Coupler.io Features

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Organize extracted data into a more easily digestible structure.

Amass extracted data in a variety of data formats like spreadsheets and .csv.

Clean extracted data by removing duplicates, clearing excess characters, grouping by characteristic, and more.

Generate visual data representations from extracted data.

Extract data from the designated source(s) like relational databases, JSON files, and XML files.

Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).

Capable of scaling processing power up or down based on ETL volume.

Record ETL historical data for auditing and potential data correction needs.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting