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Compare Coupler.io and Supermetrics 
At a Glance
Market Segments
Small-Business (68.4% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Coupler.io
Star Rating
(98)4.8 out of 5
Market Segments
Small-Business (68.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user highlighted how it saves time by allowing them to pull data without the hassle of logging into various platforms.
- Users say Coupler.io stands out for its seamless data synchronization capabilities, particularly with tools like QuickBooks and Salesforce. Reviewers appreciate the no-code setup, which allows teams to automate data pulls without needing engineering support, enhancing overall efficiency.
- According to verified reviews, Supermetrics has a more straightforward user interface that many find intuitive, enabling them to focus on critical tasks rather than getting bogged down in setup complexities. Users have noted that changing data sources is simple and user-friendly.
- Reviewers mention that Coupler.io's automated data refresh feature significantly improves reporting speed and accuracy. Users have found that once they overcome a small initial learning curve, the tool becomes a powerful asset for managing data across multiple platforms.
- G2 reviewers highlight that while Supermetrics has a solid support system, Coupler.io's customer support is often described as exceptional, with users praising its responsiveness and helpfulness in resolving issues quickly.
- Users report that Supermetrics has a higher overall satisfaction score, but Coupler.io's recent reviews indicate a growing user base that appreciates its ease of use and effective data management capabilities, suggesting it is gaining traction among small businesses.
Pricing
Entry-Level Pricing
Coupler.io
Free
Free
For newcomers and personal projects that only require one active no-code data connection.
- 1 account
- 1 user
- 1 data source
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Coupler.io
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.5
83
8.5
618
Ease of Use
9.4
87
8.2
626
Ease of Setup
9.1
65
8.2
413
Ease of Admin
9.2
50
8.0
379
Quality of Support
9.6
76
7.8
560
Has the product been a good partner in doing business?
9.4
46
8.2
374
Product Direction (% positive)
9.5
85
7.9
577
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
Feature Not Available
Not enough data
9.1
56
Not enough data
9.5
56
Not enough data
8.7
21
Not enough data
Feature Not Available
Not enough data
8.8
55
Not enough data
Diverse Extraction Points
Feature Not Available
Not enough data
Management
Feature Not Available
8.6
67
8.3
8
8.1
57
Functionality
9.4
8
8.7
58
8.7
10
8.2
62
9.5
10
8.2
61
9.7
10
8.5
64
8.9
9
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.5
14
8.2
312
|
Verified
9.5
14
8.7
356
|
Verified
7.7
13
7.8
281
|
Verified
8.7
13
7.9
299
|
Verified
7.3
13
8.0
161
6.8
13
Feature Not Available
Campaign Activity
9.0
14
8.6
348
|
Verified
9.6
14
8.9
382
|
Verified
7.7
13
8.0
273
|
Verified
8.7
14
8.4
325
|
Verified
7.6
13
7.9
273
|
Verified
6.9
13
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
8.9
6
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Coupler.io and Supermetrics are categorized as ETL Tools and Marketing Analytics
Unique Categories
Coupler.io is categorized as Data Extraction
Supermetrics is categorized as Google Workspace for Marketing and Digital Analytics
Reviews
Reviewers' Company Size
Coupler.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
16.8%
Marketing and Advertising
12.6%
Accounting
6.3%
Information Technology and Services
5.3%
Education Management
5.3%
Other
53.7%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
Coupler.io has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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