft gives you flexibility, but that means you need to be clear about your own governance. As our product processes mature, we’re continuing to refine how we use it to support that. Review collected by and hosted on G2.com.

The flexibility and the nice product dev overviews that can be created with it. The integration with Jira works well and the Support team guided us along the way. Review collected by and hosted on G2.com.

Nothing so far. Once everything was set up it works really well. Review collected by and hosted on G2.com.