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At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Coupler.io
Star Rating
(91)4.8 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in "Diverse Extraction Points," with a score of 9.3, allowing for a wide range of data sources to be integrated seamlessly. In contrast, Coupler.io, while still strong, has a slightly lower score in this area, indicating it may not support as many extraction points.
- Reviewers mention that Coupler.io shines in "Automation," achieving a high score of 9.7, which allows users to automate data workflows effectively. Supermetrics, while competent with a score of 8.6, does not offer the same level of automation capabilities, which could be a drawback for users looking for efficiency.
- G2 users highlight the superior "Quality of Support" provided by Coupler.io, scoring 9.7, which is significantly higher than Supermetrics' score of 7.8. This suggests that users may find more responsive and helpful support when using Coupler.io.
- Users on G2 report that Supermetrics has a robust "Data Structuring" feature with a score of 9.1, which is essential for organizing data effectively. Coupler.io, while still effective, has a lower score in this area, indicating that users may find Supermetrics more adept at handling complex data structures.
- Reviewers mention that Coupler.io offers a "Free" entry-level price, making it more accessible for small businesses compared to Supermetrics, which starts at €29.00. This pricing difference could be a significant factor for budget-conscious users.
- Users say that Supermetrics provides strong "Custom Reports and Dashboards" with a score of 8.7, allowing for tailored insights. However, Coupler.io's overall reporting capabilities, while effective, do not match the same level of customization, which may limit users looking for specific reporting features.
Pricing
Entry-Level Pricing
Coupler.io
Free
Free
For newcomers and personal projects that only require one active no-code data connection.
- 1 account
- 1 user
- 1 data source
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Coupler.io
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.5
77
8.5
616
Ease of Use
9.4
80
8.2
624
Ease of Setup
9.1
58
8.2
411
Ease of Admin
9.2
47
8.0
375
Quality of Support
9.5
70
7.8
558
Has the product been a good partner in doing business?
9.4
43
8.2
370
Product Direction (% positive)
9.6
78
7.9
575
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Functionality
Feature Not Available
Not enough data
9.1
55
Not enough data
9.5
52
Not enough data
8.7
20
Not enough data
Feature Not Available
Not enough data
8.8
53
Not enough data
Diverse Extraction Points
Feature Not Available
Not enough data
Management
Feature Not Available
8.6
67
8.3
8
8.1
57
Functionality
9.4
8
8.7
58
8.5
8
8.2
62
9.6
9
8.2
61
9.6
9
8.5
64
8.9
9
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.3
13
8.2
312
|
Verified
9.5
13
8.7
355
|
Verified
7.7
13
7.8
281
|
Verified
8.7
13
7.9
298
|
Verified
7.3
13
8.0
160
6.8
13
Feature Not Available
Campaign Activity
9.0
13
8.6
348
|
Verified
9.6
13
8.9
379
|
Verified
7.7
13
8.0
273
|
Verified
8.6
13
8.3
324
|
Verified
7.6
13
7.9
273
|
Verified
6.9
13
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Coupler.io and Supermetrics are categorized as ETL Tools and Marketing Analytics
Unique Categories
Coupler.io is categorized as Data Extraction
Supermetrics is categorized as Google Workspace for Marketing and Digital Analytics
Reviews
Reviewers' Company Size
Coupler.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.6%
Marketing and Advertising
13.6%
Accounting
6.8%
Information Technology and Services
5.7%
Education Management
4.5%
Other
55.7%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Coupler.io has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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